CD-ROM

RespectfullySubmitted, Brian Valentine,

WA

(Chair)

DanArnsperger,

MO

(Vice Chair)

ChadChaney,AL AmberMiller,AL JeniCook,AR

JimAlves,CA

KrisDiaz,CA TamaraLowrey,CA

ScottStoller,CA

RichardRumsey,

CO

AmyPerry,FL BrentGilstrap,

GA

TabithaMcKelvey,

GA

LisaAhrens,IA Grant Belden,IA MelanieBurrie,ID TimNelson,IL MichaelSpringer,KS MistyMiller,KY GeorgeVarnado,LA JonathanFarmer,

MD

CoryBuysse,

MN

AllisonOrmon,

MS

AndrewPopplewell,

MO

TonyCollins,NE SaraMcCann,NC

MichelleHolmes,NJ Janae Deason,

NM

MarkBaldwin,

OH

TonyStoller,

OH

MichaelJackson,

OK

SkyeVarner,

OK

Bobbi Jo Robbins,PA SandieMumford,Rl TravisSchuring,SD

MitziRicketts,TN

Craig Caddell,TX ShannonHoffman,TX RyanMott,TX BrandonShepard,TX JohnWyatt,TX JeremyNielsen,UT

SonjaHouff,VA

B.J.Hill,

WA

RebeccaGruenwald,Wl BetsyWagner,Wl

Parliamentary procedureskillsareanessentialpart of strong chapteroperations.

TheCarthage,Mo.,parliamentary procedureteamcelebrated afterwinningfirst placeattheconvention.

Committee Reports

Leadership & ^Personal Development

We recommend:

Evaluationand

Improvement

of Current Programs

1. Provide informationtonationalcon- vention delegatesaboutdelegateac- tivitiesincluding delegate addresses, background onpastcommittee accom- plishments,and follow-uponthe In- ternet.

2. Generate

more

awarenessofscholar- shipsthroughmailingsandbrochures.

3.

Have

avolunteercommittee develop a video for Washington Leadership Conference(WLC).

4. Dividethe

Made

For Excellence con- ferences into

two

groups;onefocus- ingongoalsandleadershipforGreen- hands, theotherfocusingoncareers for older

members

as needed from stateto state.

5. Providethree national officers for larg- er National Leadership Conferences forStateOfficers(NLCSOs).

6.

Have more

hands-onexperiencewith publicrelations

and

communications

at

NLCSOs.

7. Duringnationalconvention,offerca- reer and leadership

workshops on Wednesday

inadditiontoThursday andFriday.

8. Consolidate^allnationalactivity infor- mationsenttoadvisorsintoonebind- ermailedatthebeginningoftheyear.

InternationalPrograms

1.

Expand

currentinternationalpro-

gram

opportunitiestoemphasizear- easotherthanproductionagricul- ture;forexample, formpartnerships withinternational,goodwill,non- profitorganizations sothatnon-pro- duction agriculture

FFA members

canbenefit.

2. Createa state-to-stateexchangepro-

gram

toencourageyounger

mem-

berstobegintotravel.

3. Continuetostrengthenthe

WLC

embassy

program

toincludea centralizedseminar withinternational students.

4. Createamarketingstrategy for internationalprogramsinclud- ingupdatedpublicationswith

new

graphics,brightercolors and

more

pictures;and emphasizehostprograms.

5. Developanationalnetworkoftrainedadvisorsand alumni representativestoincreaseinternational

program

participation.

6. Createadetailedfund-raisingkitfor

members

withsamplelet- ters,testimonialsandvideoson

how

toapproachbusinesses.

New Program Development

1. Developa

program

forjuniorhighstudentstoincreaseaware- nessof

FFA

activitiesandopportunities.

2. Developastart-upkitforjuniorhigh

FFA

chapters.

3. Create suggestionsforcollegiateFFA,includingtopicssuchas their responsibilities,goalsandactivities.

4. Createa

program

forcollegiate

FFA

focusingonagricultural

FFA members

luckyenough^tograba seatintheconventionsessionswere swept

away

onatidal

wave

ofenthusiasmastheywere encouragedtoreach for^theirgoals.

careerskillsandopportunities.

