A SEMIOTIC ANALYSIS OF FRONT COVERS OF VIDEO GAME PACKAGES AS SEEN IN PLAY STATION 2.

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PACKAGFS AS SEEN IN PLAYSTATTON 2

ENGIISE DEPARTMENT-IACI'LTYOF LETTERS

ANDAT-AS UNN'ERSTTY

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Psrial

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Data

of

su:itusBbd

PADAITG

Daldn slripsi ini dibahas tnrang

ledxrdda

yang terdapat pada sanrpul depaD Play$alion 2. _{landa )ang} ada djbaAiatls dua _{maom ]'ait0linguistik d.n} non lidgtrisrik

Kedur tanda te*ebul dijabarkrn nenurd lirngsin!! dengai menirk kcpnn! nirgram

seCitiea scmiorik

ydE

dikcmukakan oleh clancs

sdd.r

Pe;ce.

Tujuo

penulMn skripsi iDi ad.lah unluk mendeskripsikan kaidah seniorik y.ng terdapar pada s.np0l

d.par _EaDre-ga nr e Playstaiion 2 yrngdisampaikrn meloltrj pengeunmn ftn& dan b0h!s0.

Data

dimbil ddi

inlcmcl scbanFk 3 smpel daLlm benruk

samb

/rdsu),

KemudiaD analisis dat! diakukan dengan meDggunakan mdodc _{Fadan rclcrcnsiaL} d.n

distiburional. SeldjutnF peneliri.n ini frenggunaknn leori Ji+ram icgiriga sumi{,tik

)ans dikcmukakai olch Charles Sander Pence. Dalan

h,l

ini Pcirec mcnsemukakn

bahwa dda 3 faktor pembentuk interpretasi dlri sebuah ftnda

'aitu.

r,g,

(r.nd.),

.r/d

tobj.k),

inkryrehd

(inrcprcrasi). sctcrusnta penulis menjrhrkrn

mrlnr

dunor il'

ldlh.1dti|.

eahkd

dan konataril _@htutatire

hea,r,gl

yang dnanpaitan nclalui

randa'raDda

linguistk

llkslistn

sjsff)

maurun tanda-bnda

nonlingll{ik

(,,,-li,S,di.

s,s,s) dcng.n non8gunakan teori Roland Banhes. Makna denorallJ mencukup makn3 komus alau mlkno dasrr

Jlri

sebuan tarda. Malna kotroralil nencakup nakna

umbanan yan-s melekat padd m.kna denotdsi _lang dipengrdhi

.leh fdkor

drosi,

scjamh, dan budrta. Makna konolatil dari sebuah

todtrt

dirnrli\n dcng$ mclihd hubur8anny! dengan makna tlnda hnda

)!ng lai.

mehlui bbel

rtrdtitr

\ignilikai

Dai

analnis nakna dan r.nda prda sanpul Phvshtion

2, dikdrhri

bahw.

sampllsampuln3d! _aame Playstari.n 2 nrenclplaklD maknr

konobrilre

ldlp

pi{rduk

tan!

dihasilkdn dcngan can nengankrn proddk tesebui

tlda

mrkna hnda-t

id.

l.ln

yans bcrkailan dcnean kodc-kode buda]alcncntu

a./,rdl

roler:l sehinggB tercipB sulru

CILA.PTf,R

I

INTRODIJC'I'ION

I.1 tsackground olthe Studt

l-ansmse

in

lenn

oi

oommunicllion takes

maDl

loms.

such aj c.nnrunicario.s ol hunm leguage, animal lmguage. bodr ltullua,le. contuter

hn$.se. .nd

ako

vidco gancs lansuagcs as far as

n

is

bcing uscd for

.onnnnication. Video gnmes delive* tuphisticdrcd olcommffrcarrng wlys

b]

neans oJ _F.ccssnre si8nificanr data and ils war ofcommunicatnrg

ulb

others

ro pcsuade people ro usc (pla!) lhc Ean. lhnueh ns

oM

l.nAu0sc As

$c

ud.o gdne induslry continles r. b.smcesstirldd

lhe.o

sumflnr. olaldres rs

large.ly u.erpldcd, increasiry Esources and expcricnccs hav. c!.blcd gdme dslelo per to d elelop imtressi!€ll norecontlex $mes

Ceneralll, the ronsumc*

tnd

lo scc lhc packlsc (corct at _slucc, so ihat

rh.y

cb

visuali2c whal _senre

olsmes

it is, lhal is by looknrg ar de design ol

thcsmc cover beforc they _rldy n. sFmck coch.y(200-1) sarcs:

F.trging

is

fobnbly onc

ol

the mosr

imtonsr &d

poRe.lul nsdiaron in th. building

of

co.sunrer choiccs. (p.205-206).

