CONNOTATIVE MEANING OF VERBAL AND
VISUAL SIGNS IN PRINTED PERFUME
ADVERTISEMENTS
I WAYAN EKA SUARMITA
1001305014
ENGLISH DEPARTMENT FACULTY OF ARTS
UDAYANA UNIVERSITY
CONNOTATIVE MEANING OF VERBAL AND
VISUAL SIGNS IN PRINTED PERFUME
ADVERTISEMENTS
This paper is submitted as a partial fulfillment to obtain the Sarjana Sastra degree at the English Department, Faculty of Arts
Udayana University
I WAYAN EKA SUARMITA 1001305014
ENGLISH DEPARTMENT FACULTY OF ARTS
UDAYANA UNIVERSITY
APPROVAL SHEET
THIS PAPER APPROVED ON AUGUST 11th, 2016
Chairman Secretary
Dr. Ni Wayan Sukarini, M.Hum. Putu Weddha Savitri, S.S.,M.Hum. NIP. 19590109 198403 2 001 NIP. 19810227 200604 2 001
Acknowledged by
Head of English Department, Dean of Faculty of Arts,
Faculty of Arts Udayana University Udayana University
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ACKNOWLEDGEMENTS
First of all, I would like to express my deep gratitude to Almighty God,
Ida Sang Hyang Widhi Wasafor His majesty and blessing so that I could finish
this study. I would like to express my special appreciation to Prof. Dr. Ni Luh
Sutjiati Beratha, M.A. as the Dean of Faculty of Arts, Udayana University. Dr. Ida
Ayu Made Puspani, M.Hum. as the Head of English Department, and all teaching
staff who have supported me during my study in English Department, Udayana
University.
My greatest gratitude goes to Dr. Ni Wayan Sukarini, M.Hum. as my first
supervisor and Putu Weddha Savitri, S.S., M.Hum. as my second supervisor for
their patience, guidance and advice during the running of this study.
My great appreciation also goes to my beloved family for the unlimited
love and supports given to me from time to time. My lovely thanks goes to Geli
for always being there beside me in every moment I passed and who always
helped me in my difficult time, and always be my loyal supporter. Also, I would
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Finally, this thesis is not the perfect one therefore any comments and
advices would be accepted in order for betterment of the thesis.
Denpasar, August 2016
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3.1.2 Connotative Meaning of Visual Sign ... 30
3.1.3 The Relationship between Verbal Sign and Visual Sign ... 33
3.2 Advertisement 2 ... 34
3.2.1 Connotative Meaning of Verbal Sign ... 35
3.2.2 Connotative Meaning of Visual Sign ... 37
3.2.3 The Relationship between Verbal Sign and Visual Sign ... 39
3.3 Advertisement 3 ... 40
3.3.1 Connotative Meaning of Verbal Sign ... 40
3.3.2 Connotative Meaning of Visual Sign ... 42
3.3.3 The Relationship between Verbal Sign and Visual Sign ... 45
3.4 Advertisement 4 ... 46
3.4.1 Connotative Meaning of Verbal Sign ... 46
3.4.2 Connotative Meaning of Visual Sign ... 48
3.4.3 The Relationship between Verbal Sign and Visual Sign ... 50
CHAPTER IV. CONCLUSION ... 52
v ABSTRACT
