Petunjuk Pengisian : Beri tanda (X) sesuai dengan kondisi anda

(1)

LAMPIRAN

KUESIONER Dengan hormat,

Saya Anis Amil Liya , mahasiswa Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga program Studi Manajemen kosentrasi pemasaran. Kuisioner ini digunakan untuk keperluan penelitian dalam rangka menyusun skripsi dengan judul

“Pengaruh Eco Label Terhadap Keputusan Pembelian melalui Brand Image Sebagai Variabel Intervening Produk Tisu (Studi Kasus Pada Konsumen Tisu Tessa Di Kota Salatiga) sebagai syarat guna mencapai gelar sarjana S-1. Untuk itu mohon ketersediaan Bapak/Ibu/Saudara/Saudari untuk menjawab semua pertanyaan di bawah ini diisi dengan lengkap, karena kelengkapan informasi akan membantu peneliti dalam menyelesaikan penelitian. Atas kesedia dan bantuannya penulis mengucapkan terimakasih.

1) DATA DIRI RESPONDEN

Untuk mengetahui data diri responden yang ada di dalam penelitian ini, saya membutuhkan informasi sebagai berikut :

Nama (Boleh tidak diisi) : Alamat :

Petunjuk Pengisian : Beri tanda (X) sesuai dengan kondisi anda 1. Jenis Kelamin

a) Laki – laki b) Perempuan 2. Usia anda saat ini

a) 16 – 20 Tahun b) 21 – 25 tahun c) 26 – 30 tahun

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d) 31 – 35 tahun e) 36 – 40 tahun f) 41 tahun keatas 3. Pekerjaan anda a) Pegawai Swasta b) Pegawai Negeri c) Wirausaha d) Pelajar e) Mahasiswa f) Buruh g) Lain – lain 2) KUESIONER

Anda diharapkan menjawab pertanyaan dibawah ini sesuai dengan tingkat kesetujuan anda dan berilah tanda centang ( √ ) pada kolom jawaban yang telah disediakan.

Keterangan :

STS = Sangat Tidak Setuju TS = Tidak Setuju

N = Netral S = Setuju

SS = Sangat Setuju

(3)

NO Pernyataan Pilihan

SS S N TS STS

Eco Label

1. Saya mengetahui eco label ( informasi pada label produk ramah lingkungan ) pada Tisu Tessa 2. Saya mengerti istilah-istilah ( seperti ecoplas, eco

friendly ) pada label Tisu Tessa

3. Kemasan Tisu Tessa tidak mengandung bahan- bahan yang berbahaya.

4. Produk Tisu Tessa menggunakan eco label yang menguatkan penawaran produk sebagai produk yang ramah terhadap lingkungan

SS S N TS STS

Brand Image

1. Brand Tisu Tessa mudah dikenali

2. Produk Tisu Tessa mudah ditemukan dimana saja 3. Brand Tisu Tessa sudah mempunyai reputasi yang

baik

4. Brand Tisu Tessa merupakan brand yang pertama kali muncul dalam pikiran, ketika ditanya tentang Tisu dalam kemasan Ecoplas

SS S N TS STS

Keputusan Pembelian

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1. Saya selalu memilih Tisu merek Tessa 2. Saya mencari informasi produk Tisu Tessa

3. Melakukan pembelian produk Tisu Tessa lebih dari satu kali

4. Merekomendasikan Tisu Tessa ke orang lain 5.

Jawaban Kuesioner Responden

NO Eco Label Brand Image Keputusan Pembelian X1.1 X1.2 X1.3 X1.4 Z1.1 Z1.2 Z1.3 Z1.4 Y1.1 Y1.2 Y1.3 Y1.4

