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Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative %

1 3.022 75.540 75.540 3.022 75.540 75.540

2 .572 14.293 89.833

3 .209 5.219 95.053

4 .198 4.947 100.000

Extraction Method: Principal Component Analysis.

Component Matrixa Component

1

Q17 .774

Q18 .924

Q19 .850

Q20 .919

Extraction Method:

Principal Component Analysis.

a. 1 components extracted.

Reliability CRM

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases

Valid 69 100.0

Excludeda 0 .0

Total 69 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's Alpha Cronbach's Alpha

Based on Standardized

Items

N of Items

.888 .889 11

Item Statistics

Mean Std. Deviation N

Q1 3.54 1.037 69

Q2 3.30 .944 69

Q3 3.55 .993 69

Q4 3.49 1.080 69

Q5 3.48 1.009 69

Q6 3.55 1.008 69

Q7 3.42 1.020 69

Q8 3.41 1.019 69

Q9 3.36 1.057 69

Q10 3.41 1.167 69

Item-Total Statistics Scale Mean if

Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

Q1 34.36 51.234 .576 .472 .880

Q2 34.59 51.127 .655 .546 .876

Q3 34.35 50.377 .673 .538 .874

Q4 34.41 50.803 .578 .524 .880

Q5 34.42 50.188 .675 .628 .874

Q6 34.35 49.613 .720 .652 .871

Q7 34.48 50.224 .663 .647 .875

Q8 34.49 50.048 .678 .602 .874

Q9 34.54 49.399 .696 .562 .873

Q10 34.49 49.842 .586 .400 .880

Q11 34.51 56.577 .217 .381 .901

Inter-Item Covariance Matrix

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11

Q1 1.076 .423 .465 .497 .490 .494 .624 .397 .553 .367 -.036 Q2 .423 .891 .403 .421 .558 .433 .620 .463 .476 .448 .173 Q3 .465 .403 .986 .563 .586 .516 .412 .538 .474 .611 .178 Q4 .497 .421 .563 1.165 .511 .681 .349 .341 .539 .532 .010 Q5 .490 .558 .586 .511 1.018 .689 .517 .465 .427 .509 .075 Q6 .494 .433 .516 .681 .689 1.016 .471 .523 .606 .509 .193 Q7 .624 .620 .412 .349 .517 .471 1.041 .562 .654 .518 .068 Q8 .397 .463 .538 .341 .465 .523 .562 1.039 .571 .509 .515 Q9 .553 .476 .474 .539 .427 .606 .654 .571 1.117 .616 .253 Q10 .367 .448 .611 .532 .509 .509 .518 .509 .616 1.362 .207 Q11 -.036 .173 .178 .010 .075 .193 .068 .515 .253 .207 1.006

Summary Item Statistics

Mean Minimum Maximum Range Maximum / Minimum

Variance N of Items

Item Means 3.445 3.304 3.551 .246 1.075 .007 11

Item Variances 1.065 .891 1.362 .471 1.528 .015 11

Inter-Item Correlations .421 -.035 .677 .712 -19.335 .025 11

Scale Statistics

Mean Variance Std. Deviation N of Items

37.90 60.857 7.801 11

Reliability Customer satisfaction

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases

Valid 69 100.0

Excludeda 0 .0

Total 69 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's Alpha Cronbach's Alpha