5. Inadditionto

WLC,

create ahands-on

program

attheregion-

allevel topromoteleadership,

teamwork

andpatriotism.

6. Establishanationalawards

program

forcollegiate

FFA

chap- ters.

Awareness

and Promotion

1. Printuser-friendlyinstructionsandalistofthe nationaland state

FFA home

pagesin

FFA

NeioHorizons.

2. Include currentagricultural issues

and

aquestionand answer hotlineonthe Internet. Use

more

picturesordiagramsto catchthe users' attention.

3. Send updated handouts aboutinternationalopportunitiesto stateofficers. Includealetterthateachstatecansendtochap- terpresidents,schooladministratorsandothersaboutthein-

(Continued on page 66)

65

Committee Reports

(Leadership

&

PersonalDevelopmentcontinuedfrom^{page 65)}

ternationalopportunities, referring

them

totheInternet for

more

information.

4. Includepromotionalarticlesaboutinternationalopportuni- tiesin

FFA New

Horizonsatthebeginningofeachschool year.

5. Leadership videosshouldemphasizeinteractiveand hands- onactivitiesthat willbettermotivatethemembers. TheLead- ershipConnectioncanbeusedas asourcetodispersemotiva- tionalmaterialsforstateofficersinsteadofthevideos.

6. TheNational

FFA

Organizationcapitalizeonlocaltelevision coverage,Channel1and

DTN

withsupportfrom major sponsorstopromote hands-onfunctionsand

community

awareness.

Respectfully Submitted:

AndrewL.Young,PA(Chair) TanessaSaathoff,TX(ViceChair) ScottKnowles,AL

HarmonyChoat,AK ClayCooke,AZ AndreaSokol,AZ AmandaSands,AR CaraCrye,

CA

RyanGrenier,CA StevenSchohr,

CA

CharlaWelch,CA BrandyMarsich,DE

JolieGillis,FL Hilary Barrett,

GA

ChristineDanneth,

GU

Kevin Guebert,IL LlndiStremsterfer,IL Eric Steiner, IN

Renae Rubsam,IA

AmberFogle,KY NicoleBourgeois,LA JonathanWallace,LA Gabe Camp,Ml AaronStegemann,

MN

ColetteDally,

MS

DanielMcLanahan,

MO

TamaraBeardsley,

MT

EricaSmith,NV JonathanPechow,NJ MichaelHall,NC RhondaGraff,ND JoshSears,

OH

Kaleb Hennigh,

OK

JeromeSterling,

OK

JudyMayfield,

OR

DanielGeissinger,PA

JenniferKoch,SC

KatherinePage,TN CindyBirdwell,TX JamieEllis,TX Mark McClure,TX JasonRobertson,TX AmandaWiederhold,TX SamiDailBrown,VA Nelda Behnke,Wl AngelaMueller,Wl

JonMorrisof Mississippi

amended

amotionduringthe first delegatebusinesssessionon

Wednesday

morning. The 463official delegatesdiscussedissuesandvotedon committeereports.

Committee Reports

Marketing & Merchandising

We recommend

the following:

CustomerService:

1.

FFA

Ventures consider developingservices thatwillallowor- derstobe placeddirectlybye-mail.

2.

To

assurecorrectmerchandiseisdelivered,placeanadditional staff

member

atthefinalcheck pointofout-goingmerchandise.

3. Installa 1-800

number

atthe

new

National

FFA

Centerforthe convenienceofour customers.

4. Extendedthetelephoneansweringhoursto

make

ordering

more

convenientfor

members

inalltimezones.

QualityControl:

1. The

emblem

needsa consistentappearance,specificallythedi- rectionoftheplowlinesandthe color of theowl.

2. Usescantronstoget

more

correct jacketand awardlettering. In- cludeanadditionalbubblefor"entermanually, onlyif

name

does notfit."

3.

Add

loopstothe inside ofall

FFA

jacketsforStateandAmerican

FFA

Degreechains.

4. Sellonlythedegree chainswiththe differentsizelinksanddis- continuethechainwiththe

same

size links.

5.

Add

a clasp or astronglooptoattach the StateandAmerican

FFA

Degreecharmstothe chain.

6. Offer ascrew-on backing withteeth forofficerand award pins.

Offerthisinconjunctionwiththecurrentpin-onstyle.

