LAMPIRAN. Lampiran 1. Surat Keterangan Penelitian

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LAMPIRAN

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Lampiran 2. Daftar Kuesioner

Daftar Kuesioner

“Analisis Pengaruh Promosi Terhadap Keputusan Konsumen Membeli Teh Celup Walini di Kota Bandung”

Identitas Responden 1. Nama : 2. Jenis Kelamin : ( ) Pria ( ) Wanita 3. Usia : 4. Pendidikan :

( ) Tamat SMA ( ) Magister ( ) Diploma ( ) Doktor

( ) Sarjana ( ) Lainnya, sebutkan ... 5. Pekerjaan :

( ) Tidak bekerja ( ) Pegawai Swasta ( ) Pelajar ( ) Wirausaha

( ) PNS ( ) Lainnya, sebutkan ... ( ) TNI/POLRI

Pengalaman Responden

1. Berapakah jumlah Teh Celup Walini yang Anda beli setiap kalinya? ( ) 1 kotak ( ) 2 kotak

( ) 3 kotak ( ) > 3 kotak, sebutkan ... 2. Berapa kali Anda melakukan pembelian Teh Celup Walini?

( ) 1 minggu sekali ( ) 2 minggu sekali

( ) 1 bulan sekali ( ) Lainnya, sebutkan ... 3. Sudah berapa lamakah Anda mengkonsumsi Teh Celup Walini?

( ) < 1 tahun ( ) 1 tahun

( ) 2 tahun ( ) > 2 tahun, sebutkan ... 4. Apa alasan utama Anda membeli Teh Celup Walini?

( ) Produknya berkualitas ( ) Harganya terjangkau ( ) Mudah diperoleh ( ) Promosinya menarik ( ) Lainnya, sebutkan ...

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Lampiran 2. (Lanjutan)

Petunjuk:

1. Berikan tanda (X) atau ( ) pada kolom yang tersedia. 2. Pilihlah jawaban yang dianggap sesuai menurut Anda. 3. Keterangan:

(STS) = Sangat Tidak Setuju (TS) = Tidak Setuju (N) = Netral (S) = Setuju (SS) = Sangat Setuju A. Advertising (Periklanan) No. Pernyataan STS TS N S SS

1 Iklan Teh Celup Walini yang terdapat di media cetak mampu menarik minat konsumen untuk membeli.

2 Iklan Teh Celup Walini yang terdapat di reklame mampu menarik minat konsumen untuk membeli.

3 Iklan Teh Celup Walini yang berupa branding pada kendaraan operasional mampu menarik minat konsumen untuk membeli.

B. Personal Selling (Penjualan Pribadi)

No. Pernyataan STS TS N S SS

1 Presentasi produk Teh Celup Walini yang dilakukan oleh salesman mampu menarik minat konsumen untuk membeli.

2 Promo berupa pemberian sampel produk oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

3 Pameran dagang yang dilakukan oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

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C. Sales Promotion (Promosi Penjualan)

1 Promo berupa hadiah oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

2 Promo berupa potongan harga (Rp) atau diskon (%) oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. 3 Promo berupa pemberian bonus (contoh:

Buy 1 Get 1) produk oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

D. Direct Marketing (Pemasaran Langsung)

1 Promosi Teh Celup Walini di media sosial (Facebook dan Twitter) mampu menarik minat konsumen untuk membeli.

2 Stand atau kios yang dibuka oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

3 Promosi Teh Celup Walini di situs web mampu menarik minat konsumen untuk membeli.

E. Public Relations (Hubungan Masyarakat)

1 Promosi Teh Celup Walini berupa acara khusus (seperti: senam pagi) mampu menarik minat konsumen untuk membeli.

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2 Promosi Teh Celup Walini dalam bentuk sponsorship mampu menarik minat konsumen untuk membeli.

3 Promosi Teh Celup Walini berupa kegiatan pelayanan masyarakat (seperti: grebeg pasar) mampu menarik minat konsumen untuk membeli.