Il

means lhat packaees bave 1o capturB

ad

lisually communicale on r \ery linncd sFacc thc c$cncc

oab

chrirc producr

'Ihe coler design cm be snh words, signs. sentences or symbols anli ir

h6

a dillerenr

ltpc

dd

tunction as dnecrre and lnlornaiive ldnrs. DiEctive

rens

dc a tcrn

dricb

has cerlai. lucdon rs an .rd€r

u

atrdcl peonl€ 10

Plr!

rhe games and i.fonnative lems use! to inlom the choice.lgan€s _f)ursumr k)

ol

images

or

piclres.

Rorh

.l

rhcnr hare

'neaninas based on

lh.

imasc

repftle.tcd To malyzc and uncorer il. semiolics i! .onsider&ly

!

_{sood apprcach}

dcah with rhG knrd ofcncumsla.ces Schroeder in visual Conpsunnion $aies

lhar scdiori.s G a _eood tool lor thG kiird

ol

tuase aralysis

6

it

DroviJes a

franeuork lbr bolh dc conslruclion and decodins

olnedins

in inases (2002)

Gcncral definition

ol

scmnnics

is

sinply

a

sludy

ol

srgns,

ON

ol deli.nionscones fron

lle

S{iss linEuist. Iedn,aDd de saussurc saussurc sldLd

that languase

is

a sy$er

ol

silns

dral exprcsscs

idcls.

lnd

is

rcrclbre

.ompmblc to n synen

ol

RrilinB, the alphaber oi dca|mucs. s)mbolis n(cs. polnc

bfr"las.

nilitary signals. etc It is lhe mor. jmponad ofall rhesd

stienr

(Sau$ure. in Dlnesi, 2004:8). Semiolics involves the stud) nol onl_y ol

*hal

is

nttndb

sisns in elerlday spe€ch,butolbllningshich

tred

aor soocthing

else. ln a sefri.ric scnse. sisls lalie the lomr of wods, ima8es. _{souds, lestue}

rnd objects (Chandlei 200212) Corlemporary $udies ofseniotics lcnd to $udy

sisls nol in isolalion bur as pan

ol*miotics

sien sysrenr'(suchds! me{liuni.r

gcDrcl: thcy also invollc lhe slxdy ofhow meanines de nade

od

[oN realilies

dr

rcpEsenled. Semntics cm bc applicd

r.

any kind of tcrrs such N rcl.vision,

ddi..

nln. music. same. .dr€ni sem cnl. pholo graphy, pdinting

bd

so on.

Baed

o.

thc crplmation abole. the Miter _{lries to exploE how eare} coves. and its parlicula. covcs. allLdc to scnioiics point

of

cw rhar appctrs in

somc cover

of

video gmes _Packagc lhal using

wo

s, inages. phobgruphs.

srmboh, erc Pack,ges hale lo captuE and risually

connudcate

e eserce

of

d.ftc

_{Fioduds wnhin}

!e'l

liniLed sFaces. ln lhis tusedh. rhe

Mil.r

bcuses

o!

pla.cd on dcsiennrs. m.ssage that induccs consunie. _{tutohbcs. Ihis} rpl)roo0h

ni-qhLbe

lirirlul

l;on

a rclailins or _toducr nrarkering point

of!ie\.

bft n does

nor address

lhc

broader

cullual

implicalions

ol

ns

consumprion. Srorilar

qFtuaches are s.arcc.

sith

aocho]\

(200.r)

$ork

o.

_{p.ckagc dcrigo} and Schrocdeis (ll00l) sork on

d!.nising

as

ic{

dx.eft

ns dre

\riter

^freni r to

d!ly.

h.w

gm.

cov.N. ard

in

p!'licular sovcs.

Flcr

Io

broader cuhual

li..rc$uks

io ordcr

b

.onnunicarc tlnueh vin'al

^..prscmaron'

the sisDs. wo,Js or _ticlurcs

atpcr

i.

fic

c.v.r

havc a

frcr.i.g,

hur

n.r

all

c..suno

kno*

il

I'r this Esearch, dre $rner dalyzes the nreannr!

.l

lhe

sisnsbt ideniiltins{he linerislic sign

dd

non-linguislic signs. as

crmDl.

bclo*:

(orcr

Mcil!l

_{f Hnnor\'snguard}

(.r'.t

I I

ltit!

l\.s.hsh.a1!r

l9,od:

hrp://r'r'\'

xanlsp.1

t.n/tuE.rih.t!

hr'h.rlhot

phr)pitl ,j

3 2, I ₎

Abovc inxgcis representedrFiN PeNn

ShooicrsmclFPs)

Thc corcr

CIIAPTDR 4

CONCLIJSION

Atl€r

andl]tne

lhe dal4 the Miter

foud

linsuisrio and non lineuhiic

st6

in the

ioni

ove6

of

Playsradon

2

packages. _{Tne linsuistic} aighs

trc

id€milied

fom

the words, smiences,

dd

texts in the cover. Ihe non lincuislic sisns

re

identified lhroush th€ sier ofrhc covcs.

