S ING 0907363 Table of content

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Elka Zenereshynta Nuvra Ardhernas, 2016

A Visual and Verbal Analysis of Children’s Representation in Television Advertisement Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu

TABLE OF CONTENTS

Page of Approval...i

Statement of Authorization...ii

Preface...iii

Acknowledgement...iv

Abstract...v

Table of Contents...vi

List of Tables...x

List of Figures...xi

CHAPTER I INTRODUCTION 1.1 Background of the Study...1

1.2 Research Question...3

1.3 Aims of the Study...3

1.4 Scope of the Study...3

1.5 Significance of the Study...3

1.6 Research Methodology...4

1.6.1 Research Design...4

1.6.2 Data Collection...4

1.6.3 Data Analysis...4

1.7 The Clarification of Terms...5

1.8 The Organization of the Paper...6

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2.2 Barthes’ Orders of Signification...9

2.3 Barnard’s Connotation in Fashion...10

2.4 Kress and van Leeuwen’s Reading Images...11

2.5 Halliday’s Transitivity...12

2.5.1 Material Process...13

2.5.2 Behavioural Process...13

2.5.3 Mental Process...13

2.5.4 Verbal Process...14

2.5.5 Relational Process...14

2.5.6 Existential Process...15

2.6 Advertisement...15

2.7 Connotation in Facial Expression and Physical Appearance...17

2.8 Connotation in Color...18

2.9 Techniques of Video Shooting...20

2.10 Previous Studies...21

CHAPTER III RESEARCH METHOD 3.1 Design of the Study...23

3.2 Data Collection...23

3.3 Data Analysis...24

3.3.1 Sample of Data Analysis in3 Indie+ _{Cellular Phone Operator} Advertisements...24

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CHAPTER IV

FINDINGS AND DISCUSSION

4.1 Findings...28

4.1.1 Visual Representation of Children in 3 Indie+ _{Cellular Phone}

Operator Advertisement...28

4.1.1.1 The Setting of 3 Indie+ _{Cellular Phone Operator}

Advertisement...29

4.1.1.2 The Colors of Clothes of 3 Indie+ _{Cellular Phone Operator}

Advertisement...29

4.1.1.3 The Facial Expressions of 3 Indie+ _{Cellular Phone Operator}

Advertisement...30

4.1.1.4 The Frame Size of 3 Indie+ _{Cellular Phone Operator}

Advertisement...31

4.1.1.5 The Camera Angle of 3 Indie+ _{Cellular Phone Operator}

Advertisement...32

4.1.1.6 The Color Saturation of 3 Indie+ _{Cellular Phone Operator}

Advertisement...32

4.1.2 Verbal Representation of Children in 3 Indie+ _{Cellular Phone}

4.1.2.2 Children Represented as Actor in 3 Indie+ _{Cellular Phone Operator}

Advertisement...34

4.1.2.3 Children Represented as Carrier in 3 Indie+ _{Cellular Phone}

4.1.2.4 Children Represented as Behaver and Senser in 3 Indie+ _Cellular

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4.1.2.5 Children Represented as Token in 3 Indie+ _{Cellular Phone}

4.2 Discussion...36

4.2.1 Visual Representation of Children in 3 Indie+ _{Cellular Phone} Operator Advertisement...36

4.2.2 Verbal Representation of Children in 3 Indie+ _{Cellular Phone} Operator Advertisement...38

CHAPTER V CONCLUSIONS AND SUGGESTIONS 5.1 Conclusions...41

5.2 Suggestions...43

REFERENCES...45