F. Keputusan Pembelian

1 Konsumen hanya membeli teh celup dengan merek Walini.

2 Konsumen membeli Teh Celup Walini secara rutin.

3 Konsumen merekomendasikan Teh Celup Walini kepada orang lain.

4 Konsumen merasa puas dengan Teh Celup Walini sehingga selalu melakukan

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Lampiran 3. Tabel r Tabel r (α 5%) df r Df r df r df r df r 1 0.988 21 0.352 41 0.257 61 0.209 81 0.182 2 0.900 22 0.344 42 0.254 62 0.208 82 0.181 3 0.805 23 0.377 43 0.251 63 0.206 83 0.180 4 0.729 24 0.330 44 0.248 64 0.204 84 0.179 5 0.669 25 0.323 45 0.246 65 0.203 85 0.178 6 0.622 26 0.323 46 0.243 66 0.201 86 0.177 7 0.582 27 0.317 47 0.240 67 0.200 87 0.176 8 0.549 28 0.312 48 0.238 68 0.198 88 0.175 9 0.521 29 0.306 49 0.235 69 0.197 89 0.174 10 0.497 30 0.301 50 0.233 70 0.195 90 0.173 11 0.476 31 0.296 51 0.228 71 0.194 91 0.172 12 0.458 32 0.291 52 0.226 72 0.193 92 0.171 13 0.441 33 0.287 53 0.224 73 0.191 93 0.170 14 0.426 34 0.283 54 0.222 74 0.190 94 0.169 15 0.412 35 0.279 55 0.220 75 0.189 95 0.168 16 0.400 36 0.275 56 0.218 76 0.188 96 0.167 17 0.389 37 0.271 57 0.216 77 0.186 97 0.166 18 0.378 38 0.267 58 0.214 78 0.185 98 0.165 19 0.369 39 0.264 59 0.213 79 0.184 99 0.165 20 0.360 40 0.261 60 0.211 80 0.183 100 0.164 Sumber: Sujarweni (2015).

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Lampiran 4. Tabel Durbin Watson

Tabel Durbin Watson

k’ = 6 k’ = 7 k’ = 8 k’ = 9 k’ = 10 n dL dU dL dU dL dU dL dU dL dU 11 0.20 3.01 12 0.27 2.83 0.17 3.15 13 0..33 2.70 0.23 2.99 0.15 3.27 14 0.39 2.57 0.29 2.85 0.20 3.11 0.13 3.36 15 0.45 2.47 0.34 2.73 0.25 2.98 0.18 3.22 0.11 3.44 16 0.50 2.39 0.40 2.62 0.30 2.86 0.22 3.09 0.16 3.30 17 0.55 2.32 0.45 2.54 0.36 2.76 0.27 2.98 0.20 3.18 18 0.60 2.26 0.50 2.47 0.41 2.67 0.32 2.87 0.24 3.07 19 0.65 2.21 0.55 2.40 0.46 2.59 0.37 2.78 0.29 2.97 20 0.69 2.16 0.60 2.34 0.50 2.52 0.42 2.70 0.34 2.89 21 0.73 2.12 0.64 2.30 0.55 2.46 0.46 2.63 0.38 2.81 22 0.77 2.09 0.68 2.25 0.59 2.41 0.51 2.57 0.42 2.73 23 0.80 2.06 0.72 2.21 0.63 2.36 0.55 2.51 0.47 2.67 24 0.84 2.04 0.75 2.17 0.67 2.32 0.58 2.64 0.51 2.61 25 0.87 2.01 0.78 2.14 0.70 2.28 0.62 2.42 0.54 2.56 26 0.90 1.99 0.82 2.12 0.74 2.24 0.66 2.38 0.58 2.51 27 0.93 1.97 0.85 2.09 0.77 2.22 0.69 2.34 0.62 2.47 28 0.95 1.96 0.87 2.07 0.80 2.19 0.72 2.31 0.65 2.43 29 0.98 1.94 0.90 2.05 0.83 2.16 0.75 2.28 0.68 2.40 30 1.00 1.93 0.93 2.03 0.85 2.14 0.78 2.25 0.71 2.36 35 1.10 1.88 1.03 1.97 0.97 2.05 0.91 2.14 0.85 2.24 40 1.18 1.85 1.12 1.92 1.06 2.00 1.01 2.07 0.95 2.15 45 1.24 1.84 1.19 1.90 1.14 1.96 1.09 2.02 1.04 2.09 50 1.29 1.82 1.25 1.88 1.20 1.93 1.16 1.99 1.11 2.04 55 1.33 1.81 1.29 1.86 1.25 1.91 1.21 1.96 1.17 2.01 60 1.37 1.81 1.34 1.85 1.30 1.89 1.26 1.94 1.22 1.98 65 1.40 1.81 1.37 1.84 1.34 1.88 1.30 1.92 1.27 1.96 70 1.43 1.80 1.40 1.84 1.37 1.87 1.34 1.91 1.31 1.95 75 1.46 1.80 1.43 1.83 1.40 1.87 1.37 1.90 1.34 1.94 80 1.48 1.80 1.45 1.83 1.43 1.86 1.40 1.89 1.37 1.93 85 1.50 1.80 1.47 1.83 1.49 1.86 1.42 1.89 1.40 1.92 90 1.52 1.80 1.49 1.83 1.47 1.85 1.45 1.88 1.42 1.91 95 1.54 1.80 1.51 1.83 1.49 1.85 1.46 1.88 1.44 1.90 100 1.55 1.80 1.53 1.83 1.50 1.85 1.48 1.87 1.46 1.90 150 1.65 1.82 1.64 1.83 1.62 1.85 1.60 1.86 1.59 1.88 200 1.71 1.83 1.70 1.84 1.69 1.85 1.68 1.86 1.67 1.87 Sumber: Sujarweni (2015).

