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(1)

24th

International Autumn

Trade

Fair

llrX

(2)

Consumer Goods Get Huge Retail

Push

The consumer goods market

in the

Middle East is

on

an

expansion

mode

in

tandem

with

a

major retail

push underway in

the

region. For both branded and unbranded

consumer

goods

this

presents

an

expanded

market

opportunity

in the

UAE as

well

as

in the

region. Various reports suggest

that

mall growth in Dubai, the trading and export hub ofthe region, will grow close to 200 percent in the

next few years.

Retail spending is a major driver of growth for the regional economies, particularly Dubai, the shopping paradise of the

Middle East. In Dubai, retail spending is anticipated to touch 25 per cent of the GDP and this is a salient indicator of the potential of the market. Consumer goods account for a major share in the retail tapestry of the regional economy. In Dubai, retail spending is poised to touch close to USSS billion in 2009 and in Abu Dhabi, the federal capital, close to USS2 billion.

The economies ofthe region have seen massive investment in

retail

infrastructure

and

this in turn will

lead

to

market expansion by leaps and bounds. According

to

statistics, the

UAE alone will have some 4.25 million square metre of retail

space in the UAE by 2010. Dubai alone will account for some 3

million square metre of retail space. The largest market in the Gulf region would have some 7 million square metre of retail

space, lt is estimated at approximately USS 100 billion is being invested in retail projects which would fuel further boom in consumer goods uptal(e.

(3)

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s-

_<5--- .r!Rr

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24th International Autumn

Trade Fair

"r

iil:.{

IATF

offers

an

excellent

opportunity

for

global consumer goods players to expand their foot prints in

the Middle East and North Africa {MENA) market. The

fair also provides

a

key opportunity and

a

stepping stone to new companies to enter the regional market.

The success of|ATF was amply reflected in the

2008 edition which has a participation of 793 exhibitors

from

across

the world.

lt

is estimated

that the

fair

attracted some

11772

visitors

and

presented the

exhibitors

an

excellent single-window

view

to

the regional market.

The next edition

of

IATF

offers

a

great

opportunity

for

consumer goods companies rangir.tq

from

cosmetics

to

dairy

products

to

asJeis

ll'c

potential and tap the MENA nrarket.

The product categories tlrdi ,r r9 shorvcasirC ;tr

the

exhibitlon

incir-ide

a

hug*.

variet','

icoclslull, eiectronics, hor.isehold apclianres, piast

c

holtseh,:ict products, toys, staiionery,

eii:rtricai

lerls, lra triiir-i.ril r,

carpets, garn entS to textrlcs houi€ rryare, Kr'r{,ll,jr)

/',i[e

sanitarvware, noveities, rrach

fery,

nrdrlr

ir.

lool:

h a rd\,va re accesso ries etc.

The forthcr:ming lAl F, lrhr: ir r.",ii i'c heici

ir;trt

lTth to

19th Jrnirarf)/ 2(l'10 at the

:)ititr

iflirnaliJn,rl

fonventiorr a;rcl [>:itibtlii,ri a a niri]

ll)i( i:l

I h,r', itiri,ad\

generatecl enthus astic

fP)porr!{l!

,:irrl

:!

[oi',u(!

lc)

becortre a atft.tatei 5Lra(e!.. tirari tir(, :'il03 rditiorl.

I

I

d

International Autumn

Trade

Fair

The

windo\

r

to

Consumer

Goods

Market

International Autumn Trade Fair (IATF) is one o1

lile

L1r'rlli,rl...l consumer goods exhibition in the whole of tlre

reqiln

,,rrr1

ti'

:

elevates its stature to a class of its oivn. iATF is a p {-rrli:r1rr :llr-rr,'1 rl

the con5u mer goods aretra a nrl ita s beert nexistei.r(!'li)r'rirf {r':1

23 years. Over the years it has buill :r lortl,ii.l,:i-l E rtri.rlr1.,,',llr'i ,r:. :r

sholv which connect5 the relgion,li

nt;'kei

iI

r,] ,.rlr.ii ,.rj'r!.lill('l

goods players of all hues

aId

catt'c1Ori,:l fri-rtr 1'r,,' 1., r''; 111r., lrirrl'

range.