Based on Standardized

Items

N of Items

.896 .896 5

Item Statistics

Mean Std. Deviation N

Q12 3.39 .973 69

Q13 2.78 .905 69

Q14 3.04 .962 69

Q15 3.20 .884 69

Inter-Item Covariance Matrix

Q12 Q13 Q14 Q15 Q16

Q12 .948 .630 .674 .552 .528

Q13 .630 .820 .598 .501 .424

Q14 .674 .598 .925 .594 .551

Q15 .552 .501 .594 .782 .476

Q16 .528 .424 .551 .476 .890

Summary Item Statistics

Mean Minimum Maximum Range Maximum / Minimum

Variance N of Items

Item Means 3.122 2.783 3.391 .609 1.219 .051 5

Item Variances .873 .782 .948 .166 1.212 .005 5

Inter-Item Correlations .634 .496 .720 .224 1.451 .005 5

Item-Total Statistics Scale Mean if

Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

Q12 12.22 9.702 .786 .636 .864

Q13 12.83 10.293 .741 .587 .874

Q14 12.57 9.661 .808 .657 .859

Q15 12.41 10.392 .745 .562 .874

Q16 12.42 10.571 .645 .432 .895

Scale Statistics

Mean Variance Std. Deviation N of Items

15.61 15.418 3.927 5

Reliability Customer Loyalty

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases

Valid 69 100.0

Excludeda 0 .0

Total 69 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics Cronbach's Alpha Cronbach's Alpha

Based on Standardized

Items

N of Items

.885 .890 4

Item Statistics

Mean Std. Deviation N

Q17 3.30 1.115 69

Q18 3.16 .964 69

Q19 3.49 1.066 69

Q20 3.30 .960 69

Inter-Item Covariance Matrix

Q17 Q18 Q19 Q20

Q17 1.244 .715 .524 .671

Q18 .715 .930 .759 .730

Q19 .524 .759 1.136 .774

Q20 .671 .730 .774 .921

Summary Item Statistics

Mean Minimum Maximum Range Maximum / Minimum

Variance N of Items

Item Means 3.315 3.159 3.493 .333 1.106 .019 4

Item Variances 1.058 .921 1.244 .324 1.351 .025 4

Inter-Item Correlations .669 .441 .789 .348 1.789 .015 4

Item-Total Statistics Scale Mean if

Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Squared Multiple Correlation

Cronbach's Alpha if Item Deleted

Q17 9.96 7.513 .625 .495 .904

Q18 10.10 7.240 .849 .723 .816

Q19 9.77 7.328 .713 .643 .866

Q20 9.96 7.307 .839 .716 .820

Scale Statistics

Mean Variance Std. Deviation N of Items

13.26 12.578 3.547 4

Lampiran 4. Hasil Pengujian SEM FULL Test Full Structural Model

Analysis Summary Date and Time

Date: 28 September 2015 Time: 15:50:53

Title

Structural model: 28 September 2015 3:50 PM Groups

Group number 1 (Group number 1) Notes for Group (Group number 1) The model is recursive.

Sample size = 69

Variable Summary (Group number 1) Variable counts (Group number 1) Number of variables in your model: 31 Number of observed variables: 13 Number of unobserved variables: 18 Number of exogenous variables: 16 Number of endogenous variables: 15 Parameter Summary (Group number 1)

Weights Covariances Variances Means Intercepts Total

Fixed 18 0 0 0 0 18

Labeled 0 0 0 0 0 0

Unlabeled 13 0 16 0 0 29

Total 31 0 16 0 0 47

Assessment of normality (Group number 1)

Variable min max skew c.r. kurtosis c.r.

CL4 1.000 5.000 -.337 -1.143 -.499 -.846 CL3 1.000 5.000 -.421 -1.429 -.672 -1.140

CL2 1.000 5.000 .173 .586 -.298 -.506

CL1 1.000 5.000 -.109 -.369 -1.074 -1.821 CS1 1.000 5.000 -.173 -.587 -.689 -1.168 CS2 1.000 4.000 -.398 -1.350 -.564 -.956

CS3 1.000 5.000 .613 2.079 .699 1.185

CS4 1.000 5.000 .237 .804 -.124 -.211

CS5 1.000 5.000 .041 .138 -.285 -.483

CRM1 1.000 5.000 -.218 -.738 .916 1.553 CRM2 1.000 5.000 -.509 -1.727 .721 1.222 CRM3 1.000 5.000 -.355 -1.202 .973 1.649 CRM4 1.000 5.000 -.682 -2.313 .652 1.106

Multivariate 20.247 4.258

Observations farthest from the centroid (Mahalanobis distance) (Group number 1) Observation number Mahalanobis d-squared p1 p2

