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Analisis Iklan Fair & lovely dan GrabCar

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Analisis Iklan Fair &

lovely dan GrabCar

Mata Kuliah Komunikasi Gender

Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Gorontalo

Dosen Pengampu:

Fitrah Yusharyani Puluhulawa, S.Sos., M.A.

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Kelompok 2

Alpianto Utina 291423001 Srimilanie Hunawa

291423126

Meysin F. Rahman

291423049 Martarisa H. kai 291423028 Nurlela Labedi

291423063

Moh. Jibril Pamili 291423047

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Iklan Fair & lovely

https://youtu.be/7nLL673h-9U?

si=4G3tFBDj62OkXFCW

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Table of contents

0 4

0 5

0 6 0

1

0 2

0 3

About us

You can describe the topic of the section here

Market analysis

You can describe the topic of the section here

Goals &

strategy

You can describe the topic of the section here

Content plan

You can describe the topic of the section here

Budget

You can describe the topic of the section here

KPI overview

You can describe the topic of the section here

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Our company

You can give a brief description of the

topic you want to talk about here. For

example, if you want to talk about

Mercury, you can say that it’s the

smallest planet in the entire Solar

System

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About us 01

You can enter a subtitle here if you need it

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20XX 20XX

20XX

Our evolution

Neptune is far away from Earth

Neptune Jupiter

Jupiter is the biggest planet of

them all

Saturn

It’s composed of hydrogen and

helium

(8)

NOW 20XX

20XX

Our evolution

Mars is actually a very cold place

Mars Mercury

It’s the closest planet to the Sun

Venus

Venus is the second planet from the Sun

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Guiding principles

It’s the biggest planet of them all

Venus is the second planet from the Sun

Despite being red, Mars is a cold place

Saturn is a gas giant and has rings

Mars

Saturn Jupiter

Venus

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What sets us apart?

Mars

Despite being red, Mars is actually a cold place. It's full of iron oxide dust

Mercury

Mercury is the closest planet to the Sun and the smallest of them all

Saturn

Saturn is a gas giant and has several rings. It's composed mostly of hydrogen and helium

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Pada scene pertama, diperlihatkan interaksi ayah dan anak Perempuan yang membahas perjodohan. Orang tuanya telah memilih calon suami yang pas untuk anak perempuannya. Dalam hal mencari pun orang tua mencari jodoh yang berpendidikan dan mempunyai karir yang bagus.

Hal ini didukung oleh dialog selanjutnya yang dipaparkan oleh sosok ibu yang mengatakan bahwa nikah itu hal yang penting. Dalam konteks adegan ini dapat dimaknai bahwa calon suami ideal adalah pria yang mapan secara materi dan berpendidikan tinggi. Hal tersebut

memperkuat anggapan bahwa materi dan pendidikan merupakan hal yang lebih penting bagi laki-laki dibandingan perempuan.

Dengan demikian iklan fair & lovely dapat dikatakan melanggar hak-hak perempuan untuk mendapatkan pendidikan dan membatasi kebebasan perempuan untuk memilih sesuai dengan keinginannya (nikah atau S2), maka iklan fair n lovely bertentangan dengan aliran feminisme liberal yg menjelaskan tentang kebebasan individu bagi kaum perempuan dan hak mendapatkan pendidikan yg sama antara laki-laki dan perempuan.

Iklan Fair & Lovely

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Market share

Product 1

Mercury is a very small planet

Product 3

Earth is the planet with life

Product 2

Venus has a beautiful name

Product 4

Mars is full of iron oxide dust

89%

37%

45%

63%

Follow the link in the graph to modify its data and then paste the new one here.

For more info, click here

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Awesom

e words

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Buyer persona profile

50%

Bio

45% 55%

Site 3 Site 2

Games

25%

25%

Consumption

Age: 25 - 35

Gender: Male Location: Europe Income: $2000 Occupation

: Programmer

Education: Developer degree

Videos Site 1

Interests

Earth has life

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Sales funnel

Jupiter was named after a Roman god

Venus is the second planet from the Sun

Despite being red, Mars is a cold place

Saturn is a gas giant and has rings

Awareness

Decision Interest

Purchase

4

3

2

1

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20XX

Big numbers catch your audience’s

attention

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Buyer journey

Jupiter is the biggest planet in the Solar System

Saturn is composed mostly of hydrogen and helium Despite being red, Mars is

actually a cold place

Awareness

Consideration

Decision

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Competitor analysis

Mercury

Mercury is the

closest planet to the Sun

Venus

Venus is the second planet from the Sun

Jupiter

Jupiter is the biggest planet of them all

Saturn

Saturn is composed of hydrogen and helium

Mars

Mars is actually a very cold place

Neptune

Neptune is the

farthest planet from the Sun

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A picture is

worth a

thousand words

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Images reveal large amounts of data, so remember: use an image instead of a long text.

Your audience will appreciate it

A picture always

reinforces

the concept

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SWOT analysis

Despite being red, Mars is a very cold place

Strengths

S

Saturn is a gas giant and has several rings

Weaknesses

W

Jupiter is the biggest planet in the Solar System

Opportunities

O

Venus is extremely hot, even more than Mercury

Threats

T

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Goals

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

● Write your goal here

Short term Long term

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Strategy

Jupiter Neptune Earth

Mars

Saturn is composed of hydrogen and helium

Goal

Venus is the second planet from the Sun

Key action 1

Mercury is the closest planet to the Sun

Key action 2

Jupiter is a gas giant

Neptune is far away

Earth harbors life

Mars is a cold place

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Key action items

1st

quarter 2nd

quarter 3rd

quarter 4th quarter action Key

1

Describe your items for the

quarter here

Describe your items for the

quarter here

Describe your items for the quarter here

Describe your items for the

quarter here

action Key 2

Describe your items for the

quarter here

Describe your items for the

quarter here

Describe your items for the quarter here

Describe your items for the

quarter here

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Timeline

3

Mercury is the closest planet to the

Sun

Mercury

1

Jupiter is the biggest planet of them all

Jupiter

5

Neptune is the farthest planet from

the Sun

Neptune

4

Venus is the second planet from the Sun

Venus

2

Despite being red, Mars is a cold place

Mars

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Budget

50

%

Area 1

Despite being red, Mars is actually a cold place

65

%

Area 3

Neptune is the farthest planet from the Sun

80

%

Area 4

Earth is the place where we live on

40

%

Area 2

Saturn is a gas giant and has several rings

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KPI overview

Follow the link in the graph to modify its data and then paste the new one here.

For more info, click here

Outreach

Neptune is far away from us

Compliance rate

Mercury is quite a small planet

Earth has life Mars is very cold

45% 55%

Earth Mars

24%

Saturn has rings

30%

Venus is hot

45%

Jupiter is big

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Our locations

Jupiter is the biggest planet of them all

Mercury is the closest planet to the

Sun Neptune is the

farthest planet from the Sun

Mercury Jupiter

Neptune

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Our channels

You can replace the images on the screens with your own work. Just right-click on them and select “Replace

image”

(30)

Our team

Susan Smith

You can speak a bit about this person here

Timmy Jimmy

You can speak a bit about this person here

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