44
REFERENCES
Adithya,F (2017). Pengaruh Desain Kemasan (Packaging) Dan Harga Produk Sebagai Stimulus Impulsive Buying (Studi Kasus Pada Komunitas Muslim Kelurahan Jatisari Yang Pernah Berbelanja Di Indomart Mijen); Journal STIE SEMARANG VOL 9 No 2 : 41-44
Budiaji, W. (2013), Skala Pengukuran Dan Jumlah Respon Skala Likert, Jurnal Ilmu Pertanian dan Perikanan Vol. 2 No. 2; 127-133
Imiru, Getie A (2017), The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia, International Journal of Marketing Studies; Vol. 9, No. 6; 43-50
Marianne R & Sandra A. Karsovec (2013), Packaging Design Successful Product branding From Concept to Shelf, Jakarta: Erlangga)
Miski,R (2015), The Effect Of Infrastructures Toward Student Learning Results, Ta’dibi ISSN 2442-4994 Volume 4 No. 2: 71
Mufreni NF, A. (2016), Pengaruh Desain Produk, Bentuk Kemasan dan Bahan Kemasan Terhadap Minat Beli Konsumen (Studi Kasus Teh Hijau Serbuk Tocha), Jurnal Ekonomi Manajemen: 49-51
Putra, K. (2020) Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli Air Minum Kemasan Yeh Buleleng, Jurnal Manajemen, Vol. 6 No. 1, Hal 39-49.
Rambi, W (2015), The Influence Of Consumer Behavior On Purchase Decision Xiaomi Cellphone In Manado, Jurnal EMBA Vol.3 No.2, 917-927.
Rana,J &Justin Paul (2017), Consumer Behavior And Purchase Intention For Organic Food: A Review And Research Agenda, Journal of Retailing and Consumer Services 38: 157–165
Rohmadhona,Nur Ningtyas R,et al (2018), Influence of Packaging Design, Promotion and Brand Image on Consumer Buying Interest (Study Case of Consumers Glek-Glek Tea Nganjuk), Jurnal Vol 1 No. 2 :91-101
Sari Eka,A. (2014), Analisis Fator yang Mempengaruhi Pembelian Spontan, Jurnal Sains Pemasaran Indonesia Vol. XIII. No. 1: 55-62
Sekaran,M, & Bougie, R. (2013), Metode Penelitian Untuk Bisnis, (Jakarta:
Salemba Empat)
Tjiptono, F. Strategi Pemasaran (Yogyakarta: Andi Yogyakarta, 2010), 106.
45 Waheed,S, et al (2018), Product Packaging and Consumer Purchase Intentions,
Journal Volume 13, Issue 2: 98-100
Wahyudi,S (2017), Pengaruh Price Discount Terhadap Impulse Buying, Jurnal Valuta Vol. 3 No 2, Hal: 276-288
Zheng,X, et al (2019), Understanding Impulse Buying In Mobile Commerce: An Investigation Into Hedonic And Utilitarian Browsing,International Journal of Information Management 48 :151–160