7. Tackorscrew-on

name

platestoplaquesandtrophies.

8. Returnacopyofthepurchaser'sorderformtothepurchaser withtheirorder.

9. Allt-shirtsmustbe

made

of

100%

pre-shrunkcotton.

Merchandise Development:

1. Developmotivationalmaterialsuchas postersandflipcalen- dars.

2. Createa wallcalendarwitha picture of the nationalofficers.

3. Investigateformingapartnership withaclothinglinedistributor toprovide blackskirtsandslacksfor

FFA members

tobeoffered throughthe catalog.

4. Createblazerand/orsports jacket thathas optionsoflettering

and

monogramming,

forcollegiate

FFA

members,advisors,etc.,

but nottobeusedasa substitutefor officialdress.

5. Offer the traditional

wooden

officeremblems.

6. Createateamshirt,offeringthe

FFA emblem

with optionsofna- tional, state, districtorchapterembroideryonthem.

7. Providematerialtobuild apromotional

FFA

booth.

8. Createaclip-artdiscor

CD-ROM

forcomputers.

9. Createadressshirtwithanoptionalemblem.

10. Create formalofficialzippertieformales.

11

.

Offermoresilverjewelry.

MarketingStrategies:

1. Insert aone-pageadin

FFA

NeivHorizons,displayingthenewest items,modeled bynationalofficers,a variety ofstate officers

and/orcelebritieswithauniversal appeal.

2. Sendapostertoeachchapter,displayingthe hottestand newest itemsmodeled bythe nationalofficersandstate officersfrom eachassociation. Theshotsfor thisposter

may

be takenat

NLCSOs.

3. Updatethecatalogcoverandlayoutstoa

modern

^look.

4. Thecatalogmodelsshouldconsist ofatleasttworecognizable

members

fromeachstateassociation.

5. Consultwithmajor

company

sponsorsof

FFA

tonegotiate a deal that

would

providegiftcertificatestomembers,parentsand alumniforVenturesmerchandise

upon

apurchasefromthat company.

6. Presentadiscountcardto state officers at

NLCSO

^{that willallow}

thepurchaseof

some

itemsatdiscountratesfromthe

FFA

Catalog.

7. Keepinconstantcontactwithstateadvisorstopromotethesale ofmerchandiseat stateevents.

8. Develop

more

merchandisebasedon name-brandattire.

9. Include

XXXL

and

XXXXL

sizesin clothing.

10. Researchmiddleschoolmerchandisingopportunities.

11. PostadvertisementsfortheShoppingMallinthe hotelsandcon- ventionhall atnationalconvention.

12. BesurealltoursthroughtheNational

FFA

Centeraregivenan opportunitytoshopatthestore.

13. Includeanorderformwithallinstructionsandinformation translated intoSpanishwiththe

FFA

Venturescatalog.

Respectfullysubmitted, BreeBichon,TN(Chair) LauraKlein,

MN

(Vice-Chair) JoshHenderson,AL RebeccaBailey,AZ DarcyJohnson,AZ Tabitha Roberts,AR

KelliChristian,CA NateGreen,CA AmandaSayers,CA

Heather Warren,CA

KeithJohnson,DE

HeatherDriggers,FL JeffAndrews,

GA

KatieDallam,IL

HuntLacey,IL LoriKohlhagen,IN

AnnaRiesselman,IA WillDavis,KY ChaseBartlett,LA

ErikaThompson,LA KerryAckerman,Ml LeahSchlipe,

MN

KyleMalter,

MO

RachaelArmstrong,

MT

Troy Jordan,NV

BernardKelly,NJ EricDeal,NC

KnstenEffle,NC

David Gardner,ND

KatieNewlon,

OH

JoyFulton,

OK

SelenaRamm,

OK

MichaelClark,PA JohnEwing,PA SenecaBaines,SC ChaneyMosley,TN

CherylBeck,TX TeresaDurst,TX

CoriLowe,TX BrandyPrice,TX JoannaWhite,TX MendyBeckman,VA CoryCrouthamel,

WA

HillaryFulk,

WA

Jossette Smith,

WV

DebbieMeyer,Wl

BethRonigerwas oneof

many FFA members who

tooktimetolook at alarge selectionof

FFA

items_offeredintheShoppingMallinBartle Hall.

