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COMMUNICATION CHANNELS IN THE LOCAL
HOUSE OF REPRESENTATIVE OF SURAKARTA
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
By:
TINI NINGSIH
C9308065
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
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MOTTO
Just do the best, and let God do the rest
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DEDICATION
I would like to dedicate this final project report for:
My beloved mother and father
My brothers
My litle sister
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PREFACE
I would like to be thankful to Allah for giving me ability, opportunity, and
creativity in composing this final project report. I also give my greatest thank to
everyone who always take a role in all of my progression.
This report is written by the writer to fulfill the requirements in obtaining
degree the English Diploma III Program Degree. The writer did the job training in
the Public Relations and Protocol division of The Local House of Representative
of Surakarta (DewanPerwakilan Rakyat Daerah Surakarta).
In this final project, the writer explains the communication channels that
are used by Public Relations practitioners in the Local House of Representative of
Surakarta.
There might be some faults in composing this final project report. Hence,
any critics and suggestions are expected for the improvement afterwards.
Hopefully, this final project report will be fruitful for the readers, in particular for
people who are interested in Public Relations.
The Writer
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ACKNOWLEDGEMENT
Alhamdulillahirobbil’alamin. All praise belongs to Allah SWT and Prophet
Muhammad SAW for giving me strength and courage in finishing this final
project. I would never be able to finish this final project without the help from
many sides. I would like to say my deepest thanks to:
1. The Dean of the Faculty of Letters and Fine Arts, Sebelas Maret
University.
2. Drs. Riyadi Santosa, M.Ed., Ph.D, I thank to your wise.
3. The Head of English Diploma Program, Yusuf Kurniawan, S.S., M.A. for
the highest dedication to English Diploma Students.
4. My Academic Supervisor, Dra. Nani Sukarni, M.S, I thank you for your
support during my study in English Diploma Program.
5. My Supervisor, Mr. Bayu Budiharjo SS, M.Hum, I thank you for your
advice and guidance in finishing this final project report. I do apologize for
all of my faults.
6. All Lecturers of English Diploma Program. I thank you for giving me the
precious knowledge.
7. My beloved parents, Sugijanto and Sulasih. I thank you for your care and
your pray for me to give me support in everything.
8. My brothers Trianto and Triyono, my sister Triwahyuni. I thanks for your
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9. The big member of Pondok Biru boarding house, Mony, Prita, Anggi,
Coco, Whelly, Aul, Cicit, Wuri and retno. I thank for your help and your
care.
10.My special one in my live Duky Ariyanto, I thank for your care, you are
my inspiration.
11.All of the staff in the Local House of Representative of Surakarta. I am
glad to have a new family here. I do apologize if I made mistakes during
the job training.
12.My lovely friends, Silvi, Pica, Yoan, Monic, Wulan, Adik, Aby and all my
friends of English Department 2008 in class A, B, and C. I will remember
our togetherness and the real struggle of studying in English Diploma
Program.
13.Rizki Magistra, who always check my grammatical mistakes.
14.Thankfully, for my senior in English Diploma program. For all of your
advisement and spirit.
Finally, I realize that this final project report still has so many mistakes, I do
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ABSTRACT
Tini Ningsih, 2012. Communication Channels in the Local House of Representative of Surakarta. English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University.
This final project report is written based on the job training done at the Local House of Representative of Surakarta within a month in Public Relations and Protocol Division.
The writer did some jobs with the Public Relations Practitioners of the Local House of Representative of Surakarta by helping them in finishing their job like clipping news, attending the meeting and greeting the guest from other local government.
The objectives of this report are to evaluate the communication channels in The Local House of Representative of Surakarta and to propose the improvement in the existing communication channels in the Local House of Representative of Surakarta (Media Relations). The media relations in the Local House of Representative of Surakarta is less effective, because the other channels (internet), it is not used properly. On part of press reception the writer propose to improve the facilities to the journalists and invite more media. On the part of internat the writer propose to improve the usa of facebook and make use of blog and twitter.
