2024 2024
TOOLS, STEPS AND USE CASES
AI IN
MARKETING 101
AI IN
MARKETING
101
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Disclaimer,
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1.1 Purpose
1.2 Audience: Who this eBook is meant for
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AI In Marketing 101:
Disclaimer
TABLE OF CONTENT TABLE OF FIGURES
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1 2 4
Table of CONTENTS
5 6 8
Introduction
Content Ideation and Creation (ChatGPT, Bard, Gemini) Image Creation (Midjourney, Stable Diffusion, Dall-E)
Video Creation (Video Gen Runway ML & HeyGen, Pika.art)
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AI Tools in Marketing
2.1 Ai in Marketing Progression: Where are you at?
2.2 Tools You Must Know to Enter the AI World for Better Marketing
8 12 18
2.3 The Pros and Cons of Ai Tools in Marketing
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38 39 40
How Aisensum uses Ai Helpers (Advi, AiLa, Aigen, KOLa)
4.1 Aigen 4.2 Advi
4.3 KOL Pre Launch Content Analysis using AdVi
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26 27 29 30 31 32 33 35
Use Cases from AiSensum
3.1 Ai Generated Content 3.2 KOL Content Analyzer
3.3 KOL Content Enhancement
3.4 KOL Custom Messages Creation (Cloning) 3.5 Designing KOL Brief
3.6 Create 1000 Ads in less than 1 hour 3.7 How to teach Ai Brand Guidelines
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4.4 AiLa
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Conclusion
Table of FIGURES
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11 12 13 13 14 14 15 16 17 18 19 19 20 20 21
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Figure 1 ChatGPT Logo
Figure 2 Bard Logo Figure 3 Gemini Logo Figure 4 Midjourney Logo Figure 5 Midjourney Bot
Figure 6 Midjourney Prompt Structure Figure 7 Ai Generated Horse PopArt Figure 8 Ai Generated Cats
Figure 9 Stable Diffusion Logo Figure 10 Dall-E Logo Source: Dall-E Figure 11 Dall-E Generated Image 1 Figure 12 HeyGen Logo Source: HeyGen
Figure 13 Runway ML Logo Sourve: RunwayML Figure 14 Runway Video Editor 1
Figure 15 RunwayML Ai Magic Tools Figure 16 Pika.art Logo
Figure 17 Pika.art Use Cases
Figure 18 Naturally Speaking by Erha with One Size fits all Contents
Figure 19 Naturally Speaking by Erha with Personalization Contents
Figure 20 Naturally Speaking by Erha with Ai Based Personalized Contents
Figure 21 3 buckets of Content Analyze
Figure 22 Engagement Prediction of Content Analyzer Figure 23 Example of KOL Enhancement
Figure 24 Examples of 1000 Ai Contents
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Introduction
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1.1 Purpose
Step into the fascinating intersection of innovation and marketing as we embark on a journey to explore Artificial Intelligence (AI) and its transformative influence on the marketing landscape.
In an era characterized by rapid technological advancements, AI stands out as a revolutionary force, reshaping the way businesses connect with their audiences. At its core, AI represents the amalgamation of human intelligence and machine capabilities, creating a synergy that transcends conventional marketing strategies. This e-book serves as your gateway to understanding how AI, with its inherent ability to process vast amounts of data, learn from patterns, and make intelligent decisions, has become an indispensable tool for marketers seeking to navigate the complexities of the digital realm.
The power of AI lies not just in its computational prowess but in its capacity to enhance marketing strategies across various dimensions. From personalized customer experiences to predictive analytics, AI is a game-changer that enables marketers to move beyond traditional methods and embrace a more data-driven and adaptive approach. As we delve into the intricacies of AI-driven marketing, we'll explore how machine
learning algorithms can decipher consumer behavior, enabling businesses to tailor their messages with unparalleled precision. Moreover, AI-powered chatbots and virtual assistants are revolutionizing customer interactions, providing real-time support and engagement.
This e-book, meticulously crafted for marketers, entrepreneurs, and enthusiasts, serves as an entry level guide to harnessing the power of AI for a strategic overhaul of marketing approaches.
Beyond delving into the technical aspects, we aim to unveil the purpose behind integrating AI, showcasing how it aligns seamlessly with the pursuit of more effective, adaptive, and personalized marketing strategies.
1 AI Tools in Marketing and Their Purpose:
Our exploration begins by dissecting the spectrum of AI tools available for marketers. We delve into the purpose behind each tool, unveiling how they augment marketing efforts. We demystify the functionalities and applications that make AI an indispensable ally in navigating the complexities of the digital landscape.
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2 How to Use Each of the AI Tools:
Building on the foundational knowledge of AI tools, we guide you through practical implementation strategies. Whether you're a seasoned marketer or a newcomer to the field, we provide actionable insights on leveraging AI tools effectively. This section is a hands-on guide, equipping you with the skills to integrate AI seamlessly into your marketing arsenal and unlock its full potential.
3 Use Cases on How
Aisensum Enhances AI Tools in Marketing:
Building on the foundational knowledge of AI tools, we guide you through practical implementation strategies. Whether you're a seasoned marketer or a newcomer to the field, we provide actionable insights on leveraging AI tools effectively. This section is a hands-on guide, equipping you with the skills to integrate AI seamlessly into your marketing arsenal and unlock its full potential.
4 How Aisensum use Ai Helpers for our clients
Aisensum utilizes Ai Helpers in products like Advi, KOL Content Analyzer, Aigen, and Aila, targeting client pain points such as time constraints and resource-intensive content analysis. These tools streamline
content creation, provide comprehensive evaluation, generate captivating visuals, and offer strategic insights, addressing specific challenges and enhancing overall content strategies for clients.
5 Conclusion
The integration of AI into marketing strategies offers unparalleled opportunities for personalization, efficiency, and engagement. Through practical implementation strategies and real-world examples, this guide underscores AI's potential to drive innovation, optimize user engagement, and revolutionize marketing campaigns.
AI's ability to process vast data, learn from patterns, and make intelligent decisions marks a new era in digital marketing, where adaptability, precision, and strategic insight lead to success.
As we embark on this exploration, prepare to unravel the intricate tapestry of AI in marketing, discover the strategic purpose behind its implementation, and gain practical insights to navigate the evolving landscape with confidence.
