KIWANIS INTERNATIONAL FOUNDATION DEVELOPMENT CCM.1ITTEE REPORT
H. CANCELLED MEETINGS NONE
I. DISTRICT BYLAW AMENDMENTS Capital
Article III, Section 2 - clarification of territorial limits in division number thirteen
Article VII, Section l(k) - committee structure/finance and budget Article VII, Section 3(a) - to bring in harmony with Section l(k) Article VII, Section 3(d) - to bring in harmony with Section l(k)
Article VIII, Section 11 - to bring in harmony with Article VII, Section l(k) Article VIII, Section 17 - duties of the Co~mittee on Resolutions
Article XV, Section 2 - waiving of district dues and bulletin fee for new Kiwanis clubs for the time remaining in that semi-annual billing period plus the next semi-annual billing period
Carolinas
Article X, Section 9 - past lieutenant governor representing a club not having three delegates
Illinois-Eastern Iowa
Article X.V, Section l(.a} - increase in district dues Missouri-Arkansas
Article III, Section 1 - change in number of divisions and territorial limits Montana
Article XIX, Section 1 - who may sul:mit amendments to the district bylaws Nebraska-Iowa
Article VII, Section l provision for past lieutenant governors association Article XIX, Section 1 - who may sul:mit amendments to the distric~ bylaws New England
Article XV, Section 1 Ce} - additional section recognizing the Kiwanis Foundation of New England as the principal charitable body of the district and specifying the distribution of funds: collected on behalf of the New England and Kiwanis International Foundation
Article XIX, Section 1 - who may sul:mit amendments to the district bylaws New York
Article XIII, Section 8 - procedure for replacing a lieutenant governor in the event he becomes incapacitated
Article XVII, Section 2 - district bulletin New Zealand
Article XV, Section 1 - increase in district dues Ohio
Article VII, Section l - change in district committee structure West Virginia
Article X, Section 6 - past lieutenant governor representing a club not having three delegates
REPORT OF BOARD COMMITTEE ON CO1:1MUNICATIONS AND EDUCATION TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
October 6-10, 1983
Date of Committee Meeting: October 7 and 8, 1983 General Office
Place of Committee Meeting:
Present: Members - Alvin F. "Al" Lough, Gene R. Overholt, Robert G. Sinn Chairman - Noris A. Lusche
I.
Guests - Aubrey E. Irby, Raymond W. Lansford
Staff - Nick Geannopulos, Scott Pemberton, David Blackmer,
Patrick Hatcher, John McGehee, Ray Jeanes, Terry Shaffer The meeting opened with a description by staff members of the
responsibilities and procedures of the editorial, advertising, and production sections of the Communications Department in pro~
ducing Kiwanis Magazine, other publications, and collateral materials.
Kiwanis Magazine 1. Budget
The Committee carefully reviewed the August statements of Kiwanis Magazine. Income declined primarily due to decreased membership, which is reflected in the magazine's subscription income. Adver~
tising was slightly less than anticipated because of an industry- wide depression in advertising and the lack of an advertising manager for most of the year.
To offset this drop in anticipated income, expenses were cut sub- stantially. This economy was achieved largely by publishing fewer pages than originally budgeted. This procedure will allow the magazine to complete the year with a substantial positive variance.
2. Editorial
The Committee next reviewed current and future content. Recent issues have carefully balanced important Kiwanis articles with the informative general interest material essential to high readership by the average Kiwanian. ,Kiwanis content is especially strong in the October issue. In addition to the cover story on President Aubrey and his effective "Viewpoint" on membership growth, this issue contains two other important Kiwanis items.
First, a new department called "Kiwanis Newsmakers" focuses on prominent people who are associated with Kiwanis and should con~
tribute to the individual Kiwanian's pride in membership.
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Second, the feature article "Who Are the Kiwanians?" profiles the average Kiwanian and should provide fertile membership growth support for clubs. It is based on a professional marke~ research study accomplished for advertising sales and contains some pride- producing news about Kiwanians.
