48
KUESIONER
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN
Panduan Pengisian
Pertanyaan yang diajukan dan jawaban-jawaban yang diterima semata-mata untuk tujuan penelitian
Isi dan pilihlah salah satu jawaban atas pertanyaan-pertanyaan yang diajukan dengan memberi tanda ( X ) atau tanda ( ) pada setiap jawaban yang Anda pilih
Pastikan bahwa jawaban-jawaban yang ada berikan adalah jawaban yang jujur,apa adanya dan sesuai dengan kenyataan
KEPUTUSAN PEMBELIAN
No Pernyataan Jawaban
STS TS N S SS 1. Smartphone OPPO sebagai pilihan pertama
ketika saya ingin membeli smartphone 2. Saya tertarik kepada alternatif merek
smartphone lain
3. Saya merasa lebih mantap serta yakin ketika membeli smartphone OPPO dibandingkan smartphone lainnya
4. Saya membeli smartphone OPPO dengan banyak pertimbangan
5. Keputusan memilih smartphone OPPO dengan cepat tanpa banyak kompromi.
BRAND AWARENESS
No Pernyataan Jawaban
STS TS N S SS 1. Saya familiar (tidak asing) dengan produk
merek smartphone OPPO
2. Smartphone OPPO memiliki tipe serta varian yang bermacam-macam
3. Smartphone OPPO memiliki ciri-ciri atau kekhasan tertentu sehingga dapat mudah mengenali serta membedakan dari merek smartphone lainnya
4. Merek smartphone OPPO merupakan merek yang mudah dikenal serta mudah diingat 5 Merek smartphone OPPO adalah merek
pertama yang terlintas dalam pikiran ketika diminta untuk menyebutkan merek
smartphone
PERCEIVED QUALITY
No Pernyataan Jawaban
STS TS N S SS 1. Smartphone OPPO bahan bakunya
berkualitas
2. Smartphone OPPO merupakan produk smartphone yang berkualitas
3. Tingkat keandalan smartphone OPPO yang saya gunakan sangat baik
4. Pengemasan smartphone OPPO terjamin kualitasnya
5. Smartphone OPPO memiliki fitur yang lengkap serta memenuhi harapan saya dalam menggunakan telepon pintar
50
Lampiran 2. Karakteriktik Responden
Jenis Kelamin
42 56,0 56,0 56,0
33 44,0 44,0 100,0
75 100,0 100,0
Laki - Laki Perempuan Total Valid
Frequency Percent Valid Percent
Cumulativ e Percent
Usia
31 41,3 41,3 41,3
20 26,7 26,7 68,0
17 22,7 22,7 90,7
7 9,3 9,3 100,0
75 100,0 100,0
19 - 25 Tahun 26 - 32 Tahun 33 - 39 Tahun 40 - 47 Tahun Total
Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
Pekerjaan
33 44,0 44,0 44,0
12 16,0 16,0 60,0
21 28,0 28,0 88,0
9 12,0 12,0 100,0
75 100,0 100,0
Mahasiswa Pegawai Negeri Pegawai Swasta Wiraswasta Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
Lampiran 3. Data Sebaran Kuesioner
Resp. Brand Awareness (X1) Perceived Quality (X2) x1.1 x1.2 x1.3 x1.4 x1.5 X1 x2.1 x2.2 x2.3 x2.4 x2.5 X2
1 3 3 5 4 5 20 5 4 4 5 5 23
2 2 3 3 4 3 15 3 4 4 4 3 18
3 4 3 3 4 3 17 4 3 3 4 3 17
4 4 2 4 5 5 20 4 4 4 5 4 21
5 2 2 4 3 3 14 3 3 3 3 4 16