1 3 3 5 5 4 4 4 4 5 3 5 5

2 4 4 4 4 4 4 4 4 4 4 4 4

3 4 2 2 2 3 3 3 3 4 2 3 2

4 3 2 2 2 2 2 4 4 4 3 2 1

5 5 5 4 2 3 4 4 4 5 2 5 3

6 5 4 4 5 4 4 4 2 5 2 5 4

7 3 4 5 4 4 3 3 4 5 3 4 3

8 4 2 2 4 3 3 3 4 2 4 5 2

9 2 4 2 2 2 3 2 2 4 1 2 3

10 4 2 2 2 2 2 4 3 2 2 3 3

11 5 5 5 5 4 4 5 4 5 5 4 4

12 4 2 2 4 2 2 4 4 4 2 3 4

13 3 4 4 4 4 4 3 4 4 3 5 4

14 3 3 5 4 4 3 4 3 4 3 4 4

15 4 5 4 4 4 4 5 4 2 5 4 5

16 1 2 5 5 2 4 4 4 5 5 1 4

17 3 3 5 5 3 4 5 3 5 3 4 3

18 1 2 2 2 1 2 3 2 1 2 1 3

19 2 3 4 2 3 3 4 3 4 2 4 2

20 3 3 4 4 3 3 4 3 3 4 4 4

21 2 3 4 4 2 3 3 2 2 2 5 3

22 4 4 4 4 2 4 4 4 5 3 2 5

23 4 2 4 2 2 2 2 2 3 2 3 3

(5)

