JURANK DOANK
By Marcha Violleta
11303042
BACHELOR‘S DEGREE in
BUSINESS ADMINISTRATION – HOTEL AND TOURISM MANAGEMENT CONCENTRATION
FACULTY OF BUSINESS ADMINISTRATION AND HUMANITIES
SWISS GERMAN UNIVERSITY EduTown BSD City
Tangerang 15339 Indonesia
Revision after the Thesis Defense on 13th August 2015
Marcha Violleta STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, expect where due acknowledgement is made in the thesis.
Marcha Violleta
Student Date
Approved by:
Ismayanti, A.Par, MSc
Thesis Advisor Date
Prof. Eric J. Nasution, MBA., MA., Ph.D.
Dean Date
Marcha Violleta ABSTRACT
ASSESSING THE CORRELATION BETWEEN TOURISM AREA LIFE CYCLE AND SUSTAINABLE TOURISM, CASE STUDY: KANDANK
JURANK DOANK
By Marcha Violleta
Ismayanti, A. Par, MSc, Advisor
SWISS GERMAN UNIVERSITY
Kandank Jurank Doank (KJD) was started in 1993 as a creative social community which was initiated by Dik Doank. In order to cross-subsidy the social activity, in 2005 KJD opened its commercial activity packages. KJD has slowly transformed into a minor tourist destination. The transition of KJD transformation falls within the process of the Tourism Area Life Cycle (TALC).
Tourism not only brings positive impacts, but also negative impacts. In order to create an awareness of a destination life cycle and importance of sustainable development of tourism; an assessment of significance of the correlation between TALC and Sustainable Tourism (ST) are carried out and tested through Pearson Correlation Test in SPSS (Statistical Product and Service Solutions).
The indicators results of TALC support the current position of KJD is in the involvement phase. Furthermore, there is a significant, positive, and strong correlation between TALC and ST. ST should be considered in developing a destination.
Marcha Violleta There are the least 3 indicators of ST which not really meet the requirements, they are capacity control, tourism seasonality, and water conservation. Several ways to communicate important information are suggested. Furthermore, cooperation with related institution which has capability and ability about water conservation and tourism are recommended in order to create good and positive innovation for public life.
Keywords: tourism area life cycle, butler sequence, sustainable tourism, pearson correlation test, kandank jurank doank
Marcha Violleta
© Copyright 2015 by Marcha Violleta
All rights reserved
Marcha Violleta DEDICATION
I dedicate this works for people around the world generally who by the sovereignty and grace of God are given the opportunity to live on this earth and enjoy His wonderful creation whereby hotel and tourism management is one field of studies which work on managing the opportunity to experience and learn many things through travel.
In particular, I dedicate this works for my family, friends, and fellow citizen in hope that we learn to complete, forgive, and build each other for good works in our daily life to bring peace and life into reality.
I thank God of the heaven and earth whom I believe has ignite the idea of sustainability development (include tourism) since He is the one who has sustained all things in the world from the beginning of creatures and human life till the eternal life.
I also dedicate this works to whoever has the same heart and hope of sustainable development in many areas of life by not being greedy and has a sharing life for good works to fellow creatures on this injured world.
Marcha Violleta ACKNOWLEDGEMENTS
I thank God for each possibility to do this work.
I thank my family, especially mother and brother, and friends for uncountable support to go through this work.
I thank fellow colleagues in Sekolah Kristen Calvin who have given me opportunity and support to continue my study at Swiss German University while working.
I thank to Ms. Ismayanti, A. Par, MSc for her kindness and guidance as my advisor for this work.
I thank to dear SGU lecturers and staffs, who have taught, help, and guide me all this time.
I thank to English lecturers who have kindly examined most of this work in order to fix my weaknesses in English.
I thank to fellow classmates and SGU students for your unspeakably important presence to go through all the ups and downs of university life.
I thank to fellow Kandank Jurank Doank (KJD) communities who have welcomed and inspired me.
I thank to respondents who have taken part to complete this work.
I thank everybody who I cannot mention here one by one.