25 32.643 .002 .125

Observation number Mahalanobis d-squared p1 p2

67 27.104 .012 .202

30 26.277 .016 .093

14 24.624 .026 .104

24 24.293 .029 .047

38 22.017 .055 .180

22 21.390 .066 .165

57 21.380 .066 .083

64 21.066 .072 .057

47 20.986 .073 .028

49 19.440 .110 .134

65 19.152 .118 .111

3 18.892 .126 .091

21 18.783 .130 .059

16 18.731 .132 .033

4 18.315 .146 .038

59 17.691 .170 .067

51 17.686 .170 .037

20 17.076 .196 .069

60 17.009 .199 .045

63 16.860 .206 .035

28 16.740 .211 .025

61 16.551 .221 .021

31 15.524 .276 .116

8 15.404 .283 .093

44 14.061 .370 .496

66 13.800 .388 .523

33 13.481 .411 .583

48 13.408 .417 .522

68 13.178 .434 .542

40 12.863 .458 .606

19 12.564 .482 .664

50 12.422 .493 .644

46 12.098 .520 .715

27 11.651 .556 .828

55 11.372 .580 .863

32 10.830 .625 .949

17 10.643 .641 .952

52 10.578 .646 .935

58 10.435 .658 .931

1 10.133 .683 .954

37 9.823 .708 .972

26 9.238 .755 .995

Observation number Mahalanobis d-squared p1 p2

6 9.007 .772 .992

5 8.947 .777 .988

35 8.773 .790 .988

53 8.622 .801 .987

45 8.601 .802 .977

69 8.123 .835 .993

29 7.670 .864 .998

23 7.470 .876 .999

43 7.204 .891 .999

36 6.990 .903 .999

10 6.749 .915 .999

11 6.749 .915 .998

12 6.749 .915 .995

13 6.749 .915 .987

15 6.684 .918 .975

9 6.640 .920 .952

56 6.443 .929 .943

62 6.437 .929 .883

34 6.280 .935 .843

41 5.425 .965 .965

54 5.261 .969 .937

18 5.212 .970 .850

42 4.587 .983 .890

39 4.391 .986 .756

7 3.877 .992 .592

Models

Default model (Default model) Notes for Model (Default model)

Computation of degrees of freedom (Default model) Number of distinct sample moments: 91 Number of distinct parameters to be estimated: 29 Degrees of freedom (91 - 29): 62 Result (Default model)

Minimum was achieved Chi-square = 104.873 Degrees of freedom = 62 Probability level = .001

Group number 1 (Group number 1 - Default model) Estimates (Group number 1 - Default model) Scalar Estimates (Group number 1 - Default model) Maximum Likelihood Estimates

Regression Weights: (Group number 1 - Default model)

Estimate S.E. C.R. P Label Customer_Satisfaction <--- Customer_Relationship_Mangement 1.203 .350 3.436 ***

Customer_Loyalty <--- Customer_Relationship_Mangement .741 .322 2.300 .021 Customer_Loyalty <--- Customer_Satisfaction .571 .175 3.266 .001 CRM4 <--- Customer_Relationship_Mangement 1.000

CRM3 <--- Customer_Relationship_Mangement 1.847 .433 4.269 ***

CRM2 <--- Customer_Relationship_Mangement 1.735 .420 4.132 ***

CRM1 <--- Customer_Relationship_Mangement 1.805 .428 4.219 ***

CS5 <--- Customer_Satisfaction 1.000

CS4 <--- Customer_Satisfaction 1.008 .154 6.527 ***

CS3 <--- Customer_Satisfaction 1.162 .167 6.946 ***

CS2 <--- Customer_Satisfaction 1.017 .158 6.426 ***

CS1 <--- Customer_Satisfaction 1.173 .169 6.924 ***

CL1 <--- Customer_Loyalty 1.000

CL2 <--- Customer_Loyalty 1.100 .160 6.874 ***

CL3 <--- Customer_Loyalty 1.100 .175 6.272 ***

CL4 <--- Customer_Loyalty 1.107 .160 6.940 ***

Standardized Regression Weights: (Group number 1 - Default model) Estimate Customer_Satisfaction <--- Customer_Relationship_Mangement .675 Customer_Loyalty <--- Customer_Relationship_Mangement .371 Customer_Loyalty <--- Customer_Satisfaction .509 CRM4 <--- Customer_Relationship_Mangement .503 CRM3 <--- Customer_Relationship_Mangement .872 CRM2 <--- Customer_Relationship_Mangement .799 CRM1 <--- Customer_Relationship_Mangement .842