The

5penclinq

porvt'r

of

req

L.rlill

aoll!llilliiT!

:r

i

':-rr.,\l,r

tremendclusiy

irt

lhe

,rst fit\'r.' )'ear': ,rnrl

ihli

i,,r:, 'lrr'.iirr: i.l ,

buoyant maihot fa;f (ol1!tlilllr- ,liltiLll

ii

1'rii

,:\i)10!r!l :fl:l ilil!/a-i'

of this

qrottth

s

tlle

Inajof

l'"'c,i

ll'''

',ilililr

l)|i)Li

rt,:i

i

ir

lf)l'

regionai denroqralllry, DlLrs ihe ,"'i't',]lllr t'firir 1 (-r'i,ririrl l)r'

tlr.

1/l

boom that has brr.rrrqiri In 5ililr tt:

fi'(f)r.tii.:

F

li
(4)

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ffi

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r

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I

t

I I

:,irii i ti 1i'_i i.i.;1'; i: :!.{ ir'r, it:,:: 1,

. rll.Ji, il.; i \1 lr(. i t.:i'ni',

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it,,

lr',

|.

' , l1i l

' l r'1":.'-. '' I _" 1 1

i,r\ r'" r i', I

I

ePTlOw

l:5HELL

SCHFME

PACKAGE

(${inirnurn

f

pace of

I

m2)

INDOSR:

tJ5$

350 per square

ineter

inr lLrs:',e oi Lir: i,-r c,"ririg;

'

l-jc s;lt're scr,tae5.r'; ih.--rse de5cf illed in

ili:rti0r

lpluil

'

q

sia

ditrC Or- i.r\i"lORM shell sclrenr(. rvrllr r,:ar

a nt1 sitJc v,"',: iis

* Ycur companv rranre in

lnql

sh ,in the f:tsara

-,:rrpL.t ccveiing the ilool Lrf the stand

'' I

xl3

Anrp,220V plug so(k.rt prr

I

sq.nr.

'

J \il{rtiicrhts

ol

100\ / each per 9 sq.ni.
(5)
(6)

Visitors

Campaign

Al

Fajer

Information and

Services is

one

of

the

leading exhibition

organizers based

in

Dubai and have a

proven track record in

running

large scale consumer

exhibitions

since year 1975.The organizers

will

spare

no

efforts in promotional

activities &

will

set

into motion a

media blitz,

direct

mail etc

to

ensure

full

success

of lnternational Autumn

Trade Fair.

As part of

our promotional

activities

to promote International Autumn

Trade Fair in

common,the

follow-ing areas

will

be covered by us extensively in

Gull Middle

East,

North

Africa and lran.

#. Direct

Mail

#.llluminated

street hoardings

#. Fax

Broadcast

#. Press Conference & Interviews

#. Newspaper

Advertisements

#. Advertisements in magazines

#. Press

Releases

#. E-mail

marketing

#. Radio

spots

# SMS campaign

#. Electronic

Billboards

#

Outdoor

media and taxis

#.VlP

Invitations

# Street hoardings

0liirirlTrarrlAgcncl Off icirl Frcight For'$'xrdcl

furiogu-os

- shlpp.s & Fr"lrhr s"*i"*

r

Al

Fajer

Information

& Services

E

P.O.

Box

1 1

183,

Dubai,

United Arab

Emirates

I

r

Tel:+971-4-3406888 Fax:+971-4-3403608

Emai

l: su has@a lfa

ier.net

Web:

www.d

u ba ia

utu

m nfa i

r.com

C)ilicral SL:rnd Ctrntractor

''trrli

\al'3

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