COMMUNICATION CHANNELS IN THE LOCAL HOUSE OF REPRESENTATIVE OF SURAKARTA

42 

Teks penuh

(1)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

COMMUNICATION CHANNELS IN THE LOCAL

HOUSE OF REPRESENTATIVE OF SURAKARTA

FINAL PROJECT REPORT

Submitted as a Partial Requirement in Obtaining Degree in the English Diploma Program, Faculty of Letters and Fine Arts,

Sebelas Maret University

By:

TINI NINGSIH

C9308065

ENGLISH DIPLOMA PROGRAM

FACULTY OF LETTERS AND FINE ARTS

SEBELAS MARET UNIVERSITY

SURAKARTA

(2)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

(3)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

(4)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

iv

MOTTO

Just do the best, and let God do the rest

(5)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

v

DEDICATION

I would like to dedicate this final project report for:

My beloved mother and father

My brothers

My litle sister

(6)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

vi

PREFACE

I would like to be thankful to Allah for giving me ability, opportunity, and

creativity in composing this final project report. I also give my greatest thank to

everyone who always take a role in all of my progression.

This report is written by the writer to fulfill the requirements in obtaining

degree the English Diploma III Program Degree. The writer did the job training in

the Public Relations and Protocol division of The Local House of Representative

of Surakarta (DewanPerwakilan Rakyat Daerah Surakarta).

In this final project, the writer explains the communication channels that

are used by Public Relations practitioners in the Local House of Representative of

Surakarta.

There might be some faults in composing this final project report. Hence,

any critics and suggestions are expected for the improvement afterwards.

Hopefully, this final project report will be fruitful for the readers, in particular for

people who are interested in Public Relations.

The Writer

(7)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

vii

ACKNOWLEDGEMENT

Alhamdulillahirobbil’alamin. All praise belongs to Allah SWT and Prophet

Muhammad SAW for giving me strength and courage in finishing this final

project. I would never be able to finish this final project without the help from

many sides. I would like to say my deepest thanks to:

1. The Dean of the Faculty of Letters and Fine Arts, Sebelas Maret

University.

2. Drs. Riyadi Santosa, M.Ed., Ph.D, I thank to your wise.

3. The Head of English Diploma Program, Yusuf Kurniawan, S.S., M.A. for

the highest dedication to English Diploma Students.

4. My Academic Supervisor, Dra. Nani Sukarni, M.S, I thank you for your

support during my study in English Diploma Program.

5. My Supervisor, Mr. Bayu Budiharjo SS, M.Hum, I thank you for your

advice and guidance in finishing this final project report. I do apologize for

all of my faults.

6. All Lecturers of English Diploma Program. I thank you for giving me the

precious knowledge.

7. My beloved parents, Sugijanto and Sulasih. I thank you for your care and

your pray for me to give me support in everything.

8. My brothers Trianto and Triyono, my sister Triwahyuni. I thanks for your

(8)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

viii

9. The big member of Pondok Biru boarding house, Mony, Prita, Anggi,

Coco, Whelly, Aul, Cicit, Wuri and retno. I thank for your help and your

care.

10.My special one in my live Duky Ariyanto, I thank for your care, you are

my inspiration.

11.All of the staff in the Local House of Representative of Surakarta. I am

glad to have a new family here. I do apologize if I made mistakes during

the job training.

12.My lovely friends, Silvi, Pica, Yoan, Monic, Wulan, Adik, Aby and all my

friends of English Department 2008 in class A, B, and C. I will remember

our togetherness and the real struggle of studying in English Diploma

Program.

13.Rizki Magistra, who always check my grammatical mistakes.

14.Thankfully, for my senior in English Diploma program. For all of your

advisement and spirit.

Finally, I realize that this final project report still has so many mistakes, I do

(9)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

ix

ABSTRACT

Tini Ningsih, 2012. Communication Channels in the Local House of Representative of Surakarta. English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University.

This final project report is written based on the job training done at the Local House of Representative of Surakarta within a month in Public Relations and Protocol Division.

