COURSE MODULE
Module/Course Title: Agricultural Product Marketing Management Module
course code TPE 6216
Student Workload
8 hours, 30 minutes
Credits 4.5
Semester 2
Frequency Even
Duration 1 semester
1 Type of
course Elective
Contact hours 150 minutes
Independent Study 180 minutes
Class Size 30 students
2 Prerequisites for participation (if applicable) -
3 Learning Outcomes
ILO-3: Able to solve problems related to environment and natural resources as well as production processes using engineering design and modelling approach.
ILO-4: Able to develop science and technology, especially an appropriate technology through research to produce innovative products that benefit the community.
4 Subject aims/Content
Discusses sales planning, market segmentation, pricing, product design and product packaging, distribution channels, and sales promotion
1. Introduction to the potential of agricultural products
2. Definition and concept of agroindustrial marketing management 3. Traits of agricultural product marketing manager
4. The role of innovation and creativity in agro-industry marketing management 5. Pioneering and development of agro-industry
6. Utilization of agro-industry business opportunities 7. Business planning and feasibility studies
8. Agroindustry marketing management strategy 9. Agro-industry business capital
10. Agro-industrial product marketing skills
11. Marketing management and agro-industry development 5 Teaching methods
1. Group discussion 2. Case study
3. Project-based learning 4. Case-based learning
6 Assesment Methods
A. Evaluation System for Students
The evaluation system carried out in the implementation of the agricultural product marketing management course aims to determine the absorption of knowledge that has been obtained by students which is carried out by conducting several evaluation methods, namely:
● Exams consist of midterm and final exam
● Tasks
● Quiz
The scoring system used is:
● Exams consist of midterm (35%) and final exam (35%)
● Tasks (20%)
● Quiz (5%)
B. Evaluation System for Lecturers
In addition to knowing the level of absorption of student knowledge, evaluation is also carried out on lecturers for the entire series of learning activities provided. The evaluation was carried out by distributing questionnaires to student participants at the end of the exam. The contents of the questionnaire cover various aspects of learning activities which are described as follows:
● Lecture materials
● Learning method
● Mastery of the material by the lecturer
● Lecture facilities
● Assignments (materials, time and assistance)
● Comments and suggestions
7 This module/course is used in the following study programme/s as well -
8 Responsibility for module/course
1. Dr. Ir. J. Bambang Rahadi W, MS 2. Dr. Ir. Ary Mustofa Ahmad, MP.
3. Yusuf Wibisono, STP, MSc., Ph.D 9 Other Information
1. Malin Falkenmark and Johan Rockcstrom, 2005. Balancing Water for Human and Nature. ERRTHSCAN. LondonSterling, VA.
2. Sitanala Arsyad, Istiqlal Amin, Ted Sheng. 1992 Wiilliam
Moldenhauwer.Concervation Policies For Sustainable Hillslope Farming. Soil and water Concervation Society Ankeny. Iowa USA
3. John Cairns, Jr. 1980. The Recovery Proces In Damage Ecosystem. ANN ARBOR SCIENCE.USA.
4. Robert J. Kodoatie and Roestam Sjarief. 2010. Tata Ruang Air. Andi.
Yogyakarta.Sitanala Arsyad dan Ernan Rustiadi. 2008. Penyelamatan Tanah, Air dan Lingkungan. Yayasan Obor Indonesia. Bogor.
5. Bambang Rahadi Widiatmono, Fajri Anugroho, Euis Elih Nurlaelih, Novia Lusiana. 2018. Daya Dukung dan Daya Tampung Untuk Pengelolaan Lingkungan.
UB Press Malang.
6. Ernan Rustiadi, Baba Barus,Prastowo, La Ode samsul Imam,2010.
7. Pengembangan Pedoman Evaluasi Pemanfaatan Ruang. KLHK, IPB.
8. Yusuf Wibisono, 2017, Biomaterial dan Bioproduk, UB Press, Malang