Welcome to the forefront of marketing innovation, where AI becomes the catalyst for a more intelligent, adaptive, and effective approach to connecting with your audience.
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n the dynamic landscape of contemporary marketing, the integration of artificial intelligence (AI) into e-books has emerged as a transformative force, shaping the strategies of marketers, entrepreneurs, and enthusiasts alike. The purpose of leveraging AI in marketing extends beyond mere innovation; it is a strategic imperative in understanding and engaging with target audiences more effectively.
Marketers can harness the power of AI to glean valuable insights, optimize campaigns, and personalize content, thereby enhancing the overall impact of their efforts. Entrepreneurs find in AI an invaluable ally for data-driven decision-making and automation, streamlining processes for heightened efficiency. Enthusiasts, driven by a curiosity for cutting-edge technologies, can explore the limitless possibilities AI introduces to the realm of marketing.
1.2 Audience: Who is the intended audience for this eBook?
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Ai Tools in Marketing
Artificial Intelligence (AI) tools have become indispensable in modern marketing, revolutionizing how businesses engage with their audiences and create compelling content.
These tools leverage advanced technologies such as natural language processing, predictive analytics, and content generation algorithms to enhance efficiency, personalize customer experiences and optimize marketing strategies. From chatbots providing instant customer support to AI-driven content creation platforms, these tools empower marketers to make data-driven decisions and navigate the dynamic landscape with agility, ultimately leading to more effective and impactful campaigns.
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2.1 AI in Marketing Progression:
Where are you at?
Embarking on the journey of AI progression unfolds in five distinctive stages, each representing a critical milestone in harnessing the power of artificial intelligence
The initial stage, "Discover," is characterized by the exploration and experimentation with new AI tools.
Individuals and organizations delve into the vast landscape of possibilities, testing the waters to understand the potential applications of AI in diverse domains.
For example, when ChatGPT was released in November 2022, we as a company, tried to use it to see if it could help us for copywriting, checking grammar, etc.
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Moving on to the second stage,
"Adopt," AI transitions from being a novelty to a practical solution for daily challenges. Here, individuals integrate AI tools into their routines, leveraging them to solve individual problems at work and beyond. The adoption stage marks a pivotal moment where AI becomes not just a concept but a tangible asset in the toolkit of problem solvers.
For example you start using ChatGPT, Midjourney for marketing tasks such as newsletters, ad copy, and articles.
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As the journey progresses, the third stage, "Operationalize," takes center stage. This phase involves the transformation of AI from individual usage to widespread organizational deployment.
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For instance, platforms like ChatGPT, initially used for individual tasks, find their way into organizational
workflows, streamlining
communication and enhancing productivity on a broader scale. For example, your marketing team now uses multiple AI tools such as ChatGPT, MidJourney, Stable Diffusion, etc., and has established a process flow.
The subsequent stage, "Systematize,"
amplifies the impact of AI by orchestrating the synergy of multiple tools for automation. Organizations move beyond the reliance on a single AI tool, instead integrating a spectrum of technologies to create comprehensive automated solutions.
This stage is marked by the strategic orchestration of diverse AI tools to optimize workflows, catalyzing efficiency and innovation. Your marketing team integrates ChatGPT with MidJourney, Stable Diffusion, Heygen, and Runway to perform complex tasks: generating AI ads and videos aligned with brand guidelines.
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The concluding stage, "Customize,"
signifies the pinnacle of AI progression. Here, individuals and organizations go beyond the off-the- shelf solutions, crafting personalized AI tools tailored to their unique needs. This involves advanced training, fine-tuning, and the creation of bespoke AI models, ushering in an era where AI isn't just adopted but becomes an integral part of one's identity, finely tuned to personal or organizational nuances.
For example:
a. Pre-launch KOL content analyzer b. Creation of 1000+ ads with
dynamic copy and CTAs in less than 1 hour
c. Utilizing APIs from AI tools
In essence, the five stages of AI progression represent a transformative journey, from tentative exploration to the seamless integration of AI into the fabric of daily life. This evolution showcases not only the adaptability of AI but also its potential to revolutionize individual tasks and entire organizational landscapes, paving the way for a future where customization and innovation go hand in hand with artificial intelligence.
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2.2 Tools You Must Know to Enter the AI World for Better Marketing
In our first chapter, we explore the fundamental tools that are pivotal for integrating AI into marketing. From sophisticated data analytics platforms to AI-driven content creation software, we uncover the key instruments that can elevate your marketing game. Whether you're a seasoned marketer or a curious beginner, understanding these tools is your first step towards leveraging AI's potential.
Content Ideation and Creation:
AI tools in content ideation and creation refer to applications and systems that leverage artificial intelligence to assist or automate various aspects of content generation. These tools can enhance creativity, streamline processes, and improve efficiency.
Here are some key areas where AI is commonly applied in content creation:
a. OpenAi’s ChatGPT:
Figure 1 ChatGPT Logo
Source: ChatGPT,2024
The organization was founded in December 2015 with the goal of advancing digital intelligence in a way that benefits humanity as a whole.
OpenAI is known for its contributions to the field of artificial intelligence, particularly in the development of advanced language models. OpenAI has developed several notable language models, including the GPT (Generative Pre-trained Transformer) series.
ChatGPT is a specific implementation of the GPT model developed by OpenAI.
It is designed for natural language understanding and generation in a conversational context.
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MODEL
DESCRIPTION GPT-4 andGPT-4 Turbo A set of models that improve on GPT-3.5 and can understand as well as generate natural language or code
GPT-3.5 A set of models that improve on GPT-3 and can understand as well as generate natural language or code
GPT base A set of models without instruction following that can understand as well as generate natural language or code GPT-3 Legacy A set of models that can understand and generate natural
language
Generative Pre-training: Like other models in the GPT series, ChatGPT is pre-trained on a vast amount of internet text. During pre-training, the model learns to predict the next word in a sentence, capturing grammar, context, and information from diverse sources.
Conversational AI: ChatGPT is fine-tuned to be particularly well- suited for generating responses in a conversational manner. It can understand and generate text based on the context provided, making it applicable for chatbots, virtual assistants, and other conversational interfaces.
User Interaction: OpenAI has released ChatGPT through APIs, allowing developers to integrate it into their applications, products, or services. Users can interact with the model by providing prompts or conversation-like input to receive coherent and contextually relevant responses.