The writer did some jobs with the Public Relations Practitioners of the Local House of Representative of Surakarta by helping them in finishing their job like clipping news, attending the meeting and greeting the guest from other local government.

The objectives of this report are to evaluate the communication channels in The Local House of Representative of Surakarta and to propose the improvement in the existing communication channels in the Local House of Representative of Surakarta (Media Relations). The media relations in the Local House of Representative of Surakarta is less effective, because the other channels (internet), it is not used properly. On part of press reception the writer propose to improve the facilities to the journalists and invite more media. On the part of internat the writer propose to improve the usa of facebook and make use of blog and twitter.

(10)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

x

TABLE OF CONTENTS

TITLE ... i

APPROVAL OF CONSULTANT ... ii

APPROVAL OF THE BOARD OF EXAMINERS ... iii

MOTTO ... iv

DEDICATION ... v

PREFACE ... vi

ACKNOWLEDGMENT ... vii

ABSTRACT ... ix

TABLE OF CONTENTS ... x

CHAPTER I: INTRODUCTION A. Background ... 1

B. Objectives ... 2

C. Benefits ... 3

CHAPTER II: LITERATURE REVIEW A. Public Relations 1. Definition of public Relations ... 4

2. Role of Public Relations... 5

B. Public Relations in Governmental Institution ... 6

C. Communication ... 7

1. Internal communication... 8

(11)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

xi

3. Communication Channels...9

D. Communication Channel in The Local House of Representative

of Surakarta...10

E. The Local House of Representative of Surakarta...11

1. History of The Local House of Representative of Surakarta ... 12

2. Vision and Mission of The Local House of Representative

of Surakarta ... .12

3. History of Secretariat The Local House of Representative

of Surakarta.. ... 13

4. Vision and Mission ofSecretariatThe Local House of

Representative of Surakarta ... 14

5. The organization structure of Secretariat in Regional Legislative

Council of Surakarta...15

CHAPTER III: DISCUSSION

A. Discussion ... 18

1. Public Relations Division in The Local House of Representative

of Surakarta... ... 18

2. The communication channel of The Local House of

Representative of Surakarta... ... 20

3. Proposal to improve Media Relation of Regional Legislative

(12)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

xii

CHAPTER IV CONCLUSION AND SUGGESTION

A. Conclusion ... 29

B. Suggestion ... 30

BIBLIOGRAPHY

(13)

COMMUNICATION CHANNELS IN THE LOCAL HOUSE

This final project report is written based on the job training done at the Local House of Representative of Surakarta within a month in Public Relations and Protocol Division.

The writer did some jobs with the Public Relations Practitioners of the Local House of Representative of Surakarta by helping them in finishing their job like clipping news, attending the meeting and greeting the guest from other local government.

The objectives of this report are to evaluate the communication channels in The Local House of Representative of Surakarta and to propose the improvement in the existing communication channels in the Local House of Representative of Surakarta (Media Relations). The media relations in the Local House of Representative of Surakarta is less effective, because the other channels (internet), it is not used properly. On part of press reception the writer propose to improve the facilities to the journalists and invite more media. On the part of internat the writer propose to improve the usa of facebook and make use of blog and twitter.

Hopefully, this final project report can be a reference for the Public Relations and Protocol Division of The Local House of Representative of Surakarta to increase their quality to do their jobs.

1

Mahasiswa Jurusan D III Bahasa Inggris dengan NIM C9308065

2

(14)

perpustakaan.uns.ac.id digilib.uns.ac.id

communication to convey information, ideas and feelings to others; it means that

communication is proces of sharing a meaning with many people.

In Public Relations point of view, communication is very essential.

Communication functions as one of the important things that is used to establish

good relations and mutual understanding with others. The task of Public Relations

is creating good communication between an organization and its internal public as

well as external public. Internal public consists of the employees in the company.

External public covers of costumers, press, government, other companies, etc.