CS5 <--- Customer_Satisfaction .739

CS4 <--- Customer_Satisfaction .795

CS3 <--- Customer_Satisfaction .843

CS2 <--- Customer_Satisfaction .783

CS1 <--- Customer_Satisfaction .840

CL1 <--- Customer_Loyalty .701

CL2 <--- Customer_Loyalty .892

CL3 <--- Customer_Loyalty .807

CL4 <--- Customer_Loyalty .902

Variances: (Group number 1 - Default model)

Estimate S.E. C.R. P Label Customer_Relationship_Mangement .151 .071 2.113 .035

z1 .261 .082 3.190 .001

z2 .210 .072 2.913 .004

e4 .444 .079 5.604 ***

e3 .162 .045 3.609 ***

Estimate S.E. C.R. P Label

e1 .202 .049 4.107 ***

e9 .399 .077 5.168 ***

e8 .284 .058 4.880 ***

e7 .264 .059 4.464 ***

e6 .312 .063 4.952 ***

e5 .274 .061 4.492 ***

e10 .624 .116 5.377 ***

e11 .188 .048 3.917 ***

e12 .391 .079 4.940 ***

e13 .169 .046 3.688 ***

Squared Multiple Correlations: (Group number 1 - Default model) Estimate

Customer_Satisfaction .456

Customer_Loyalty .651

CL4 .814

CL3 .651

CL2 .795

CL1 .491

CS1 .706

CS2 .613

CS3 .710

CS4 .632

CS5 .546

CRM1 .709

CRM2 .639

CRM3 .760

CRM4 .253

Matrices (Group number 1 - Default model)

Factor Score Weights (Group number 1 - Default model)

CL4 CL3 CL2 CL1 CS1 CS2 CS3 CS4 CS5 Customer_Relationship_Mangement .017 .007 .015 .004 .008 .006 .008 .007 .005 Customer_Satisfaction .033 .014 .030 .008 .175 .133 .180 .145 .103 Customer_Loyalty .290 .124 .259 .071 .022 .017 .022 .018 .013

CRM1 CRM2 CRM3 CRM4 Customer_Relationship_Mangement .138 .104 .175 .035

Customer_Satisfaction .017 .013 .021 .004

Customer_Loyalty .023 .017 .029 .006

Total Effects (Group number 1 - Default model) Customer_Relationship_Mange

ment

Customer_Satisfact ion

Customer_Loya lty Customer_Satisfact

ion 1.203 .000 .000

Customer_Loyalty 1.427 .571 .000

CL4 1.580 .632 1.107

CL3 1.570 .628 1.100

CL2 1.570 .628 1.100

CL1 1.427 .571 1.000

CS1 1.412 1.173 .000

CS2 1.224 1.017 .000

CS3 1.398 1.162 .000

CS4 1.212 1.008 .000

CS5 1.203 1.000 .000

CRM1 1.805 .000 .000

CRM2 1.735 .000 .000

CRM3 1.847 .000 .000

CRM4 1.000 .000 .000

Standardized Total Effects (Group number 1 - Default model)