Safety Measures: OpenAI incorporates safety measures, including a moderation system to filter out unsafe content. Users are also encouraged to provide feedback on problematic outputs to help improve the model and address potential issues.
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Using ChatGPT effectively involves understanding its capabilities and limitations. Here are some tips to help you make the most of your interactions with ChatGPT:
Be Clear and Specific:
Clearly state your input or question to receive a more relevant and accurate response. If needed, provide additional context to help ChatGPT understand your query better.
Break Down Complex Questions:
If you have a complex question, consider breaking it down into smaller, more digestible parts. This can help ensure that each part of your question is addressed.
Experiment with Prompt Engineering:
Adjust the wording of your input to see how it affects the model's response. Small changes can sometimes yield significantly different results.
Use System Messages:
You can guide the behavior of ChatGPT by using system-level instructions. For example, you can start your input with "You are an assistant that speaks like
Shakespeare," and ChatGPT will respond accordingly.
Correct and Instruct:
If ChatGPT provides an inaccurate or unclear response, you can politely correct it and ask for clarification. This can help refine subsequent responses.
Here is a link to Guide to Creating a
Detailed Prompt for Marketers.
This article contains AiSensums Chat GPT cheat codes for Marketers.
b. Bard by Google
Figure 2 Bard Logo
Source: Bard
Bard is a conversational generative artificial intelligence chatbot developed by Google. Initially based on the LaMDA family of large language models (LLMs), it was later upgraded to PaLM and then Gemini. Google opened up early access for Bard on March 21, 2023, in a limited capacity. Bard has a wide range of advanced generative capabilities, including:
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Text generation:
Bard can generate text in a variety of styles and formats, including news articles, blog posts, creative writing, and code.
Translation:
It can translate over 100 languages.
You could ask Bard to translate a document from English to Spanish or to help you communicate with someone who speaks a different language.
Coding:
It can write code in a variety of programming languages. You could ask Bard to help you write a new app or to fix a bug in your existing code.
Question answering:
Bard can answer your questions in an informative way, even if they are open-ended, challenging, or
strange. For example, you could ask Bard what the capital of France is or to explain the theory of relativity.
c. Google Gemini
Figure 3 Gemini Logo
Source: Gemini
Gemini is Google’s latest large language model (LLM), which was launched to the public on 6th December 2023. Gemini AI is Google’s latest LLM that has been designed to be more powerful and capable than its predecessor. Gemini is built for multimodality that reasons seamlessly across text, images, video, audio, and code.
Gemini is the first model that has outperformed human experts on MMLU (Massive Multitask Language Understanding). Gemini AI’s areas of expertise include:
Computer vision (object detection, scene understanding, and anomaly detection)
Geospatial science (multisource data fusion, planning and intelligence, and continuous monitoring)
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Human health (personalized healthcare, biosensor integration, and preventative medicine)
Integrated technologies (domain knowledge transfer, data fusion, enhanced decision-making, and LLMs)
Gemini comes in three variants — Nano, Pro, and Ultra- built to cater to the various needs of the users. Nano is meant for fast on-device tasks, while Pro is a versatile version that serves as the middle tier. Ultra is the most powerful of the three versions and will be available next year as it is undergoing safety checks.
Image Creation
AI tools in image creation leverage artificial intelligence algorithms to transform, generate, and enhance visual content. These tools encompass a range of techniques such as Generative Adversarial Networks (GANs), Style Transfer, and Image-to-Image Translation.
Overall, AI tools in image creation streamline workflows, push creative boundaries, and offer new possibilities for visual storytelling and artistic expression across diverse industries.
AI image generators have the potential to revolutionize creative processes, enabling artists, designers, and developers to explore new possibilities and automate certain aspects of content creation. However, it's essential to navigate the ethical implications and ensure responsible use of these powerful tools. Here are some tools that can be used for Ai Image generation.
a. Midjourney
Figure 4 Midjourney Logo
Source: Midjourney.com
Midjourney, Inc. was founded in San Francisco, California, by David Holz, previously co-founder of Leap Motion.
The Midjourney image generation platform first entered open beta on July 12, 2022. On March 14, 2022, the Discord server launched with a request to post high-quality photographs to Twitter/Reddit for system's training.
Midjourney generates images based on a short text description called a Prompt with the primary “imagine” command.
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Commands are used to create images, customize settings, track user info, and perform other helpful functions.
A Prompt is a short text phrase that the Midjourney Bot interprets to produce an image and can be broken down into three major types in the following structure.
Image Prompt
Use images to impact a Job’s composition, style, and colors.
Text Prompt
Description of the image. Combine image prompts with text prompts for varied outcomes.
Advanced Text Prompt Order of the Prompt
Besides utilizing prompt weight, the order of your words also has a significant effect on the final image. Begin with the key keywords that hold the most significance.
Words 1–5: carry significant influence and are likely to appear prominently in the initial results.
Words 5–20: also hold influence, but may need 2–3 rerolls to highlight them in the image.
Words 21–40: remain relevant, but might require several rerolls to be noticeable.
Words 40+: likely to be overlooked
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Figure 5 Midjourney Bot
Figure 6 Midjourney Prompt Structure
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Prompt: Prompt: Photo Type: high-resolution photograph, Subject Focus: elegant horse, Color Tone: monochrome, Setting: abstract, Atmosphere: modern elegance, Texture: smooth ink strokes, Mood: poised, Composition: minimalist, Lighting: soft shadows --ar 4:5 --style raw --v 6.0
Figure 7 Ai Generated Horse PopArt
Source: Example created by the Ai Science team at AiSensum Advanced Text Prompt — Permutation Prompt
Permutation Prompt allows users to generate prompt variations using a list of options separated with commas "," within curly braces “{ }” to create different combinations
Prompt: A Cat {Inkpaint, Pop art, Cyberpunk}
Figure 8 Ai Generated Cats
Source: Example created by the Ai Science team at AiSensum
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b. Stable Diffusion
Figure 9 Stable Diffusion Logo
Source: Stable Diffusion
Stable Diffusion is a deep learning, text-to-image model released in 2022 based on diffusion techniques.
It is primarily used to generate detailed images conditioned on text descriptions, though it can also be applied to other tasks such as inpainting, outpainting, and generating image-to-image translations guided by a text prompt.