Communication is one way to maintain the image of a company and help

them share their new products or their services. It is not only companies that need

communication, but governmental institutions also need communication with the

publics. Communication will help governmental institutions to socialize

information to the publics.

As a governmental institution, the Local House of Representative of

Surakarta has to be able to establish good communication with its publics. This

task is handled by Public Relations division. Public Relations division serves as a

communication bridge among people in the Local House of Representative itself,

between the Local House of Representative and other governmental institutions,

and between the Local House of Representative and the society.

(15)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

2

Therefore, The Local House of Representative of Surakarta needs

communication channels to communicate information to the publics, especially

society around Surakarta. It is mainly because the communication channels

influence the success of communication.

To know the effectiveness of communication in the Local House of

Representative of Surakarta which is carried out by the Public Relations division,

the writer did the job training activity on March 4th until 31st, 2011 in the Local

House of Representative of Surakarta.

By considering the job training activity, the writer composes the final

project report entitled “Communication Channels in the Local House of

Representative of Surakarta”

B. Research objectives

1. To evaluate the communication channels in the Local House of

Representative of Surakarta.

2. To propose the improvement in the existing communication

channels in the Local House of Representative of Surakarta.

C. Research benefits

The writer hopes the result of this final project report will be useful for:

(16)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

3

English Diploma Program can use this final project report as an

input to improve the quality of teaching and learning, especially in

the subject of Governmental Public Relations.

2. Local House of Representative of Surakarta

The Local House of Representative of Surakarta can use this final

project report as reference to improve their quality in the

communicating to its public.

3. Other writers

Other writers can use this final project report as a reference in

doing the report about the Public Relations in a Governmental

(17)

perpustakaan.uns.ac.id digilib.uns.ac.id

There are some definitions about Public Relations. Oxford dictionary defines

“Public Relations is the state of public relationship between an organization and

the public”.

Meanwhaile Cutlip, Center and Broom (2000: 2) state that “Public

Relations is the management function that establishes and maintains mutually

beneficial relationship between an organization and the publics on whom its

success or failure depends.”

Moreover, Harlow explain the definition of Public Relations in Theaker,

Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and co-operation between an organization and its publics; involves the management of problems or issues helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and ethical communication techniques as its

program of action to earn public understanding and acceptance.” (1998:7)

(18)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

5

From some of definitions above, it can be concluded that Public Relations

is the management function that establishes and maintains mutually beneficial

relationship between an organization and its publics to get understanding and

support.

2. The Roles of Public Relations Practitioners

Cutlip, Center and Broom describe the types of Public Relations role in

Kithcen (1997:16). The Public Relations Practitioners may fulfill:

communication technician, expert prescriber, communication facilitator, and

problem-solving facilitator. While Cutlip, Center and Broom give the

explanation about the roles of Public Relations:

1. Expert prescriber: in this role practitioners are regarded as

expert on public relations and consequently they are seen as best

qualified to handle public relations problems and identify

solutions to them.

2. Communication facilitator: in this role practitioners are cast as

sensitive listeners and information brokers who act in a ‘go

-between’ role, facilitating communications.

3. Problem-solving facilitator: in this role practitioners collaborate

with other managers to help define and solve organizational

communication problems. Whereas the expert prescriber role

implies a passive role for other manager in problem-solving

process, in this role practitioners work with other managers to

(19)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

6

4. Communication technician: in this role practitioners merely

provide technical communication services such as writing

release and features for the media, preparing and editing

newsletters, and handling contacts with the media. All decisions

regarding strategy and actions are taken by the dominant

management coalition in which practitioners have no role and

they are simply given the task of communicating about the

decisions taken by this dominant coalition.

Expert prescriber seems to be same as the role of problem-solving

facilitator. From the explanation above, it can be seen that expert prescriber is

different from problem-solving facilitator. As expert prescriber, Public Relations

Practitioners work by themselves. While as problem-solving facilitator, Public

Relations Practitioners identify and solve problems together with other managers.