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TABLE OF CONTENTS
TITLE ... i
APPROVAL OF CONSULTANT ... ii
APPROVAL OF THE BOARD OF EXAMINERS ... iii
MOTTO ... iv
DEDICATION ... v
PREFACE ... vi
ACKNOWLEDGMENT ... vii
ABSTRACT ... ix
TABLE OF CONTENTS ... x
CHAPTER I: INTRODUCTION A. Background ... 1
B. Objectives ... 2
C. Benefits ... 3
CHAPTER II: LITERATURE REVIEW A. Public Relations 1. Definition of public Relations ... 4
2. Role of Public Relations... 5
B. Public Relations in Governmental Institution ... 6
C. Communication ... 7
1. Internal communication... 8
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3. Communication Channels...9
D. Communication Channel in The Local House of Representative
of Surakarta...10
E. The Local House of Representative of Surakarta...11
1. History of The Local House of Representative of Surakarta ... 12
2. Vision and Mission of The Local House of Representative
of Surakarta ... .12
3. History of Secretariat The Local House of Representative
of Surakarta.. ... 13
4. Vision and Mission ofSecretariatThe Local House of
Representative of Surakarta ... 14
5. The organization structure of Secretariat in Regional Legislative
Council of Surakarta...15
CHAPTER III: DISCUSSION
A. Discussion ... 18
1. Public Relations Division in The Local House of Representative
of Surakarta... ... 18
2. The communication channel of The Local House of
Representative of Surakarta... ... 20
3. Proposal to improve Media Relation of Regional Legislative
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CHAPTER IV CONCLUSION AND SUGGESTION
A. Conclusion ... 29
B. Suggestion ... 30
BIBLIOGRAPHY
COMMUNICATION CHANNELS IN THE LOCAL HOUSE
This final project report is written based on the job training done at the Local House of Representative of Surakarta within a month in Public Relations and Protocol Division.
The writer did some jobs with the Public Relations Practitioners of the Local House of Representative of Surakarta by helping them in finishing their job like clipping news, attending the meeting and greeting the guest from other local government.
The objectives of this report are to evaluate the communication channels in The Local House of Representative of Surakarta and to propose the improvement in the existing communication channels in the Local House of Representative of Surakarta (Media Relations). The media relations in the Local House of Representative of Surakarta is less effective, because the other channels (internet), it is not used properly. On part of press reception the writer propose to improve the facilities to the journalists and invite more media. On the part of internat the writer propose to improve the usa of facebook and make use of blog and twitter.
Hopefully, this final project report can be a reference for the Public Relations and Protocol Division of The Local House of Representative of Surakarta to increase their quality to do their jobs.
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Mahasiswa Jurusan D III Bahasa Inggris dengan NIM C9308065
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communication to convey information, ideas and feelings to others; it means that
communication is proces of sharing a meaning with many people.
In Public Relations point of view, communication is very essential.
Communication functions as one of the important things that is used to establish
good relations and mutual understanding with others. The task of Public Relations
is creating good communication between an organization and its internal public as
well as external public. Internal public consists of the employees in the company.
External public covers of costumers, press, government, other companies, etc.
Communication is one way to maintain the image of a company and help
them share their new products or their services. It is not only companies that need
communication, but governmental institutions also need communication with the
publics. Communication will help governmental institutions to socialize
information to the publics.
As a governmental institution, the Local House of Representative of
Surakarta has to be able to establish good communication with its publics. This
task is handled by Public Relations division. Public Relations division serves as a
communication bridge among people in the Local House of Representative itself,
between the Local House of Representative and other governmental institutions,
and between the Local House of Representative and the society.
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Therefore, The Local House of Representative of Surakarta needs
communication channels to communicate information to the publics, especially
society around Surakarta. It is mainly because the communication channels
influence the success of communication.
To know the effectiveness of communication in the Local House of
Representative of Surakarta which is carried out by the Public Relations division,
the writer did the job training activity on March 4th until 31st, 2011 in the Local
House of Representative of Surakarta.
By considering the job training activity, the writer composes the final
project report entitled “Communication Channels in the Local House of
Representative of Surakarta”
B. Research objectives
1. To evaluate the communication channels in the Local House of
Representative of Surakarta.
2. To propose the improvement in the existing communication
channels in the Local House of Representative of Surakarta.
C. Research benefits
The writer hopes the result of this final project report will be useful for:
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English Diploma Program can use this final project report as an
input to improve the quality of teaching and learning, especially in
the subject of Governmental Public Relations.
2. Local House of Representative of Surakarta
The Local House of Representative of Surakarta can use this final
project report as reference to improve their quality in the
communicating to its public.