Customer_Relationship_Mangement Customer_Satisfaction Customer_Loyalty

Customer_Satisfaction .675 .000 .000

Customer_Loyalty .714 .509 .000

CL4 .644 .459 .902

CL3 .576 .411 .807

CL2 .637 .454 .892

CL1 .501 .357 .701

CS1 .567 .840 .000

CS2 .529 .783 .000

CS3 .569 .843 .000

CS4 .536 .795 .000

CS5 .499 .739 .000

CRM1 .842 .000 .000

CRM2 .799 .000 .000

CRM3 .872 .000 .000

CRM4 .503 .000 .000

Direct Effects (Group number 1 - Default model) Customer_Relationship_M

angement

Customer_Sat

isfaction Customer_Loyalty Customer_Satisfac

tion 1.203 .000 .000

Customer_Loyalty .741 .571 .000

CL4 .000 .000 1.107

CL3 .000 .000 1.100

CL2 .000 .000 1.100

CL1 .000 .000 1.000

CS1 .000 1.173 .000

CS2 .000 1.017 .000

Customer_Relationship_M angement

Customer_Sat

isfaction Customer_Loyalty

CS4 .000 1.008 .000

CS5 .000 1.000 .000

CRM1 1.805 .000 .000

CRM2 1.735 .000 .000

CRM3 1.847 .000 .000

CRM4 1.000 .000 .000

Standardized Direct Effects (Group number 1 - Default model) Customer_Relationship_Mange

ment Customer_Satisfaction Customer_L oyalty Customer_Satisfact

ion .675 .000 .000

Customer_Loyalty .371 .509 .000

CL4 .000 .000 .902

CL3 .000 .000 .807

CL2 .000 .000 .892

CL1 .000 .000 .701

CS1 .000 .840 .000

CS2 .000 .783 .000

CS3 .000 .843 .000

CS4 .000 .795 .000

CS5 .000 .739 .000

CRM1 .842 .000 .000

CRM2 .799 .000 .000

CRM3 .872 .000 .000

CRM4 .503 .000 .000

Indirect Effects (Group number 1 - Default model) Customer_Relationshi

p_Mangement

Customer_Satisf action

Customer_Loyal ty

Customer_Satisfaction .000 .000 .000

Customer_Loyalty .687 .000 .000

CL4 1.580 .632 .000

CL3 1.570 .628 .000

CL2 1.570 .628 .000

CL1 1.427 .571 .000

CS1 1.412 .000 .000

CS2 1.224 .000 .000

CS3 1.398 .000 .000

CS4 1.212 .000 .000

CS5 1.203 .000 .000

CRM1 .000 .000 .000

CRM2 .000 .000 .000

CRM3 .000 .000 .000

CRM4 .000 .000 .000

Standardized Indirect Effects (Group number 1 - Default model) Customer_Relationship_Man

gement

Customer_Satisfa ction

Custome r_Loyalty Customer_Satisfa

ction .000 .000 .000

Customer_Loyalt

y .343 .000 .000

CL4 .644 .459 .000

CL3 .576 .411 .000

CL2 .637 .454 .000

CL1 .501 .357 .000

CS1 .567 .000 .000

CS2 .529 .000 .000

CS3 .569 .000 .000

CS4 .536 .000 .000

CS5 .499 .000 .000

CRM1 .000 .000 .000

CRM2 .000 .000 .000

CRM3 .000 .000 .000

CRM4 .000 .000 .000

Modification Indices (Group number 1 - Default model) Covariances: (Group number 1 - Default model)

M.I. Par Change

e10 <--> e12 7.314 -.180

e9 <--> Customer_Relationship_Mangement 4.785 .072

e9 <--> z1 4.545 -.099

e9 <--> z2 10.080 .138

e1 <--> e10 4.525 .109

e2 <--> e6 4.807 -.089

e2 <--> e9 5.422 .105

e3 <--> e11 5.192 -.069

e3 <--> e9 4.020 -.079

Variances: (Group number 1 - Default model) M.I. Par Change

Regression Weights: (Group number 1 - Default model)