B. Public Relations in Governmental Institution

According to Cutlip and Center (1978:498), the Public Relations in

governmental institution contribute to:

1. The implementation of public society.

2. Assisting the news media in coverage of government.

3. Reporting to the citizenry on agency activities.

4. Increasing the internal cohesion of the agency.

5. Increasing the agency’s sensitivity to its publics.

(20)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

7

Public Relations Practitioners in governmental institution also have duties

to give information to their internal public. (Black, 1988: 174). The aim of the

Public Relations in governmental institution is similar to that of Public Relation in

general; giving the information to the internal and to the external publics.

Sam black adds that the relationships between institution and press are

important to socialize the program of the institution. (1988: 175)

C. Communication

Communication is carried out by people to socialize with others. In Public

Relations, communication is very essensial in giving information from sender to

the receiver to get mutual understanding. (Roslan, 1998:79)

H. Frazier Moore also explains that Communication is a process that involves

the exchange of facts, opinions, and ideas in the business of commercial and non

commercial organizations with their public to get mutual understanding. (2004: 86)

In Public Relations, communication is devided into two which are internal

communication and external communication:

(21)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

8

According to H. Frazier Moore in his book entitled Humas (2005:87),

internal communication refers to the exchange of information between the

management of an organization and its internal public.

Meanwhaile, Seitle (1998:9) stated that, “internal public are inside the

organization: supervisors, clerk, managers, stockholders, and the board of

directors.”

The function of the internal communication is getting mutual

understanding between the Public Relations officers and its institution. (Moore,

2005:87)

2. External Communication

Onong Uchjana Effendy says that external communication is the

relationship between company or institution and its external public. Seitle states

that “external public are those not directly connected with the organization: the

press, government, educators, customers, the community, and suppliers.”(1998:9)

The function of this communication is similar to the function of the

internal communication, which is to get mutual understanding between company

and their external public and to give information about their goods or services.

(22)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

9

Public Relations is the bridge to communicate any information not only

between an institution and its internal public but also between an institution and

its external public. Communication among institutions must be maintained well.

By using effective communication networks or communication channels, good

communication will be established.

Bernstein in Kristina (2006: 6) explains the form of Public Relations that

relates to the communication channels. Diah Kristina says that this model

functions as a check list in Public Relations plan.

The center of the wheel is a communication plan for institution or

company. The grills of communication are as channels of communication that can

be used by company to reach their public. The circle of the wheel is target

audiences that have been included into nine.

The target audiences are internal (the employee or staff in a company),

local (the local communities such as society, local media and local government),

influence groups (the activities of group that influences into the planning of Public

Relations), governments (the local and nation government that responsibility into

the company on their region), the media (the local media), financial (bank or

institution that relates into planning in economy of the company), trade, customers

(the receiver of goods or services), and general public (everyone that is related to

the company).

Communication channel can be used to reach the target audiences

(23)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

10

They are product (good or service), literature (leaflet, newsletter, brochure, and

bulletin), media relation (news releases, product launching, press conference and

all of facility from company to the journalist), permanent media (The sign,

vehicle, uniform, letterhead that are used to apply the habit of company), personal

presentation (a presentation between the employee of a company), impersonal

presentation (Utilizitation of video, sponsorship, publication board and

exhibition), correspondence (used letter), advertising (The function of advertising

in a company to give inform to their public), and point of sale (Goods or service

which are offered to the publics.). (Harrison in Kristina, 2006:26)

The Local House of Representative of Surakarta is a governmental

institution in Surakarta. As a governmental institution, The Local House of

Representative of Surakarta uses communication channel to establish good

relation. There are several channels which are used in The Local House of

Representative of Surakarta which are, Literature, Media Relations, Personal

presentation, impersonal presentation and ccorrespondence.

a. Literature

Literature is communication channel which is used in the Local House of

Representative of Surakarta to convey information in writing form. For

example, annual report, leaflet, and bulletin.

b. Media Relations

Media relations is one of the communication channels which is used in

(24)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

11

the The Local House of Representative of Surakarta are press reception

and internet.

c. Personal presentation

The personal presentation is a communication channel that is used to keep

the relationship of internal communication harmonious by holding a

meeting.

d. Impersonal presentation.

