BCA continuously strengthens its integrated transaction banking service delivery networks through its branches, ATMs, m-BCA mobile banking, and KlikBCA internet banking, supported by flagship products such as debit card (Paspor BCA), credit cards (BCA Card, VISA, Mastercard, and American Express) and e-money (Flazz and Sakuku). The Bank’s transaction banking networks have widespread acceptance among both conventional and e-commerce merchants. BCA also continues to develop innovative business solutions, including the development of an Application Programming Interface (API) that creates connectivity between digital applications in an ecosystem, and other service features such as up-to-date information on exchange rates. With the advantages of an expansive transaction banking service network, and high quality products, BCA continuously grows CASA funds - its major source of stable funds.
BCA offers a wide array of products to serve the needs of various segments, covering individual and institutional customers. In the individual segment, ‘Tahapan BCA’, the flagship savings product, remained the main contributor to the collection of third party funds. Tahapan BCA is connected with the Bank’s various delivery channels and serves as vast transaction accounts. The features of Tahapan BCA have been constantly developed to accommodate different customer segments and varying customer needs. ‘Tahapan Xpresi’ provides attractive ATM card designs and promotions for the younger generation
Time Deposits Current Accounts
Savings Accounts
443,666 408,205
137,449 121,929
151,250 137,853
292,416 270,352
2017 2016
581,115 530,134
CASA:
CASA:
Third Party Funds
(in billion Rupiah)
according to that generation’s expressive lifestyle. ‘Tapres’
accommodates customer preference for a higher interest rate. To accommodate customer need in saving for long- term life plans, the Bank offers ‘Tahapan Berjangka’ (Tahaka), with regular monthly deposits and life insurance protection, provided in cooperation with subsidiary BCA Life.
‘Tahapan Gold’ is a savings product with complete and detailed account information, to provide business and institutional customers solutions for their business operations.
BCA provides current account products, available in nine currencies for business customers. Current account customers can access electronic banking facilities, including internet and mobile banking, as well as the cheque payment service.
The Bank provides short message service (SMS) and e-mail notification features, which can be customized according to criteria specified by customers, so they can carefully monitor their transactions.
All savings products come with BCA debit cards that can be used in the Bank’s branches and a number of electronic networks that continue to evolve in line with technological trends. BCA collaborated with Mastercard in 2017 to launch the BCA Mastercard Debit Card, which can be used for transactions
BCA continues to record positive credit card performance with an increased market share. By the end of 2017, the Bank managed over three million credit cards with a transaction value of Rp 60.9 trillion, up by 13.3%, and a transaction volume of 80.0 million, up by 15.7%. This raised the market share of credit card transaction value to 20.4%, from 19.1% in 2016.
The performance of BCA credit cards, and its reputation in the market as flagship products serving numerous segments, represents increasingly consistent service quality and promotions to provide secured and convenient transactions tailored to customer shopping needs and lifestyles.
BCA maintained its position as one of the largest credit card issuers in Indonesia, and is the only bank in Indonesia to issue a private label or proprietary BCA Card, in addition to credit cards affiliated with international networks. The BCA Card can be widely used in Indonesia and at certain outlets in Singapore. The Bank continues to build partnerships with leading international networks such as Visa, Mastercard and American Express. BCA started collaborating with American Express in 2017, launching the American Express Platinum Card for the high net-worth individual segment, offering suitable premium services.
Transaction Banking
Business Review
The Bank has developed a range of co-branded credit cards through strategic collaborations with corporate partners, such as Singapore Airlines, Matahari Department Store and Indomaret, to reach a broader customer base. To strengthen its branding, product positioning and credit card customer loyalty, BCA continued a number of promotional partnership programs with international partners such as Starbucks, McDonald’s, Dunkin Donuts, H&M, CGV and Haagen-Dazs, as well as local brands such as Es Teler 77, Solaria, Cinema XXI, Gramedia and Waterboom. BCA also has promotional partnership programs with e-commerce partners such as Blibli.com, Tokopedia, Bukalapak, Tiket.com, Traveloka and Lazada. Through these partnerships, BCA offers a wide variety of attractive promotional programs, such as rebates, use of BCA reward points, and zero-interest installment facilities, as well as attractive offers for special events such as BCA’s anniversary (Promo BCA Anniversary) and the online shopping day (BCA 12.12).
In addition to debit and credit cards, BCA also offers the Flazz pre-paid payment card. Flazz cards facilitate small payments requiring speed and convenience, such as in the public transport sector, including commuter lines, TransJakarta buses, parking facilities and transactions at fast food and beverage outlets as well as convenience market. The number of Flazz cards in circulation exceeded 14 million at the end of 2017,
with around 145 million transactions. Number of transactions grew significantly by 33.0% from the previous year, due to the receipts from toll road transactions across the country, and expanding merchant acceptance in strategic sectors. Flazz can be used for national toll road payments starting October 2017.
Credit Card Outstanding
(in billion Rupiah)
11,528 10,779
2016 2017
BCA also expanded the network for Flazz top up. In addition to non-cash top up through BCA ATMs, cash and non-cash top ups can now be conducted in a number of retail networks such as Indomaret, Alfamart and Gramedia.
BCA’s co-branding partnerships with its business partners and other banks allows customers of other banks to make payments through Flazz cards with BCA merchants, also benefiting from attractive offers. These collaborations help expand the Flazz card’s customer base. BCA launched Flazz cards with interesting and thematic designs to attract the younger generation, receiving a positive public response.