3. Other writers
Other writers can use this final project report as a reference in
doing the report about the Public Relations in a Governmental
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There are some definitions about Public Relations. Oxford dictionary defines
“Public Relations is the state of public relationship between an organization and
the public”.
Meanwhaile Cutlip, Center and Broom (2000: 2) state that “Public
Relations is the management function that establishes and maintains mutually
beneficial relationship between an organization and the publics on whom its
success or failure depends.”
Moreover, Harlow explain the definition of Public Relations in Theaker,
Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and co-operation between an organization and its publics; involves the management of problems or issues helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and ethical communication techniques as its
program of action to earn public understanding and acceptance.” (1998:7)
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From some of definitions above, it can be concluded that Public Relations
is the management function that establishes and maintains mutually beneficial
relationship between an organization and its publics to get understanding and
support.
2. The Roles of Public Relations Practitioners
Cutlip, Center and Broom describe the types of Public Relations role in
Kithcen (1997:16). The Public Relations Practitioners may fulfill:
communication technician, expert prescriber, communication facilitator, and
problem-solving facilitator. While Cutlip, Center and Broom give the
explanation about the roles of Public Relations:
1. Expert prescriber: in this role practitioners are regarded as
expert on public relations and consequently they are seen as best
qualified to handle public relations problems and identify
solutions to them.
2. Communication facilitator: in this role practitioners are cast as
sensitive listeners and information brokers who act in a ‘go
-between’ role, facilitating communications.
3. Problem-solving facilitator: in this role practitioners collaborate
with other managers to help define and solve organizational
communication problems. Whereas the expert prescriber role
implies a passive role for other manager in problem-solving
process, in this role practitioners work with other managers to
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4. Communication technician: in this role practitioners merely
provide technical communication services such as writing
release and features for the media, preparing and editing
newsletters, and handling contacts with the media. All decisions
regarding strategy and actions are taken by the dominant
management coalition in which practitioners have no role and
they are simply given the task of communicating about the
decisions taken by this dominant coalition.
Expert prescriber seems to be same as the role of problem-solving
facilitator. From the explanation above, it can be seen that expert prescriber is
different from problem-solving facilitator. As expert prescriber, Public Relations
Practitioners work by themselves. While as problem-solving facilitator, Public
Relations Practitioners identify and solve problems together with other managers.
B. Public Relations in Governmental Institution
According to Cutlip and Center (1978:498), the Public Relations in
governmental institution contribute to:
1. The implementation of public society.
2. Assisting the news media in coverage of government.
3. Reporting to the citizenry on agency activities.
4. Increasing the internal cohesion of the agency.
5. Increasing the agency’s sensitivity to its publics.
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Public Relations Practitioners in governmental institution also have duties
to give information to their internal public. (Black, 1988: 174). The aim of the
Public Relations in governmental institution is similar to that of Public Relation in
general; giving the information to the internal and to the external publics.
Sam black adds that the relationships between institution and press are
important to socialize the program of the institution. (1988: 175)
C. Communication
Communication is carried out by people to socialize with others. In Public
Relations, communication is very essensial in giving information from sender to
the receiver to get mutual understanding. (Roslan, 1998:79)
H. Frazier Moore also explains that Communication is a process that involves
the exchange of facts, opinions, and ideas in the business of commercial and non
commercial organizations with their public to get mutual understanding. (2004: 86)
In Public Relations, communication is devided into two which are internal
communication and external communication:
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According to H. Frazier Moore in his book entitled Humas (2005:87),
internal communication refers to the exchange of information between the
management of an organization and its internal public.
Meanwhaile, Seitle (1998:9) stated that, “internal public are inside the
organization: supervisors, clerk, managers, stockholders, and the board of
directors.”
The function of the internal communication is getting mutual
understanding between the Public Relations officers and its institution. (Moore,
2005:87)
2. External Communication
Onong Uchjana Effendy says that external communication is the
relationship between company or institution and its external public. Seitle states
that “external public are those not directly connected with the organization: the
press, government, educators, customers, the community, and suppliers.”(1998:9)
The function of this communication is similar to the function of the
internal communication, which is to get mutual understanding between company
and their external public and to give information about their goods or services.
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Public Relations is the bridge to communicate any information not only
between an institution and its internal public but also between an institution and
its external public. Communication among institutions must be maintained well.
By using effective communication networks or communication channels, good
communication will be established.