Stable Diffusion represents a notable improvement in text-to-image model generation. It’s broadly available and needs significantly less processing power than many other text-to-image models. Its capabilities include text-to-image, image-to-image, graphic artwork, image editing, and video creation:
Text-to-image generation This is the most common way people use Stable Diffusion.
Stable Diffusion generates an image using a textual prompt.
You can create different
images by adjusting the seed number for the random generator or changing the denoising schedule for different effects.
Image-to-image generation
Using an input image and text prompt, you can create images based on an input image. A typical case would be to use a sketch and a suitable prompt.
Creation of graphics, artwork and logos
Using a selection of prompts, it’s possible to create artwork, graphics and logos in a wide variety of styles.
Naturally, it's not possible to predetermine the output, although you can guide logo creation using a sketch.
Image editing and retouching
You can use Stable Diffusion to edit and retouch photos. Using AI Editor, load an image and use an eraser brush to mask the area you want to edit. Then, by generating a prompt defining what you want to achieve, edit or inpaint the picture. For example, you can repair old photos, remove objects from pictures, change subject features, and add new elements to the picture.
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Video creation
Using features such as Deforum from GitHub, it’s possible for you to create short video clips and animations with Stable Diffusion. Another application is to add different styles to a movie. It’s also possible for you to animate photos by creating an impression of motion, like with flowing water.
c. DALL-E by OpenAi
Figure 10 Dall-E Logo
Source: Dall-E
DALL-E, developed by OpenAI, was introduced to the public through a research paper and a blog post in January 2021. The name "DALL-E" is a play on the name of the surrealist artist Salvador Dalí and the Pixar character WALL-E. The project builds upon the success of OpenAI's previous language models, particularly the GPT (Generative Pre-trained Transformer) series, and extends the capabilities to the domain of image generation.
Expansion to Image Generation, DALL-E building on the success of GPT-3, OpenAI aimed to explore the application of similar principles to the generation of images. DALL-E represents OpenAI's foray into the integration of language and vision within a single model.
DALL-E has impressive capabilities in the realm of image generation.
Some key features and capabilities include:
Text-to-Image Generation:
DALL-E excels at translating textual descriptions into corresponding images. Users can provide textual prompts, and the model attempts to generate images that align with the given descriptions.
Creative Outputs:
One of the standout features of DALL-E is its ability to produce creative and imaginative images. It can generate visuals that go beyond straightforward representations and include surreal or abstract elements.
Conditional Generation:
DALL-E supports conditional image generation, allowing users to guide the process by providing specific details or constraints in the input text. This enables a degree of control over the generated images.
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Diverse Imagery:
The model has been trained on a diverse dataset, which enables it to generate a wide variety of images spanning different objects, scenes, and concepts. This diversity contributes to the versatility of DALL-E in generating images across various domains.
Large-Scale Training:
Like other successful neural network models, DALL-E benefits from being trained on a large-scale dataset. This extensive training allows the model to learn intricate patterns and features present in the input data, enhancing its ability to generate realistic and diverse images.
Aisensum Example
Prompt: Imagine a whimsical scene in a lush, vibrant forest clearing under the soft glow of morning light.
In the center, a group of adorable animals gathers in a circle, showcasing a variety of species in a peaceful and harmonious setting. A fluffy, oversized bunny with lustrous fur gently nuzzles a tiny, round-faced hedgehog, whose quills are softened in the illustration to appear inviting and touchable.
Beside them, a pair of wide-eyed, frolicking fawns with spots still visible on their coats engage in a gentle headbutt, their movements full of youthful energy and grace. A small, plump fox with exaggeratedly large, expressive ears and a bushy tail sits attentively, its head tilted in curiosity as it watches a colorful butterfly landing delicately on its nose. Overhead, birds of various bright colors and species flutter and perch in the trees, adding a dynamic and lively atmosphere to the scene. The entire composition is imbued with a sense of enchantment and innocence, the animals depicted with exaggerated features to emphasize their cuteness and the magical quality of the setting. The forest is alive with the vibrant greens of the foliage, dotted with flowers of every hue, and the soft, diffused light creates a warm, inviting glow that enhances the overall feeling of a fairytale-like wonderland.
Figure 11 Dall-E Generated Image Source: Example created by the Ai
Science team at AiSensum
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Video Creation (Video Gen Runway ML&HeyGen, Pico)
AI-powered tools offer the ability to transform text and images into engaging videos. Isn't that amazing?
Videos can vividly showcase your
products, providing a
comprehensive understanding for customers. They have a unique ability to captivate and engage viewers far more effectively than other content types, combining visuals, audio, and storytelling to create immersive experiences.
These videos evoke emotions, convey information, and hold viewers' attention for extended periods.
Here are the tools that you can leverage to take your marketing to the next level.
a. HeyGen
Figure 12 HeyGen Logo
Source: HeyGen
HeyGen is an AI that can produce studio quality videos with AI- generated avatars and voices.
Therefore you can scale your videos in different types of languages, styles, and scripts.
HeyGen was founded by Joshua Xu (CEO) and Wayne Liang (Co- Founder/CPO), who have experience working at Snapchat and ByteDance.
Joshua Xu is a former employee of Snapchat, where he gained experience in developing technology tools such as an advertising platform, recommendation system, machine learning platform (Barista), and AI camera. Wayne Liang served as a former design lead at ByteDance, where he gained experience in designing enterprise software and internal product innovations.
How does it work?
Here are the steps to use HeyGen:
Choose or create Avatar for making the Video
You can choose an avatar provided by HeyGen or create your own avatar (if you want to show your faces in the video).
HeyGen provides 100+ avatars that you can choose from. The avatars are available in different ethnicities, ages, poses and clothes.
Record or choose the voice
Select a template or start from scratch
https://www.heygen.com/marke ting-videos
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b. RunwayML
Runway was founded in 2018. Prior to starting the company, co-founder and CEO Cristóbal Valenzuela Barrera spent a lot of time understanding computer vision applied to image and video. Today, Runway is a full-fledged video editor that enables real-time collaboration in the browser and has a growing suite of AI- powered video editing and creating features. It is used by hundreds of thousands of users, from hobbyists to professional editors. RunwayML have lots of products that they develop, such as;
A
Figure 13 Runway ML Logo
Source: RunwayML
Runway Video Editor
Runway’s main offering allows users to edit multitrack video and audio on a single timeline. The editor features effects transitions, trimming, cutting, audio level adjustment, and title creation, among other standard editing tools. The familiarity of the layout enables easy onboarding for editors.