Future issues will contain strong Major Emphasis Program features, innovative membership growth material, and other articles directed at the personal, professional, and community service lives of Kiwanians and their families. Of special interest in the November-December issue will be an article introducing our new Secretary to the membership.
The specific communications goal here is to show that Secretary Gil's distinguished Kiwanis credentials and professional background make his an ideal appointment to lead our General Office, especially at this time.
II. Advertising
The Committee was introduced to Pat Hatcher, the magazine's new advertising manager. Pat comes to us from a highly successful tenure at the Saturday Evening Post, where he was director of advertising.
Despite personnel changes in this position during the past year, advertising revenues will approach a record-breaking amount of an estimated $330,000 for the fiscal year ending September 30, 1983.
The department is currently implementing a new sales strategy based on the recently completed readership survey performed by a professional market research firm. Business-to-business advertising shows especially strong potential. New promotional materials have been developed and provided to hundreds of media buyers. Increased mail, phone, and personal contact will provide even greater adver-
tising revenue for the upcoming year.
Subscription Promotion: To make use of Kiwanis Magazine's consistently high readership, most recently confirmed by the professional market research study just discussed, the magazine has begun a subscription campaign. This campaign marks the first such major effort to increase magazine subscriptions.
An advertisement and a return postcard will appear in the November- December issue encouraging individual Kiwanians and clubs to buy holiday gift subscriptions for non-members. The Committee feels that wider distribution of the magazine among non-Kiwanians will achieve
two things: 1) greater name recognition by the public at large, which should lead to increased membership growth and community co- operation; and 2) higher revenues from both subscriptions and from the greater circulation on which advertising sales rates are based.
III. Public Relations
The 21-point public relations program approved by the Board at its January 1983 meeting is proceeding on schedule.
An updated version of the documentary, "Volunteers in Action:
Kiwanis Today," is being transmitted on October 25 and 26 via satellite to over 500 television stations in the US and 175 in Canada. This transmission will follow the popular television show
"Entertainment Tonight," which will greatly enhance bro.a.dcast po- tential. Governors, district public relations chairmen, and Board members will be fully advised of this transmission, so they can help local clubs notify appropriate stations.
The Saturday Evening Post is preparing a major feature article about Kiwanis, including an interview with President Aubrey. Publication is scheduled for January to coincide with the "Salute to Voluntarism"
theme of the 1984 Tournament of Roses parade in Pasadena, California.
The Post plans to put a special "wrapper" on this issue saluting voluntarism, Kiwanis, and the tournament itself.
Copies will be distributed widely in the Los Angeles area and at the Kiwanis-sponsored kickoff lunch for the tournament. Working closely with the Post we plan to have 16,000 reprints (at the Post's expense) distributed to all club presidents and secretaries with instructions on how additional copies can be ordered to help them in their membership recruitment. Each reprint copy is designed with a personalized invitation to be filled in by a local club inviting the recipient to visit a specific club meeting.
SeveLal· other public relations projects also merit the Board's attention:
--- The 414,000 circulation Arizona Republic newspaper plans to print a special section welcoming Phoenix convention-goers and using copy supplied by the General Office. This idea will also be promoted for use at district conventions.
Over 500 billboards have been purchased by clubs to date. In- formation has been sent to mid-winter conference and district con- vention chairmen, encouraging them to display a billboard near
conference or convention hotels to increase awareness of the program.
--- New public service TV and radio announcements (PSA) feature Internationally known artist Dong Kingman and Atlanta Falcons star Jeff Van Note. A PSA spot on Hugh O'Brian was provided to the Kiwanis International Foundation and it, along with the Kiwanis International spots, are being distributed by satellite with the Kiwanis documentary later this month. Last year's spots with Joe Theismann and Paul Page have been updated.