Bernstein in Kristina (2006: 6) explains the form of Public Relations that
relates to the communication channels. Diah Kristina says that this model
functions as a check list in Public Relations plan.
The center of the wheel is a communication plan for institution or
company. The grills of communication are as channels of communication that can
be used by company to reach their public. The circle of the wheel is target
audiences that have been included into nine.
The target audiences are internal (the employee or staff in a company),
local (the local communities such as society, local media and local government),
influence groups (the activities of group that influences into the planning of Public
Relations), governments (the local and nation government that responsibility into
the company on their region), the media (the local media), financial (bank or
institution that relates into planning in economy of the company), trade, customers
(the receiver of goods or services), and general public (everyone that is related to
the company).
Communication channel can be used to reach the target audiences
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They are product (good or service), literature (leaflet, newsletter, brochure, and
bulletin), media relation (news releases, product launching, press conference and
all of facility from company to the journalist), permanent media (The sign,
vehicle, uniform, letterhead that are used to apply the habit of company), personal
presentation (a presentation between the employee of a company), impersonal
presentation (Utilizitation of video, sponsorship, publication board and
exhibition), correspondence (used letter), advertising (The function of advertising
in a company to give inform to their public), and point of sale (Goods or service
which are offered to the publics.). (Harrison in Kristina, 2006:26)
The Local House of Representative of Surakarta is a governmental
institution in Surakarta. As a governmental institution, The Local House of
Representative of Surakarta uses communication channel to establish good
relation. There are several channels which are used in The Local House of
Representative of Surakarta which are, Literature, Media Relations, Personal
presentation, impersonal presentation and ccorrespondence.
a. Literature
Literature is communication channel which is used in the Local House of
Representative of Surakarta to convey information in writing form. For
example, annual report, leaflet, and bulletin.
b. Media Relations
Media relations is one of the communication channels which is used in
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the The Local House of Representative of Surakarta are press reception
and internet.
c. Personal presentation
The personal presentation is a communication channel that is used to keep
the relationship of internal communication harmonious by holding a
meeting.
d. Impersonal presentation.
Impersonal Presentation is used to inform internal public by using
publication board.
e. Correspondence
Corespondence is one of channel that is used to improve good relations
between The Local House of Representative of Surakarta and other
institutions by inviting other institutions to attend a meeting.
D. The Local House of Representative of Surakarta
1. History
The Surakarta government has several institutions in many different
sectors. One of the institutions is the The Local House of Representative of
Surakarta (DPRD). This institution makes people’s aspiration come true. The The
Local House of Representative of Surakarta was established in 1950 based on
Law No.16/1950 about the capital city establishment in the East Java, Central
Java, West Java and Yogyakarta.
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1. Budgeting;
2. Legislating;
3. Controlling ;
4. Acomodating and making society’s aspirations come true.
2. Vision and Mission the The Local House of Representative of
Surakarta.
Visions:
1. Aspiring, this is the side-taking towards the community, prioritizing and
fighting for the interest of Surakarta society.
2. Responsive, this means being quick and responsive in answering social
problems.
3. Professional, in terms of doing duties and functions based on the skills and
authorities owned.
4. Responsible, which means being courageous and consequent in doing the
given functions according to the constitutions.
5. Culture-minded, which basics on the creation, sense, ethics and esthetics.
Missions:
1. Fighting for Justice and Wealth of the Surakarta society in running the
government and development.
2. Increasing sensitivity and concern on problems occurring in the Surakarta
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3. Improving professionalism of The Legislative Council of Surakarta on its
duties and functions.
4. Building communications and partnership of The Legislative Council of
Surakarta with the local government of Surakarta, society, academics,
press and other media.
5. Improving mind power, sense value, civilized attitude and beneficial
works for the wealth of Surakarta society.
3. The History of Secretariat in the Local House of
Representative of Surakarta
At the first time the Secretariat in The Local House of Representative of
Surakarta was located in Jendral Sudirman street No. 2, Surakarta. But there was a
fire accident in 1998, so the Secretariat in The Local House of Representative of
Surakarta was moved on Adi Sucipto street, No. 143 A Jajar, Laweyan sub
district, Surakarta.
According to article 5 Law No. 6/2008, the Secretariat of the Local House
of Representativeis a staff which is given by Local Government to The Local
House of Representative to support The Local House of Representative of
Surakarta in implementing their duties and responsibilities. The secretariat is
headed by secretary of Legislative Council that has a responsibility to the head of
The Local House of Representativeand the mayor of Surakarta.
