T. BEN HAGLER H. LEE POWELL, JR
10. TEN YEAR MEMBERSHIP SUMMARY
The Board Committee reviewed the ten year membership summary taking note of the districts that had reflected a membership loss in this period of time.
The committee requests that each Counselor contact the district leadership of the districts he counsels between now and the time of the International Convention relative to membership growth, and to determine their progress to date, what assistance he could give, and report this information to the General Office. The Board Committee on Membership Development urges that each Board member give membership growth special priority with the districts
he counsels.
I move this report be received.
Respectfully submitted, RALPH E. KEYES
STANLEY E. SCHNEIDER ERNEST STURCH, JR.
MARK A. SMITH, JRQ, Chairman
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REPOR1 OF BOARD C011MITTEE ON PROGRAM DEVELOPMENT TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
April 27-May l, 1974 Date of Committee Meeting: April 28, 1974
Place of Committee Meeting: General Office
Present: Members~ Maurice Gladman, Charles M. Roberts, Ernest Sturch, Jr.
Chairman - Hilmar L. Solberg
Staff Members - William H. Jepson, A.G. Terry Shaffer, Percy H. Shue R. P. Merridew
Others - Paul Chandler, Roy W. Davis, Stephen W. Hart,Jr., Ted R. Osborn, Stanley E. Schneider
I. Items Received as Information
The committee reviewed the statistical information on selected 1972-73 service activities which will be included in the "Kiwanis In Action°
booklet, and the March 1974 Comparative Statement of Expenses for the Program Development and Club Service Areas.
II. Progress Report on Current 1973-74 Major Emphasis Program
The committee reviewed .the Progress Report of the 1973-74 International Com- mittee on Major Emphasis Programs submitted by Aubrey E. Irby, Chairman.
The report reflected great activity by clubs in the area of the aging, utiliz- ing llThe Greater Years" as a primary project guide.and further stimulated by uThe Later Years Can Be The Greater Years,u which was released in February and has had sales of over 40,000 copies to date. Chairman Irby pointed out that Kiwanis has just begun its efforts on behalf of the aging, and there is great enthusiasm over the fact that the program will be continued and streng- thened as part of a two-fold Major Emphasis effort in 1974-75.
III. Report on 1974-75 Major Emphasis Programs
Percy H. Shue, Director of Communications Services, reported on the development of plans and materials related to the 1974-75 Major Emphasis Programs. The 1974-75 Committee on Major Emphasis Programs, which met in the General Office on February 28-March 1 with President-elect Roy Davis, Secretary R.P. Merridew, Chairman of Public Relations Darrell Coover, and appropriate staff, added the title of ttMission Fulfillment" as the overall identification of the entire 1974-75 Major Emphasis Porgrams promotion.
Governors-elect.will be introduced to the Major Emphasis Programs at their conference here on May 1-2 and will receive in-depth orientation in Denver.
"The Younger Years - The Greater Yearstt1 will receive intensive promotion via a booth in Denver under the direction of the 1974-75 International Committee and will receive additional exposure in various conferences and workshops throughout the convention.
The kit of MEP materials will be mailed to current club secretaries in July for transmittal to incoming presidents. Kits will also be given to all district officers. In addition, a four-page brochure on the MEP will be included in the Club President's Leadership Training materials.
Because the development of the Major Emphasis Programs involves three confer- ences during January and February, the Board Committee believes it is desir- able to define the primary responsibilities of each conference.
Recommendation #1:
The committee recommends that the responsibility of the January Conference for Youth Services and Citizenship Services shall be to recommend to the Board of Trustees the primary subject matter areas for the, Major Emphasis Program(s); that of the Board of Trustees to select, name, and establish the primary objectives of the Major Emphasis Progran1.(s); and that of the Committee on Major Emphasis Programs to recommend the details of implemen- tation of the Major Emphasis Program(s).
I move that recommendation 1 be adopted.
IV. The Kiwanis International Youth Career Awards Program
The committee reviewed progress of the Youth Career Awards Program.
It is anticipated that, with the selection of O.J. Simpson as the new King of Sports and the fact that emphasis is now being placed upon career awards, the program should gain additional impetus during 1974-75.
It was pointed out that although O.J. Simpson is widely known as a top ath- lete, his background and work with youth, representing the highest ideals to which Kiwanis has subscribed, is not well known. The committee therefore, urges that an appropriate story be published in The Kiwanis Magazine dealing with O.J. Simpson's background and significant con~ributions to society.
V. Panorama and Sounds of Glory
Although both PANORAMA and the projected SOUNDS OF GLORY come within the province of the Board Committee on Public Relations, the• staff reviewed progress to date on PANORAMA because of its program implications. Aspects regarding SOUNDS OF GLORY are currently being discussed with the producer.
VI. Kiwanis S£onsored International Air Tours·
Staff informed the committee that the paper dealing with guidelines for Ki- wanis sponsored international air tours had been thoroughly reviewed by legal
counsel, whose opinion was entirely favorable. Accordingly, these guidelines will be distributed to Governors-elect at the May 1-2 conferences and will 'subsequently be given to additional district leadership.
