iii ABSTRAK
Sone Puguh Apriliawan, 210110060129, 2013. Skripsi ini berjudul Rasisme Dalam Film Java Heat. Pembimbing utama Dr. Asep Suryana., M.Si dan pembimbing pendamping Agus Setiaman, S.Sos., M.Ikom. Konsentrasi Communication Training and Consulting, jurusan Manajemen Komunikasi, Fakultas Ilmu Komunikasi Universitas Padjadjaran, Jatinangor.
Penelitian ini bertujuan untuk mengetahui dan menjelaskan simbol-simbol rasisme dalam film Java Heat. Dalam penelitian ini peneliti menggunakan metode deskriptif kualitatif dan dengan analisis semiotika. Teknik pengumpulan data yaitu melalui analisis teks media, dokumentasi, observasi, dan studi pustaka.
Hasil penelitian menemukan bahwa adanya simbol-simbol rasisme yang terdapat di dalam perilaku yang ditunjukkan oleh pelaku dalam film Java Heat. Rasisme sendiri berasal dari pemikiran budaya masing-masing orang, adapun yang melatar belakanginya yaitu berasal dari pemikiran stereotipe, etnosentrisme, prasangka, dan segregasi.
Simpulan dari penelitian ini, bahwa film merupakan media yang menunjukkan budaya dalam realitas sosial masyarakat. Perilaku rasisme terjadi karena adanya pergesekan antara dua budaya yang bebeda karena masing-masing
iv
ABSTRACT
Sone Puguh Apriliawan, 210110060129, 2013. The title of this thesis is Racism In The Java Heat Movie. The researcher’s main advisors is Dr. Asep Suryana., M.Si and the advisors companion is Agus Setiaman, S.Sos., M.Ikom. The concentration of Communication Training and Consulting, majoring in Communication Management, faculty of Communication Science, Padjadjaran University, Jatinangor.
The aim of this studies is to know and described the symbols of racism in
the movie of Java Heat. This study use qualitative descriptive as the research
method with semiotics as the analitical research. The techniques of data
collecting are through media text analitics, documentations, observation and
literatural studies.
The result found that there are some symbols of racism that could be found
in the behavior that showed in the Java Heat movie. Some racism that the
researcher has found were emerge from the cultural point of view the person
themselves, this point of view were coming from stereotype, ethnosentrism,
prejudice / prejudgement, and segregationism of the person themselves
The conclusion of this research is that a movie is a media that shows us
the culture in the social reality in the community. Racism behavior emerged
because there were some friction between two different culture further more each
culture has several different point of view towards each other. Racism were not
always viewed as a the negative thing, but also this research found that there
were also some positive things in the view toward racism. Accordingly the way we
view negative side in the different culture should be avoided in order to emerged
the harmonious society, and we should respect the humanitarian values to face