The main duties of Secretariat of Legislative Council:
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2. Organizing administration of finance;
3. Giving support to the implementation and function of Legislative Council;
4. Preparing and organizing the expert parliament which is needed by
Legislative Council in accordance with local financial capacity.
4. Vision and Missions of Secretariat of The Local House of
Representative of Surakarta
Vision:
Realization of first-rate service for the Local House of Representative of
Surakarta in executing the duties and authorities.
Missions:
1. Improving professionalism of the officials and secretariat staffs of
the Local House of Representative of Surakarta;
2. Improving the facilities and media of work;
3. Improving services towards the members of the Local House of
Representativein doing the duties and authorities.
5. The Organization Structure of Secretariat in the Local House
of Representative of Surakarta.
a. Secretary
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This position supervises:
1. Meeting and Essay Sub Division
2. Regulation Arrangement Sub Division
3. Evaluation and Reportage
c. Finance Division
This division supervises:
1. Budgeting Sub Division
2. Treasury Sub Division
3. Accountancy Sub Division
d. Public Relations and Protocol Division
This division supervises:
1. Public Relations and Documentation Sub Division
2. Protocol Sub Division
e. General Division
This division supervises:
1. Administration Sub Division
2. House committe and Utilities Sub Division
f. Functional Position Group Division
The explanation about duties of Secretariat in the Local House of
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1. Secretary
The Secretary has tasks to execute secretarial administration, financial
administration, to support the task accomplishment and functions of the Local
House of Representative, and also to provide and coordinate experts needed by the
Local House of Representative of Surakarta being adjusted to the financial
affordance of the local government.
2. Legislation
The task of this division is to execute the preparations for the
administration arrangement and service in a meeting, regulation arrangement and
evaluation and regulation reports.
3. Finance
The finance division has duties to do preparations on executing and
serving administration in the fields of planning and budgeting, accountancy and
inventory to support the tasks and functions of the Local House of Representative
of Surakarta.
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This division has duties to do preparations of the execution and serving
materials in the field of Public Relations, Documentations and Protocols, as well
as the public aspiration absorption and official journey.
5. General Affairs
The general division has tasks to do preparations of the administration
execution and service in the fields of administration, employment, House Hold
and instruments the Secretariat The Local House of Representative of Surakarta.
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1. Public Relations Division in The Local House of Representative of
Surakarta
Public Relations Division has to be able to communicate among the
management of the institution and to give the information about the Local House
of Representative of Surakarta.
There are some job descriptions of Public Relations in The Local House of
Representative of Surakarta, as follows:
a. Building a good relationship between institutions
Public Relations in the Local House of Representative of Surakarta create
good relations with the other government institutions by inviting them to
attend annual meeting.
b. Accommodating the society aspirations
Giving the solution is one of the Local House of Representative of
Surakarta’s missions. Public Relations Practitioners functions as a bridge
of communication between the society and the Local House of
Representative. This division is accomodating the society aspirations or
problems. The society gives report to the Public Relations Prctitioners.
Then, the Local House of Representative tries to find out the solutions
about the problems faced by the society.
c. Making documentation
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The documentation is essential for the government to evaluate the duties
that they have done. In making documentation, Public Relations
Practitioners collect the photos and then put it into a photo album.
d. Preparing official journey
Another task of Public Relations division in the Local House of
Representative of Surakarta is preparing the official journey in order to
make the official journey run well.
e. Clipping the news
Making clipping from some local newspapers such as, Suara Merdeka,
Kompas, Republika, Solopos, Jawa Pos, Joglo Semar, and Kedaulatan
Rakyat which is used to measure the succes of Public Relations jobs.
f. Making press reception
By using press reception the Local House of Representative of Surakarta
improve good relations in patnership among government, press, and
society. The function of press reception is to give information directly to
the journalists.
g. Making a bulletin
Bulletin is made by Public Relations to be a communication that is given
to the other local governments. This bulletin explains about Surakarta such
as, tourism resort, culture, etc.
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Holding a meeting in the Local House of Representative of Surakarta is a
duty of Public Relations. In this task, Public Relations Division prepares
everything which is related to the meeting.
i. Greeting the guest from other local government
There are some guests from other local governments every week. In this
task, the Public Relations Practitioners in the Local House of
Representative of Surakarta have duties to greet them.
