Gebyar Marketing.

Pikiran Rakyat

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Poppy Rufaidah

Gebyar

M

ESKI

b u k a n p e n g u s a h a ,

Dr.

Poppy Rufaidah

( 4 3 ) m e r a s a p e r lu m e la k u k a n k e g ia ta n p e -m a s a r a n . " P e n g e ta h u a n s a y a te n ta n g m a r -k e tin g p e r lu d ip a s a r -k a n ," u ja r K e tu a P r o -g r a m S tu d i S - 1 M a n a je m e n F a k u lta s E k o -n o m i U -n p a d i-n i.

J ik a b e r b ic a r a s o a l m a r k e tin g , d ia s a n g a t b e r s e m a n g a t d a n m e n g g e b u - g e b u , " S a la m p e m a s a r a n ! " te r ia k P o p p y m e n y a p a r e k a n -r e k a n n y a d i o -r g a n is a s i ! M A ( I n d o n e s ia M a r k e tin g A s s o c ia tio n ) J a w a B a r a t, a ta u s a a t m e n y a p a p e n d e n g a r a c a r a G e b y a r M a r -k e tin g d i R a d io P R F M 1 0 7 ,5 s e tia p R a b u . m a la m P u k u l1 9 .0 0 W I B .

B e r p a s a n g a n d e n g a n P e r r y T r is ta n to , p e -b is n is

factory outlet

d a n k u lin e r , k e d u a n y a g ig ih m e n g g a li k ia t- k ia t b is n is ta m u n y a . H a ji B u s r o m is a ln y a , p e n g u s a h a r e s to r a n

seafood,

h a r u s b e r c e r ita b a g a im a n a s u k a d a n d u k a m e n ja d i p e d a g a n g n a s i g o r e n g k e -lilin g , k e m u d ia n

mangkal

d i d e p a n k a n to r R R I J ln . D ip o n e g o r o , h in g g a s e k a r a n v m e m ilik i d u a r u m a h y a n g d ija d ik a n r e s to r a n

seafood

d i k a w a s a n e lite d i J ln .

arketing

C ila k i.

S e la in itu , p a s a n g a n

host

P o p p y d a n P e r -r y s e c a -r a b e -r g ili-r a n u le t m e n g g a li t-r ik - t-r ik u s a h a p e d a g a n g m a s a k a n m a la m d i u ju n g J ln . C ik a p u n d u n g h in g g a s tr a te g i b is n is H e n d r i H u s a d a , p e n g u s a h a p e r h o te la n . M e r e k a p u n m e n g g a li tr ik u s a h a A n d ia n to S e tia b u d i, p e b is n is tr a v e l te r p a d u , a ta u

m e n g g a li te k n ik w a r a la b a g a y a H e n r y , p e m ilik i la b e l p e n c u c ia n m o b il. " S e m u a itu s e la in m e m o tiv a s i p a r a p e n d e n g a r , ju g a b is a m e n ja d i in s p ir a s i p a r a p e n g u s a h a la in -n y a ," k a ta P o p p y .

D ia m e n g a k u , b a n y a k p e la ja r a n d a n in s -p ir a s i y a n g b is a d i-p e tik d a r i ta m u - ta m u a c a r a G e b y a r M a r k e tin g .

A lu m n u s U n p a d ta h u n 1 9 9 1 y a n g ju g a d o k to r lu lu s a n U n iv e r s ita s N e w S o u th W a le s A u s tr a lia in i m e n g a n g g a p b a h w a il-m u il-m a r k e tin g itu b u k a n s e k a d a r d ip r a k -tik k a n , te ta p i h a r u s d is o s ia lis a s ik a n d a n d ip a s a r k a n . " K e g ia ta n d i a c a r a G e b y a r M a r -k e tin g in i m e r u p a -k a n a k tiv ita s m e m a s a r k a n ilm u m a r k e tin g ," u ja r V ic e P r e s id e n t I M A J a b a r in i.

(Wan

A b a s / " P R " ) * * *