6 3 4 5 5 5 22 4 3 3 5 5 20
7 3 5 5 5 5 23 5 4 5 5 4 23
8 3 2 4 3 3 15 4 3 3 3 4 17
9 2 3 3 4 3 15 3 4 4 4 4 19
10 5 3 5 4 3 20 3 4 4 4 3 18
11 4 3 3 4 3 17 4 3 3 4 3 17
12 5 5 4 3 4 21 3 3 3 5 3 17
13 2 2 4 5 3 16 3 3 3 5 4 18
14 4 4 5 5 4 22 5 4 5 4 4 22
15 5 2 5 3 5 20 5 5 5 3 3 21
16 4 5 5 3 5 22 4 4 4 3 5 20
17 2 2 3 3 3 13 3 5 5 3 3 19
18 4 2 4 5 4 19 5 5 5 5 4 24
19 2 3 3 4 3 15 3 4 4 4 3 18
20 4 3 3 4 4 18 4 3 3 4 5 19
21 2 3 3 4 3 15 4 4 4 5 4 21
22 2 2 4 3 3 14 3 3 3 3 4 16
23 4 3 5 4 5 21 5 4 4 4 5 22
24 4 4 5 5 4 22 5 5 5 5 5 25
25 3 2 5 3 4 17 4 3 5 3 3 18
26 4 4 4 5 4 21 5 5 5 5 4 24
27 4 4 5 5 4 22 5 4 4 5 5 23
28 4 4 5 5 4 22 5 5 5 5 5 25
29 3 4 5 5 4 21 5 4 4 5 5 23
30 4 5 5 5 4 23 5 4 4 5 5 23
31 4 4 5 5 5 23 4 4 4 4 5 21
32 2 3 3 4 3 15 3 4 4 4 3 18
33 4 3 3 4 5 19 4 3 3 4 3 17
34 2 2 4 3 4 15 3 3 3 5 3 17
35 2 2 4 3 3 14 3 3 3 3 4 16
36 5 5 5 5 4 24 5 5 5 5 5 25
37 2 3 3 4 3 15 3 4 4 4 3 18
38 4 3 5 4 4 20 4 3 3 4 5 19
39 4 2 4 3 4 17 4 4 4 3 4 19
40 4 2 4 3 5 18 3 3 3 3 4 16
41 4 4 5 5 4 22 5 5 5 5 5 25
42 3 5 5 5 4 22 5 3 3 5 5 21
43 5 5 5 5 4 24 5 4 4 5 5 23
44 3 3 4 4 4 18 4 4 4 4 5 21
45 5 2 3 3 5 18 3 3 3 3 5 17
46 2 3 3 4 3 15 3 4 4 4 5 20
52
Resp. Brand Awareness (X1) Perceived Quality (X2) x1.1 x1.2 x1.3 x1.4 x1.5 X1 x2.1 x2.2 x2.3 x2.4 x2.5 X2
47 4 3 5 4 4 20 4 3 3 4 5 19
48 2 2 5 3 4 16 4 4 4 3 5 20
49 2 3 3 4 3 15 3 3 3 3 4 16
50 3 4 4 5 5 21 4 4 4 5 5 22
51 3 5 4 5 5 22 5 4 4 5 5 23
52 3 3 5 4 3 18 3 4 4 4 5 20
53 4 3 5 4 4 20 4 3 3 4 5 19
54 4 5 5 5 4 23 4 4 4 5 4 21
55 4 2 4 5 5 20 3 3 3 5 4 18
56 3 3 4 4 5 19 4 4 4 4 5 21
57 4 4 4 5 5 22 5 4 5 5 5 24
58 3 2 3 3 5 16 3 3 3 3 3 15
59 4 4 5 5 5 23 4 5 5 5 5 24
60 3 2 3 5 3 16 3 3 3 5 3 17
61 2 3 3 4 4 16 3 4 4 4 3 18
62 4 3 3 4 4 18 4 3 3 4 5 19
63 5 5 5 5 4 24 4 4 4 5 4 21
64 2 2 4 5 3 16 3 3 3 3 3 15
65 2 3 3 4 3 15 3 4 4 4 3 18
66 4 3 3 4 5 19 4 3 3 4 3 17
67 2 2 4 3 4 15 3 3 3 5 3 17
68 2 2 4 3 3 14 3 3 3 3 4 16
69 5 5 5 5 4 24 5 5 5 5 5 25
70 2 3 3 4 3 15 3 4 4 4 3 18
71 4 3 5 4 4 20 4 3 3 4 5 19
72 4 2 4 3 4 17 4 4 4 3 4 19
73 4 2 4 3 5 18 3 3 3 3 4 16
74 4 4 5 5 4 22 5 5 5 5 5 25
75 3 5 5 5 4 22 5 3 3 5 5 21
Resp. Keputusan Pembelian (Y)
y1 y2 y3 y4 y5 Y
1 4 5 4 3 4 20
2 3 3 5 2 3 16
3 3 4 4 4 4 19
4 3 5 5 2 4 19
5 3 3 3 2 4 15
6 2 4 4 3 4 17
7 5 4 5 3 4 21
8 2 4 5 2 4 17
9 3 3 4 4 3 17
10 5 3 4 3 4 19
11 3 3 4 4 4 18
12 5 4 5 3 4 21
13 4 3 3 3 3 16
14 3 5 5 5 3 21
15 5 5 5 3 3 21
16 4 4 5 5 4 22
17 3 3 3 4 3 16
18 4 5 5 4 5 23
19 3 3 4 2 3 15
20 5 5 5 4 4 23
21 5 5 3 3 4 20
22 3 5 3 2 3 16
23 4 4 5 5 4 22
24 3 5 4 5 5 22
25 3 3 5 2 4 17
26 5 5 5 4 5 24
27 5 5 5 5 5 25
28 3 5 5 4 5 22
29 4 4 5 2 4 19
30 3 5 5 4 5 22
31 4 4 5 3 4 20
32 3 3 4 3 3 16
33 4 4 5 2 4 19