24 4 4 4 4 4 4 4 4 5 3 4 4

25 2 2 2 2 2 2 2 3 2 2 1 2

26 3 3 4 4 3 3 3 3 3 2 4 4

27 2 4 4 4 2 4 4 2 4 2 4 2

28 3 3 4 4 4 4 4 3 4 4 4 3

29 3 2 5 4 4 2 4 3 4 4 4 4

30 2 4 4 2 2 3 4 4 2 2 4 3

31 3 2 4 2 2 4 4 2 3 1 3 4

32 2 1 2 2 2 2 2 2 1 2 2 2

33 3 3 2 4 4 2 3 4 5 2 3 3

34 4 4 4 4 4 4 4 4 4 4 4 4

35 4 5 4 2 4 4 4 4 4 5 4 3

36 3 4 2 2 2 4 3 2 2 2 2 4

37 4 4 4 4 4 4 4 4 4 4 4 4

38 4 4 4 5 4 4 4 3 4 4 4 4

39 2 2 4 2 2 2 2 2 2 2 2 2

40 4 2 4 4 4 4 4 4 4 4 3 3

41 5 4 4 3 4 2 4 4 4 5 4 2

42 3 3 3 5 3 3 3 3 3 3 3 4

43 4 4 4 5 4 4 3 4 4 4 3 5

44 4 3 5 5 4 4 4 4 4 3 5 4

45 4 4 3 4 4 4 2 4 4 2 2 5

46 3 4 4 4 3 2 4 4 4 4 4 3

47 5 4 5 2 2 4 4 2 4 3 2 5

48 4 5 5 4 4 4 4 4 3 5 5 5

49 3 4 4 3 4 2 4 4 4 3 3 4

50 3 3 3 5 4 4 4 4 4 4 4 4

51 4 4 5 3 4 4 5 5 5 5 5 3

52 2 2 2 4 2 2 3 2 1 1 2 4

53 2 4 2 2 3 3 3 3 3 2 3 2

54 4 3 4 4 4 4 3 2 4 2 4 4

55 4 4 4 4 4 3 3 4 4 3 5 4

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56 4 5 5 3 2 3 4 4 3 2 5 5

57 3 2 4 4 3 2 4 4 4 3 2 4

58 4 4 4 3 3 4 3 3 4 3 4 4

59 2 2 3 3 3 3 3 3 3 3 3 3

60 3 5 4 4 5 4 5 4 4 4 5 5

61 4 4 5 5 4 4 4 4 5 4 5 4

62 2 4 2 2 4 2 2 2 2 2 4 2

63 2 4 2 2 2 2 2 4 2 2 4 2

64 4 4 4 4 4 4 4 2 4 2 4 4

65 4 2 4 2 3 4 4 3 2 2 4 4

66 4 4 2 2 2 4 4 2 2 2 4 4

67 3 2 2 2 3 2 2 2 2 2 2 2

68 4 4 2 4 2 4 4 4 4 2 4 4

69 4 4 2 4 4 4 4 4 4 4 3 4

70 5 5 5 5 4 3 4 5 5 3 5 5

71 5 4 4 4 4 4 4 5 5 3 5 4

72 2 2 2 2 2 3 2 2 2 3 2 1

73 2 2 2 4 4 2 2 2 2 1 4 2

74 5 5 5 5 4 4 4 5 5 4 5 5

75 3 3 4 3 3 4 3 4 4 4 3 4

76 3 4 5 4 5 4 5 4 5 5 4 4

77 4 3 4 3 4 3 3 3 2 3 4 4

78 4 4 4 3 3 3 4 3 4 4 4 3

79 2 2 4 4 2 4 4 2 2 2 4 4

80 5 5 3 4 4 4 4 3 3 4 4 4

81 4 3 4 5 3 4 3 4 4 3 4 3

82 4 4 2 4 5 4 3 3 4 4 4 1

83 4 2 2 4 3 2 3 3 4 2 2 3

84 4 4 4 4 4 4 3 4 4 3 5 3

85 2 4 2 2 2 3 2 2 2 2 2 3

86 2 4 4 2 2 4 2 4 2 4 4 2

87 3 5 5 5 4 5 4 4 5 4 4 5

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Uji Validitas

Correlations

X1 X2 X3 X4 EC

X1.1

Pearson

Correlation 1 ,402^** ,294^** ,300^** ,694^**

Sig. (2-tailed) ,000 ,003 ,002 ,000

N 102 102 102 102 102

X1.2

Pearson

Correlation ,402^** 1 ,332^** ,192 ,671^**

Sig. (2-tailed) ,000 ,001 ,053 ,000

N 102 102 102 102 102

X1.3

Pearson

Correlation ,294^** ,332^** 1 ,474^** ,755^**

Sig. (2-tailed) ,003 ,001 ,000 ,000

88 4 4 4 4 4 3 4 4 4 3 2 5

89 2 2 3 3 3 3 3 3 3 3 3 3

90 3 3 5 5 4 5 4 4 5 3 5 5

91 4 4 4 4 4 4 3 4 4 4 4 4

92 4 4 2 2 2 2 4 2 2 2 3 4

93 3 4 4 4 4 2 4 4 4 2 4 4

94 2 4 2 2 3 2 2 2 4 2 2 2

95 2 2 2 2 2 2 4 2 2 2 2 2

96 2 4 2 4 3 3 4 3 4 2 3 4

97 4 2 4 4 2 4 2 4 4 4 2 4

98 3 4 4 4 4 2 4 4 4 2 4 4

99 2 3 3 4 2 3 4 4 4 3 4 4

100 2 4 4 2 2 2 3 3 2 3 4 3

101 3 3 4 4 2 4 4 3 2 2 4 4

102 2 4 5 4 2 4 4 4 4 2 5 5

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N 102 102 102 102 102

X1.4

Pearson

Correlation ,300^** ,192 ,474^** 1 ,706^**

Sig. (2-tailed) ,002 ,053 ,000 ,000

N 102 102 102 102 102

EC

Pearson

Correlation ,694^** ,671^** ,755^** ,706^** 1 Sig. (2-tailed) ,000 ,000 ,000 ,000

N 102 102 102 102 102

**. Correlation is significant at the 0.01 level (2-tailed).

Correlations

Z1 Z2 Z3 Z4 BI

Z1.1

Pearson

Correlation 1 ,322^** ,307^** ,440^** ,736^**

Sig. (2-tailed) ,001 ,002 ,000 ,000

N 102 102 102 102 102

Z1.2

Pearson

Correlation ,322^** 1 ,372^** ,297^** ,688^**

Sig. (2-tailed) ,001 ,000 ,002 ,000

N 102 102 102 102 102

Z1.3

Pearson

Correlation ,307^** ,372^** 1 ,401^** ,706^**

Sig. (2-tailed) ,002 ,000 ,000 ,000

N 102 102 102 102 102

Z1.4

Pearson

Correlation ,440^** ,297^** ,401^** 1 ,745^**

Sig. (2-tailed) ,000 ,002 ,000 ,000

N 102 102 102 102 102

BI

Pearson

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N 102 102 102 102 102

Correlations

Y1 Y2 Y3 Y4 KP

Y1.1

Pearson

Correlation 1 ,397^** ,312^** ,347^** ,757^**

Sig. (2-tailed) ,000 ,001 ,000 ,000

N 102 102 102 102 102

Y1.2

Pearson

Correlation ,397^** 1 ,264^** ,200^* ,674^**

Sig. (2-tailed) ,000 ,007 ,043 ,000

N 102 102 102 102 102

Y1.3

Pearson

Correlation ,312^** ,264^** 1 ,264^** ,672^**

Sig. (2-tailed) ,001 ,007 ,007 ,000

N 102 102 102 102 102

Y1.4

Pearson

Correlation ,347^** ,200^* ,264^** 1 ,649^**

Sig. (2-tailed) ,000 ,043 ,007 ,000

N 102 102 102 102 102

KP

Pearson

N 102 102 102 102 102

*. Correlation is significant at the 0.05 level (2-tailed).