VII. 1-L U. D. Proposal for Assistance to Public Housing Projects
The committee reviewed progress concerning possible means by which Kiwanis clubs may assist in public housing projects. Currently, staff is working with officials of the Chicago Housing Authority in order to refine. and pinpoint areas of possible assistance. When additional input is received, the commit- tee will be fully apprised.
VIII. Proposed Resolution Related to Program Development
The committee studied the proposed Resolution on the subject of "International Cooperation" and is aware that a program of implementation will be required.
Staff will draft said program.
IX. Proposal from Governor Ralph Lindner Re: Conservation of Resources The committee discussed a letter from Governor Ralph Lindner (Illinois-
Eastern Iowa District) in which he proposes that a pressure sensitive sticker, bearing the wording, "CONSERVE. Why Use Two Wehn One Will Do? - Kiwanis Inte-r- national," be developed which clubs could donate to restaurants, filling sta- tions and other similar locations where paper towel dispensers appear. The Corrnnittee is not inclined to recommend this project at the present time, al-.
though the committee expressed no negative reaction to an individual club or district participating in this activity.
X. Request from Youngstown, Ohio Re: Service Club for Mentally Retarded At the February me·eting of the Board Committee, correspondence had been re- ceived from the Kiwanis Club of Youngstown, Ohio relative to securing Kiwanis International's assistance in promoting the organization of service clubs for young men in schools for the mentally retarded. Staff had b~en requested to obtain :turther specific details concerning the club which had been or.ganized in the Mahoning School for the Retarded in the Youngstown area, known as the uspecial K Club."
Considerable information and correspondence from Mr. Robert Fisher, Chairman of th~ Committee on Youth Services for the Kiwanis Club of Youngstown, was received and shared with the committ~e. In addition, the committee was made aware of a similar org'anization on a local level, sponsored by the Kiwanis Club of Fort Wayne, Indiana, which is known as the "Silver Key Club." pat-
terned after a Key Club.
After some discussion, the connnittee concluded that this activity is a most worthwhile one on a local level. Some concern was expressed over the use of
the title "Special K Club" because of a similarity to the name used in a commercial food product.
RECOMMENDATION 1/:.2 :
The committee recommends that the sponsorship of a service organization for young men in schools for the retarded be approved as a worthy project for a Kiwanis club on a local level, and that promotion on an International level be limited to reference as a suggested club project in the "Bulletin for Kiwanis Officers" and referral to the Kiwanis Club of Youngstown, Ohio and the Kiwanis Club of Fort Wayne, Indiana for further information.
I move that recommendation 2 be adopted.
XL. Review of A.M.A. Conference on Rural Health
A brief report on the 27th Annual American Medical Association Conference on Rural Heal.th was reviewed by the committee. Kiwanis representatives to the
conference were Program Development Manager A.,G. Terry Shaffer and Trustee Hilmar L. Solberg. The committee was informed that, in the jtidgment of the
two men attending, there are many opportunities for Kiwanis club assistance in the area of rural health. Staff will confer with American Medical Associa- tion personnel for further possibilities and a complete report will be sub- mitted on the subject.
I move this report be received.
Respectfully submitted, MAURICE GLADMAN
CHARLES M. ROBERTS ERNEST STURCH, JR.·
HILMAR L. SOLBERG, Chairman
REPORT OF BOARD COMMITTEE ON PROPERTY AND SUPPLIES TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
April 27-May 1, 1974 Date of Committee Meeting: April 28, 1974 Place of Committee Meeting: General Office
Present: Members - Jack P. Del£, Hilmar Lo Solberg
SUPPLIES
Chairman - James C. Brooks
Staff Members - Thomas W. Fitzgerald, Richard A. Misch, Frank J. Schwerthoffer, L.A. Hapgood Other - Lorin J. Badskey
The committee reviewed the six-month financial statement for the Supplies Depart- ment. Total sales at March 31, 1974 amounted to $558,846. This compares favorably
to last year's sales at March 31 of $532,584. Gross profit from the sale of supplies at March 31, 1974 amounted to $226,961. Expenses were at $190,550 and the excess of income over expense for the Supplies Department amounted to $36,410.
At this date we are well ahead of budget as far as the excess of income is con- cerned, and our projection at this time is that we will exceed budget of $14,425 for this administrative year.
The committee reviewed several new items which are going to be considered for the catalog for the 1974-75 administrative year. We will have more specific informa- tion as to the availability and cost of these items at a later date, and we will make a specific recommendation concerning them at that time.
The committee established a selling price of $1 each for the Kiwanis Education Tape Cassettes, and $20 each for the Muskat Cassette Player Recorder; these items will be used in our Leadership Education Program in the 1974-75 administrative year.
PROPERTY
The Board Committee reviewed the operating statement for the General Office build- ing for the six-month period ending March 31, 1974, and we are operating well within the budget allocations.
The committee received a progress report on the conversion to a gas-oil fired burner and the necessary work to be completed on the boiler. The estimated completion date is the latter part of June 1974.