The editor is browser-based, being accessible through Chromium browsers.
Each project can be shared with collaborators, and edits can be done live simultaneously, similar to the workflows in GSuite, Canva, or Figma. The output resolution for finished projects is limited to 720p for the free tier but rises to 4k for paid tiers.
Figure 14 Runway Video Editor
Source: RunwayML
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Here are some outputs of RunWay : https://studios.runwayml.com/
Ai Magic Tools
Figure 15 RunwayML Ai Magic Tools
Source: RunwayML
It offers 31 tools as of February 2023, including text-based image generation, color grading, audio cleaning, object removal, image-to-video, and green screening. Three tools that the company features are
Inpainting, an editing tool that allows users to remove objects from videos by identifying them in a still frame and letting the AI ensure that it follows the mask throughout the scene.
Green screen, A tool that allows users to remove backgrounds from videos.
Motion tracking, allows users to select moving objects or persons in the scene and pin logos, graphics, or text that seamlessly follows their trajectory.
Pika (https://pika.art/login)
Figure 16 Pika.art Logo
Source: Pika.art
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Pika Art provides a variety of functionalities to simplify the process of crafting top- notch videos. Here are some of the essential features:
a. Intuitive Idea Translation: Pika streamlines the transformation of your concepts into captivating videos. The user-friendly interface enables you to easily outline your vision, select optimal visuals, and construct a compelling narrative.
b. Extensive Visual Repository: Delve into a vast assortment of visuals, animations, and effects to elevate your videos. From attention-grabbing graphics to
dynamic transitions, you have access to a comprehensive collection that will make your content stand out.
c. User-Friendly Editing Toolkit: Pika encompasses a range of editing tools designed for both novices and seasoned videographers. Effortlessly edit, trim, and refine your videos, ensuring your content achieves the desired look and feel.
d. Collaborative Creativity: Seamlessly collaborate with your team or invite others to participate in your creative process. Pika Art's collaborative features
facilitate easy teamwork, regardless of geographical locations.
e. Professional-Grade Output: Expect nothing short of videos of professional quality. Pika Art guarantees that your final product meets the highest standards, allowing you to confidently share it with your audiences
f. Effortless Sharing: Share your masterpieces with the world effortlessly. Pika seamlessly integrates with popular social media platforms and video hosting services, ensuring your creations reach the widest audience possible.
Pika Art was launched on November 28, 2023. Pika Art was created with the goal of pushing the boundaries of technology and designing a future interface for video making that is effortless and accessible to everyone. Since then, Pika has grown into a community of half a million users, generating millions of videos per week.
Figure 17 Pika.art Use Cases
Source: Pika.art
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2.3 The Pros and Cons of Ai Tools in Marketing
Content Ideation
and Creation Pros Cons
ChatGPT
Can be used for text, image, voice, pdf (but only free for text)
Logic & reasoning ability Autoregressive language and language prediction model
ChatGPT has a whole suite of plugins like Canva, Zapier
Inaccuracies and ambiguities for people who aren't familiar with ChatGPT
It doesn't satisfy search intent if it isn't used properly.
Limited knowledge of recent events.
GPT Plagiarism
Bard
Bard can connect to Google Apps.
Retrieve images from the web
Analyze images for free
Bard can read its
responses out loud, but its robotic voice leaves much to be desired Bard provides a fairly isolated experience, with no plugins or
integrations other than with Google apps No plugins or
integrations other than with Google apps Gemini Superior Reasoning
Abilities Still being in its early stage of development Table 2 The Pros and Cons of Content Ideation and Creation Ai Tools
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Process text, visuals, code, etc.,
Lower computational requirement.
Image Creation Pros Cons
Midjourney
Can generate the highest resolution.
Accurate prompts and creativity
Ability to match specific styles
Ability to generate prompts based on specific images.
No edit feature Only available on Discord server.
Poor customer support Ai Generated Images are public
Stable Diffusion
Generating high-
resolution images from low quality sources.
It can be used to enhance specific features in an image, such as colors, textures, and more.
It is adaptable for use with both static and dynamic images,
showcasing its versatility as a tool.
Time-consuming due to complexity of the model, especially when dealing with large images or videos.
The outcome's quality might differ based on the input data and the utilized network
parameters.
It may not be well- suited for some types of image editing tasks, such as the removal of unwanted elements from a picture
Table 3 The Pros and Cons of Image Creation Ai Tools
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Dall-E
A user can upload his or her chosen image and let DALL-E do certain image editing and manipulation
capabilities through the use of prompts
Freemium Services Available as an API
It still struggles to produce photorealistic images
Dependent on the quality of a particular prompt
Language Limitations
Video Creation
Pros ConsHeyGen
Text to speech,
transform text to natural sounding words with over 300 voices and in over 40 languages.
AI Avatars and Custom Avatars, selection of over 100 AI avatars
representing various ethnicities, ages, and poses
Generative Outfit Voice Cloning
Ability to take talking photos.
Zapier integration.
Ability to make a script for yout video.
Some customizations are limited.
Recording a custom voice is limited to only eight languages: English, German, Polish, Spanish, Italian, French,
Portuguese, and Hindi.
There is a limitation on video duration.
Runway ML
Offers a suite of over 30 AI Magic Tools that allow you to generate videos, images, and much more.
Limited storage space Table 4 The Pros and Cons of Video Creation Ai Tools
Video Creation
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Dall-E
High-resolution image synthesis.
Video Editing with special effects,
transitions, animations, color and contrast,
creation of custom titles, 3D objects.
Noise reduction and image stabilization In-app tools such as Green screen, super slow motion.
No code platform
Need time and effort to practice generating good videos.
Sometimes the results are not aligned with the prompts.
Pika art
Intuitive interface Extensive collection of visuals, animations, and effects
Collaboration tools Professional-grade output
Simple sharing
Limited customization options in the basic plan No free trial available Limited video length in the basic plan
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Use Cases
from AiSensum
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3.1 Ai Generated Content
In the ever-evolving world of digital marketing, the ability to create personalized and targeted content is crucial. Naturally Speaking by Erha faced a significant challenge in their content creation process. The company had been using general creatives for all audience segments, resulting in less effective advertising.
