also in terms of demand for air transportation.The company has two primary hubs, Fiumicino in Rome and Malpensa in Milan, and a fleet of 179 aircraft.
In 2005,Alitalia adopted a Code of Ethics and a Charter of Values, representing the cornerstone of the company's corporate culture and highlighting its awareness of social responsibility.The principles set forth in the Code are translated into real
commitments that govern the conduct of Alitalia staff and the management of all activities of the company.
As Alitalia travels all over the world it projects itself as an ambassador for Italian style, showcasing its country’s products and services and paving the way for Italian companies’ growing international success.
With this in mind it decided in 2006 to work closely with the brands that represent the excellent quality of “Made in Italy” products around the world.
It restyled its logo to make it a better expression of the values that inspire the company - modernity, dynamism and warmth of welcome.
Alitalia also jointly owns a company, Alitalia Servizi, with Fintecna, with Fintecna having the majority voting rights. Operational since 1st May 2005, the company is responsible for maintenance activities, airport services, centralised services and IT &
Telecommunications.The services provided by Alitalia Servizi to Alitalia are regulated by specific Alitalia, the national airline of Italy, with its fleet
of 179 aircraft flies nearly 24 million passengers every year.
Global overview of Alitalia
Alitalia - Linee Aeree Italiane S.p.A. has been transporting passengers and cargo throughout the world since 1947. Its services include the typical and closely related activities carried out by airline companies such as flight and ground operations, marketing, business strategies, and sales. In Italy, Alitalia serves 25 airports with 1,313 flights a week. In Europe, it serves 63 airports with 1,347 weekly flights. In the rest of the world, Alitalia planes take off and land at 22 airports with 124 flights every week. Since 2001, Alitalia has been a member of the SkyTeam alliance whose members include some of Europe's and the world's leading companies - Northwest, KLM, Air France, AeroMexico, CSA Czech Airlines, Continental, Delta, Aeroflot and Korean Air - and whose vast network provides services to 728 destinations in more than 130 countries.
In 2005, approximately 24 million passengers flew with Alitalia, representing an increase of 7.8 per cent compared with 2004.The fastest growing routes are those to Eastern Europe, India and China, all markets undergoing rapid expansion
12
ALITALIA
Company Mode of presence in India Year of entry Key business
Alitalia Branch offices 1960 Civil aviation
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contracts in order to ensure the quality of the end product offered to customers.
Alitalia in India
Alitalia started its India operations in 1961, after opening its office in 1960, choosing Mumbai as its first destination. Today,Alitalia reaches out to two cities, Delhi and Mumbai in India with twelve weekly flights in the summer season, which go up to fourteen weekly flights in the winter season.
It operates at a passenger load factor of almost 75 per cent in India.Alitalia also offers onward flight connections for locations in Europe and United States to passengers travelling from India to Milan.
In India Alitalia has entered into agreements with other domestic airlines to offer connecting flights to the passengers travelling on Alitalia and also provide checking in facilities either way with assistance of Jet Airways. It has two direct offices in India located in Delhi and Mumbai. It has established a strong sales network through its sales agents in leading metros and other important towns and cities of India, from where leisure tourists as well as business tourists originate.These locations include Ahmedabad (Gujarat), Bangalore (Karnataka), Kolkata (West Bengal), Chennai (Tamil Nadu), Kochi (Kerala), Goa, Hyderabad (Andhra Pradesh), Jaipur (Rajasthan), Jallandhar, Chandigarh (Punjab), Pune (Maharashtra) and Thiruvananthapuram (Kerala).
Key success factors in India
Growing Indian passenger traffic Due to increasing income levels of middle
class segment of Indian population there has been a boost in the passenger traffic out of India to various destinations in Europe for leisure tourism.
There has also been an increase in the number business tourists, on the lookout of new business opportunities in the US and Europe. Alitalia is targeting an increase in pleasure and business
13 tourist traffic to Europe from India, with a focus on
niche business communities. Its nation wide sales network ably supports these efforts.
Global connectivity offered to Indian passengers
Alitalia offers direct flights to various global routes from Milan and Rome. It includes many destinations in North, Central and South America like Toronto, New York, Boston, Chicago, Miami, Caracas, San Paolo, Buenos Aires,Western and Eastern Europe, and destinations like Tokyo, Osaka, Shanghai, Seoul, Beijing etc in Asia.This makes it a carrier of choice for many of its passengers.
Future plans
Alitalia has a long relationship with India dating back to 1960 and the airline recognises India as a prime strategic location for its business. Over the last decade, India has emerged as a high growth economy and hence, has witnessed a tremendous increase in business and tourism. Given this background Alitalia aims at increasing its current share in the passenger and cargo operations in India in the near future.
Alitalia's India operations
• Started its operations in India way back in 1961
• Operates twelve weekly flights in the summer season and fourteen weekly flights in the winter season to Europe as well an onward flight facilities to the US
• Operates at a passenger load factor of almost 75 per cent in India
• Two direct offices in Delhi and Mumbai
National sales network spread across the country
• North - Jallandhar, Chandigarh, Jaipur
• South - Bangalore, Chennai, Kochi, Hyderabad, Thiruvanthapuram
• West - Ahmedabad, Goa, Pune
• East - Kolkata
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