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Lampiran 5. Tabel F

Tabel F (α 5%)

Degrees of freedom in numerator (df1)

D egr ee s of f re edo m i n d en om in at or ( df 2) 2 3 4 5 6 7 8 9 1 199.500 215.707 224.583 230.162 233.986 236.768 238.883 240.543 2 19.000 19.164 19.247 19.296 19.330 19.330 19.371 19.385 3 9.552 9.277 9.117 9.013 8.941 8.941 8.845 8.812 4 6.944 6.591 6.388 6.256 6.163 6.094 6.041 5.999 5 5.786 5.409 5.192 5.050 4.950 4.876 4.818 4.772 6 5.143 4.757 4.534 4.387 4.284 4.207 4.147 4.099 7 4.737 4.347 4.120 3.972 3.866 3.787 3.726 3.677 8 4.459 4.066 3.838 3.687 3.581 3.500 3.438 3.388 9 4.256 3.863 3.633 3.482 3.374 3.293 3.230 3.179 10 4.103 3.708 3.478 3.326 3.217 3.135 3.072 3.020 15 3.682 3.287 3.056 2.901 2.790 2.707 2.641 2.588 20 3.493 3.098 2.866 2.711 2.599 2.514 2.447 2.393 25 3.385 2.991 2.759 2.603 2.490 2.405 2.337 2.282 30 3.316 2.922 2.690 2.534 2.421 2.334 2.266 2.211 35 3.267 2.874 2.641 2.485 2.372 2.285 2.217 2.161 40 3.232 2.839 2.606 2.449 2.336 2.249 2.180 2.124 45 3.204 2.812 2.579 2.422 2.308 2.221 2.152 2.096 50 3.183 2.790 2.557 2.400 2.286 2.199 2.130 2.073 55 3.165 2.773 2.540 2.383 2.269 2.181 2.112 2.055 60 3.150 2.758 2.525 2.368 2.254 2.167 2.097 2.040 65 3.138 2.746 2.513 2.356 2.242 2.154 2.084 2.027 70 3.128 2.736 2.503 2.346 2.231 2.143 2.074 2.017 75 3.119 2.727 2.494 2.337 2.222 2.134 2.064 2.007 80 3.111 2.719 2.486 2.329 2.214 2.126 2.056 1.999 85 3.104 2.712 2.479 2.322 2.207 2.119 2.049 1.992 90 3.098 2.706 2.473 2.316 2.201 2.113 2.043 1.986 91 3.097 2.705 2.472 2.315 2.200 2.112 2.042 1.984 92 3.095 2.704 2.471 2.313 2.199 2.111 2.041 1.983 93 3.094 2.703 2.470 2.312 2.198 2.110 2.040 1.982 94 3.093 2.701 2.469 2.311 2.197 2.109 2.038 1.981 95 3.092 2.700 2.467 2.310 2.196 2.108 2.037 1.980 96 3.091 2.699 2.466 2.309 2.195 2.106 2.036 1.979 97 3.090 2.698 2.465 2.308 2.194 2.105 2.035 1.978 98 3.089 2.697 2.465 2.307 2.193 2.104 2.034 1.9777 99 3.088 2.696 2.464 2.306 2.192 2.103 2.033 1.976 100 3.087 2.696 2.463 2.305 2.191 2.103 2.032 1.975 Sumber: Sujarweni (2015).

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Lampiran 6. Tabel t Tabel t df 0,05 0,025 df 0,05 0,002 df 0,05 0,025 df 0,05 0,025 1 6.314 12.706 26 1.706 2.065 51 1.675 2.008 76 1.665 1.992 2 2.920 4.303 27 1.703 2.052 52 1.675 2.007 77 1.665 1.991 3 2.353 3.182 28 1.701 2.048 53 1.674 2.006 78 1.665 1.991 4 2.132 2.776 29 1.699 2.045 54 1.674 2.005 79 1.664 1.990 5 2.015 2.571 30 1.697 2.042 55 1.673 2.004 80 1.664 1.990 6 1.943 2.447 31 1.696 2.040 56 1.673 2.003 81 1.664 1.990 7 1.895 2.365 32 1.694 2.037 57 1.672 2.002 82 1.664 1.989 8 1.860 2.306 33 1.692 2.035 58 1.672 2.002 83 1.663 1.989 9 1.833 2.262 34 1.691 2.032 59 1.671 2.001 84 1.663 1.989 10 1.812 2.228 35 1.690 2.030 60 1.671 2.000 85 1.663 1.988 11 1.796 2.201 36 1.688 2.028 61 1.670 2.000 86 1.663 1.988 12 1.782 2.179 37 1.687 2.026 62 1.670 1.999 87 1.663 1.988 13 1.771 2.160 38 1.686 2.024 63 1.669 1.998 88 1.662 1.987 14 1.761 2.145 39 1.685 2.023 64 1.669 1.998 89 1.662 1.987 15 1.753 2.131 40 1.684 2.021 65 1.669 1.997 90 1.662 1.987 16 1.746 2.120 41 1.683 2.020 66 1.668 1.997 91 1.662 1.986 17 1.740 2.110 42 1.682 2.018 67 1.668 1.996 92 1.662 1.986 18 1.734 2.101 43 1.681 2.017 68 1.668 1.995 93 1.661 1.986 19 1.729 2.093 44 1.680 2.015 69 1.667 1.995 94 1.661 1.986 20 1.725 2.086 45 1.679 2.014 70 1.667 1.994 95 1.661 1.985 21 1.721 2.080 46 1.679 2.013 71 1.667 1.994 96 1.661 1.985 22 1.717 2.074 47 1.678 2.012 72 1.666 1.993 97 1.661 1.985 23 1.714 2.069 48 1.677 2.011 73 1.666 1.993 98 1.661 1.984 24 1.711 2.064 49 1.677 2.010 74 1.666 1.993 99 1.660 1.984 25 1.708 2.060 50 1.676 2.009 75 1.665 1.992 100 1.660 1.984 Sumber: Sujarweni (2015).