67

Committee Reports

Membership Recruitment & Participation

We

recommend:

ParticipationandRetention

1. Sendan informativeletterdescribing theNational

FFA

Alumni Associationtoallgraduatingseniorsandtheparentsofall

new members

inordertoincreaseawarenessandinvolvementinthe alumni.

2. Createanddistribute a step-by-stepguideon

how

to startalocal

FFA

alumniaffiliate. Also, createaninformativepamphletfor chapterstouseinrecruiting

community members

for local

FFA

alumniaffiliates.

3. Developguidelineson

how

todevelopandencourage"junior"

FFA

members,meaningthose

members who

joinpriortotheir

freshmanyear.

4. Provide informationforthose colleges/universities interestedin starting a collegiate

FFA

program. Developactivitiestoincrease participationandinterestinthe collegiate

FFA

program.

5. Continuetopromoteapositiveimagefor

FFA

andthealumni throughtheuseofnationalspokespersonsinpublications,con- ventionsandother events.

6. Inordertoincrease active

FFA

members'awarenessof thealum-

ni,encouragetheuseofofficialdressbythe

members

oftheNa- tional

FFA

AlumniAssociation.

Empowerment

forOfficers

1. National

FFA

recognizethetop recruitment chaptersatthena- tional

FFA

convention. The awardscouldbebasedonpercent- ageofmembershipincreaseandinnovative recruitmentactivi- ties.

2. Recruitmenttrainingoccuratconferencessuchas

MFE, WLC, NLCSO

andSPC.

3. Includerecruitmentideasandactivitiesinexisting publications andservices.

4. TheNational

FFA

developa directory ofchapteranddistrictof- ficerstodirectlysendrecruitinginformation.

5. TheNational

FFA

developarecruitmentmanualwithideasand

activitiesforstateandchapterofficers,particularlydealingwith suchissuesastargetingminority

groups,administration, counselors,parentsand

community

leaders.

6. TheNational

FFA

provide resourcesfor states to set

up

^their

own

recruitmentvideos. These suggestions

may come

inthe formof avideo presentedat

NLCSO.

7.

A

recruitmentcardbedevelopedforallofficerstohandoutto potentialmembers. This card

may

beanextensionofthe

"Why

Not?"campaign,andincludethe Internetaddressandacontact name.

8.

A

recruitingkitbedevelopedforallofficerstobepurchased throughthe

FFA

ChapterCatalog.Materialssuchasa video, worksheets,postersandadisplayshouldbeincluded.

AdvisorEncouragement

1. Createa 1-800information hotlineforadvisorstorequestpubli- cations.

2. Giveadvisorsachoice of

how much

information theyreceive fromtheNationalFFA.

3.

Form

atask forcetoupdateandconsolidatemailingsfromthe NationalFFA.

4. TheNational

FFA

receive

more

inputfromadvisors, leaders, and

members

fromeachstatethroughleadershipcamps and

stateconventions.

5. Createaphotocontestopentoallchaptersforadvisorrecruit-

mentposterstodispelmisconceptions aboutthe

FFA

andto broadenitsappealtopotentialmembers.

Membership

Recruitment

1. Sendinformationtocounselorstohelp educatethem andtheir studentsabout

FFA

anditsopportunities.

2. Developscholarshipstohelp studentsattend

WLC.

3. Promotetheuseofpromotional videostailoredto specificage groups.Everyoneinsevenththrough10thgradesshould betar- geted,butin11thand12th grade, thefocusshould beonagricul- turaleducationstudents.

4. Incorporatemoremulti-mediaintothe

FFA

homepage.

5. Advertise

FFA

activitiesthrough TV, newspapers,radioand ChannelOne.

6.

Have

the nationalorganizationdevelopapresentation outline thatstateassociationscan usetopresentatschool faculty confer- ences.

Printrecruitment/educationalmaterialsinotherlanguages.

Createanational task force thatwouldbeavailabletogive pre- sentationstoschool counselors.

Increasescholarshipawareness

among

members.

Work

withtheNationalDairyCouncil,and havenationaloffic- ersdoa"GotMilk?"campaign.

7.

8.

9.