The Board Committee discussed other areas of concern relating to the maintenance and refurbishing of the General Office. The Committee concurred with Staff
recommendations that the drapes in the various offices should be one of the first priorities and replaced as funds become available.
I move this report be received.
Respectfully submitted, JACK P. DELF
H ILMAR L. · SOLBERG
JAMES C. BROOKS, Chairman
~
REPORT OF BOARD COMMITTEE ON PUBLICATIONS AND ADVERTISING TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
April 27 - May 1, 1974 Date of Committee Meeting: April 28, 1974
Place of Committee Meeting: General Office
Present: Members - James C. Brooks, H. Lee Powell, Jr.
Chairman - T. Ben Hagler
Staff Members - Nick G. Geannopulos, David B. Williams, Wayne Aune, Burton P. Harris
Also Present - Paul Chandler, Lorin J. Badskey, Hilmar L.
Solberg, Roy W. Davis, R. P. Merridew
'the Chairman opened the meeting with a review of magazine support in three areas:
Convention, Membership Development, and International Extension. The Staff re- ported that each of the past six issues included major Convention promotion items, including seven full feature articles and pull-out travel insert. The past seven issues have each contained one or more items emphasizing Membership Development, especially the series on the 15,000th, 25,000th, etc., New Member profiles, which are slanted to highlight the ideal type of young, involved man who is joining Kiwanis. Each of the past six issues has also included one or more items spot-
lighting the success of International Extension and the need for a dues increase to adequately service and administer these many new overseas clubs. Support culminates in the June issue with a featured photo spread on International Exten- sion as suggested to the Staff at the last Board meeting.
The Staff then distributed copies of the May issue, reporting that this issue sets a new high record for advertising billings and that a special news release on this success (Exhibit A) is being sent to advertising and graphic trades journals and newspapers to promote THE KIWANIS MAGAZINE in the advertising and publications industries.
Next the March Comparative Statement was reviewed, showing that the Publications Department is operating well at the halfway mark of the administrative year, about $7000 under budget overall. Prices for material and services continue to increase, but with carefully considered econom~es it is expected that the budget can be met this year. Tentative 1:udget adjustments call for more support in the areas of magazine promotion and editorial, and it is hoped that some shifts can be made from other budget items to achieve this.
With regard to the future, the Staff reported that escalating prices, primarily in manufacturing, paper and postage, are running considerably higher than pro- jected four months ago, with little or no hope of relief in sight for the fore- seeable future. Though these increased costs of doing business will not
appreciably affect the current budget and the Staff anticipates meeting its budget commitments for 1973-74, a deficit is forecast for the administrative year of 1974-75. The committee recognizes this situation and suggests that the Finance Committee consider the magazine's need for additional funds in 1974-75 and coordi- nate these needs with the overall financial planning for General Office operations.
Advertising was reported satisfactory, actually up 10 percent in lineage at a time when the energy situation is having a tangible impact on many advertisers' schedules.
The May issue, setting a record with the highest billing in the magazine's history (equal to billings for half a year a decade ago), was successful partly
through its presentation as a "travel issue" and because of this success, several other possibilities for "theme" issues are being studied. The commit- tee reviewed the magazine's current advertising rates and asked whether an
increase might be feasible. The Staff has this question under continuing study, and indications are not good for any rate increase at this time in order to remain competitive. Since the increase two years ago, advertising revenues have kept pace but actual lineage has been lost, and in the current market any new increase would certainly result in additional lineage losses, in turn causing actual revenue reductions. Beginning with the September issue the magazine will have an Advertising Representative covering Florida, the Bahamas, and Caribbean for the first time.
With regard to future editorial planning, the Staff reported that as the current inventory of feature articles is used and new purchases are made, greater empha- sis will be placed on articles that are more directly applicable to the primary Kiwanian reader in his daily living, his work as a professional or businessman, as the head of a family, and as a trend-setter and opinion-maker in his local community.
Concemingmagazine content specifically related to Canada, the Staff reported continued progress. In the next several issues, major feature articles will appear on the very large Music Festival sponsored annually by the Kiwanis Clubs of Calgary; the Kitchener, Ontario, Octoberfest, including the participation of local Kiwanians; and the very popular ice fishing activities at Lake Simcoe near Toronto. On topics of general significance, all the magazine's regular contrib- utors have been made aware that examples and information drawn from Canadian life are needed where~er the subject is appropriate, and the results of this broadened awareness on the part of contributors is now becoming evident, as with the information from Canada in an article on condominium housing in the June issue.
In the area of magazine promotion, it was reported that the Magazine Week kit has been updated and revised, and that 630 requests have been received so far.
A solicitation for bulk rate subscriptions to clubs sponsoring Key Clubs or Circle K clubs has also been successful.
The Staff reported that specifications for bids to print the magazine beginning with the February 1975 issue will go out to 15 ro 20 potential printers in July.
At the present time printers want to bid as late as possible because of the spiraling prices they face in materials and labor. At least an 8 percent in- crease in our present contracted costs, exclusive of additional paper costs, is anticipated. A recommendation for acceptance of a new contract to print the magazine will be made for the October Board meeting.
I move this report be received.
Respectfully submitted, JAMES C. BROOKS