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Uji Reabilitas ( SPSS)

Case Processing Summary

N %

Cases

Valid 102 100,0

Excluded^a 0 ,0

Total 102 100,0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's

Alpha

N of

Items

,925 15

Item-Total Statistics Scale Mean if Item Deleted

Scale

Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

X1 77,84 241,856 ,589 ,923

X2 77,72 241,889 ,581 ,923

X3 77,55 236,448 ,704 ,920

X4 77,63 237,701 ,675 ,921

EC 67,38 178,872 ,935 ,915

Z1 77,96 240,771 ,666 ,922

Z2 77,84 243,282 ,630 ,923

Z3 77,61 244,399 ,628 ,923

Z4 77,79 241,908 ,673 ,922

BI 67,85 190,305 ,925 ,912

Y1 77,59 235,710 ,706 ,920

Y2 78,19 240,193 ,612 ,922

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Y3 77,54 239,182 ,624 ,922

Y4 77,60 240,876 ,605 ,922

KP 67,56 176,685 ,972 ,912

Uji Normalitas (AMOS)

Assessment of normality (Group number 1)

Variable min max skew c.r. kurtosis c.r.

y4 1,000 5,000 -,501 -2,065 -,411 -,847 y3 1,000 5,000 -,540 -2,226 -,571 -1,178 y2 1,000 5,000 ,346 1,426 -,805 -1,661 y1 1,000 5,000 -,506 -2,085 -,821 -1,693 z4 2,000 5,000 -,327 -1,350 -1,075 -2,216 z3 2,000 5,000 -,523 -2,158 -,482 -,993 z2 2,000 5,000 -,378 -1,559 -1,243 -2,562 z1 1,000 5,000 -,173 -,714 -1,270 -2,618 x1 1,000 5,000 -,148 -,610 -,869 -1,792 x2 1,000 5,000 -,285 -1,173 -,982 -2,024 x3 2,000 5,000 -,387 -1,597 -1,188 -2,449 x4 2,000 5,000 -,292 -1,203 -1,242 -2,560

Multivariate 7,876 2,170

Uji Outlier

Observations farthest from the centroid (Mahalanobis distance) (Group number 1) Observation number Mahalanobis d-squared p1 p2

16 30,019 ,003 ,247

47 24,607 ,017 ,513

27 22,847 ,029 ,572

8 22,626 ,031 ,391

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Observation number Mahalanobis d-squared p1 p2

45 21,604 ,042 ,432

86 21,506 ,043 ,283

82 21,339 ,046 ,185

97 20,825 ,053 ,174

65 19,583 ,075 ,362

15 19,243 ,083 ,337

23 18,794 ,094 ,358

29 18,758 ,095 ,256

4 18,659 ,097 ,189

12 17,887 ,119 ,329

5 17,551 ,130 ,346

41 17,533 ,131 ,254

30 17,398 ,135 ,213

73 17,246 ,141 ,182

6 17,085 ,146 ,159

9 16,392 ,174 ,315

94 16,088 ,187 ,352

31 15,949 ,194 ,323

66 15,773 ,202 ,312

63 15,609 ,210 ,299

52 15,578 ,211 ,234

56 15,508 ,215 ,192

17 15,491 ,216 ,140

92 15,282 ,226 ,149

68 15,135 ,234 ,141

62 15,108 ,236 ,103

60 14,653 ,261 ,189

99 14,646 ,261 ,138

102 14,165 ,290 ,262

21 14,085 ,295 ,229

(13)

88 13,520 ,332 ,446

39 13,189 ,355 ,558

51 12,788 ,385 ,709

33 12,732 ,389 ,667

11 12,579 ,400 ,680

22 12,493 ,407 ,655

19 12,275 ,424 ,706

76 12,195 ,430 ,681

79 12,174 ,432 ,619

3 12,104 ,437 ,586

96 12,067 ,440 ,531

10 12,031 ,443 ,475

90 11,995 ,446 ,420

35 11,972 ,448 ,358

70 11,823 ,460 ,376

100 11,755 ,466 ,344

36 11,693 ,471 ,310

101 11,531 ,484 ,337

18 11,488 ,488 ,292

81 11,355 ,499 ,302

40 11,248 ,508 ,296

80 11,048 ,525 ,349

48 10,711 ,554 ,501

83 10,493 ,573 ,575

72 10,470 ,575 ,512

57 10,433 ,578 ,459

69 10,296 ,590 ,477

25 10,245 ,594 ,433

93 10,160 ,602 ,414

98 10,160 ,602 ,337

(14)