Impersonal Presentation is used to inform internal public by using

publication board.

e. Correspondence

Corespondence is one of channel that is used to improve good relations

between The Local House of Representative of Surakarta and other

institutions by inviting other institutions to attend a meeting.

D. The Local House of Representative of Surakarta

1. History

The Surakarta government has several institutions in many different

sectors. One of the institutions is the The Local House of Representative of

Surakarta (DPRD). This institution makes people’s aspiration come true. The The

Local House of Representative of Surakarta was established in 1950 based on

Law No.16/1950 about the capital city establishment in the East Java, Central

Java, West Java and Yogyakarta.

(25)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

12

1. Budgeting;

2. Legislating;

3. Controlling ;

4. Acomodating and making society’s aspirations come true.

2. Vision and Mission the The Local House of Representative of

Surakarta.

Visions:

1. Aspiring, this is the side-taking towards the community, prioritizing and

fighting for the interest of Surakarta society.

2. Responsive, this means being quick and responsive in answering social

problems.

3. Professional, in terms of doing duties and functions based on the skills and

authorities owned.

4. Responsible, which means being courageous and consequent in doing the

given functions according to the constitutions.

5. Culture-minded, which basics on the creation, sense, ethics and esthetics.

Missions:

1. Fighting for Justice and Wealth of the Surakarta society in running the

government and development.

2. Increasing sensitivity and concern on problems occurring in the Surakarta

(26)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

13

3. Improving professionalism of The Legislative Council of Surakarta on its

duties and functions.

4. Building communications and partnership of The Legislative Council of

Surakarta with the local government of Surakarta, society, academics,

press and other media.

5. Improving mind power, sense value, civilized attitude and beneficial

works for the wealth of Surakarta society.

3. The History of Secretariat in the Local House of

Representative of Surakarta

At the first time the Secretariat in The Local House of Representative of

Surakarta was located in Jendral Sudirman street No. 2, Surakarta. But there was a

fire accident in 1998, so the Secretariat in The Local House of Representative of

Surakarta was moved on Adi Sucipto street, No. 143 A Jajar, Laweyan sub

district, Surakarta.

According to article 5 Law No. 6/2008, the Secretariat of the Local House

of Representativeis a staff which is given by Local Government to The Local

House of Representative to support The Local House of Representative of

Surakarta in implementing their duties and responsibilities. The secretariat is

headed by secretary of Legislative Council that has a responsibility to the head of

The Local House of Representativeand the mayor of Surakarta.

The main duties of Secretariat of Legislative Council:

(27)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

14

2. Organizing administration of finance;

3. Giving support to the implementation and function of Legislative Council;

4. Preparing and organizing the expert parliament which is needed by

Legislative Council in accordance with local financial capacity.

4. Vision and Missions of Secretariat of The Local House of

Representative of Surakarta

Vision:

Realization of first-rate service for the Local House of Representative of

Surakarta in executing the duties and authorities.

Missions:

1. Improving professionalism of the officials and secretariat staffs of

the Local House of Representative of Surakarta;

2. Improving the facilities and media of work;

3. Improving services towards the members of the Local House of

Representativein doing the duties and authorities.

5. The Organization Structure of Secretariat in the Local House

of Representative of Surakarta.

a. Secretary

(28)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

15

This position supervises:

1. Meeting and Essay Sub Division

2. Regulation Arrangement Sub Division

3. Evaluation and Reportage

c. Finance Division

This division supervises:

1. Budgeting Sub Division

2. Treasury Sub Division

3. Accountancy Sub Division

d. Public Relations and Protocol Division

This division supervises:

1. Public Relations and Documentation Sub Division

2. Protocol Sub Division

e. General Division

This division supervises:

1. Administration Sub Division

2. House committe and Utilities Sub Division

f. Functional Position Group Division

The explanation about duties of Secretariat in the Local House of

(29)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

16

1. Secretary

The Secretary has tasks to execute secretarial administration, financial

administration, to support the task accomplishment and functions of the Local

House of Representative, and also to provide and coordinate experts needed by the

Local House of Representative of Surakarta being adjusted to the financial

affordance of the local government.