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Lampiran 7. Produk Teh Celup Walini

1. Teh Celup Hitam Klasik _2. Teh Celup Hijau

3. Teh Celup Jahe 4. Teh Celup Lemon

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7. Teh Celup Blackcurrant _8. Teh Celup Mint

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Lampiran 8. Data Karakteristik Demografi Responden

Responden Jenis Kelamin Usia Pendidikan Pekerjaan

1 1 21 1 0 2 1 22 3 0 3 1 21 1 0 4 0 21 3 0 5 1 20 1 0 6 1 21 3 0 7 1 22 1 0 8 1 49 4 1 9 1 21 1 0 10 1 22 3 0 11 1 21 1 0 12 1 31 3 1 13 1 35 2 1 14 0 56 4 1 15 0 38 5 1 16 1 23 1 0 17 0 50 3 1 18 1 48 3 1 19 0 55 4 1 20 0 52 4 1 21 1 35 2 1 22 0 28 3 0 23 0 40 3 1 24 0 46 4 1 25 0 23 4 0 26 0 22 3 1 27 1 21 1 0 28 0 21 3 0 29 0 23 3 1 30 0 22 3 0 31 1 21 1 0 32 0 31 4 1 33 1 22 3 1 34 1 56 3 1 35 0 54 5 1 36 0 58 4 1

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37 0 50 3 1 38 0 50 1 1 39 0 37 2 1 40 0 62 5 0 41 0 44 5 1 42 0 58 5 1 43 1 36 3 1 44 1 27 1 0 45 1 36 1 1 46 1 40 1 1 47 1 23 3 1 48 1 60 1 1 49 1 32 3 1 50 1 32 3 1 51 1 18 1 0 52 1 20 1 0 53 1 19 1 0 54 1 18 1 0 55 1 27 3 0 56 1 26 2 1 57 0 32 3 1 58 1 26 4 1 59 1 23 3 1 60 1 40 4 1 61 0 27 2 1 62 1 34 3 0 63 1 22 1 0 64 1 21 3 0 65 1 21 3 1 66 1 21 1 0 67 1 21 3 0 68 1 47 3 0 69 1 24 3 0 70 0 26 3 1 71 0 54 4 1 72 1 47 3 0

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73 0 50 3 1 74 1 49 4 1 75 0 52 4 1 76 1 58 4 1 77 0 60 3 1 78 1 56 4 1 79 0 58 4 1 80 1 55 4 1 81 1 57 3 0 82 1 45 4 1 83 1 36 1 1 84 1 48 1 1 85 1 49 3 1 86 1 52 3 0 87 1 42 3 1 88 1 43 3 1 89 1 46 4 1 90 0 53 4 1 91 1 55 4 1 92 1 75 4 0 93 1 71 2 1 94 1 53 3 1 95 1 58 5 1 96 1 60 3 1 97 0 34 3 1 98 1 30 4 1 99 1 28 3 0 100 1 28 3 1

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Lampiran 9. Data Pengalaman Responden Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 1 1 3 1 5 2 1 4 2 1 3 1 3 3 2 4 1 4 1 5 5 1 4 1 1 6 1 3 2 1 7 1 3 1 1 8 2 3 4 1 9 1 4 2 3 10 2 3 3 3 11 1 3 1 1 12 1 1 3 2 13 1 3 2 1 14 2 1 2 1 15 2 4 1 5 16 1 2 1 2 17 1 1 4 5 18 3 3 4 1 19 3 3 4 1 20 2 2 4 1 21 2 3 3 1 22 1 4 4 1 23 1 3 1 2 24 1 3 2 2 25 4 3 3 1 26 2 2 2 1 27 1 3 2 1 28 2 1 2 1 29 1 3 1 4 30 2 3 2 1 31 2 3 2 3 32 2 3 2 1 33 1 2 3 3 34 1 1 2 2 35 2 3 3 1