34 3 5 3 3 4 18
35 2 5 3 3 3 16
36 5 5 5 4 5 24
37 2 4 4 3 3 16
38 3 5 4 4 4 20
39 3 3 3 3 4 16
40 5 3 3 3 3 17
41 4 5 5 5 4 23
42 4 4 5 3 3 19
43 5 5 5 4 5 24
44 3 4 4 3 4 18
45 2 4 4 3 3 16
46 2 4 4 3 3 16
47 4 4 4 4 4 20
48 3 4 5 3 4 19
49 2 4 3 3 3 15
54
Resp. Keputusan Pembelian (Y)
y1 y2 y3 y4 y5 Y
50 3 4 5 4 3 19
51 5 5 4 4 4 22
52 3 4 4 3 3 17
53 3 4 4 4 4 19
54 4 4 5 3 4 20
55 3 3 3 3 3 15
56 3 4 3 4 4 18
57 2 5 5 4 5 21
58 2 4 3 4 3 16
59 3 4 4 5 4 20
60 3 4 4 3 4 18
61 2 4 4 3 3 16
62 4 4 4 4 4 20
63 3 4 3 3 4 17
64 2 4 3 3 3 15
65 3 3 4 3 3 16
66 4 4 5 2 4 19
67 3 5 3 3 4 18
68 2 5 3 3 3 16
69 5 5 5 4 5 24
70 2 4 4 3 3 16
71 3 5 4 4 4 20
72 3 3 3 3 4 16
73 5 3 3 3 3 17
74 4 5 5 5 4 23
75 4 4 5 3 3 19
Lampiran 4. Hasil Deskripsi Variabel
BRAND AWARENESS
Descriptive Statistics
75 2 5 251 3,35 1,007
75 2 5 239 3,19 1,049
75 3 5 310 4,13 ,827
75 3 5 310 4,13 ,794
75 3 5 297 3,96 ,761
75 13 24 1407 18,76 3,157
75 x1.1
x1.2 x1.3 x1.4 x1.5 X1
Valid N (listwise)
N Minimum Maximum Sum Mean St d. Dev iation
x1.1
21 28,0 28,0 28,0
15 20,0 20,0 48,0
31 41,3 41,3 89,3
8 10,7 10,7 100,0
75 100,0 100,0
2 3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x1.2
23 30,7 30,7 30,7
27 36,0 36,0 66,7
13 17,3 17,3 84,0
12 16,0 16,0 100,0
75 100,0 100,0
2 3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x1.3
21 28,0 28,0 28,0
23 30,7 30,7 58,7
31 41,3 41,3 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x1.4
19 25,3 25,3 25,3
27 36,0 36,0 61,3
29 38,7 38,7 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
56
PERCEIVED QUALITY
x1.5
23 30,7 30,7 30,7
32 42,7 42,7 73,3
20 26,7 26,7 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
Descriptive Statistics
75 3 5 293 3,91 ,808
75 3 5 280 3,73 ,704
75 3 5 285 3,80 ,753
75 3 5 313 4,17 ,795
75 3 5 312 4,16 ,839
75 15 25 1483 19,77 2,850
75 x2.1
x2.2 x2.3 x2.4 x2.5 X2
Valid N (listwise)
N Minimum Maximum Sum Mean St d. Dev iation
x2.1
28 37,3 37,3 37,3
26 34,7 34,7 72,0
21 28,0 28,0 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x2.2
31 41,3 41,3 41,3
33 44,0 44,0 85,3
11 14,7 14,7 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x2.3
30 40,0 40,0 40,0
30 40,0 40,0 80,0
15 20,0 20,0 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
KEPUTUSAN PEMBELIAN
x2.4
18 24,0 24,0 24,0
26 34,7 34,7 58,7
31 41,3 41,3 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
x2.5
21 28,0 28,0 28,0
21 28,0 28,0 56,0
33 44,0 44,0 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
Descriptive Statistics
75 2 5 256 3,41 ,988
75 3 5 310 4,13 ,741
75 3 5 312 4,16 ,806
75 2 5 253 3,37 ,851
75 3 5 283 3,77 ,669
75 15 25 1414 18,85 2,710
75 y 1
y 2 y 3 y 4 y 5 Y
Valid N (listwise)