2. Legislation

The task of this division is to execute the preparations for the

administration arrangement and service in a meeting, regulation arrangement and

evaluation and regulation reports.

3. Finance

The finance division has duties to do preparations on executing and

serving administration in the fields of planning and budgeting, accountancy and

inventory to support the tasks and functions of the Local House of Representative

of Surakarta.

(30)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

17

This division has duties to do preparations of the execution and serving

materials in the field of Public Relations, Documentations and Protocols, as well

as the public aspiration absorption and official journey.

5. General Affairs

The general division has tasks to do preparations of the administration

execution and service in the fields of administration, employment, House Hold

and instruments the Secretariat The Local House of Representative of Surakarta.

(31)

perpustakaan.uns.ac.id digilib.uns.ac.id

1. Public Relations Division in The Local House of Representative of

Surakarta

Public Relations Division has to be able to communicate among the

management of the institution and to give the information about the Local House

of Representative of Surakarta.

There are some job descriptions of Public Relations in The Local House of

Representative of Surakarta, as follows:

a. Building a good relationship between institutions

Public Relations in the Local House of Representative of Surakarta create

good relations with the other government institutions by inviting them to

attend annual meeting.

b. Accommodating the society aspirations

Giving the solution is one of the Local House of Representative of

Surakarta’s missions. Public Relations Practitioners functions as a bridge

of communication between the society and the Local House of

Representative. This division is accomodating the society aspirations or

problems. The society gives report to the Public Relations Prctitioners.

Then, the Local House of Representative tries to find out the solutions

about the problems faced by the society.

c. Making documentation

(32)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

19

The documentation is essential for the government to evaluate the duties

that they have done. In making documentation, Public Relations

Practitioners collect the photos and then put it into a photo album.

d. Preparing official journey

Another task of Public Relations division in the Local House of

Representative of Surakarta is preparing the official journey in order to

make the official journey run well.

e. Clipping the news

Making clipping from some local newspapers such as, Suara Merdeka,

Kompas, Republika, Solopos, Jawa Pos, Joglo Semar, and Kedaulatan

Rakyat which is used to measure the succes of Public Relations jobs.

f. Making press reception

By using press reception the Local House of Representative of Surakarta

improve good relations in patnership among government, press, and

society. The function of press reception is to give information directly to

the journalists.

g. Making a bulletin

Bulletin is made by Public Relations to be a communication that is given

to the other local governments. This bulletin explains about Surakarta such

as, tourism resort, culture, etc.

(33)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

20

Holding a meeting in the Local House of Representative of Surakarta is a

duty of Public Relations. In this task, Public Relations Division prepares

everything which is related to the meeting.

i. Greeting the guest from other local government

There are some guests from other local governments every week. In this

task, the Public Relations Practitioners in the Local House of

Representative of Surakarta have duties to greet them.

2. Communication Channel in The Local House of Representative

of Surakarta

As a government institution, The Local House of Representative of

Surakarta uses communication channel to convey information to their publics. The

communication channel that is used in The Local House of Representativeare

Literature, Media Relations, Personal Presentation, Impersonal Presentation, and

Correspondence.

A. Literature

Literature is a communication channel which is used in the Local

House of Representative of Surakarta. It is a writing communication form.

The example of literature which is used in the Local House of

(34)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

21

Annual report is discussed once a year in Paripurna meeting. The

meeting is used to evaluate the achievement in the previous year and to

explain the work plan in the next years.

Bulletin is one of the forms of communication that is given to the

other local governments. In the bulletin, Public Relations Practitioners in

the Local House of Representative of Surakarta explains about cultures,

tourism resorts and the government activities of Surakarta.