46 10,086 ,608 ,312

95 10,037 ,613 ,273

49 9,892 ,625 ,292

77 9,777 ,636 ,293

54 9,775 ,636 ,227

1 9,746 ,638 ,183

85 9,492 ,660 ,258

64 9,323 ,675 ,292

7 9,137 ,691 ,338

32 8,781 ,722 ,515

87 8,631 ,734 ,541

53 8,619 ,735 ,461

71 8,492 ,746 ,467

75 8,456 ,749 ,404

43 8,282 ,763 ,443

50 8,074 ,779 ,508

67 7,591 ,816 ,764

78 7,428 ,828 ,785

44 7,083 ,852 ,888

42 7,038 ,855 ,852

74 7,013 ,857 ,796

20 6,860 ,867 ,804

13 6,211 ,905 ,969

84 6,059 ,913 ,970

55 5,834 ,924 ,978

58 5,810 ,925 ,960

14 5,789 ,926 ,928

38 5,653 ,933 ,917

28 5,260 ,949 ,963

59 5,133 ,953 ,951

(15)

89 5,133 ,953 ,896

61 4,126 ,981 ,997

91 3,785 ,987 ,998

26 3,519 ,991 ,997

24 2,973 ,996 ,999

2 1,835 1,000 1,000

Uji Goodness of Fit (AMOS)

Uji Goodness Of Fit Index

No

Goodnessof Fit Index

Model Penelitian

Cut-off Vale Keterangan

1 Chi Square 63,374 < 68,669 Good fit

2 CMIN/DF 1,243 ≤ 2,0 Good fit

(16)

3 GFI 0,907 ≥ 0,90 Good Fit

4 AGFI 0,858 ≥ 0,90 Marginal Fit

5 TLI 0,970 ≥ 0,95 Good Fit

6 CFI 0,977 ≥ 0,95 Good fit

7 RMSEA 0,49 ≤ 0,08 Good fit

Uji Hipotesis ( AMOS )

Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates

Regression Weights: (Group number 1 - Default model)

Estimate S.E. C.R. P Label Brand <--- Eco 1,003 ,171 5,860 *** par_1 Keputusan <--- Brand ,812 ,175 4,637 *** par_2 Keputusan <--- Eco ,509 ,134 3,791 *** par_3

x4 <--- Eco 1,000

x3 <--- Eco 1,059 ,156 6,791 *** par_4 x2 <--- Eco ,788 ,134 5,879 *** par_5 x1 <--- Eco ,714 ,133 5,365 *** par_6 z1 <--- Brand 1,000

z2 <--- Brand ,900 ,156 5,784 *** par_7 z3 <--- Brand ,840 ,146 5,759 *** par_8 z4 <--- Brand 1,002 ,163 6,139 *** par_9 y1 <--- Keputusan 1,000

y2 <--- Keputusan ,869 ,144 6,043 *** par_10 y3 <--- Keputusan ,937 ,149 6,272 *** par_11 y4 <--- Keputusan ,886 ,143 6,195 *** par_12

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Pengaruh Secara Langsung

Standardized Direct Effects (Group number 1 - Default model) Eco Brand Keputusan

Brand 1,205 ,000 ,000 Keputusan ,543 ,722 ,000

y4 ,000 ,000 ,547

y3 ,000 ,000 ,550

y2 ,000 ,000 ,524

y1 ,000 ,000 ,566

z4 ,000 ,638 ,000

z3 ,000 ,576 ,000

z2 ,000 ,581 ,000

z1 ,000 ,596 ,000

x1 ,483 ,000 ,000

x2 ,527 ,000 ,000

x3 ,658 ,000 ,000

x4 ,630 ,000 ,000

Pengaruh Tidak Langsung

Standardized Indirect Effects (Group number 1 - Default model) Eco Brand Keputusan

Brand ,000 ,000 ,000 Keputusan ,870 ,000 ,000

y4 ,773 ,395 ,000

y3 ,777 ,397 ,000

y2 ,741 ,379 ,000

y1 ,801 ,409 ,000

z4 ,769 ,000 ,000

z3 ,695 ,000 ,000

z2 ,700 ,000 ,000

(18)

Eco Brand Keputusan

z1 ,718 ,000 ,000

x1 ,000 ,000 ,000

x2 ,000 ,000 ,000

x3 ,000 ,000 ,000

x4 ,000 ,000 ,000