iv ABSTRAK
Mayang Kasmita, 2023 : Analisis Strategi Pengembangan Bisnis Lembaga Pendidikan Berbasis Teknologi Digital (Studi Infinite Learning).
Dosen Pembimbing Hj Iranita, S.E,. M.Si. dan Abdul Jalal, S.E,. M.Si.
Penelitian Ini Bertujuan untuk memastikan faktor internal dan eksternal dalam pengembangan bisnis lembaga pendidikan berbasis teknologi digital serta untuk mengetahui strategi pengembangan bisnis Lembaga Pendidikan berbasis teknologi digital pada Infnite Learning. Penelitian ini dilakukan pada Infinite Learning dengan pengumpulan data melalui wawancara, observasi dan dokumentasi dengan informan sebanyak 4 orang. Penelitian ini menggunakan metode kualitatif dengan analisis lingkungan internal menggunakan teori Resources Based View, dan lingkungan eksternal menggunakan teori Porter Five Forces, serta rencana pengembangan bisnis menggunakan analisis SWOT.
Hasil penelitian ini menunjukkan bahwa, analisa internal pada Infinite Learning yaitu analisa tangible assets, analisa intangible assets, dan analisa organizational capabilities. Analisa eksternal pada Infinite Learning yaitu ancaman dari pendatang baru, produk pengganti, kekuatan pembeli, kekuatan pemasok, perseteruan perusahaan yang bersaing. strategi pengembangan bisnis yang tepat pada Infinite Learning yaitu bisa memberikan program regular dan program belajar gratis di awal untuk menarik target pasar, yang mana Lembaga Pendidikan dapat dikenali dengan modul pembelajaran terbaru dengan pelayanan yang menyenangkan yang berbeda dari para pesaing.
Kata Kunci: Pendidikan, Strategi Manajemen, Pengembangan Bisnis, dan Teknologi Digital.
v ABSTRACT
Mayang Kasmita, 2023 : Analysis of Business Development Strategy for Digital Technology-Based Educational Institutions (Infinite Learning Study).
Advisor by Hj Iranita, S.E,. M.Sc. and Abdul Jalal, S.E.,. M.Sc.
This study aims to determine internal and external factors in the business development of digital technology-based educational institutions and to determine the business development strategy of digital technology-based educational institutions in Infnite Learning. This research was conducted on Infinite Learning by collecting data through interviews, observation and documentation with 4 informants. This study used a qualitative method with an analysis of the internal environment using the Resources Based View theory, and the external environment using Porter's Five Forces theory, as well as business development plans using SWOT analysis.
The results of this study indicate that the internal analysis of Infinite Learning is an analysis of tangible assets, analysis of intangible assets, and analysis of organizational capabilities. External analysis on Infinite Learning, namely threats from new entrants, substitute products, buyer power, supplier power, competitive company feuds. The right Infinite Learning business development strategy is being able to provide regular programs and free learning programs at the start to attract the target market, where Educational Institutions can be identified with the latest learning modules with fun services that are different from competitors.
Keywords: Education, Strategic Management, Business Development and Digital Technology.