--- A new 15-minute documentary about the services of the General Office was discussed. The proposal calls for the film to premiere at the Phoenix convention and then be made available to clubs in both VHS and 16mm formats. The Committee directed staff to submit a
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request for an educational grant of $18,000 from the Kiwanis Internatidnal 'Foundation for production of the film.
--- The White House has congratulated Kiwanis for having done
"the best job" among several organizations in working with Nancy Reagan to successfully promote the Public Broadcasting Service television program, "The Chemical People." The depart- ment will continue to work with PBS to develop similar public
service projects.
--- The department is also working with Kiwanis leaders worldwide to make arrangements for President Aubrey to meet with heads of state during his official visits.
Twentieth Anniversary of the Kiwanis European Mission~
The Twentieth Anniversary of the Kiwanis European Mission was celebrated by a European tour of approximately 30 Kiwanians and their wives. They visited the Kiwanis Clubs of Basel, Switzerland;
Vienna, Austria; and Brussels, Belgium. The Mission was held in conjunction with the 68th Annual International Convention of Kiwanis in Vienna.
Proposal for a Kiwanis Service Award Program
Staff presented a proposed Service Award program as directed by the Board Committee. After considerable discussion, the Committee decided that the award should be prestigious in nature, should be presented to some person whose achievements would be worthy of international acclaim, and should be presented annually at Kiwanis International conventions. The Committee concluded that experts in various fields be solicited for nominations from which an annual winner could be selected by the Kiwanis International Board of
Trustees. T4_ese "experts" might include the Red Cross, the Salvation Army, national Chambers of Commerce, etc. Staff was directed to develop details for operation of the program and a suitable award design and report at the next Board meeting.
IV. Leadership Education
1. Governors-elect Conference, April 23-26, 1984
The Committee reviewed with President-elect Ray Lansford a preliminary agenda for the Governors-elect Conference. After considerable dis- cussion, a tentative conference format was agreed upon. Staff was directed to continue to work closely with President-elect Ray and the Committee to develop a final conference format.
2. Complete Replacement of All Items in President's Kit
Experience has shown that the Club Officers Handbook has not been passed on from appropriate officer to officer. For the administrative year of 1983-84, a new Club Officers Packet was issued. The Committee agreed that this practice should continue in the future.
V. Convention
1:. Registration
The Committee reviewed the Phoenix budget, and, based on an estimated attendance of 11,500 Kiwanians, decided that regis- tration fees for the Phoenix convention should be $70.00 for men and $25.00 for women.
Recommendation #1:
The Committee recommends that the registration fees for the Kiwanis International Convention in Phoenix be $70.00 for men and $25.00 for women.
I move that recommendation 1 be adopted.
(Adopted)
2. 1989 Convention Site
The Committee reviewed the bids submitted by various cities and found that Orlando, Florida, provided the best facilities and the best family activities for our convention. The con- vention dates of June 25-28, 1989 are the best dates submitted.
Recommendation #2:
The Committee recommends that Orlando, Florida, be confirmed as the convention site f,or June 25-28, 1989.
I move that recommendation 2 be adopted.
(Adopted) 3. Convention Entertainment
The Committee approved the contracting of Louise Mandrell and the Osmond Brothers for the Monday night Superstar show in Phoenix.
Tickets will be sold for $12.00 per person to cover all expenses.
4. Awards Presentation Luncheon
The Committee discussed the shortening of the program on Monday morning by requesting that the awards presentations be made at a luncheon, with the cost of the luncheon paid by Kiwanis Inter- national. The $2,000 expenditure required for this function will be more than offset by projected convention registration income.
The Committee requests that a line item in this amount be estab- lished by the Finance Committee to cover the cost of the luncheon.
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Review of Revised Bulletin for Kiwanis Officers
The Committee found that the publication has now achieved an effective format. It now provides brief, "how-to" articles in Kiplinger-style for the target audience of Kiwanis leaders in an attractive, easy-to-read format.
