KFC X KFC X
FIFA WORLDCUP FIFA WORLDCUP
FIFA WORLDCUP KFC
thursday, 8 dec 2022
CAMPAIGN PITCHING
MEMBER OF THE GROUP MEMBER OF THE GROUP
CAMPAIGN PITCHING
FERBY ARDIANA / 21122040003
FERRARI PRADNYANA / 21122040005
EMILY DEVINA
/ 21122040035
01 07 12
Lifestyle Behavioral
WHO DOESN’T KNOW KFC?
demographic Psychographic
KFC? KFC?
BRAND BRAND
PROPOSITION PROPOSITION
MATRIX MATRIX
pain point ( easy, simple, trendy, special menu world cup edition )
brand value
brand proposition
(product, price, place,
promotion)
PAIN POINT PAIN POINT
KFC MENAWARKAN MAKANAN YANG MUDAH DAN SIMPLE.
BRAND BRAND
VALUE VALUE
KFC tergolong kedalam Fast Food karena merupakan restoran cepat saji yang menyediakan dan mengolah makanan dengan waktu yang efisien.
KFC memiliki cita rasa khas yang cukup konsisten seiring dengan perkembangan jaman
KFC merupakan jenis makanan yang bisa dijamin untuk kualitasnya dan sudah pasti aman dan halal untuk dikonsumsi.
FAST
CONSISTENT AND MODERN
HALAL
PRICE
PROMOTION PRODUCT
BRAND PROPOSITION BRAND PROPOSITION
PLACE
Kfc customer and potential kfc customer.
01 07 12
kfc is a brand that remind us about old good memories .
TARGETING TARGETING
BRAND BRAND
POSITIONING
POSITIONING
BRAND ROLE BRAND ROLE
BRAND MESSAGES BRAND MESSAGES
”TERIAK GOL BERSAMA KFC!”
#KFC
#KFCWORLDCUP2022
#KFCGOAL
#KFCFREEKICK
#ALWAYSORIGINAL
THANK YOU!
THANK YOU!
SO SORRY FOR THE MISPELLING AND
IF THERE’S SOME MISTAKES WHILE
WE PRESENTING THE MATERIAL
ANY ANY
QUESTIONS?
QUESTIONS?