N Minimum Maximum Sum Mean St d. Dev iation
y1
13 17,3 17,3 17,3
32 42,7 42,7 60,0
16 21,3 21,3 81,3
14 18,7 18,7 100,0
75 100,0 100,0
2 3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
y2
16 21,3 21,3 21,3
33 44,0 44,0 65,3
26 34,7 34,7 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
58
y3
19 25,3 25,3 25,3
25 33,3 33,3 58,7
31 41,3 41,3 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
y4
10 13,3 13,3 13,3
35 46,7 46,7 60,0
22 29,3 29,3 89,3
8 10,7 10,7 100,0
75 100,0 100,0
2 3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
y5
27 36,0 36,0 36,0
38 50,7 50,7 86,7
10 13,3 13,3 100,0
75 100,0 100,0
3 4 5 Total Valid
Frequency Percent Valid Percent
Cumulat iv e Percent
Lampiran 5. Uji Validitas dan Uji Reliabilitas BRAND AWARENESS
Correlati ons
1 ,386** ,447** ,246* ,512** ,749**
,001 ,000 ,034 ,000 ,000
75 75 75 75 75 75
,386** 1 ,454** ,619** ,230* ,785**
,001 ,000 ,000 ,048 ,000
75 75 75 75 75 75
,447** ,454** 1 ,322** ,352** ,721**
,000 ,000 ,005 ,002 ,000
75 75 75 75 75 75
,246* ,619** ,322** 1 ,143 ,654**
,034 ,000 ,005 ,221 ,000
75 75 75 75 75 75
,512** ,230* ,352** ,143 1 ,609**
,000 ,048 ,002 ,221 ,000
75 75 75 75 75 75
,749** ,785** ,721** ,654** ,609** 1
,000 ,000 ,000 ,000 ,000
75 75 75 75 75 75
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
x1.1
x1.2
x1.3
x1.4
x1.5
X1
x1.1 x1.2 x1.3 x1.4 x1.5 X1
Correlation is signif icant at the 0.01 lev el (2-tailed).
**.
Correlation is signif icant at the 0.05 lev el (2-tailed).
*.
Reliabi lity Statistics
,747 ,747 5
Cronbach's Alpha
Cronbach's Alpha Based
on St andardized
Items N of Items
Item-Total Statisti cs
15,41 6,219 ,545 ,374 ,691
15,57 5,870 ,590 ,476 ,673
14,63 6,886 ,552 ,312 ,690
14,63 7,318 ,470 ,385 ,718
14,80 7,622 ,421 ,281 ,734
x1.1 x1.2 x1.3 x1.4 x1.5
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Mult iple Correlation
Cronbach's Alpha if Item
Delet ed
Scale Statistics
18,76 9,969 3,157 5
Mean Variance St d. Dev iation N of Items
60
PERCEIVED QUALITY
Correlati ons
1 ,478** ,524** ,488** ,560** ,841**
,000 ,000 ,000 ,000 ,000
75 75 75 75 75 75
,478** 1 ,917** ,325** ,211 ,778**
,000 ,000 ,004 ,070 ,000
75 75 75 75 75 75
,524** ,917** 1 ,284* ,158 ,765**
,000 ,000 ,013 ,175 ,000
75 75 75 75 75 75
,488** ,325** ,284* 1 ,282* ,656**
,000 ,004 ,013 ,014 ,000
75 75 75 75 75 75
,560** ,211 ,158 ,282* 1 ,626**
,000 ,070 ,175 ,014 ,000
75 75 75 75 75 75
,841** ,778** ,765** ,656** ,626** 1
,000 ,000 ,000 ,000 ,000
75 75 75 75 75 75
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
x2.1
x2.2
x2.3
x2.4
x2.5
X2
x2.1 x2.2 x2.3 x2.4 x2.5 X2
Correlation is signif icant at the 0.01 lev el (2-tailed).
**.
Correlation is signif icant at the 0.05 lev el (2-tailed).
*.