The reasons were clear:
Resource Intensive: Generating personalized content for different audience personas required a substantial amount of resources and effort.
Time and Effort Constraints: Producing a large volume of content demanded more time and effort than was feasible.
High Production Costs: Personalization of content incurred high costs, making it a less viable option.
Figure 18 Naturally Speaking by Erha with One Size fits all Contents
Source: Naturally Speaking by Erha
To overcome these challenges and enhance the effectiveness of their advertisements, Naturally Speaking by Erha turned to AiSensum, a solution that promised to revolutionize their approach. AiSensum's technology enabled the segmentation of audience personas, allowing for more impactful and tailored messaging. For instance, they could now address specific “need states” of teenagers seeking stability and structure with customized creatives.
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Naturally Speaking by Erha, with the aid of AiSensum, harnessed the power of AI to generate tailored content variations efficiently. This approach allowed for better scaling of personalized creatives without the associated high costs and extensive labor.
Figure 19 Naturally Speaking by Erha with Personalization Contents
Source: Aisensum Creatives Team
Figure 20 Naturally Speaking by Erha with Ai Based Personalized Contents
Source: Aisensum Creatives Team
The implementation of this AI-driven strategy led to outstanding results for Naturally Speaking by Erha. The company witnessed a dramatic reduction in advertising costs, achieving a 72% drop in cost per click and a 61% decrease in cost per impressions. These figures not only demonstrate the efficiency of AI- powered creatives but also highlight the significant financial benefits of embracing AI in digital marketing.
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3.2 KOL Content Analyzer
In the ever-evolving landscape of content creation, the integration of artificial intelligence has emerged as a game-changer. This transformative force goes beyond traditional content evaluation, offering a comprehensive analysis that extends from predicting engagement rates to assessing virality hooks, suggesting improvements, gauging audience suitability, safeguarding brand messaging, and evaluating video quality. Let's delve into the intricate capabilities of this AI content analyst, exploring how it not only dissects and predicts but actively contributes to refining and optimizing the content creation process.
Content Evaluation:
The AI acts as a decisive arbiter, indicating whether content is ready for release, needs revision, or should be rejected. Below are the 3 buckets into which content falls into and clients and creators can decide how to proceed further.
Engagement Prediction:
It predicts engagement rates with precision, offering creators insights into the potential impact of their content.
Virality Hooks:
Scrutinizing Fun, Fact, Feeling, Imagination, Value, and Action, the AI identifies hooks for maximum audience captivation.
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Figure 21 3 buckets of Content Analyzer
Figure 22 Engagement Prediction of Content Analyzer
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3.3 KOL Content Enhancement
The AI content analyzer stands as a discerning judge, determining whether a piece is ready for release or requires revision. Recognizing the reluctance to reshoot content, we've introduced an innovative solution: AI content enhancement. This feature not only addresses improvement suggestions from the content analyzer but goes a step further, offering enhancements such as background and soundtrack integration, along with optimized copywriting for videos.
Figure 23 Example of KOL Enhancement
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Message Delivery:
The AI evaluates whether intended brand messages are effectively conveyed, maintaining brand consistency.
Video Quality:
Acting as a curator of visual excellence, the AI ensures high- quality visuals and production values in content creation.
Audience Suitability
Assessing content alignment with audience preferences, the machine ensures it resonates with the target demographic.
Improvement Suggestions:
Collaborating in content enhancement, the AI provides nuanced suggestions for elevating quality and effectiveness
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The outcomes are impressive. While the quality of the video might experience a minor dip, the overall scores see a substantial improvement compared to the original content. This dual-benefit approach allows creators to elevate their content without the need for time-consuming reshoots, striking a balance between efficiency and enhanced quality. Explore the possibilities of AI-driven content enhancement and witness your content reach new heights with minimal effort.
3.4 KOL Custom Messages Creation (Cloning):
Embarking on a groundbreaking journey of personalized communication, our innovative approach integrates cutting-edge AI technologies, specifically leveraging the prowess of the GPT-4 vision model and AI cloning (using BHuman / HeyGen).
This seamless fusion allows us to craft a streamlined workflow for the efficient creation of custom messages, empowering users to convey their thoughts through a familiar face speaking multiple languages worldwide. With AI cloning, we unlock the ability to seamlessly synchronize a single individual's expressions, gestures, and lip movements, enabling them to fluently deliver messages in diverse languages. This transformative solution not only enhances efficiency in message creation but also introduces a new era of personalized and multilingual communication, transcending linguistic barriers and offering users a truly immersive and inclusive experience
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3.5 Designing KOL Brief
In this exclusive KOL briefing process, we rely solely on the transformative capabilities of GPT-4 vision to craft a streamlined and innovative workflow.
The process unfolds as follows:
Define KOL Tones and Message:
In this initial stage, we leverage the insights gained from the result brief for the Key Opinion Leader (KOL). The focus here is to precisely define the tones and messages that align with the desired outcome. By inputting these parameters into the GPT-4 vision model, we set the foundation for a tailored and cohesive narrative.
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Declare Certain Parameters:
Given the unique role of KOLs, it's essential to declare specific parameters that resonate with their authenticity. This involves identifying talking points and messages directly from the KOL,
ensuring a genuine
representation of their voice and perspective. These parameters become the guiding principles for the AI model in crafting content.
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Giving Input:
As a pivotal step, input is provided to the AI model, drawing information from the products offered by the brands.
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By integrating brand details into the process, the AI can predict the most relevant and compelling content for the KOL to discuss. This step aligns the KOL's expertise with the brand's offerings seamlessly.
Brief Output - Key Messages:
The output is presented in a structured format, starting with key messages. These are the core brand propositions, campaign highlights, or key information that the KOL should emphasize in their content. Clear and concise key messages serve as the foundation for effective communication.
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Brief Output - KOL Talking Points:
Building on the key messages, the KOL talking points delve into specific aspects that the influencer should address. These points reflect the nuanced details that add authenticity to the content and resonate with the KOL's audience.
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Brief Output - Content Ideas:
The final component of the output involves presenting content ideas. These are creative suggestions and angles that the KOL can explore to make their content engaging and impactful. From unique storytelling approaches to innovative presentation styles, content ideas provide a springboard for the KOL's creativity.