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Lampiran 9. (Lanjutan) Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 36 1 1 2 3 37 1 3 1 3 38 1 3 1 1 39 1 3 1 2 40 2 4 1 2 41 1 1 1 2 42 2 2 1 1 43 2 2 4 1 44 1 4 1 4 45 4 2 2 4 46 4 2 2 2 47 1 3 1 4 48 1 4 1 5 49 1 3 2 2 50 1 3 4 1 51 1 4 4 1 52 1 3 1 2 53 1 4 1 1 54 1 3 4 2 55 1 4 1 4 56 1 4 3 4 57 1 4 1 2 58 1 4 2 3 59 1 4 1 1 60 2 3 3 2 61 1 4 4 5 62 1 3 3 3 63 1 2 1 1 64 2 3 2 2 65 2 4 2 3 66 1 3 3 3 67 1 3 1 4 68 1 3 4 4 69 1 4 1 1 70 1 4 1 4

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Lampiran 9. (Lanjutan) Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 71 2 3 4 1 72 2 3 4 4 73 1 3 3 5 74 4 4 4 5 75 4 4 4 5 76 2 3 4 4 77 1 3 2 1 78 1 3 4 4 79 4 4 2 1 80 1 3 4 1 81 1 3 1 1 82 1 4 1 4 83 1 4 1 4 84 1 4 1 4 85 2 3 4 1 86 2 3 4 4 87 2 3 2 1 88 1 3 1 3 89 1 4 2 1 90 2 3 4 1 91 1 4 1 4 92 1 3 4 1 93 1 3 4 4 94 1 4 4 1 95 2 3 4 4 96 1 3 1 1 97 1 3 1 1 98 1 4 3 4 99 1 3 1 4 100 1 3 1 4

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Lampiran 10. Data Penelitian No. Advertising X1 Personal X2 Sales X3 Direct X4 Public X5 Keputusan Y

Selling Promotion Marketing Relations Pembelian

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 1 3 3 3 9 3 3 4 10 4 5 4 13 3 4 3 10 4 3 4 11 4 2 2 4 12 2 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 3 3 4 14 3 3 3 3 9 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 3 4 4 14 4 2 2 2 6 2 2 2 6 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 3 12 5 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 4 14 6 5 5 5 15 4 3 3 10 3 3 3 9 4 4 4 12 3 3 3 9 4 3 3 4 14 7 4 4 4 12 1 2 2 5 3 3 3 9 1 1 1 3 2 2 2 6 4 3 3 3 13 8 3 3 3 9 1 3 3 7 3 3 3 9 3 3 3 9 3 3 3 9 4 3 3 4 14 9 1 1 1 3 2 2 2 6 3 3 3 9 1 1 1 3 2 2 2 6 3 2 2 3 10 10 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 2 3 3 3 11 11 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 3 13 12 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 3 3 3 9 4 4 4 4 16 13 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 14 5 5 5 15 4 3 3 10 3 3 3 9 2 2 2 6 3 3 3 9 4 4 4 4 16 15 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 2 2 2 6 3 3 2 3 11 16 4 4 4 12 3 5 5 13 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17 17 5 5 5 15 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 18 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 4 16 19 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 9 4 4 4 4 16 20 5 5 5 15 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 21 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 4 4 4 4 16 22 2 2 2 6 3 4 4 11 5 5 5 15 2 2 2 6 3 2 3 8 3 3 3 4 13 23 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 24 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 3 2 3 8 3 3 3 4 13 25 4 4 4 12 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 4 13

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Lampiran 10. (Lanjutan) No. Advertising X1 Personal X2 Sales X3 Direct X4 Public X5 Keputusan Y

1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 26 4 4 4 12 2 4 4 10 4 4 4 12 5 5 5 15 3 4 3 10 5 4 4 5 18 27 2 2 2 6 1 2 2 5 3 3 3 9 2 2 2 6 2 2 2 6 3 3 2 4 12 28 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 3 3 4 14 29 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 5 14 30 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 3 3 4 14 31 3 3 3 9 1 2 2 5 3 3 3 9 2 2 2 6 3 3 3 9 5 4 4 4 17 32 3 3 3 9 1 2 2 5 3 3 3 9 3 3 3 9 3 2 3 8 3 4 4 3 14 33 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 9 4 4 4 12 4 4 4 4 16 34 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 3 4 15 35 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 12 3 3 3 9 5 5 4 4 18 36 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 4 4 4 12 4 3 4 4 15 37 3 3 3 9 4 3 3 10 3 3 3 9 3 3 3 9 3 2 3 8 4 4 3 4 15 38 4 4 4 12 4 4 4 12 5 5 5 15 3 3 3 9 4 3 4 11 5 5 4 5 19 39 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 4 4 11 4 5 4 4 17 40 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 41 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 42 4 4 4 12 4 5 5 14 5 5 5 15 3 3 3 9 4 4 4 12 4 4 5 5 18 43 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 5 5 5 19 44 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 4 4 4 16 45 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 46 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 4 16 47 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 48 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 49 3 3 3 9 2 3 3 8 3 3 3 9 4 4 4 12 3 3 3 9 3 4 3 4 14 50 4 4 4 12 4 5 5 14 5 5 5 15 4 4 4 12 4 4 4 12 5 4 5 5 19

