Connotative Meaning of Verbal and Visual Signs in Printed Perfume Advertisements.

CONNOTATIVE MEANING OF VERBAL AND

VISUAL SIGNS IN PRINTED PERFUME

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I WAYAN EKA SUARMITA

1001305014

ENGLISH DEPARTMENT FACULTY OF ARTS

UDAYANA UNIVERSITY

CONNOTATIVE MEANING OF VERBAL AND

VISUAL SIGNS IN PRINTED PERFUME

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This paper is submitted as a partial fulfillment to obtain the Sarjana Sastra degree at the English Department, Faculty of Arts

Udayana University

I WAYAN EKA SUARMITA 1001305014

ENGLISH DEPARTMENT FACULTY OF ARTS

UDAYANA UNIVERSITY

APPROVAL SHEET

THIS PAPER APPROVED ON AUGUST 11th, 2016

Chairman Secretary

Dr. Ni Wayan Sukarini, M.Hum. Putu Weddha Savitri, S.S.,M.Hum. NIP. 19590109 198403 2 001 NIP. 19810227 200604 2 001

Acknowledged by

Head of English Department, Dean of Faculty of Arts,

Faculty of Arts Udayana University Udayana University

i

ACKNOWLEDGEMENTS

First of all, I would like to express my deep gratitude to Almighty God,

Ida Sang Hyang Widhi Wasafor His majesty and blessing so that I could finish

this study. I would like to express my special appreciation to Prof. Dr. Ni Luh

Sutjiati Beratha, M.A. as the Dean of Faculty of Arts, Udayana University. Dr. Ida

Ayu Made Puspani, M.Hum. as the Head of English Department, and all teaching

staff who have supported me during my study in English Department, Udayana

University.

My greatest gratitude goes to Dr. Ni Wayan Sukarini, M.Hum. as my first

supervisor and Putu Weddha Savitri, S.S., M.Hum. as my second supervisor for

their patience, guidance and advice during the running of this study.

My great appreciation also goes to my beloved family for the unlimited

love and supports given to me from time to time. My lovely thanks goes to Geli

for always being there beside me in every moment I passed and who always

helped me in my difficult time, and always be my loyal supporter. Also, I would

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Finally, this thesis is not the perfect one therefore any comments and

advices would be accepted in order for betterment of the thesis.

Denpasar, August 2016

iii

iv

3.1.2 Connotative Meaning of Visual Sign ... 30

3.1.3 The Relationship between Verbal Sign and Visual Sign ... 33

3.2 Advertisement 2 ... 34

3.2.1 Connotative Meaning of Verbal Sign ... 35

3.2.2 Connotative Meaning of Visual Sign ... 37

3.2.3 The Relationship between Verbal Sign and Visual Sign ... 39

3.3 Advertisement 3 ... 40

3.3.1 Connotative Meaning of Verbal Sign ... 40

3.3.2 Connotative Meaning of Visual Sign ... 42

3.3.3 The Relationship between Verbal Sign and Visual Sign ... 45

3.4 Advertisement 4 ... 46

3.4.1 Connotative Meaning of Verbal Sign ... 46

3.4.2 Connotative Meaning of Visual Sign ... 48

3.4.3 The Relationship between Verbal Sign and Visual Sign ... 50

CHAPTER IV. CONCLUSION ... 52

v ABSTRACT