Excellence in
Business Communication
Excellence in
Business Communication
Chapter 1
1. Explain the importance of effective
communication to your career and to
the companies you where you will
work.
2. Explain what it means to
communicate as a professional in a
business context.
3. Describe the communication process
model and the ways social media are
changing the nature of business
communication.
Copyright © 2017 Pearson Education, Inc. Chapter 1 - 3
4. Outline the challenges and
opportunities of mobile
communication in business.
5. List four general guidelines for using
communication technology
effectively.
6. Define
ethics
, explain the difference
between an ethical dilemma and an
Learning Objectives
(2 of
Understanding Why
Communication Matters
Understanding Why
Communication Matters
(LO 1)
Explain the importance of
effective communication to your
career and to the companies where
Communication Is
important to Your
Career
Clarity
Clarity
Persuasio
Persuasio
n
n
Freelancers
Freelancers
Executives
Executives
Entrepreneu
rs
Communication Is
Important
(1 of 2)
To
Y
o
u
r
C
o
m
p
a
n
y
To
Y
o
u
r
C
o
m
p
a
n
y
•Closer Marketplace Ties
•Closer Marketplace Ties
• Opportunities for Influence
• Opportunities for Influence
• Better Productivity and Problem
Solving
• Better Productivity and Problem
Solving
• Better Financial Returns and
Results
Communication Is
Important
(2 of 2)
Y
o
u
r
C
o
m
p
a
n
y
Y
o
u
r
C
o
m
p
a
n
y
•Earlier Warning of Potential
Problems
•Earlier Warning of Potential
Problems
• Stronger, More Timely Decision
Making
• Stronger, More Timely Decision
Making
• Clear, Persuasive Marketing
Messages
•
Provide practical information.
•
Give facts, not vague impressions.
•
Deliver information concisely and
efficiently.
•
Clarify expectations and
responsibilities.
•
Offer compelling, persuasive
arguments and recommendations.
What Makes Business
Communication
Communicating as a
Professional
Communicating as a
Professional
(LO 2) Explain what it means to
communicate as a professional in a
Elements of
Understanding What
Employers Expect from
You
(1 of 2)
•
Possessing
digital information
fluency
•
Organizing ideas and information
•
Expressing coherent, persuasive
ideas
Understanding What
Employers Expect from
You
(2 of 2)
•
Using communication technologies
•
Using standard grammar and
spelling
•
Communicating in a civilized
manner
Communicating in an
Organizational Context
Informal
Informal
Grapevin
e
Interactio
n
Formal
Formal
Horizonta
l
Upward
“You”
Attitude
Business
Etiquette
Emotional
Intelligenc
e
Exploring the
Communication Process
Exploring the
Communication Process
(LO 3) Describe the communication
process model and the ways social
The Basic
Social Communication
Model
(in Practice)
Tradition
al
Approac
h
Social
Media
Approac
h
Hybrid
Method
Hybrid
Method
The Mobile Revolution
The Mobile Revolution
(LO 4) Outline the challenges and
opportunities of mobile
The Rise of Mobile as a
Communication
Platform
•
Globally, about 80% of internet
users access the web with a mobile
device.
•
Mobile is the primary
communication tool for many
business professionals.
•
About 50% of U.S. consumers use
Mobile Technologies Are
Changing Business
Communication
Mobile-First
Approach
Radical
•
Challenges of constant connectivity
•
Challenges for creating/consuming
content
•
Multitasking and other distractions
•
Pressures on standards of writing
•
Sensory and cognitive extensions
Mobile Technology and
Business Communication
•
Security and privacy concerns
•
Productivity and collaboration
•
Assistance with business tasks
•
Decision making and problem
solving
•
Engaging experiences for
customers
Mobile Technology and
Business Communication
Using Technology to
Improve Business
Communication
Using Technology to
Improve Business
Communication
(LO 5) List four general guidelines for
using communication technology
Keeping Technology
in Perspective
What
Technology
Can Do
Help You Accomplish Essential
Tasks
Support Interpersonal
Communication
What
Technology
Cannot Do
Replace Interpersonal
Communication
Message
Recipients
Set Filters and
Priorities
Limit RSS and
Twitter Feeds
Message Senders
Consider the
Audience
Meet Audience
Needs
Guarding Against
Reconnecting with
People Frequently
Solve Tough Problems
Solve Tough Problems
Maintain Interpersonal
Relationships
Maintain Interpersonal
Relationships
Committing to
Ethical Communication
Committing to
Ethical Communication
(LO 6) Define
ethics
, explain the
difference between an ethical dilemma
and an ethical lapse, and list six
Unethical
Communication
(1 of 2)
Plagiarizing Ideas or
Products
Plagiarizing Ideas or
Products
Omitting Essential
Information
Omitting Essential
Information
Unethical
Communication
(2 of 2)
Misrepresenting Numbers
Misrepresenting Numbers
Distorting Visual Displays
Distorting Visual Displays
Risking Privacy and
Security
Distinguishing Ethical
Lapses from Ethical
Copyright © 2017 Pearson Education, Inc. Chapter 1 - 37
•
Have you defined the situation?
•
Why are you communicating?
•
What impact will your message
have?
•
What good or harm will be
achieved?
•
Will your assumptions change?
•
Are you comfortable with the
decision?