2. Communication Channel in The Local House of Representative
of Surakarta
As a government institution, The Local House of Representative of
Surakarta uses communication channel to convey information to their publics. The
communication channel that is used in The Local House of Representativeare
Literature, Media Relations, Personal Presentation, Impersonal Presentation, and
Correspondence.
A. Literature
Literature is a communication channel which is used in the Local
House of Representative of Surakarta. It is a writing communication form.
The example of literature which is used in the Local House of
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Annual report is discussed once a year in Paripurna meeting. The
meeting is used to evaluate the achievement in the previous year and to
explain the work plan in the next years.
Bulletin is one of the forms of communication that is given to the
other local governments. In the bulletin, Public Relations Practitioners in
the Local House of Representative of Surakarta explains about cultures,
tourism resorts and the government activities of Surakarta.
B. Media Relations
By using this communication channel, the Local House of
Representative of Surakarta allows the society to know the government
well. The media relations in the Local House of Representative of
Surakarta are press reception and internet.
C. Personal presentation
The personal presentation is a communication channel which is
used to keep good relationships of internal communication harmonious.
Personal presentation in the Local House of Representative of Surakarta is
conducted by Public Relations division once a year. In this meeting the
Local House of Representative of Surakarta informs their programs to the
internal public.
D. Impersonal presentation.
Public Relations in the Local House of Representative of Surakarta
uses impersonal presentation to convey information to the internal public.
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Surakarta use board to inform the announcement; it is placed in front of
access door. This board is updated once a week. The content of this
impersonal presentation is the agenda in a week. The impersonal
presentation in the Local House of Representative of Surakarta takes form
on meeting, official journey and accomodation of a guest.
E. Correspondence
Public Relations Practicioners in the Local House of
Representative of Surakarta use correspondence to improve good relations
with other institutions, by inviting some institutions to attend a special
meeting and to prepare the official journey of the Local House of
Representative.
For instance, when Public Relations in the Local House of
Representative of Surakarta greets visitors from other Local Government,
the Public Relations Practitioners in the Local House of Representative of
Surakarta will invite other government institutions.
3. Media Relations in The Local House of Representative of
Surakarta
Media relation is one of communication channels that is used by Public
Relations Practitioners in the Local House of Representative of Surakarta to
convey information to their public. Media Relations in the Local House of
Representative of Surakarta takes form of press reception and internet.
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Journalists are important to convey information about government
activities to the society. The Public Relations Practicioners in the Local House of
Representative of Surakarta invite journalists to attend the main meeting
(Paripurna) with the mayor and the government’s staff. This meeting discusses
about the government plans for the next year and evaluates the achievement of
government plans in the previous year.
Public Relations Practitioners in the Local House of Representative of
Surakarta also invite journalists when they accommodate society’s aspirations.
Some aspirations from society of Surakarta are reported to the Public Relations
Practitioners in the Local House of Representative of Surakarta. For instance, the
society complains about the company which is operating near their resident. In
this way, the Local House of Representative of Surakarta gives win win solution
between the company and the society.
Sometimes the Public Relations Practicioners in the Local House of
Representative of Surakarta hold interactive dialogue and invite journalists.
Interactive dialogue is used to give clarifications about some problems that occur
in the Local House of Representative of Surakarta and Invite journalists is used to
convey information to the society
With press reception the information about the Local House of
Representative of Surakarta can be conveyed on the media by the jourrnalists. The
publics can be informed about governmental activities, policies, plans, etc by
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By using press reception, the Public Relations in the Local House of
Representative of Surakarta also establishses good relationship with media, such
as, local newspaper, local radio and local television station (TATV). Most of the
information of the Local House of Representative of Surakarta is conveyed by
news.
There are some strengths of press reception. By using press reception the
relationship between the Local House of Representative of Surakarta and the
public work well. Media reception also facilitates the spread of information about
government and program evaluation to the society through media coverage.
Another strength of press reception is that most of local media take part to convey
information. Therefore, publics can be well-informed about governmental
policies, law and constitution, etc. On the other hand, press reception also have
weaknesses. The weaknesses of using press reception are Public Relation
Practitioners have not provided sufficient facilities to journalists and many media
have not been invited.
