The South East Asian Journal of Management The South East Asian Journal of Management
Volume 2
Number 2 October (2008) Article 2
10-30-2008
Factors Influencing Purchase Preferences of Store Brands:
Factors Influencing Purchase Preferences of Store Brands:
Examples from Hypermarkets in Malaysia Examples from Hypermarkets in Malaysia
Norbani Che Ha
Department of Marketing, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, [email protected]
Sharifah Latifah Syed Abdul Kadir
Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, [email protected]
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Recommended Citation Recommended Citation
Ha, Norbani Che and Kadir, Sharifah Latifah Syed Abdul (2008) "Factors Influencing Purchase Preferences of Store Brands: Examples from Hypermarkets in Malaysia," The South East Asian Journal of
Management: Vol. 2: No. 2, Article 2.
DOI: 10.21002/seam.v2i2.5624
Available at: https://scholarhub.ui.ac.id/seam/vol2/iss2/2
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