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1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 51 3 3 3 9 3 4 4 11 4 4 4 12 1 1 1 3 4 4 4 12 2 3 3 4 12 52 4 4 4 12 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 3 4 4 4 15 53 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 3 3 3 9 4 3 4 4 15 54 4 4 4 12 2 2 2 6 3 3 3 9 2 2 2 6 2 2 2 6 4 4 3 4 15 55 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 5 17 56 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 4 13 57 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 4 4 3 4 15 58 2 2 2 6 1 3 3 7 3 3 3 9 4 4 4 12 3 3 3 9 4 3 4 4 15 59 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 4 4 4 4 16 60 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 5 17 61 2 2 2 6 2 3 3 8 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 3 12 62 3 3 3 9 2 4 4 10 4 4 4 12 2 2 2 6 4 4 4 12 4 3 4 4 15 63 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 4 4 4 12 3 3 3 3 12 64 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 3 3 3 9 4 4 3 4 15 65 4 4 4 12 1 3 3 7 3 3 3 9 4 4 4 12 4 4 4 12 4 4 3 4 15 66 3 3 3 9 2 3 3 8 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12 67 3 3 3 9 1 3 3 7 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12 68 3 3 3 9 3 4 4 11 4 4 4 12 3 4 3 10 4 4 4 12 4 3 3 4 14 69 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15 70 3 3 3 9 3 4 4 11 4 5 5 14 3 5 3 11 5 4 5 14 3 3 3 4 13 71 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 72 4 3 3 10 4 4 4 12 3 5 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16 73 3 2 2 7 4 5 5 14 4 5 5 14 2 3 2 7 4 4 4 12 3 3 3 4 13 74 4 3 3 10 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 5 4 4 4 17 75 3 3 3 9 3 4 4 11 3 4 4 11 2 3 2 7 4 4 4 12 4 3 4 4 15

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1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 76 4 3 3 10 3 5 5 13 4 5 5 14 2 3 2 7 4 3 4 11 4 3 3 5 15 77 4 4 3 11 5 4 4 13 4 4 4 12 2 3 2 7 4 5 4 13 5 3 3 4 15 78 3 3 3 9 5 3 5 13 4 5 4 13 3 3 3 9 4 4 4 12 4 4 4 5 17 79 4 4 3 11 4 4 4 12 4 4 4 12 4 3 4 11 4 5 4 13 4 3 4 4 15 80 2 2 2 6 3 4 4 11 4 4 4 12 2 3 2 7 4 3 4 11 4 4 4 4 16 81 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 82 3 3 3 9 4 4 4 12 3 4 4 11 3 3 3 9 4 3 4 11 4 3 3 4 14 83 2 2 2 6 4 3 5 12 4 5 4 13 2 2 2 6 4 2 4 10 4 2 3 4 13 84 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 4 2 4 10 4 2 4 4 14 85 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 5 4 4 4 17 86 3 3 3 9 4 3 4 11 4 5 4 13 2 3 2 7 4 3 4 11 4 4 4 4 16 87 2 2 2 6 3 4 5 12 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15 88 3 3 2 8 3 4 5 12 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16 89 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 90 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15 91 2 2 2 6 3 4 4 11 4 4 4 12 3 3 3 9 4 2 4 10 4 4 4 4 16 92 3 3 3 9 3 3 4 10 3 4 3 10 3 3 3 9 3 3 3 9 4 3 3 4 14 93 3 2 2 7 4 4 4 12 4 4 4 12 2 2 2 6 4 3 4 11 4 3 4 5 16 94 3 3 3 9 4 4 4 12 4 4 4 12 3 4 3 10 4 4 4 12 4 4 4 4 16 95 3 3 3 9 3 4 5 12 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17 96 4 3 3 10 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 97 4 3 3 10 3 4 4 11 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15 98 3 3 3 9 4 5 5 14 4 5 5 14 3 4 3 10 4 4 4 12 4 3 4 4 15 99 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16 100 4 3 2 9 4 3 4 11 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16

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Lampiran 11. Hasil Analisis Faktor Communalities Initial Extraction Media Cetak 1.000 .932 Reklame 1.000 .975 Branding Kendaraan 1.000 .941 Salesman 1.000 .385 Sampel Produk 1.000 .806 Pameran Dagang 1.000 .894 Hadiah 1.000 .812 Diskon 1.000 .899 Bonus 1.000 .931 Media Sosial 1.000 .983 Stand Kios 1.000 .921 Situs Web 1.000 .983 Acara Khusus 1.000 .955 Sponsorship 1.000 .850 Pelayanan Masyarakat 1.000 .960 Extraction Method: Principal Component