M.I. Par Change

CS2 <--- CRM2 5.319 -.199

CS5 <--- Customer_Relationship_Mangement 4.785 .480

CS5 <--- Customer_Loyalty 6.064 .266

CS5 <--- CL4 4.811 .186

CS5 <--- CL2 7.734 .235

M.I. Par Change

CS5 <--- CRM1 5.499 .228

CS5 <--- CRM2 8.550 .280

Model Fit Summary CMIN

Model NPAR CMIN DF P CMIN/DF

Default model 29 104.873 62 .001 1.692

Saturated model 91 .000 0

Independence model 13 678.931 78 .000 8.704

RMR, GFI

Model RMR GFI AGFI PGFI

Default model .066 .817 .732 .557 Saturated model .000 1.000

Independence model .423 .232 .104 .199 Baseline Comparisons

Model NFI

Delta1

RFI rho1

IFI Delta2

TLI

rho2 CFI Default model .846 .806 .931 .910 .929

Saturated model 1.000 1.000 1.000

Independence model .000 .000 .000 .000 .000 Parsimony-Adjusted Measures

Model PRATIO PNFI PCFI

Default model .795 .672 .738 Saturated model .000 .000 .000 Independence model 1.000 .000 .000 NCP

Model NCP LO 90 HI 90

Default model 42.873 18.464 75.161

Saturated model .000 .000 .000

Independence model 600.931 521.404 687.920 FMIN

Model FMIN F0 LO 90 HI 90

Default model 1.542 .630 .272 1.105 Saturated model .000 .000 .000 .000 Independence model 9.984 8.837 7.668 10.116

RMSEA

Model RMSEA LO 90 HI 90 PCLOSE

Default model .101 .066 .134 .012

Independence model .337 .314 .360 .000

AIC

Model AIC BCC BIC CAIC

Default model 162.873 177.910 227.662 256.662 Saturated model 182.000 229.185 385.304 476.304 Independence model 704.931 711.672 733.975 746.975 ECVI

Model ECVI LO 90 HI 90 MECVI

Default model 2.395 2.036 2.870 2.616 Saturated model 2.676 2.676 2.676 3.370 Independence model 10.367 9.197 11.646 10.466 HOELTER