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By breaking down the KOL briefing process into these distinct steps, each element contributes to a comprehensive and tailored guide that empowers the influencer to deliver compelling paid content aligned with both brand objectives and the KOL's authentic voice.
3.6 Create 1000 Ads in less than 1 hour
Crafting 1000 ads in under an hour is a dynamic and highly efficient process that seamlessly blends advanced workflows with the unparalleled capabilities of AI.
In this streamlined approach, each step contributes to the rapid creation of a large volume of diverse advertisements. From defining brand guidelines and specifying the target audience to generating ad templates and employing AI for content creation, this method harnesses technology to optimize the creative workflow. Here are the step-by-step breakdown of the streamlined approach:
Content Parameters & Brand Guidelines:
Determine the brand guidelines, persona specifics, tone, maximum text length for ad copy, headlines, CTA, and captions to ensure consistency.
Image Generation:
Utilize Midjourney / Stable Diffusion to generate and iterate through images tailored to each persona and aspect ratio. Select 5 images that best align with campaign objectives.
Ad Template Creation:
Develop ad templates in Figma for various aspect ratios.
Overlay headlines, ad copy, CTA, and captions onto creative images, adjusting text position, font size, type, and decorations.
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GPT Copy Generation:
Utilize GPT to generate ad copy, headlines, CTA, and captions based on predefined parameters.
Figma & Google Sheets Integration:
Copy and paste GPT's output along with image links from Google Drive into Google Sheets.
Leverage Figma's Plugin to sync all columns of the Google Sheets to the ad templates previously created on Figma. This ensures seamless integration of content and images for efficient ad creation.
Creative Team Touch-Ups:
The creative team takes charge of final adjustments, such as positioning of text, font type, font size, and additional touch-ups to perfect the visuals.
By integrating AI-driven content generation with efficient design workflows, this approach enables the rapid creation of a large volume of ads while maintaining adherence to brand guidelines and ensuring creative excellence. Here are the examples of 1000 generated creatives;
Figure 24 Examples of 1000 Ai Contents
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3.7 How to teach Ai Brand Guidelines:
In the corporate landscape, it is imperative for every brand to establis comprehensive brand guidelines for their products.
These guidelines serve as a roadmap for advertising and website promotion, aiding in targeting specific audiences and ultimately boosting sales. The advent of AI development has significantly streamlined the process of creating brand guidelines, providing invaluable assistance in determining key elements and objectives for visual content.
For instance, consider the following brand guidelines:
Color Palette: Emphasizing red, white, and incorporating touches of gold.
Imagery: Prioritizing high-quality, minimalist visuals that exude sophistication.
Typography: Opting for clean, high- contrast fonts, utilizing serifs for headlines and sans-serifs for body copy.
Voice: Focusing on a tone that is confident, refined, and aspirational.
Having such guidelines in place is advantageous, and AI can play a pivotal role in their implementation. By providing AI with specific brand guidelines, businesses can leverage its capabilities to streamline the creation process, ensuring that visuals align with the desired aesthetic and messaging.
This not only enhances efficiency but also contributes to a more cohesive and impactful brand image.
On the other hand, when brand guidelines are absent, AI can step in to offer valuable insights and recommendations. Through analysis and data-driven approaches, AI can help businesses identify optimal color schemes, image styles, typography choices, and tonalities, aligning with industry trends and target audience preferences. This enables companies without predefined guidelines to still achieve a polished and effective brand representation, leveraging AI's capabilities to make informed decisions in line with their objectives.
We will see based on this image first for brand guidelines and without brand guidelines:
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With Brand Guidelines
Without Brand Guidelines
The absence of clear brand guidelines becomes evident when considering instances like featuring red outfits during Chinese New Year.
Without established brand guidelines, training the machine solely based on past images may yield confusing results. A lack of defined parameters regarding color choices, thematic elements, and overall brand identity can lead to inconsistencies and misalignment in the AI-generated content.
Establishing robust brand guidelines is essential to guide the machine accurately and ensure cohesive and brand-aligned results in diverse contexts.
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Achieving a seamless
implementation of the product similarity approach relies on the synergy between product specifics, brand guidelines, and the capabilities of the AI. This ensures that the AI not only comprehends the intricacies of the brand and its products but also contributes to a cohesive and resonant marketing strategy, enhancing overall effectiveness in reaching
www.aisensum.com Source: This is April CNY Collection
Source: This is April CNY Collection
Source: This is April CNY Collection
How Aisensum uses Ai Helpers
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Aigen, Advi, Aila
4.1 Aigen
Aigen empowers our clients to visualize captivating AI-generated images and videos tailored for diverse placement ads.
Aigen excels in bringing to life various personas crucial for effective marketing.
Our company employs a suite of AI tools, including Midjourney, Stable Diffusion, Runway ML, PIKA, Leonardo AI, Heygen, and Bhuman, to produce creative AI content for advertising purposes.
Using AiGen offers several advantages:
Cost-Efficiency:
AiGen eliminates the need for high- expense photoshoots, allowing businesses to save on production costs associated with hiring photographers, models, and securing locations. This cost- effective approach is particularly beneficial for companies operating on tighter budgets
Time Savings:
Allocating less time to produce content is a key benefit of AiGen.
Automated generation of visuals and creatives reduces the time required for manual content creation, enabling businesses to streamline their workflows and respond promptly to market demands.
Rapid Creativity
Al AiGen's ability to create numerous creatives quickly and efficiently is a significant advantage. It enhances a brand's agility in adapting to changing trends or running dynamic marketing campaigns, ensuring a continuous flow of fresh and engaging content for the audience.
In summary, AiGen not only provides cost savings and time efficiency but also empowers businesses to maintain a dynamic and responsive content strategy, ultimately contributing to enhanced market presence and engagement.
Watch a video about Advi here:
https://aisensum.com/
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Leveraging the capabilities of AI, Advi analyzes content, assigns scores, and compares them with benchmarks prior to content launch. Advi provides valuable insights, including the anticipated performance of your hooks, alignment of messaging with your goals and target audience, and an evaluation of your video's overall quality.
4.2 Advi
Pre-launched creative analyzer:
Advi will give you insight and suggestion based on the video you upload. It will give you analysis and suggestions for your content. It willl analyze hook points, message delivery, and video quality from your video.
