Prabuddha Vyas (Managing Director, UniKwan Innovations) for their support and guidance throughout the duration of the project. Founded in 2012, Bengaluru, India, the company aims to become design leaders, innovators and power the digital ecosystem in India and globally. UniKwan's approach involves carefully studying users and interpreting their needs, actions and reactions, form practices,.
Through a fusion of cutting-edge technology and creativity, UniKwan's motion design services have set a new benchmark that takes visual communication to the next level. UniKwan's approach to usability is based on a very practical approach where user experiences are simulated to refine the designs. The company's business context, as well as its capabilities and scale of operations, have grown significantly over the past decade and needed to be highlighted.
A user experience (UX) designer at UniKwan Innovations had to take on the task. In order to achieve this within the short time frame set by the client, a lean UX method was incorporated to enable structure and visual design.
Design process
Summary, learnings and conclusion
The project began with a review of existing data and an extensive investigation of competitor websites. This helped in gaining a better understanding of user requirements and the future scope and possibilities of new avenues for the business. After a brief review of the competitor's website with the design team, all essential features were listed in the table for comparison.
The website should relate to the emotions of the stakeholders and bring a sense of confidence and togetherness. A client sheet has customized questions that help gather all the relevant data, the business requirements and scope of the project. Atyati wants a visual redesign of the website to provide a seamless experience of Atyati's story and to attract collaboration with other companies.
The website will also instill a sense of pride among the employees and motivate them to become loyal employees of the company." Based on the inputs after understanding the scope of work, a redefined brief was proposed to atyati. Organization Image which is at the forefront of technology, domain and operations - Help in branding and.
Impractical ideas are discarded and the rest of the generated data is properly labeled to perform a card sorting exercise. A literature review was done to understand the business domain and the stakeholders in the market. The 1st workshop was held with the board and employees of Atyati.
After collecting data from the board and the employees of the company itself a lot of content. The data found from these was interpreted and converted into sound bytes by the users. These personas would help map out all the users' needs for the website and eventually generate the website's information architecture.
They are the main visitors of the website and cover 60 to 70 percent of the Internet traffic. This was followed by outlining the content and selecting content that made sense in the context of the client's brief and. For Atyati's website, a sample of 5 users, including company CEOs and partner managers, were.
Two lighter shades of orange were chosen to separate the states in the map in one of the widgets.
The main reason for websites is primarily to display information and for that. From . The client set a short timeline, a lean UX method was involved, which took care of the website's structure and visual design. The client's involvement in every step also ensures the design direction and approach.
This project helped me understand the importance of proper communication with the client at every step of the process. A lot of time is saved because changes are suggested at the beginning of the design process. The project began with the difficulty of having a strong value proposition in the market for Atyati Technologies.
Being in the financial inclusion service and anticipating an expansion into other last mile delivery services, the clients were involved in the process of adapting the website design to the business. Requests. Understanding the context was a big step in the process that provided clarity in terms of ..competitors and creating the right brief for customers. This was followed by persons. creation which helped empathize with website users and brainstorm all user requirements.
The process required a great understanding of the design methods and managing the team to work in sync with each other. The communication with the customer was very important to keep the design requirements and the customers the same. However, a few ideas were not used in the final. implementation of the website due to lack of time and resources. Design Research for Inclusive Technology - How one of the world's leading web platforms sought to better serve new audiences in the Global South." reboot.
The business context, as well as the capacity of the organization, the scope of operations have increased significantly enough to be presented. Not much awareness of the organization – most marketing and customer inquiries are based more on word of mouth and existing customer references. Getting answers on how to unlock potential in the last mile with real-life examples.
Basic domain understanding of key concepts applicable to the last mile - particularly financial inclusion. TCS - Is a major player in the Indian banking space with their flagship banking software.