10.

David Jeter and

Megan McElroy

of

Oklahoma

served as official delegates at theconvention. Delegates

work

incommittees to

make

recommendations.Here,thedelegateswerereviewing a committee's report beforevotingtoacceptthe report.

68

*

Committee Reports

RespectfullySubmitted:

Willie Morris,VA(Chair) Kate Costa,NY(ViceChair) RachelHawes,AL Andy Woodard,AL LemWheeles,AK CindyMorris,AR AmberButler,CA

Travis Lee,CA

Melissa Ramsey,CA

JenniferVanTrain,CA

TraciDickinson,FL ChrisVitelli,FL JerryStone,

GA

BridgetStinemates,ID Stacey Dallam,IL NatalieGray,IN Ann Moberg,IA Mary JaneCooper,KY ToddHunter Holbrook,KY NathanAkin,LA TimothyWaple,

MA

TeresaSwamba,Ml BobParke,

MN

JustinJones,

MO

NathanWinklepleck,

MO

Jessica Shelburn,NE JonathanMarcotte,NH

Kevin Bradley,NC

Craig Danielson,ND JasonMarteney,

OH

ChrisFerrell,

OK

MindyMoore,

OK

Trina Lee,

OR

CharlieVandehey,

OR

CoreyAlexander,SC John^Marshall,TN

RobertMeadows,TN CourtneyBarnes,TX

NickDornak,TX CaraLangley,TX BurtPowers,TX Casey Weston,TX GaryGreer,VI LeviBrown,

WA

AdamDobbins,

WV

SusanLong,Wl

The national

FFA

convention gave

members

lots to smile about.

A

record attendance of41,275

members and

guests, enthusiastic speakers

and

energeticsessions ledtoanentertainingandinformativeweekforall.

69

Committee Reports

National FFA Convention

2.

Conventiongeneral sessions, presented in Municipal Auditorium, gave

members

theopportunity tohear motivational speakers, cheer theirfellow

members

ontheiraccomplishments

and

enjoy spectacular soundandlightshows.

We

recommend:

A

Placeto

Grow

Subcommittee

(KC

toLouisville)

1. Maintainalivestockcomponentatthenationalconvention,simi- lartoopportunities offeredinconjunctionwiththeAmerican Royal.

ConsiderarodeoinconjunctionwithNorthAmericanLivestock show,andincludestudentparticipantsin arodeo.

3. Developfeaturedentertainment/concertswithbig

name

per- formers.

4. Coordinate a

"PALS

Day"atthe

amusement

parkinLouisville.

5. Initiateacannedfooddrive contestbetweenstates.

6. Reinstate the

FFA

paradeatconvention.

7. Expandthe careershow,andincludea jobfairwhichincludes colleges,internshipsandjobopportunities aswell asinforma- tiononresumewritingorinterviewskills.

8. Inthe availableoutdoorareaattheKentuckyFair

&

Exposition- Center:

a. Constructstateorjointstatedisplays featuring regionalin- dustries orcommodities.

b. Conductanational tractordriving/safetycontest,farmsafe- tyshows.

c. Conducta livestock exhibitionandethicsworkshopswith liveanimals.

9. TheNational

FFA

BoardofDirectorsresearch theneedfor a short tributeinhonorofUnitedStatesveterans.

PublicAwareness

1. National

FFA

tomailmediacontact/publicrelationssuggestions sheetstoeach executivesecretaryandstate officerteam.

2. Broadcastthenational

FFA

conventionhighlightsonpublicac- cesschannels.

Increase interactionbetweentheNational Associationof

Farm

Broadcastersconventionand

FFA

participants.

National

FFA

mailposterspromotingnational

FFA

convention toallchapterstwomonthspriortoconvention.

National

FFA

provideaboothatwhich

FFA

chapterscan

make PSA

videosfor local release.

ContacthotelsintheKansasCity areatoprovide

FFA

facts,con- ventionhighlightsandscheduleonhotelchannelswhereavail- able.

The

FFA

Timestobereinstatedanddistributedat localhotels,po- tentialandcurrentsponsorsandcareer

show

exhibitors.

Developpocket-sizedscheduleofeventsseparatefromthefull convention guidebook.