Early results from the recent BKO subscription promotion indicate strong interest in the BKO among club leaders. Clubs that already receive supplementary subscriptions are, in fact, the most active in requesting additional subscriptions. Staff is cautiously op- timistic that the subscription goal of 16,000 total subscriptions will be achieved and that the BKO will eventually be self-sustaining.
Kiwanis General Office Archives
The goal is to have historical items and valuable past records either filed in accessible storage cabinets or (in the case of the latter) preserved on microfilm. All General Office departments were asked to cooperate in gathering their records and to help in sorting and cataloging this material.
Respectfully submitted, ALVIN F. "AL" LOUGH GENER. OVERHOLT ROBERT G. SINN
NORIS A. LUSCHE, Chairman
REPORT OF BOARD COMMITTEE ON MEMBER SERVICES TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
October 6-102 1983 Date of Committee Meetings:
Place of Committee Meetings:
October 6, 7 and 8, 1983 General Off ice
Present: Members - Arthur J. DeLorenzo, Jean Ed. Friedrich, Ja Donovan Jackson Chairman - Raymond B. Allen
Staff - Speegle Berry, William A. Brown, Alonzo J. Bryan, Robert M. Detloff, James L. Sheets
1. Budget Review
A review of the 1982-83 budget through August was conducteda Expendi- tures were within budget and the September report should not change this.
2. Membership Statistics 1982-83
Membership statistics through August 31 reflect 43,538 additions and 46,294 deletionsa New clubs added an additional 3,949 members, making a net increase of 1,193, as of August 31, 1983.
3.· Membership Growth Promotion 1983-84
Plans for promoting membership growth during the year were discusseda A suggestion adopted by the Florida District Board of Trustees regarding the three-member and five-member tie tacs being awarded without the restriction that the new members be sponsored in one administrative year was discusseda It was agreed by the Committee that we continue with our current procedure.
4a Membership Retention 1983-84
The promotional material of the 1983-84 International Committee on Retention was reviewed. The Committee agreed that the use of the
"Introduction To Kiwanis," an aid for educating members and prospects should be encouraged and made available at the lowest possible cost.
The Committee was advised of a test program on retention that will be conducted by staff in three divisions in the Indiana District. The program will consist of working with club officers on the need for retention and how to recruit new members and how to educate new members about Kiwanis and service prior to induction.
5. Life Member Status Recognition
It was reported that there were 667 Life Member Status recognitions issued during the 1982-83 administrative year. This brings the total number issued since July 1, 1975, to 5,167.
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6. Make-up Credit for a Kiwanian Attending a Meeting of a Builders Club Discussion was held concerning the advisability of allowing attendance credit for a Kiwanian attending a meeting of a Builders Club. It was the consensus of the Committee that this topic had not been addressed since the introduction of Builders Clubs.
Recommendation #1:
The Committee recommends that the attendance rules and inter- club rules be revised to include Builders Clubs in the same category as Key Club and Circle K clubs.
I move that recommendation 1 be adopted.
Voted, that the recommendation be amended to read: The Committee recommends that the attendance rules and inter- club rules of Kiwanis International be applicable to Builders Clubs in the same manner as to Key Clubs and Circle K Clubs.
Voted, that the recommendation as amended be adopted.
7. Request for a Special Lapel Pin Designating a Recipient of Life Member Status Kiwanis International
A number of requests have been received by staff for a tie tac or lapel pin designating Life Member Status.
Recommendation #2:
The Committee recommends that a Life Member Status tie tac/lapel pin be made available for members with Life Member Status in Kiwanis International. It is suggested that the pin be in the form of the Kiwanis world emblem with the words "Life Member"
affixed. It is further recommended that the Life Member Status pin be available only to Kiwanians with Life Member status through the Supplies Department of Kiwanis International upon verification of the Department of Membership Growth and Records.
I move that recommendation 2 be adopted.
Voted, that 'the recommendation be amended to eliminate reference to lapel pin and change the word "pin" to
"tie tac" so that the recommendation will read: "That a Life Member status tie tac be made available for
members with Life Member status in Kiwanis International.