Marcha Violleta TABLE OF CONTENTS
Page
STATEMENT BY THE AUTHOR ...2
ABSTRACT ...3
DEDICATION ...6
ACKNOWLEDGEMENTS ...7
TABLE OF CONTENTS ...8
LIST OF FIGURES ...11
LIST OF TABLES ...13
CHAPTER 1 – INTRODUCTION ...15
1.1. Background ...15
1.2. Research Problems ...21
1.3. Research Objectives ...21
1.4. Significance of Study ...21
1.5. Research Questions ...21
CHAPTER 2 – LITERATURE REVIEW ...22
2.1. Tourism Platforms ...22
2.2. Tourism Area Life Cycle ...25
2.3. Sustainable Tourism...28
2.4. Previous Study ...30
CHAPTER 3 – RESEARCH METHODS ...34
3.1. Scope of Study ...34
3.2. Time Frame of Study ...34
3.3. Research Process ...35
3.4. Population and Sampling Method ...36
3.5. Data Sources and Collection ...37
3.5.1. Primary Data ...37
3.5.2. Secondary Data ...38
Marcha Violleta
3.6. Method of Analysis ...38
3.6.1. Research Model ...38
3.6.2. Hypothesis ...40
3.6.3. Pre-Testing ...40
3.6.4. Post Testing ...40
3.6.5. Reliability Test ...40
3.6.6. Validity Test ...43
3.6.7. Normality Test ...44
3.6.8. Pearson Correlation Test ...44
CHAPTER 4 – RESULTS AND DISCUSSIONS...46
4.1. Respondents Profiles and Responses ...46
4.1.1. Gender ...46
4.1.2. Age ...47
4.1.3. Occupation ...48
4.1.4. Travel Experience to Kandank Jurank Doank ...49
4.1.5. Role at KJD ...49
4.1.6. Activities Packages at KJD ...50
4.1.7. Indicator 1: Destination Status ...52
4.1.8. Indicator 2: Rate of Growth ...53
4.1.9. Indicator 3: Spatial Pattern of Activities ...54
4.1.10. Indicator 4: Attractions ...55
4.1.11. Indicator 5: Ownership ...56
4.1.12. Indicator 6: Seasonality ...57
4.1.13. Indicator 7: Length of Stay ...58
4.1.14. Indicator 8: Economic Status ...59
4.1.15. Indicator 9: Local Satisfaction ...60
4.1.16. Indicator 10: Effects on Communities ...61
4.1.17. Indicator 11: Tourist Satisfaction ...62
4.1.18. Indicator 12: Tourism Seasonality ...63
Marcha Violleta
4.1.19. Indicator 13: Economic Benefits ...64
4.1.20. Indicator 14: Energy Management ...65
4.1.21. Indicator 15: Water Management ...66
4.1.22. Indicator 16: Drinking Water Quality ...67
4.1.23. Indicator 17: Sewage Management ...68
4.1.24. Indicator 18: Garbage Management ...69
4.1.25. Indicator 19: Development Control ...70
4.1.26. Indicator 20: Capacity Control ...71
4.1.27. Respondents‘ Hopes for KJD ...72
4.2. Supporting Result in Determining a Phase in TALC...73
4.3. Data Pre-Testing Result ...75
4.3.1. Reliability Test I Result ...75
4.3.2. Validity Test I Result ...76
4.3.3. Reliability Test II Result ...77
4.3.4. Validity Test II Result ...77
4.4. Data Post-Testing Result...78
4.4.1. Reliability Test Result ...78
4.4.2. Validity Test Result ...79
4.4.3. Normality Test Result ...79
4.4.4. Pearson Correlation Test Result ...80
4.5. Hypothesis Analysis...81
4.6. Tourist Destination Requirement under Tangerang Selatan Government ...81
CHAPTER 5 – CONCLUSION AND RECOMMENDATIONS ...82
GLOSSARY ...84
REFERENCES ...88
CURRICULUM VITAE ...91
APPENDIX A. TRANSLATION OF QUESTIONNAIRE ...92
APPENDIX B. SUMMARY OF THE SURVEY RESULT ...97
APPENDIX C. PHOTOS AT KJD ...99