Model HOELTER

.05

HOELTER .01

Default model 53 59

Independence model 10 12

Execution time summary Minimization: .006 Miscellaneous: .969 Bootstrap: .241

Total: 1.216

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

R1 4 5 4 4 3 3 5 4 4 5 4 4 3 3 3 4 3

R2 3 2 2 3 2 3 2 3 3 3 4 2 2 2 2 2 2

R3 3 3 4 4 4 4 4 4 4 4 4 4 3 3 3 4 2

R4 5 3 4 5 3 4 3 4 4 3 4 4 3 3 3 3 4

R5 4 4 3 4 5 4 4 3 4 5 2 3 2 3 3 4 5

R6 5 5 4 4 5 4 5 5 5 4 3 3 3 3 3 4 5

R7 4 3 3 3 3 4 3 4 3 3 4 3 2 3 3 3 3

R8 2 4 2 3 3 3 3 3 3 2 4 4 4 3 4 4 3

R9 5 5 5 5 5 5 5 5 5 5 3 5 4 5 5 5 5

R10 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5

R11 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5

R12 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5

R13 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5

R14 3 2 4 4 4 4 4 4 3 4 2 4 3 3 3 3 5

R15 3 4 4 4 4 4 4 2 4 4 4 4 3 3 4 3 4

R16 4 4 3 4 2 4 2 2 3 4 2 4 3 5 5 5 4

R17 2 4 4 4 4 4 4 4 2 4 2 4 3 3 3 2 2

R18 5 2 2 5 2 4 4 2 5 5 2 3 3 3 3 3 4

R19 4 3 3 4 4 4 4 4 4 4 5 5 4 5 4 3 4

R20 1 1 1 1 1 1 1 1 1 1 5 2 1 2 2 1 1

R21 2 3 5 4 5 5 2 2 4 4 4 5 3 3 3 4 3

R22 5 4 4 4 4 4 4 4 2 2 5 4 3 3 2 2 2

R23 3 4 4 4 4 4 4 4 5 4 5 4 3 3 4 4 4

R24 2 2 5 5 4 5 2 5 4 5 5 2 1 2 2 2 2

R25 5 2 4 4 4 5 5 4 5 2 1 2 1 1 3 2 2

R26 3 4 4 4 4 3 3 4 2 2 3 4 4 3 4 4 4

R27 2 4 2 2 4 4 4 4 2 4 4 3 2 3 3 3 4

R28 4 4 4 4 4 4 4 4 3 4 3 4 4 3 4 2 4

R29 2 2 2 2 2 2 2 2 2 2 4 2 1 2 2 2 2

R30 4 4 4 5 4 5 4 3 4 4 5 4 2 3 4 4 2

R31 3 2 4 5 2 2 2 4 2 4 4 2 1 1 1 2 2

R32 3 3 2 4 3 4 3 2 3 3 2 2 2 3 2 3 2

R33 4 3 3 3 3 3 3 3 3 1 3 3 2 2 3 2 4

R34 3 3 3 3 4 4 2 4 3 4 4 3 3 2 3 3 3

R35 2 3 4 4 2 2 3 2 4 4 2 3 3 2 3 3 2

R36 3 2 3 3 2 2 2 2 2 2 2 3 3 3 3 2 2

R37 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 3 3

R38 4 3 4 2 3 3 3 3 4 2 3 2 4 3 4 3 4

R39 4 4 4 4 4 4 4 4 3 2 4 3 3 3 3 4 4

R40 4 3 4 2 3 3 4 4 4 4 4 4 3 3 3 3 4

R41 4 3 4 3 4 2 4 3 3 3 3 2 2 2 3 3 3

R42 3 3 3 3 4 4 3 4 3 2 4 3 3 3 4 3 3

R43 3 3 4 4 3 3 3 2 2 4 2 3 2 2 3 3 3

R44 3 3 3 3 3 3 3 3 2 3 3 4 4 5 3 3 3

R45 4 4 4 4 4 4 2 4 4 2 4 3 2 3 3 3 4

R46 5 5 5 5 4 5 5 4 5 5 4 3 3 3 3 3 3

R47 4 4 2 2 4 2 4 2 2 2 2 4 4 3 2 4 4

R48 3 3 3 4 4 3 3 4 4 5 4 2 2 3 2 4 4

R49 3 3 3 3 3 3 3 4 3 2 4 4 4 5 4 3 4

R50 2 4 4 2 2 2 4 4 4 4 4 4 4 3 3 3 4

R51 4 4 2 2 2 2 4 4 4 4 4 3 3 3 3 3 2

R52 5 2 4 2 3 4 4 4 4 4 4 4 3 3 2 3 3

R53 3 3 4 2 3 4 4 3 2 4 3 3 2 3 3 3 4

R54 4 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 2

R55 4 3 4 4 4 4 2 2 3 2 2 4 3 3 3 4 4

R56 4 3 4 4 4 4 4 3 3 3 3 3 3 3 4 3 3

R57 3 3 4 4 3 4 2 4 2 4 4 3 3 3 3 4 2

R58 4 3 3 3 4 4 4 3 3 3 3 4 3 3 3 3 2

R59 2 3 3 2 2 2 4 4 4 2 4 5 4 5 4 3 2

R60 4 3 5 4 4 3 3 3 3 4 3 4 3 3 3 4 4

R61 4 3 4 4 2 4 4 4 4 2 4 4 2 3 4 3 2

R62 3 4 4 2 4 4 4 4 4 4 4 3 2 3 3 3 4

R63 1 1 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1

R64 3 3 4 2 4 4 2 4 3 4 4 2 1 2 2 2 3

R65 4 3 3 3 3 3 3 2 2 2 2 4 2 3 4 2 2

R66 4 3 4 3 3 3 3 4 4 4 4 4 3 2 3 4 4

R67 5 3 5 3 5 2 3 2 2 5 2 2 1 3 2 4 5

R68 4 3 3 2 4 4 4 4 4 4 4 3 3 3 3 2 4

R69 3 4 2 5 4 4 3 2 4 2 2 4 3 3 4 4 5

Customer Relationship Mangement Customer Satisfaction TABULASI DATA KUESIONER

No Customer Loyalty

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Customer Relationship Mangement Customer Satisfaction