It is suggested that the tie tac be in the form of the Kiwanis world emblem with the words "Life Member"
affixed. It is further recommended that the Life Member status tie tac be available only to Kiwanians with Life Member status through the Supplies Depart- ment of Kiwanis International upon verification of the Department of Membership Growth and Records.
Voted, that the recommendation as amended be adopted.
8. Creation of "Life Member Status" at the District Level
A discussion was held concerning the advisability of approving the creation of Life Member Status at the district level. The Committee opposes this because of the adverse effect it may have on the
Kiwanis International Life Member Status Program.
9. 1982-83 Honors Award Program
Normally, the distinguished officers are approved by the Board at the January Board Meeting on recommendation of the Member Services Gommittee ..
The Committee feels it would be unfortunate to saddle the Executive Committee with this additional burden if there is no January Board Meetingo
10. New Club Statistics
New clubs organized in the 1982-83 administrative yea~ totaled 200.
This compares with 302 established in 1981-82. A scoreboard of clubs by district is attached as Exhibit A.
11. Revocation of Charters
A list of 132 clubs recommended for charter revocation by the various districts was presentedo (Exhibit Bo)
Recommendation #3:
The Committee recommends that the charters of the 132 clubs listed in Exhibit B of the report be revoked.
I move that recommendation 3 be adoptedo (Adopted)
12. Charter II - Sponsor II Program
The Charter II Program seems to be ga1I11ng in respect and in use.
During the 1982-83 year, 312 Charter II's were awarded.
It was reported that in numerous cases clubs that are awarded a Charter II do not maintain charter strength for more than one month.
It was determined by the Committee that requiring clubs to maintain charter strength for a period of time would encourage continued growth and thereby enhance the Charter II Program.
Recommendaton #4:
The Committee recommends that for a club to be awarded a Charter II, charter strength must be maintained for a period of three (3) monthso
I move that recommendation 4 be adoptedv (Defeated)
Voted, that the number of Charter II certificates which can be obtained by any club be limited to one.
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13. Utilization of Field Service Representatives
Field Service Representatives (FSR's) continue to work in their various districts as assigned by the district governor. The emphasis for FSR's for 1983-84 will be to work with KIARs, li·eutenant governors and
representatives of sponsoring clubs in on-the-job training programs.
Each FSR will attend as many mid-year conferences and district conven- tions as his schedule permits. In the event of a conflict in his schedule for district conventions, another staff member will be made available for attendance if the governor of the district so desires.
The Committee determined that members of the Board of Trustees can enhance the effectiveness of the FSR by giving him recognition at the district conventiono The counselor should also encourage the district governor to make use of the FSR not only in new club building, but also in the areas of membership growth and training.
14. Recommendation from the Committee on Past International Presidents re Creation of Long-range Study on Membership
The Committee reviewed the matter of a long-·range study on membership and determined that in view of President Irby's program for growth in the 1983-84 year, a study would be inappropriate until the results of the program are knowno
15. Distribution of Surplus Food to Overseas Areas in Cooperation with the UoSo Department of Agriculture
The Committee reviewed a program offered by the _U.S. Department of Agriculture whereby sur.plus food commodities would be made available to
service organizations such as Kiwanis International for distribution to the needy in other countries. The Kiwanis clubs of Calcutta, India, and Kano, Nigeria, were contacted by us and have indicated interest in participating in this program. The Committee decided that before Kiwanis becomes involved in this program, the following assurances must be obtained:
(1) There will be no financial liability to Kiwanis International (2) The Kiwanis clubs fully understand the responsibilities
they would accept in involving themselves in this program The Committee requests that staff investigate this program further,
particularly in regard to these assurances, and to bring this information to the Committee at its January, 1984 meetingQ The Committee also
requests that staff inform the UoSo Department of Agriculture at an early date of our interest in applying this program to India and Nigeria.