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Lampiran 12. Hasil Uji Validitas

Hasil Uji Validitas Variabel Advertising:

Correlations

Media Cetak Reklame Branding Kendaraan Advertising

Media Cetak Pearson Correlation 1 .938** .897** .966**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Reklame Pearson Correlation .938** 1 .969** .991**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Branding Kendaraan Pearson Correlation .897** .969** 1 .977**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Advertising Pearson Correlation .966** .991** .977** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

(24)

Hasil Uji Validitas Variabel Personal Selling:

Correlations

Salesman Sampel Produk Pameran Dagang Personal Selling

Salesman Pearson Correlation 1 .380** .449** .763**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Sampel Produk Pearson Correlation .380** 1 .890** .868**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Pameran Dagang Pearson Correlation .449** .890** 1 .902**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Personal Selling Pearson Correlation .763** .868** .902** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

(25)

Hasil Uji Validitas Variabel Sales Promotion:

Correlations

Hadiah Potongan Harga/Diskon Bonus Sales Promotion

Hadiah Pearson Correlation 1 .807** .875** .930**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Potongan Harga/Diskon Pearson Correlation .807** 1 .923** .958**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Bonus Pearson Correlation .875** .923** 1 .977**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Sales Promotion Pearson Correlation .930** .958** .977** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

(26)

Hasil Uji Validitas Variabel Direct Marketing:

Correlations

Media Sosial Stand/Kios Situs Web Direct Marketing

Media Sosial Pearson Correlation 1 .904** 1.000** .989**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Stand/Kios Pearson Correlation .904** 1 .904** .957**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Situs Web Pearson Correlation 1.000** .904** 1 .989**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Direct Marketing Pearson Correlation .989** .957** .989** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

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Hasil Uji Validitas Variabel Public Relation:

Correlations

Acara Khusus Sponsorship Pelayanan Masyarakat Public Relations

Acara Khusus Pearson Correlation 1 .758** .991** .966**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Sponsorship Pearson Correlation .758** 1 .769** .899**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Pelayanan Masyarakat Pearson Correlation .991** .769** 1 .970**

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

Public Relations Pearson Correlation .966** .899** .970** 1

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

(28)

Hasil Uji Validitas Variabel Keputusan Pembelian:

Correlations Kemantapan produk Kebiasaan membeli produk Merekomendasikan produk Melakukan pembelian ulang Keputusan Pembelian Kemantapan produk Pearson Correlation 1 .380** .450** .432** .737** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Kebiasaan membeli produk Pearson Correlation .380** 1 .599** .349** .784** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Merekomendasika n produk Pearson Correlation .450** .599** 1 .457** .832** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Melakukan pembelian ulang Pearson Correlation .432** .349** .457** 1 .698** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Keputusan Pembelian Pearson Correlation .737** .784** .832** .698** 1 Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100

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Lampiran 13. Hasil Uji Reliabilitas

Hasil Uji Reliabilitas Variabel Advertising: Reliability Statistics Cronbach's Alpha N of Items .977 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Media Cetak 6.52 2.434 .925 .984 Reklame 6.60 2.323 .979 .945 Branding Kendaraan 6.64 2.334 .948 .968

Hasil Uji Reliabilitas Variabel Personal Selling: Reliability Statistics Cronbach's Alpha N of Items .780 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Salesman 7.27 2.361 .428 .941 Sampel Produk 6.77 2.341 .717 .612 Pameran Dagang 6.66 2.126 .771 .539

(30)

Hasil Uji Reliabilitas Variabel Sales Promotion: Reliability Statistics Cronbach's Alpha N of Items .950 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Hadiah 7.70 1.768 .856 .958 Potongan Harga/Diskon 7.51 1.444 .896 .932 Bonus 7.59 1.537 .948 .886

Hasil Uji Reliabilitas Variabel Direct Marketing: Reliability Statistics Cronbach's Alpha N of Items .977 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Media Sosial 5.73 2.745 .975 .949 Stand/Kios 5.62 2.804 .904 1.000 Situs Web 5.73 2.745 .975 .949

(31)

Hasil Uji Reliabilitas Variabel Public Relations: Reliability Statistics Cronbach's Alpha N of Items .937 3 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Acara Khusus 6.87 2.256 .923 .867 Sponsorship 7.09 2.285 .765 .996 Pelayanan Masyarakat 6.86 2.243 .933 .860

Hasil Uji Reliabilitas Variabel Keputusan Pembelian: Reliability Statistics Cronbach's Alpha N of Items .761 4 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Kemantapan produk 11.16 2.015 .518 .727

Kebiasaan membeli produk 11.45 1.826 .567 .703

Merekomendasikan produk 11.39 1.755 .660 .646

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Lampiran 14. Hasil Uji Normalitas