No Customer Loyalty

3,536 3,304 3,551 3,493 3,478 3,551 3,420 3,406 3,362 3,406 3,391 3,391 2,783 3,043 3,203 3,188 3,304

18 19 20

3 4 4 4,50 3,67 4,00 ###

3 3 2 2,50 2,33 2,75 ###

2 4 4 3,00 4,00 4,00 ###

5 5 3 4,00 4,00 3,75 ###

4 3 4 4,00 4,00 3,75 ###

4 4 4 5,00 4,33 4,75 ###

3 4 3 3,50 3,00 3,50 ###

5 5 4 3,00 2,67 3,00 ###

5 5 5 5,00 5,00 5,00 ###

5 5 5 5,00 5,00 5,00 ###

5 5 5 5,00 5,00 5,00 ###

5 5 5 5,00 5,00 5,00 ###

5 5 5 5,00 5,00 5,00 ###

4 2 4 2,50 4,00 3,75 ###

4 4 4 3,50 4,00 3,50 ###

4 4 4 4,00 3,00 2,75 ###

2 2 2 3,00 4,00 3,50 ###

3 4 4 3,50 3,00 3,75 ###

3 4 4 3,50 3,67 4,00 ###

1 1 1 1,00 1,00 1,00 ###

4 5 4 2,50 4,67 3,25 ###

2 2 2 4,50 4,00 3,50 ###

4 4 4 3,50 4,00 4,25 ###

2 2 2 2,00 4,67 4,00 ###

2 2 2 3,50 4,00 4,75 ###

4 4 4 3,50 4,00 3,00 ###

4 5 4 3,00 2,67 3,50 ###

4 4 4 4,00 4,00 3,75 ###

2 2 2 2,00 2,00 2,00 ###

3 5 2 4,00 4,33 4,00 ###

3 4 3 2,50 3,67 2,50 ###

3 3 3 3,00 3,00 3,00 ###

3 4 4 3,50 3,00 3,00 ###

3 4 3 3,00 3,33 3,25 ###

3 4 3 2,50 3,33 2,75 ###

2 2 2 2,50 2,67 2,00 ###

3 3 3 3,00 3,00 3,00 ###

3 4 4 3,50 3,00 3,25 ###

4 4 4 4,00 4,00 3,75 ###

2 4 3 3,50 3,00 3,75 ###

3 3 3 3,50 3,67 3,00 ###

3 3 3 3,00 3,33 3,50 ###

3 3 3 3,00 3,67 2,50 ###

3 3 3 3,00 3,00 2,75 ###

3 4 4 4,00 4,00 3,50 ###

3 3 3 5,00 4,67 4,75 ###

4 4 4 4,00 2,67 2,50 ###

3 3 3 3,00 3,67 3,50 ###

3 3 3 3,00 3,00 3,25 ###

3 4 3 3,00 2,67 3,50 ###

2 3 2 4,00 2,00 3,50 ###

3 4 3 3,50 3,00 4,00 ###

2 2 3 3,00 3,00 3,25 ###

3 3 3 3,50 3,67 3,50 ###

3 4 3 3,50 4,00 2,75 ###

3 3 3 3,50 4,00 3,50 ###

3 2 4 3,00 3,67 3,00 ###

4 4 4 3,50 3,33 3,50 ###

3 4 4 2,50 2,33 3,50 ###

2 2 2 3,50 4,33 3,00 ###

2 4 4 3,50 3,33 4,00 ###

3 4 4 3,50 3,33 4,00 ###

1 1 1 1,00 1,00 1,00 ###

3 5 4 3,00 3,33 3,25 ###

2 2 2 3,50 3,00 2,50 ###

4 4 4 3,50 3,33 3,50 ###

3 2 2 4,00 4,33 2,25 ###

2 2 2 3,50 3,00 4,00 ###

4 4 4 3,50 3,67 3,25 ###

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Customer Loyalty

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