Linguistics skN

re

fomed in

wittm

1c\! _sives m

expl

ation abod ihe goal of tne cov€r

ilslt

Since designer

rath{

ues slon senlences or

thres

to

contribule their infomalion, linsuislic

siss

b€cone dbiguous and diinculi to

undentand. ln ord€r to nal€ it cler, th€ adverliser combines i( with non lingnislic signs. Non linguisiic siens

e

add€d in fom ofpicturcs. People

m

nndeNmd

it

clealy

beaN

throush pictuE meanins

c

bc .onveyed. ln this phenonenon 0re

wiler

concludes thal the signs wilb linsuhlic sign helps the rcader tud th€

@r

ro

u.dersland lhe sign noE easier. So rhe signs Mrh conbinarior of linguktic signs

ad

non linslistic sisns more e6ier

lo mdculdd

$a.

signs only wnh

non-ll

rhe consmeB krow th€ sighs rhrough tbe linsuistics md nonlinelistics sier

i.

geneol, lhe nebings of signs

c

nor be delined

inly

by it. Basd on Rolmd Barthes.

n€

ins includes denotation

ed

coMotation, both

oln6inS

6

order signitcalion. The wirer

foud

the me@inss of sisns in these cove6 whicb bave

inportdt

bles, because the faclor th.t i.fluenes the consuetr choose the

BIBLIOCRA?IIY

Iranhes, Roland. (1977). /aaa? ,V!

si.

Tdt:

EsMr! tclcttal utJ h

uhlutal

,lgelrr,,ryearr.

London: FonlaDa Prcs.

Bersvall. Svcn an,l Mikolaj Dynek. (20a6). Un or?tins sp.f, ca"te L-or?rs The

Can:unpt n

.f

vid.a Gahe ParkaEe: ,hu.nal

of

E tu?.an .hltint:Lt in Cohsuner Retcarch (ttolrne 7)

chmdler, Daniel. (2005).

Jeridr'./,rr.ain,ers

Relrieled Mtrch 22, 2009, liom htlFt/M.ab$.ac.uk/mcdia/S4B/ _Qnorcd at l9/12 2007

Ddies, Sirn (2002).

Se,idlr rnalvis

ofTccna*

nd$ziht

Ftbkr

(brct!.

Redeled August. 2009. from

hnpJ/*$w.abd ac.uk/ncditsrudcnrtsidgg0l.nhl

Dtp@. zAch. 1.2a06). fhe Supen'an

Laao

Los. t?!e r.h N.wsle rt . Rcticvc<l

F_ebruart 27. 2010. fron

w

loeobloA.orc/

pcmd

loco

!co,

Umbeno. (1979)

a

Th!.ry- ol

:tcnidi6

Bloominton: lndi&u Univcsily

Chandler, _{Dlnier QAor. Sehiotict:} Ihe Bu:ict Londoni Rourledse,

Cob ley. Paul md L il,a Jesz. ( I 997).

/,tal,.,tg

rs,'idr?l

c anlbri dg.: Totchl

Cochoy.

Frock

(2004). ls the modcm

con

ner a

budiafs

donkey? Product

packaging

bd

consumcr

choicc.-ir

t,rie?

cr,rru.atn,,, eds. hksl.6nl drd Brenbeck. O{lord: Bcrs.

ESRB Rntings Delidilion Pop-Llp

Des.r,prr^ Retiievcd lLDc

rue". trqS4l. r's'tg c,,,1,"

i,ri,s,;i;;

25. 200e. fmn

hun/w{14q8!I!dE,Rp

lj S .t _r n 7: r: N

Dinu.

Anegi

vd

(2oro).

s,sa'.1r F.'hd

.n r-\hd

,?t'JYFB.9L'-AF"'qNoe

ras

Andald Unire^iry: Padlns

Hawk*.

Teme.

(2001).

S'!./udlts,

zdsld,r.J.

New Y.rk: R.utledge Honbt, As. (2000).

(t/,rd

rdrohc! Leumer'r Dictionatr o1 Cwrent Ensrsh.

Si\d

Ednior Oxford: O\lord Unilcsity hess.

lohmlh Joe€

DiF

ad

Svend

lrik

Ldsd.

(2002). sisn

tn

Ut!

A"

Intundion

to 9niotics.

Ln

on: Iioutlcdgc I I

NcivFcnrLan.