B. Media Relations

By using this communication channel, the Local House of

Representative of Surakarta allows the society to know the government

well. The media relations in the Local House of Representative of

Surakarta are press reception and internet.

C. Personal presentation

The personal presentation is a communication channel which is

used to keep good relationships of internal communication harmonious.

Personal presentation in the Local House of Representative of Surakarta is

conducted by Public Relations division once a year. In this meeting the

Local House of Representative of Surakarta informs their programs to the

internal public.

D. Impersonal presentation.

Public Relations in the Local House of Representative of Surakarta

uses impersonal presentation to convey information to the internal public.

(35)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

22

Surakarta use board to inform the announcement; it is placed in front of

access door. This board is updated once a week. The content of this

impersonal presentation is the agenda in a week. The impersonal

presentation in the Local House of Representative of Surakarta takes form

on meeting, official journey and accomodation of a guest.

E. Correspondence

Public Relations Practicioners in the Local House of

Representative of Surakarta use correspondence to improve good relations

with other institutions, by inviting some institutions to attend a special

meeting and to prepare the official journey of the Local House of

Representative.

For instance, when Public Relations in the Local House of

Representative of Surakarta greets visitors from other Local Government,

the Public Relations Practitioners in the Local House of Representative of

Surakarta will invite other government institutions.

3. Media Relations in The Local House of Representative of

Surakarta

Media relation is one of communication channels that is used by Public

Relations Practitioners in the Local House of Representative of Surakarta to

convey information to their public. Media Relations in the Local House of

Representative of Surakarta takes form of press reception and internet.

(36)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

23

Journalists are important to convey information about government

activities to the society. The Public Relations Practicioners in the Local House of

Representative of Surakarta invite journalists to attend the main meeting

(Paripurna) with the mayor and the government’s staff. This meeting discusses

about the government plans for the next year and evaluates the achievement of

government plans in the previous year.

Public Relations Practitioners in the Local House of Representative of

Surakarta also invite journalists when they accommodate society’s aspirations.

Some aspirations from society of Surakarta are reported to the Public Relations

Practitioners in the Local House of Representative of Surakarta. For instance, the

society complains about the company which is operating near their resident. In

this way, the Local House of Representative of Surakarta gives win win solution

between the company and the society.

Sometimes the Public Relations Practicioners in the Local House of

Representative of Surakarta hold interactive dialogue and invite journalists.

Interactive dialogue is used to give clarifications about some problems that occur

in the Local House of Representative of Surakarta and Invite journalists is used to

convey information to the society

With press reception the information about the Local House of

Representative of Surakarta can be conveyed on the media by the jourrnalists. The

publics can be informed about governmental activities, policies, plans, etc by

(37)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

24

By using press reception, the Public Relations in the Local House of

Representative of Surakarta also establishses good relationship with media, such

as, local newspaper, local radio and local television station (TATV). Most of the

information of the Local House of Representative of Surakarta is conveyed by

news.

There are some strengths of press reception. By using press reception the

relationship between the Local House of Representative of Surakarta and the

public work well. Media reception also facilitates the spread of information about

government and program evaluation to the society through media coverage.

Another strength of press reception is that most of local media take part to convey

information. Therefore, publics can be well-informed about governmental

policies, law and constitution, etc. On the other hand, press reception also have

weaknesses. The weaknesses of using press reception are Public Relation

Practitioners have not provided sufficient facilities to journalists and many media

have not been invited.

The press reception in the Local House of Representativeis effective. The

indicator of success of press reception is information of the Local House of

Representative of Surakarta can be conveyed to the public.

2. Internet

The other channel that is used by the Local House of Representative of

Surakarta is internet. Actually, using internet in government institution is more

(38)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

25

the society. It will make people easier to get information about the Local House of

Representative of Surakarta.

Based on that reason, the Local House of Representative of Surakarta uses

facebook. Actually, there are some social networks such as twitter and blog, but

the Local House of Representative of Surakarta only uses facebook. The facebook

account name is DPRD Surakarta.