Creative Audit:
Assessing patterns through good performing organic and paid ads creatives. AdVi predicts which creatives will perform better based on historical and current creative performance.
Advi will give you recommendations based on your content, and it will help you predict what will fit your products most.
Our aim for this product is to simplify the process for our user, and will increment on the content result.
Watch a video about Advi here:
https://aisensum.com/
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4.3 KOL Pre Launch Content Analysis using AdVi
Recognizing the diverse landscape of Key Opinion Leaders (KOLs) and their varying proficiency levels in content creation, our company has undertaken the initiative to empower and enhance their capabilities through a pre- launch content analysis. This strategic approach aims to guide KOLs on areas of improvement by leveraging a benchmark we meticulously created, incorporating not only AI-generated suggestions but also a proprietary algorithm designed specifically to aid KOLs.
The process is user-friendly and accessible. To initiate the analysis, clients simply need to prepare and upload their video or photo data onto our AI model via our website. Subsequently, a brief processing of the input data is conducted within the model, and clients receive detailed results along with tailored suggestions generated by the AI.
Our conviction in building and refining this tool stems from our belief that every piece of content carries a unique set of Key Performance Indicators (KPIs). We have crafted benchmarks grounded in audience criteria specific to Indonesia, aiming to be a catalyst for our clients in elevating their KPIs across social media platforms.
This innovative solution not only addresses the content improvement needs of KOLs but also aligns with our broader mission of assisting clients in optimizing their social media content strategies. With this user-centric approach and a commitment to leveraging AI-driven insights, we envision a positive impact on the content landscape, fostering growth and success for KOLs and clients alike.
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4.4 AiLa
In the realm of strategic business enhancement, AiLa emerges as a sophisticated ally tailored to elevate your sales and marketing endeavors through the delivery of actionable insights on a monthly basis. This intelligently designed tool operates seamlessly, offering a multi- faceted approach to refining your strategies. Here's a comprehensive breakdown of its functionalities:
Define the right audience (Persona):
AiLa will guide you in determining the right persona to target for your ads using machine learning and AI.This is done by analyzing your transactional data, brand positioning and marketing research data.
Promote the right products (Breakthrough Products):
Building upon the insights gleaned from trendspotting, AiLa extends its capabilities to predict high- performing products for the upcoming month. This predictive foresight empowers you to strategically plan your inventory and tailor marketing efforts to capitalize on emerging trends. AiLa leverages an advanced affinity analysis algorithm to delve into the intricate relationships between breakthrough products. This analytical depth enables the tool to recommend optimal product combinations for bundling, unlocking cross-selling opportunities.
Define the right channel (Media Planning & Buying - Full Funnel):
AiLa generates a Media Plan that enables you to place the right products to the right channel (Meta, Google, Tiktok etc). Aila will process your data and find trends to maximize your advertising results.
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The features of AiLa collectively address the crux of your most pressing sales and marketing challenges, presenting a comprehensive toolkit for the systematic optimization of your strategies on a month-by-month basis. With its perceptive insights and strategic recommendations, AiLa positions itself as an invaluable asset for businesses aiming to navigate the ever-evolving landscape of the marketplace with precision and foresight.
Watch a video about AiLa here:
https://aisensum.com/
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05
Conclusion
This e-book serves as a comprehensive guide for marketers, entrepreneurs, and enthusiasts navigating the dynamic intersection of artificial intelligence and digital marketing. The amalgamation of human intelligence and machine capabilities propels marketing strategies into a new era characterized by adaptability, personalization, and data-driven decision-making. From dissecting AI tools and offering practical implementation strategies to showcasing transformative case studies from Aisensum, the e-book provides tangible evidence of AI's power in revolutionizing campaigns and optimizing user engagement. It welcomes readers to the forefront of marketing innovation, where AI acts as the catalyst for a more intelligent, adaptive, and effective approach to connecting with audiences. Whether you are a seasoned marketer or a technology enthusiast, the insights within these pages empower you to confidently unravel the intricate tapestry of AI in marketing and embrace the future of strategic success and unparalleled audience engagement.
Artificial Intelligence (AI) tools are fundamentally transforming strategies and content creation. From the text-generation prowess of tools like ChatGPT, Bard, and Gemini to the innovative image creation capabilities of Midjourney, Stable Diffusion, and DALL-E, and the game-changing video production features of HeyGen, RunwayML, and Pika Art, AI is revolutionizing the way marketers connect with audiences. The five-stage journey of AI progression, spanning from initial discovery to ultimate customization, illustrates its profound impact on both individual tasks and organizational workflows. However, as marketers embrace these tools for their unparalleled opportunities, they must also navigate challenges such as inaccuracies and ethical considerations to harness the full potential of AI in crafting engaging and effective marketing campaigns.
Leveraging AI to create personalized and impactful content has become a game-changer. The case study of Naturally Speaking by Erha vividly illustrates the transformative power of AI in overcoming resource-intensive, time- consuming, and costly challenges associated with personalized content creation.
By integrating AiSensum's technology, the company efficiently segmented audience personas and harnessed AI to generate tailored content variations. The results were remarkable, with a 72% drop in cost per click and a 61% decrease in cost per impressions, showcasing the financial benefits and efficiency gains achievable through AI-powered marketing.
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Another innovative application highlighted is the KOL Content Analyzer, which brings AI into the content creation landscape. This tool offers a multifaceted analysis, predicting engagement rates, identifying virality hooks, providing improvement suggestions, and ensuring brand messaging alignment.
The introduction of AI content enhancement addresses quality improvement without the need for reshooting, striking a balance between efficiency and elevated content quality. The KOL Custom Messages Creation introduces a new era of personalized and multilingual communication, overcoming linguistic barriers through AI-powered synchronization of expressions, gestures, and lip movements. These use cases collectively underscore the transformative role of AI in streamlining and enhancing various facets of marketing, from personalized content creation to influencer collaboration and rapid ad generation.
In conclusion, the integration of artificial intelligence (AI) into digital marketing represents a seismic shift in the industry, offering unparalleled opportunities for marketers to connect with audiences in more intelligent, adaptive, and effective ways. This comprehensive guide has explored the transformative power of AI across various facets of marketing, from content creation to audience segmentation and personalized messaging. Through case studies and examples, we've seen
