Analisis Iklan Fair &
lovely dan GrabCar
Mata Kuliah Komunikasi Gender
Ilmu Komunikasi Fakultas Ilmu Sosial Universitas Negeri Gorontalo
Dosen Pengampu:
Fitrah Yusharyani Puluhulawa, S.Sos., M.A.
Kelompok 2
Alpianto Utina 291423001 Srimilanie Hunawa
291423126
Meysin F. Rahman
291423049 Martarisa H. kai 291423028 Nurlela Labedi
291423063
Moh. Jibril Pamili 291423047
Iklan Fair & lovely
https://youtu.be/7nLL673h-9U?
si=4G3tFBDj62OkXFCW
Table of contents
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About us
You can describe the topic of the section here
Market analysis
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Goals &
strategy
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Content plan
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Budget
You can describe the topic of the section here
KPI overview
You can describe the topic of the section here
Our company
You can give a brief description of the
topic you want to talk about here. For
example, if you want to talk about
Mercury, you can say that it’s the
smallest planet in the entire Solar
System
About us 01
You can enter a subtitle here if you need it
20XX 20XX
20XX
Our evolution
Neptune is far away from Earth
Neptune Jupiter
Jupiter is the biggest planet of
them all
Saturn
It’s composed of hydrogen and
helium
NOW 20XX
20XX
Our evolution
Mars is actually a very cold place
Mars Mercury
It’s the closest planet to the Sun
Venus
Venus is the second planet from the Sun
Guiding principles
It’s the biggest planet of them all
Venus is the second planet from the Sun
Despite being red, Mars is a cold place
Saturn is a gas giant and has rings
Mars
Saturn Jupiter
Venus
What sets us apart?
Mars
Despite being red, Mars is actually a cold place. It's full of iron oxide dust
Mercury
Mercury is the closest planet to the Sun and the smallest of them all
Saturn
Saturn is a gas giant and has several rings. It's composed mostly of hydrogen and helium
Pada scene pertama, diperlihatkan interaksi ayah dan anak Perempuan yang membahas perjodohan. Orang tuanya telah memilih calon suami yang pas untuk anak perempuannya. Dalam hal mencari pun orang tua mencari jodoh yang berpendidikan dan mempunyai karir yang bagus.
Hal ini didukung oleh dialog selanjutnya yang dipaparkan oleh sosok ibu yang mengatakan bahwa nikah itu hal yang penting. Dalam konteks adegan ini dapat dimaknai bahwa calon suami ideal adalah pria yang mapan secara materi dan berpendidikan tinggi. Hal tersebut
memperkuat anggapan bahwa materi dan pendidikan merupakan hal yang lebih penting bagi laki-laki dibandingan perempuan.
Dengan demikian iklan fair & lovely dapat dikatakan melanggar hak-hak perempuan untuk mendapatkan pendidikan dan membatasi kebebasan perempuan untuk memilih sesuai dengan keinginannya (nikah atau S2), maka iklan fair n lovely bertentangan dengan aliran feminisme liberal yg menjelaskan tentang kebebasan individu bagi kaum perempuan dan hak mendapatkan pendidikan yg sama antara laki-laki dan perempuan.
Iklan Fair & Lovely
Market share
Product 1
Mercury is a very small planet
Product 3
Earth is the planet with life
Product 2
Venus has a beautiful name
Product 4
Mars is full of iron oxide dust
89%
37%
45%
63%
Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here
Awesom
e words
Buyer persona profile
50%
Bio
45% 55%
Site 3 Site 2
Games
25%
25%
Consumption
Age: 25 - 35
Gender: Male Location: Europe Income: $2000 Occupation
: Programmer
Education: Developer degree
Videos Site 1
Interests
Earth has life
Sales funnel
Jupiter was named after a Roman god
Venus is the second planet from the Sun
Despite being red, Mars is a cold place
Saturn is a gas giant and has rings
Awareness
Decision Interest
Purchase
4
3
2
1
20XX
Big numbers catch your audience’s
attention
Buyer journey
Jupiter is the biggest planet in the Solar System
Saturn is composed mostly of hydrogen and helium Despite being red, Mars is
actually a cold place
Awareness
Consideration
Decision
Competitor analysis
Mercury
Mercury is the
closest planet to the Sun
Venus
Venus is the second planet from the Sun
Jupiter
Jupiter is the biggest planet of them all
Saturn
Saturn is composed of hydrogen and helium
Mars
Mars is actually a very cold place
Neptune
Neptune is the
farthest planet from the Sun
A picture is
worth a
thousand words
Images reveal large amounts of data, so remember: use an image instead of a long text.
Your audience will appreciate it
A picture always
reinforces
the concept
SWOT analysis
Despite being red, Mars is a very cold place
Strengths
S
Saturn is a gas giant and has several rings
Weaknesses
W
Jupiter is the biggest planet in the Solar System
Opportunities
O
Venus is extremely hot, even more than Mercury
Threats
T
Goals
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● Write your goal here
● Write your goal here
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● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
● Write your goal here
Short term Long term
Strategy
Jupiter Neptune Earth
Mars
Saturn is composed of hydrogen and helium
Goal
Venus is the second planet from the Sun
Key action 1
Mercury is the closest planet to the Sun
Key action 2
Jupiter is a gas giantNeptune is far away
Earth harbors life
Mars is a cold place
Key action items
1st
quarter 2nd
quarter 3rd
quarter 4th quarter action Key
1
Describe your items for the
quarter here
Describe your items for the
quarter here
Describe your items for the quarter here
Describe your items for the
quarter here
action Key 2
Describe your items for the
quarter here
Describe your items for the
quarter here
Describe your items for the quarter here
Describe your items for the
quarter here
Timeline
3
Mercury is the closest planet to the
Sun
Mercury
1
Jupiter is the biggest planet of them all
Jupiter
5
Neptune is the farthest planet from
the Sun
Neptune
4
Venus is the second planet from the Sun
Venus
2
Despite being red, Mars is a cold place
Mars
Budget
50
%
Area 1
Despite being red, Mars is actually a cold place
65
%
Area 3
Neptune is the farthest planet from the Sun
80
%
Area 4
Earth is the place where we live on
40
%
Area 2
Saturn is a gas giant and has several rings
KPI overview
Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here
Outreach
Neptune is far away from us
Compliance rate
Mercury is quite a small planet
Earth has life Mars is very cold
45% 55%
Earth Mars
24%
Saturn has rings
30%
Venus is hot
45%
Jupiter is big
Our locations
Jupiter is the biggest planet of them all
Mercury is the closest planet to the
Sun Neptune is the
farthest planet from the Sun
Mercury Jupiter
Neptune
Our channels
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Our team
Susan Smith
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Timmy Jimmy
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