24th
International Autumn
Trade
Fair
llrX
Consumer Goods Get Huge Retail
Push
The consumer goods market
in the
Middle East ison
anexpansion
mode
in
tandem
with
a
major retail
push underway inthe
region. For both branded and unbrandedconsumer
goods
this
presents
an
expanded
marketopportunity
in the
UAE aswell
asin the
region. Various reports suggestthat
mall growth in Dubai, the trading and export hub ofthe region, will grow close to 200 percent in thenext few years.
Retail spending is a major driver of growth for the regional economies, particularly Dubai, the shopping paradise of the
Middle East. In Dubai, retail spending is anticipated to touch 25 per cent of the GDP and this is a salient indicator of the potential of the market. Consumer goods account for a major share in the retail tapestry of the regional economy. In Dubai, retail spending is poised to touch close to USSS billion in 2009 and in Abu Dhabi, the federal capital, close to USS2 billion.
The economies ofthe region have seen massive investment in
retail
infrastructureand
this in turn will
leadto
market expansion by leaps and bounds. Accordingto
statistics, theUAE alone will have some 4.25 million square metre of retail
space in the UAE by 2010. Dubai alone will account for some 3
million square metre of retail space. The largest market in the Gulf region would have some 7 million square metre of retail
space, lt is estimated at approximately USS 100 billion is being invested in retail projects which would fuel further boom in consumer goods uptal(e.
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24th International Autumn
Trade Fair
"r
iil:.{
IATF
offers
an
excellent
opportunity
for
global consumer goods players to expand their foot prints inthe Middle East and North Africa {MENA) market. The
fair also provides
a
key opportunity anda
stepping stone to new companies to enter the regional market.The success of|ATF was amply reflected in the
2008 edition which has a participation of 793 exhibitors
from
acrossthe world.
lt
is estimatedthat the
fairattracted some
11772visitors
and
presented theexhibitors
an
excellent single-windowview
to
the regional market.The next edition
of
IATFoffers
a
greatopportunity
for
consumer goods companies rangir.tqfrom
cosmeticsto
dairy
products
to
asJeisll'c
potential and tap the MENA nrarket.
The product categories tlrdi ,r r9 shorvcasirC ;tr
the
exhibitlon
incir-idea
hug*.variet','
icoclslull, eiectronics, hor.isehold apclianres, piastc
holtseh,:ict products, toys, staiionery,eii:rtricai
lerls, lra triiir-i.ril r,carpets, garn entS to textrlcs houi€ rryare, Kr'r{,ll,jr)
/',i[e
sanitarvware, noveities, rrach
fery,
nrdrlrir.
lool:h a rd\,va re accesso ries etc.
The forthcr:ming lAl F, lrhr: ir r.",ii i'c heici
ir;trt
lTth to
19th Jrnirarf)/ 2(l'10 at the:)ititr
iflirnaliJn,rl
fonventiorr a;rcl [>:itibtlii,ri a a niri]
ll)i( i:l
I h,r', itiri,ad\generatecl enthus astic
fP)porr!{l!
,:irrl
:!
[oi',u(!
lc)becortre a atft.tatei 5Lra(e!.. tirari tir(, :'il03 rditiorl.
I
I
d
International Autumn
Trade
Fair
The
windo\
r
to
Consumer
Goods
Market
International Autumn Trade Fair (IATF) is one o1
lile
L1r'rlli,rl...l consumer goods exhibition in the whole of tlrereqiln
,,rrr1ti'
:elevates its stature to a class of its oivn. iATF is a p {-rrli:r1rr :llr-rr,'1 rl
the con5u mer goods aretra a nrl ita s beert nexistei.r(!'li)r'rirf {r':1
23 years. Over the years it has buill :r lortl,ii.l,:i-l E rtri.rlr1.,,',llr'i ,r:. :r
sholv which connect5 the relgion,li
nt;'kei
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catt'c1Ori,:l fri-rtr 1'r,,' 1., r''; 111r., lrirrl'range.
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l:5HELL
SCHFME
PACKAGE(${inirnurn
fpace of
I
m2)
INDOSR:
tJ5$
350 per square
ineter
inr lLrs:',e oi Lir: i,-r c,"ririg;
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l-jc s;lt're scr,tae5.r'; ih.--rse de5cf illed inili:rti0r
lpluil
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ditrC Or- i.r\i"lORM shell sclrenr(. rvrllr r,:ara nt1 sitJc v,"',: iis
* Ycur companv rranre in
lnql
sh ,in the f:tsara-,:rrpL.t ccveiing the ilool Lrf the stand
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xl3
Anrp,220V plug so(k.rt prrI
sq.nr.'
J \il{rtiicrhtsol
100\ / each per 9 sq.ni.Visitors
Campaign
Al
FajerInformation and
Services isone
ofthe
leading exhibition
organizers basedin
Dubai and have aproven track record in
running
large scale consumerexhibitions
since year 1975.The organizerswill
spareno
efforts in promotional
activities &
will
set
into motion a
media blitz,
direct
mail etc
to
ensurefull
success
of lnternational Autumn
Trade Fair.As part of
our promotional
activitiesto promote International Autumn
Trade Fair incommon,the
follow-ing areas
will
be covered by us extensively inGull Middle
East,North
Africa and lran.#. Direct
#.llluminated
street hoardings#. Fax
Broadcast
#. Press Conference & Interviews#. Newspaper
Advertisements
#. Advertisements in magazines#. Press
Releases
#. E-mailmarketing
#. Radio
spots
# SMS campaign#. Electronic
Billboards
#Outdoor
media and taxis#.VlP
Invitations
# Street hoardings0liirirlTrarrlAgcncl Off icirl Frcight For'$'xrdcl
furiogu-os
- shlpp.s & Fr"lrhr s"*i"*
r
Al
Fajer
Information
& Services
E
P.O.Box
1 1183,
Dubai,
United Arab
Emirates
I
r
Tel:+971-4-3406888 Fax:+971-4-3403608
Emai
l: su has@a lfaier.net
Web:
www.d
u ba iautu
m nfa ir.com
C)ilicral SL:rnd Ctrntractor
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