The press reception in the Local House of Representativeis effective. The
indicator of success of press reception is information of the Local House of
Representative of Surakarta can be conveyed to the public.
2. Internet
The other channel that is used by the Local House of Representative of
Surakarta is internet. Actually, using internet in government institution is more
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the society. It will make people easier to get information about the Local House of
Representative of Surakarta.
Based on that reason, the Local House of Representative of Surakarta uses
facebook. Actually, there are some social networks such as twitter and blog, but
the Local House of Representative of Surakarta only uses facebook. The facebook
account name is DPRD Surakarta.
The internet has a strength and weakness. The strength is the society can
access the government activities, programs, plans, etc anywhere and anytime. The
society can show their aspiration in this social networks too. The weakness of the
media is the facebook of the Local House of Representative is not realy
well-known.
The internet, as one of the communication channels in the Local House of
Representative of Surakarta, is still ineffective. For instance, the facebook is
rarely to be used by the Local House of Representative of Surakarta. Moreover,
the less understanding about internet is the reason of this problem. The indicator
which approves that this media is ineffective this account is not really well-known
because it only has 9 friends.
B. The Writer’s Proposal to Improve Media Relations in The
Local House of Representative of Surakarta
1. Press Reception
Journalists have important roles to convey the information of government
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House of Representativeto convey information. The electronic media can share
the information live and printed media can spread the information in written form.
Most local media have relationship with the Local House of Representative of
Surakarta, but some local radios still do not have relationship with the Local
House of Representative of Surakarta. They are; Jimbaran FM, Karafan FM, Solo
Radio, Prambors, and PTPN.
The Local House of Representative of Surakarta need to invite other
media, especially local radios such as Jimbaran FM, Karafan FM, Solo Radio,
Prambos, and PTPN. It will create good relations with more media, improve the
spread of information and improve good image of the Local House of
Representative of Surakarta. The indicator of the success of this plan is the
involvement of radios when Public Relations practitioners in the Local House of
Representative of Surakarta holds press reception.
2. Internet
Internet is one way to get information easily. The society can access it
everywhere to get recent updated information about the Local House of
Representative of Surakarta. The Local House of Representativeneeds to improve
the use of facebook and make use of other social networks such as, twitter and
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governmental activities and plan from this social network. The society can also
give their aspirations directly by visiting the Local House of Representative of
Surakarta or indirectly by accessing the social networks.
The accounts on social networks need to be managed by Public Relations
Practitioners. Moreover, the facebook, blog, and twitter need to be updated every
day. The indicator of success of this media can be seen from friends of facebook,
followers of twitter and visitors of blog.
Most of the employees in the Local House of Representative of Surakarta
have less understanding about computer and internet. To improve the abillity of
the employees, the Public Relations Practitioners in the Local House of
Representative of Surakarta need to cooperate with Department of Information in
holding IT training.
This event can be held twice a month until the governmental staff can
operate computer well. The IT training can improve knowledge of governmental
staff about computer and internet. The indicator of succes of this plan is all of
staff in the Local House of Representative of Surakarta can operate computer and
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28 CHAPTER IV
CONCLUSIONS AND SUGGESTION
A. Conclusions
Based on the discussion above, the writer concludes some suggestions that are
elaborated as follows:
1. The Evaluation of Communication Channel in the Local House of
Representative of Surakarta
Media Relations is used to convey information about government activities,
polities, and plan. Media Relations in the Local House of Representative of Surakarta
takes form of press reception and internet. Although press reception is succes in
conveying information this channel is less effective, because the other channel
(internet), it is not used properly.
2. The improvement of communication channel in the Local House of
Representative of Surakarta
a) Press reception
Giving more facilities to the journalists can create good relationship with
media and it can improve the good image too. The Local House of
Representative of Surakarta invites more media to improve their quality in
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b) Internet
The Local House of Representative of Surakarta makes use of some social
networks such as, twitter and blog. This social network will be used to spread
information and accomodate aspirations from citizens.
B. Suggestion
Based on the job training in Public Relations and Protocol division, the
writer has some suggestions for the Local House of Representative of
Surakarta. The suggestions as follows:
1. The Local House of Representative of Surakarta
The Local House of Representative of Surakarta should give more
facilities to the Public Relations Practitioners, such as a computer in
order to make their performance better.
2. Public Relation Division
The Public Relations Practitioners should improve their role in