Have

fastfactsaboutnationalconventionprintedin

FFA New

Horizons.

Provideamediafolderonthe

FFA homepage

tobedownloaded

for articles.

UtilizetheAssociatedPressmore.

Increaseaccessibilityoftouch-screensurveysthroughoutfacility.

Have

apressconferencewithdelegates,staffandfarm broad- castersontheopening dayofconvention.

3.

7.

10.

11.

12.

13.

14. Providechangeofaddress/update cardsin

FFA

Neiv Horizons.

15. Mailanational

FFA

conventionpromotional videotoeach chapter priortoconvention.

16. Increasealumniadvertisingin

FFA

NeroHorizons forpostsecondary members.

17. Distribute bilingual materialsforall

FFA

publicawareness purpos-

es.

OpportunityAwareness

1. Encourageprioradvertisementofopportunities,includingwork- shops, toursandmotivational speakersin

FFA

Neiu Horizons,onthe Internet,andinthe Advisor'sPlanningGuide.

2. Increase agriculture-based,FFA-based,andinteractiveboothsatthe careershow.

3. Providebetterdirectionsthroughoutthecareer

show

by hanging topicareasigns.

4. Encouragetheuseof

more

stereospeakersthroughoutthedance, andmaximizespaceby

moving

^tablesfromfoodcourtin Bartle.

5. Encourage

more

reasonablepricesatthefoodcourtandinclude

commodity

food groups.

6. Establishcareerdevelopmenteventworkshops andbooths, create

CDE

panelsusingnational contestants,andinclude videoclipsof

CDEs

duringsessionstoencourage involvement.

7. Encourage

more

professionalismat

CDEs

by implementingastrict dress code.

8. ImprovelogisticsofCDEs:

a. Createbreaksandmeals during lengthyCDEs.

b.

When

livestockjudging

CDE

isattheAmericanRoyal,

move

sheepdivisiontoarea oflesstraffic.

9. Encourageadministratorparticipationbyprovidingawardsfortop administratorsandbyprovidingaworkshop^foradministratorsto earninservicehours.

10. Encouragecreation ofinternshipboothsatthe career

show

topro- vide informationaboutagriculture-based internships.

11. Encourage

more

diversity

among

workshopsbyproviding

more

on productionagricultureandthefuture ofFFA,diversitysensitivity, aswell asworkshopsforadministrators, advisors, teachers,parents and youngerchildren.

Main

Impact

1. Courtesy Corps:

a. Berecognizedatahigherlevel.

b. Beproperlytrainedtomaximizetheirauthority.

2. Screensand

TV

monitors shouldbeusedtoadvertiseupcoming workshops andevents.

3. Developa locationfor states tomeetoutsideofarena.

4.

Make

MunicipalAuditorium

more

accessiblebyunlockingallfront doors.

5. Includemorevariedentertainmenttobuildenthusiasm.

6. Usekeynote speakers

more

efficiently.

7.

Make

seatinginMunicipalAuditorium more!efficient.

RespectfullySubmitted, MarkGardner,

OR

(Chair)

PhilipErdman,NE(Vice Chair) PatriciaNorman,

MN

MarshahLepianka,Wl CaseyHatcher,AL Joy Hedeman,

MO

JustinGodfrey,

WV

BryceUlrich,AL MarkWilburn,

MO

WhitneyWood,AL ChristyBensen,NY GabeHeatherely,AR AndrewSears,NY

WillBunt,CA JulieWalls,NC

KellyVanFoeken,CA AbbyHenry,

OH

MelissaGomes,CA KristinEden,

OK

JakeParnell,CA MeganMcElroy,

OK

Jamie-LeeChandler,CT Nick Nelson,

OR

BenButler,FL HugoVarona,PR

JamesSmith,FL KellyRasmussen,SD

HillarySmith,

GA

GingerAndrew,TX

Bryan Brandel,ID JeremyDerington,TX SamanthaCain,IN KellieKrebs,TX

BethColdwell,IL JoeMcKee,TN

BriceLeonard,IA Brant Poe,TX

MattChaliff,KY JarretWeinheimer,TX

JohnStarnes,KY ToniStaples,UT Denny Ogg,

MD

AnnCooley,VA

KevinNugent, Ml BrianTusing,VA