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STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Andi Tenri Gusti Harnum Utari Natassa

____________________________________________

Student Date

Approved by:

Dr. Dr. Dipl.-Ing. H. Rachman Sjarief, MM, MH ____________________________________________

Thesis Advisor Date

Prof. Eric Jos Nasution, MBA, MA, Ph.D

____________________________________________

Dean Date

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ABSTRACT

AN ANALYSIS OF THE TRAINING PROCESS IN YAYASAN PUTERI INDONESIA; A CASE STUDY

By

Andi Tenri Gusti Harnum Utari Natassa Dr. Dr. Dipl.-Ing. H. Rachman Sjarief, MM, MH

SWISS GERMAN UNIVERSITY

The role of Puteri Indonesia as a public figure is never seperated from the public spotlight and opinion that demand the Puteri Indonesia to be perfect. As we know the contestants comes from a different backgrounds, skills, and cultures which makes the Yayasan Puteri Indonesia is required to standardize the ideal Puteri Indonesia through training and development. So that Puteri Indonesia not only look beautiful, but also clearly define what the objective of Brain, Beauty, and Behaviour should be. The purpose of this thesis is to analyze the training process in Yayasan Puteri Indonesia beauty pageant contest. The analysis will study the entire period in which the contestant is engaged in the contest until she hands over her role to the next Puteri Indonesia, the research of this study is classified into qualitatvive method to gathers the information of the training process and supporting data from the questionnaires.

Based on this study, it concludes that each of the Puteri Indonesia needs a different training classes and training program due to the different skill and abilities that they have. Therefore, the reasearcher proposed Yayasan Puteri Indonesia to use four-stage cyclinc model. Which are training needs assesment, training design, trainer

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© Copyright 2015

By Andi Tenri Gusti Harnum Utari Natassa All rights reserved

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DEDICATION

I dedicate all my knowledge and hard work to my Family. Especially my

grandfathers in heaven, my lovely grandmother and my parents, who always inspires me with love and support.

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ACKNOWLEDGEMENTS

First of all, I would like to thank Allah S.W.T for the endless blessing that I have received. I realized that without any support and help from many people, this thesis will never be done.

I would offer my sincere thanks for my whole family who always support me during my studies in Swiss German University. Especially my parents, Dewie Yasin Limpo and Andi Thaufan Oddang, Tenri Anka Yasin Limpo and Andi Darussalam Tabusalla.

I would like to give my deepest appreciation and gratefulness to my thesis advisor, Dr. Dr. Dipl.-Ing. H. Rachman Sjarief, MM, MH. Who always gives his time on assisting, supporting and guiding me during the completion on my thesis. I would also like to thank all the International Business lectures for their patience in teaching us, especially me.

To all my beloved friends in Yayasan Puteri Indonesia for the support and all the Puteri Indonesia who always be there for me in the completion on my thesis. I’m so happy that can count on you, beauties. I also would like to thank Mr. Nindyo Utomo for the continued support and discussion about this thesis.

Last but not least, to my lovely partners in crime; Anggin, Tya and Antia. Thank you for the awesome memories, we have gone through many good and bad times together.

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TABLE OF CONTENTS

STATEMENT BY THE AUTHOR ... 2

ABSTRACT ... 3

DEDICATION ... 5

ACKNOWLEDGEMENTS ... 6

TABLE OF FIGURES ... 10

CHAPTER 1 - INTRODUCTION ... 11

Background ... 11

1.1 Research Problem ... 24

1.2 Research Purpose ... 25

1.3 Research Objectives ... 26

1.4 Significance of Study ... 26

1.5 Research Questions ... 26

1.6 CHAPTER 2 - LITERATURE REVIEW ... 27

2.1 Human Resource Management ... 27

2.2 Training ... 31

2.3 Training and Development Management ... 32

2.4 Training Evaluation ... 34

2.4.1 Types of training evaluation ... 35

2.4.2 Training needs assessment ... 36

2.4.3 Training design ... 37

2.4.4 Trainer performance ... 38

2.4.5 Trainee performance ... 39

2.4.6 Coaching and Mentoring ... 39

2.5 Previous Study ... 41

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3.3 Type of Study ... 48

3.4 Type of Data and Collection Method ... 48

3.5 Population and Sampling ... 49

3.5.1 Population ... 49

3.5.2 Sample ... 49

3.6 Research Model ... 50

3.7 Scope & Limitation ... 50

3.8 Quarantine Period ... 52

3.9 Grand Finals ... 53

3.10 Performance Period ... 54

CHAPTER 4 - RESULT AND DISCUSSION ... 55

4.1 Yayasan Puteri Indonesia ... 55

4.2 Organizational Structure ... 57

4.3 Vision & Mission ... 57

4.4 Data Analysis ... 58

4.5 Training Needs Assessment ... 59

4.6 Training Design ... 61

4.6.1 English Class ... 64

4.6.2 Modelling Class ... 66

4.6.3 Make-up Class ... 67

4.6.4 Public Speaking ... 68

4.6.5 Hypnotherapy ... 70

4.7 Trainer Performance ... 72

4.8 Trainee Performance ... 72

4.9 Analysis Results ... 74

CHAPTER 5 - CONCLUSION AND RECOMMENDATIONS ... 76

5.1 Conclusion ... 76

5.2 Recommendations ... 76

GLOSSARY ... 80

BIBLIOGRAPHY ... 81

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APPENDIX B - Prelimenary Questions ... 85

APPENDIX C – Prelimenary Answers ... 86

APPENDIX D – Questionnaires ... 95

APPENDIX E – Moment of Truth Questionnaires Results ... 99

APPENDIX F - Interview Transcript ... 100

APPENDIX G - Interview Transcript ... 101

APPENDIX H - Interview Transcript ... 103

APPENDIX I - Interview Transcript ... 104

APPENDIX J - Interview Transcript ... 105

APPENDIX K - Interview Transcript ... 107

APPENDIX L - Interview Transcript ... 108

APPENDIX M – Interview Questions ... 109

APPENDIX O – Evaluation Sheet for Puteri Indonesia ... 112

APPENDIX P – Evaluation Sheet for Trainers ... 114

CURRICULUM VITAE ... 116

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