The internet has a strength and weakness. The strength is the society can

access the government activities, programs, plans, etc anywhere and anytime. The

society can show their aspiration in this social networks too. The weakness of the

media is the facebook of the Local House of Representative is not realy

well-known.

The internet, as one of the communication channels in the Local House of

Representative of Surakarta, is still ineffective. For instance, the facebook is

rarely to be used by the Local House of Representative of Surakarta. Moreover,

the less understanding about internet is the reason of this problem. The indicator

which approves that this media is ineffective this account is not really well-known

because it only has 9 friends.

B. The Writer’s Proposal to Improve Media Relations in The

Local House of Representative of Surakarta

1. Press Reception

Journalists have important roles to convey the information of government

(39)

perpustakaan.uns.ac.id digilib.uns.ac.id

House of Representativeto convey information. The electronic media can share

the information live and printed media can spread the information in written form.

Most local media have relationship with the Local House of Representative of

Surakarta, but some local radios still do not have relationship with the Local

House of Representative of Surakarta. They are; Jimbaran FM, Karafan FM, Solo

Radio, Prambors, and PTPN.

The Local House of Representative of Surakarta need to invite other

media, especially local radios such as Jimbaran FM, Karafan FM, Solo Radio,

Prambos, and PTPN. It will create good relations with more media, improve the

spread of information and improve good image of the Local House of

Representative of Surakarta. The indicator of the success of this plan is the

involvement of radios when Public Relations practitioners in the Local House of

Representative of Surakarta holds press reception.

2. Internet

Internet is one way to get information easily. The society can access it

everywhere to get recent updated information about the Local House of

Representative of Surakarta. The Local House of Representativeneeds to improve

the use of facebook and make use of other social networks such as, twitter and

(40)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

27

governmental activities and plan from this social network. The society can also

give their aspirations directly by visiting the Local House of Representative of

Surakarta or indirectly by accessing the social networks.

The accounts on social networks need to be managed by Public Relations

Practitioners. Moreover, the facebook, blog, and twitter need to be updated every

day. The indicator of success of this media can be seen from friends of facebook,

followers of twitter and visitors of blog.

Most of the employees in the Local House of Representative of Surakarta

have less understanding about computer and internet. To improve the abillity of

the employees, the Public Relations Practitioners in the Local House of

Representative of Surakarta need to cooperate with Department of Information in

holding IT training.

This event can be held twice a month until the governmental staff can

operate computer well. The IT training can improve knowledge of governmental

staff about computer and internet. The indicator of succes of this plan is all of

staff in the Local House of Representative of Surakarta can operate computer and

(41)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

28

28 CHAPTER IV

CONCLUSIONS AND SUGGESTION

A. Conclusions

Based on the discussion above, the writer concludes some suggestions that are

elaborated as follows:

1. The Evaluation of Communication Channel in the Local House of

Representative of Surakarta

Media Relations is used to convey information about government activities,

polities, and plan. Media Relations in the Local House of Representative of Surakarta

takes form of press reception and internet. Although press reception is succes in

conveying information this channel is less effective, because the other channel

(internet), it is not used properly.

2. The improvement of communication channel in the Local House of

Representative of Surakarta

a) Press reception

Giving more facilities to the journalists can create good relationship with

media and it can improve the good image too. The Local House of

Representative of Surakarta invites more media to improve their quality in

(42)

perpustakaan.uns.ac.id digilib.uns.ac.id

commit to user

29

29

b) Internet

The Local House of Representative of Surakarta makes use of some social

networks such as, twitter and blog. This social network will be used to spread

information and accomodate aspirations from citizens.

B. Suggestion

Based on the job training in Public Relations and Protocol division, the

writer has some suggestions for the Local House of Representative of

Surakarta. The suggestions as follows:

1. The Local House of Representative of Surakarta

The Local House of Representative of Surakarta should give more

facilities to the Public Relations Practitioners, such as a computer in

order to make their performance better.

2. Public Relation Division

The Public Relations Practitioners should improve their role in

Figur

Memperbarui...

Referensi

Memperbarui...