Reliabi lity Statistics
,780 ,786 5
Cronbach's Alpha
Cronbach's Alpha Based
on St andardized
Items N of Items
Item-Total Statisti cs
15,87 4,901 ,718 ,581 ,681
16,04 5,498 ,645 ,854 ,713
15,97 5,405 ,614 ,865 ,720
15,60 5,784 ,447 ,267 ,775
15,61 5,835 ,391 ,368 ,797
x2.1 x2.2 x2.3 x2.4 x2.5
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Mult iple Correlation
Cronbach's Alpha if Item
Delet ed
Scale Statistics
19,77 8,124 2,850 5
Mean Variance St d. Dev iation N of Items
KEPUTUSAN PEMBELIAN
Correlati ons
1 ,145 ,357** ,184 ,369** ,659**
,214 ,002 ,114 ,001 ,000
75 75 75 75 75 75
,145 1 ,303** ,370** ,470** ,649**
,214 ,008 ,001 ,000 ,000
75 75 75 75 75 75
,357** ,303** 1 ,188 ,419** ,673**
,002 ,008 ,107 ,000 ,000
75 75 75 75 75 75
,184 ,370** ,188 1 ,364** ,628**
,114 ,001 ,107 ,001 ,000
75 75 75 75 75 75
,369** ,470** ,419** ,364** 1 ,749**
,001 ,000 ,000 ,001 ,000
75 75 75 75 75 75
,659** ,649** ,673** ,628** ,749** 1
,000 ,000 ,000 ,000 ,000
75 75 75 75 75 75
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
Pearson Correlation Sig. (2-tailed) N
y 1
y 2
y 3
y 4
y 5
Y
y 1 y 2 y 3 y 4 y 5 Y
Correlation is signif icant at the 0.01 lev el (2-tailed).
**.
Reliabi lity Statistics
,680 ,699 5
Cronbach's Alpha
Cronbach's Alpha Based
on St andardized
Items N of Items
Item-Total Statisti cs
15,44 4,790 ,365 ,193 ,673
14,72 5,285 ,442 ,283 ,628
14,69 5,053 ,453 ,239 ,622
15,48 5,172 ,374 ,187 ,657
15,08 5,075 ,604 ,378 ,572
y 1 y 2 y 3 y 4 y 5
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Mult iple Correlation
Cronbach's Alpha if Item
Delet ed
Scale Statistics
18,85 7,343 2,710 5
Mean Variance St d. Dev iation N of Items
62
Lampiran 6. Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
75 75 75
18,76 19,77 18,85
3,157 2,850 2,710
,129 ,140 ,140
,129 ,140 ,140
-,128 -,098 -,080
1,117 1,215 1,209
,165 ,105 ,107
N
Mean
St d. Dev iation Normal Parametersa,b
Absolute Positiv e Negativ e Most Extreme
Dif f erences
Kolmogorov -Smirnov Z Asy mp. Sig. (2-tailed)
Brand Awareness
Perceiv ed Quality
Keputusan Pembelian
Test distribution is Normal.
a.
Calculated f rom data.
b.
Lampiran 7. Uji Asumsi Klasik
UJI MULTIKOLINEARITAS
UJI HETEROSKEDASTISITAS
Coeffi cientsa
,441 2,268
,441 2,268
Brand Awareness Perceiv ed Quality Model
1
Tolerance VI F Collinearity Statistics
Dependent Variable: Keputusan Pembelian a.
Coeffi ci entsa
,367 ,750 ,490 ,626
,085 ,050 ,291 1,680 ,097
-,035 ,056 -,107 -,618 ,538
(Constant) Brand Awareness Perceiv ed Quality Model
1
B St d. Error Unstandardized
Coef f icients
Beta St andardized Coef f icients
t Sig.
Dependent Variable: ABS_RES a.
64
Lampiran 8. Regresi Linier Berganda dan Uji Hipotesis
Variabl es Entered/ Removedb
Perceiv ed Quality , Brand
Awarenessa . Enter
Model 1
Variables Ent ered
Variables
Remov ed Method
All requested v ariables ent ered.
a.
Dependent Variable: Keput usan Pembelian b.
Model Summaryb
,813a ,661 ,652 1,599
Model 1
R R Square
Adjusted R Square
St d. Error of the Estimate
Predictors: (Constant), Perceiv ed Qualit y , Brand Awareness
a.
Dependent Variable: Keput usan Pembelian b.
ANOVAb
359,241 2 179,621 70,231 ,000a
184,145 72 2,558
543,387 74
Regression Residual Total Model 1
Sum of
Squares df Mean Square F Sig.
Predictors: (Const ant), Perceiv ed Quality , Brand Awareness a.
Dependent Variable: Keputusan Pembelian b.
Coeffi ci entsa
3,550 1,320 2,689 ,009
,328 ,089 ,382 3,698 ,000
,463 ,098 ,487 4,712 ,000
(Constant) Brand Awareness Perceiv ed Quality Model
1
B St d. Error Unstandardized
Coef f icients
Beta St andardized Coef f icients
t Sig.
Dependent Variable: Keputusan Pembelian a.