Week Topic 1 Introduction
2 Marketing and Marketing Strategy Chapter 1, 2, 3 Lecturer’s speech
3 E-commerce Chapter 4 Lecture’s speech
4 Consumer Behaviour Chapter 5 Group 1
5 Business 2 Business marketing Chapter 6 Group 2 6 Market segmentation, targeting
and positioning
Chapter 9 Group 3
7 Customer Relationship Management
Chapter 10 Group 4
8 Mid Exam
9 Product,Service Strategies and brand management
Chapter 11 and 12 Group 5 10 Marketing channel and supply
chain management
Chapter 13 Group 6
11 Direct marketing and marketing reseller
Chapter 14 Group 7
12 Integrated Marketing Communication
Chapter 15 Group 8
13 Advertising, public relation, personal sellin and sales promotion
Chapter 16 and 17 Group 9
14 Pricing strategy Chapter 18 and 19 Group 10
15 Overview
16 FINAL
