DAFTAR ISI
E. Definisi Operasional……….5
F. Metode Penelitian………...7
G. Sistematika Penulisan Laporan……….7
BAB II DESAIN, FASHION, DAN OLD SCHOOL FASHION………..…...8
A. Desain 1. Pengertian Desain………8
2. Proses Desain………...………...….…….10
3. Prinsip Dasar Desain…...………..…11
4. Prinsip Fashion Brockman...………..………...13
B. Fashion 1. Pengertian Fashion………....20
2. Sejarah Perkembangan Fashion………...……….22
3. Perkembangan Fashion di Indonesia………...………...…30
4. Jenis Pakaian dan
defined.
3. Perkembangan Old School Fashion di Kalangan Anak Muda Indonesia…..46 4. Old School Fashion Khas Peter Says Denim………50
5. Fashion dan Komersialisme………..51
6. Fashion dan Konsumerisme………..…...……….52
7. Lini Produksi Peter Says Denim………...53
8. Profil Target Produk dari Peter Says Denim……….53
9. Teori Segmentasi Usia………...………..54
10. Teori Perilaku Konsumen……….55
11. Industri Kreatif……….56
12. Industri Kreatif di Kota Bandung……….57
13.Teori Kompetitor/Persaingan...…………..………...57
14. Pesaing Merek Clothing Dengan Ciri Khas yang Sama……….………….59
15. Lokasi Pusat-Pusat Distro/Clothing di Bandung Tahun 2014……….……59
BAB III METODOLOGI PENELITIAN………..64
A. Lokasi dan Waktu Penelitian… ………..………64 B. Metode Penelitian ...………...64
C. Pedoman Penelitian.……….70 D. Teknik Analisis Data.………...71
BAB IV KAJIAN VISUAL DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM. .………...………..75
A. Profil Peter Says Denim...………...………...75
1. Anak Perusahaan Peter Says Denim………...78
Says Denim………..……..…………..……….…80
1. Kategori Logo………..80
2. Kategori Motif Binatang (Animal Prints)………80
3. Kategori Dark………..81
4. Kategori Font………...81
5. Kategori In Fashion/Mainstream..………..81
C. Ciri Khas Gaya Old School Fashion Peter Says Denim da Kajian Visualnya Berdasarkan Teori Prinsip FashionBrockman………82
1. Estetika Old School Fashion StyleI..…..………82
2. Estetika Old School Fashion StyleII ………...86
3. Estetika Old School Fashion Style III..………...90
4. Estetika Old School Fashion StyleIV ………...94
5. Estetika Old School Fashion StyleV ……….98 6. Estetika Old School Fashion StyleVI ……….102
7. Estetika Old School Fashion StyleVII ………106 8. Estetika Old School Fashion StyleVIII ………...110
9. Estetika Old School Fashion Style VIIII..……….114 10. Estetika Old School Fashion Style X……….118 11. Analisis Keseluruhan Estetika Old School Fashion Style Peter Says Denim Objek I-X 2014………...……123-124 BAB V SIMPULAN DAN SARAN……..………...125 A. Simpulan………..125
B. Saran………....126
LAMPIRAN-LAMPIRAN
DAFTAR TABEL
Tabel 2. 1 Tabel Perkembangan Fashion/ Busana dari Zaman ke Zaman... 22
Tabel 2. 2 Tabel Perkembangan Sejarah Fashion/Busana ... 24
Tabel 2. 3 Tabel Perkembangan Gaya Fashion Street Style ... 26
Tabel 2. 4 Tabel Klasifikasi Warna ... 34
Tabel 2. 5 Tabel Karakteristik Gaya Old School Fashion ... 39
Tabel 2. 6 Tabel Data Pemunculan Gaya Fashion Street Style Berdasarkan Kurun Waktu………...48
Tabel 2. 7 Tabel Data Nama & Alamat Distro/Clothingdi Bandung 2014…………59
Tabel 3. 1 Tabel biodata narasumber ... 72
Tabel 3.2 Tabel Pedoman Penelitian Kajian Desain Old School Fashion Khas Peter Says Denim ... 74
Tabel 4.1 Tabel estetika Old SchoolFashion Style I ... 78
Tabel 4.2 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion Peter Says Denim StyleI…………...………...80
Tabel 4.3 Tabel estetika Old SchoolFashion Style II ... 82
Tabel 4.4 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion Peter Says Denim StyleII…..……...………...84
Tabel 4.5 Tabel estetika Old SchoolFashion Style III... 86
Tabel 4.6 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion Peter Says Denim StyleIII.………...………...87
Tabel 4.7 Tabel estetika Old SchoolFashion Style IV ... 90
Tabel 4.10 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleV..………...………...95
Tabel 4.11 Tabel estetika Old SchoolFashion Style VI ... 98
Tabel 4.12 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleVI.………...………...99
Tabel 4.13 Tabel estetika Old SchoolFashion Style VII ... 102
Tabel 4.14 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleVII.………...………...103
Tabel 4.15 Tabel estetika Old SchoolFashion Style VIII ... 106
Tabel 4.16 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleVIII……...………...107
Tabel 4.17 Tabel estetika Old SchoolFashion Style VIIII ... 111
Tabel 4.18 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleVIIII…...………...111
Tabel 4.19 Tabel estetika Old SchoolFashion Style X ... 114
Tabel 4.20 Tabel kajian Visual Prinsip Fashion dan Ciri Khas Old SchoolFashion
Peter Says Denim StyleX………...………...115
Tabel 4.21 Tabel k Analisis Keseluruhan Estetika Old School Fashion Style Peter
DAFTAR GAMBAR
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Dewi Widowati, 2015
KAJIAN DESAIN OLD SCHOOL FASHION KHAS PETER SAYS DENIM
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
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