One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N 100

Normal Parametersa Mean .0000000

Std. Deviation 1.17621168

Most Extreme Differences Absolute .070

Positive .054

Negative -.070

Kolmogorov-Smirnov Z .700

Asymp. Sig. (2-tailed) .711

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Lampiran 15. Hasil Uji Autokorelasi Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1 .755a .571 .528 1.23362 2.066

a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling

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Lampiran 16. Hasil Uji Multikolinearitas Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) 5.170 1.077 4.802 .000 Advertising .317 .062 .405 5.112 .000 .762 1.313 Personal Selling -.148 .118 -.177 -1.260 .211 .240 4.160 Sales Promotion .339 .116 .352 2.911 .005 .327 3.060 Direct Marketing .173 .062 .239 2.796 .006 .651 1.537 Public Relations .081 .066 .101 1.229 .222 .712 1.404 Jenis Kelamin .806 .288 .220 2.794 .006 .770 1.299 Usia .030 .011 .248 2.624 .010 .536 1.866 Pendidikan -.015 .136 -.010 -.113 .910 .590 1.696 Pekerjaan .647 .313 .175 2.064 .042 .665 1.504

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Lampiran 17. Hasil Uji Heteroskedastisitas

Correlations

Adv Per Sell Sal Pro Dir Mar Pub Rel JK Usia Pendidikan Pekerjaan ABS_RES Spearman's rho Advertising Correlation Coefficient 1.000 .243* _.081 _.277** _.129 _-.208* _.037 _.020 _.050 _.011

Sig. (2-tailed) . .015 .421 .005 .201 .038 .714 .843 .621 .916 Personal Selling Correlation Coefficient .243* 1.000 .794** .292** .421** -.025 .492** .210* .272** -.055 Sig. (2-tailed) .015 . .000 .003 .000 .807 .000 .036 .006 .584 Sales Promotion Correlation Coefficient .081 .794** 1.000 .237* .356** -.033 .368** .148 .209* .013 Sig. (2-tailed) .421 .000 . .018 .000 .748 .000 .142 .037 .894 Direct Marketing Correlation Coefficient .277** _.292** _.237* _1.000 _.296** _-.068 _.225* _.326** _.336** _.110 Sig. (2-tailed) .005 .003 .018 . .003 .501 .025 .001 .001 .277 Public Relations Correlation Coefficient .129 .421** .356** .296** 1.000 .057 .184 .118 .096 .033 Sig. (2-tailed) .201 .000 .000 .003 . .573 .066 .242 .341 .747 Jenis Kelamin Correlation Coefficient -.208* _-.025 _-.033 _-.068 _.057 _1.000 _-.237* _-.379** _-.257** _.056 Sig. (2-tailed) .038 .807 .748 .501 .573 . .017 .000 .010 .582

Usia Correlation Coefficient .037 .492** .368** .225* .184 -.237* 1.000 .551** .546** -.043

Sig. (2-tailed) .714 .000 .000 .025 .066 .017 . .000 .000 .672

Pendidikan Correlation Coefficient .020 .210* .148 .326** .118 -.379** .551** 1.000 .395** -.024

Sig. (2-tailed) .843 .036 .142 .001 .242 .000 .000 . .000 .816

Pekerjaan Correlation Coefficient .050 .272** .209* .336** .096 -.257** .546** .395** 1.000 .043

Sig. (2-tailed) .621 .006 .037 .001 .341 .010 .000 .000 . .668

ABS_RES Correlation Coefficient .011 -.055 .013 .110 .033 .056 -.043 -.024 .043 1.000

Sig. (2-tailed) .916 .584 .894 .277 .747 .582 .672 .816 .668 .

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

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Lampiran 18. Hasil Regresi Linier Berganda Variables Entered/Removedb Model Variables Entered Variables Removed Method 1 Pekerjaan, Pendidikan, Advertising, Public Relations, Sales Promotion, Jenis Kelamin, Direct Marketing, Usia, Personal Sellinga . Enter

a. All requested variables entered.

b. Dependent Variable: Keputusan Pembelian

Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .755a .571 .528 1.23362

b. Dependent Variable: Keputusan Pembelian

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 182.026 9 20.225 13.290 .000a

Residual 136.964 90 1.522

Total 318.990 99

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Lampiran 18. (Lanjutan) Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 5.170 1.077 4.802 .000 Advertising .317 .062 .405 5.112 .000 Personal Selling -.148 .118 -.177 -1.260 .211 Sales Promotion .339 .116 .352 2.911 .005 Direct Marketing .173 .062 .239 2.796 .006 Public Relations .081 .066 .101 1.229 .222 Jenis Kelamin .806 .288 .220 2.794 .006 Usia .030 .011 .248 2.624 .010 Pendidikan -.015 .136 -.010 -.113 .910 Pekerjaan .647 .313 .175 2.064 .042

a. Dependent Variable: Keputusan Pembelian

Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value 10.7040 17.3913 14.9900 1.35597 100

Residual -2.98494 3.48383 .00000 1.17621 100

Std. Predicted Value -3.161 1.771 .000 1.000 100

Std. Residual -2.420 2.824 .000 .953 100