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located in Bidadi Industrial Area, near Bangalore in Karnataka, where about 2400 people work together to manufacture the Innova and the Corolla.
TKM has also launched its premium luxury sedan – the 6th generation Camry and the premium SUV – the Land Cruiser Prado to cater to top end customers.The company has established 56 state- of-the-art 3S (Sales, Service and Spare Parts) dealerships throughout the country, to provide maximum customer care and satisfaction.TKM is owned in the ratio of 89:11 between TMC and the Kirloskar group.Total paid-up capital has been Rs.700 crores and the production capacity is 60,000 units per annum.
Corporate Social Responsibility
Some projects that have been funded by the Toyota Environmental Activities Grant Program (Toyota Motor Corporation) in India are as follows:
• Implementing community based decentralised system of safe drinking water supply in India.
• Biodiversity conservation through steps such as scientific harvesting, domestication and
propagation of medicinal plants in tribal Ghughari Block of Mandla District of Madhya Pradesh.
• Project on environmental education leading to
Company Background
Toyota Motor Corporation, established in 1937, today is the premium vehicle manufacturer in the world. It recorded unit sales of 7.7 million vehicles and net revenues of US$ 186 billion for the fiscal year ended March 2006. Besides its own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan,Toyota has a total of 52 overseas
manufacturing companies in 27 different locations which manufacture Lexus and Toyota brand vehicles and components.
As of march, 2006 Toyota employs 285,900 people worldwide (on a consolidated basis) and markets vehicles in more than 170 countries.
Toyota in India
Toyota Kirloskar Motor Private Limited (TKM) was incorporated on October 6th 1997, as a joint venture between Toyota Motor Corporation, Japan and the Kirloskar Group, India. TKM plant is
TOYOTA MOTOR CORPORATION
1997 Toyota Kirlosker Motor
Pvt. Ltd.
established in India
Launch of Toyota Qualis
Launch of Toyota Camry
Launch of Toyota Corolla
Launch of Toyota Innova
2000 2002 2003 2005
Brief History of Toyota in India
Source: Toyota Kirloskar Website
81 production at reasonable price,Toyota maintains
the best balance between human resources and advanced robot technology. As technology
constantly evolves, employees are trained through training programmes thereby increasing
productivity.
Technology Transfer in India: Innovating from the grassroots
Guided by the principle of “Growing Together”, Toyota group companies contribute to the growth of automotive industry through partnerships based on localisation and technology transfer. Along with manufacturing and sales,Toyota also provides extensive know-how about product development to local corporations.These corporations, in turn, transfer technology to their affiliate companies, thereby improving manufacturing and sales levels.
Toyota products made in India are highly competitive due to continual improvements in operations.
The introduction of Toyota Production System has advanced industrial innovation.At TKM, the culture of innovation is more than just a catchphrase.
awareness and capacity building for sustainable development in rural areas of Haryana.
• Green and Clean Himalaya: An integrated environmental education program for better environment and eco sustainability
Toyota Kirloskar Motor has been committed to manufacture technically advanced and environment friendly products.The plant at Bidadi, surrounded by a greenbelt, meets high environment standards and has obtained ISO14401 certification from the first year of operation itself. As a progressive company,TKM aims at involving suppliers and dealers in its commitment to environmental protection.
Factors for Success
Pursuing perfection at the workplace Toyota Kirloskar Motor has been committed to manufacture technologically advanced products.
Safety at workplace has been the first priority for the company.To realise high quality vehicle
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features modern showrooms and speedy and efficient service centers, allowing customers to experience the convenience and pleasure of owning a Toyota vehicle.
Toyota Technopark India (TTPI)
Toyota Techno Park India (TTPI), in Bidadi near TKM, is a non-profit industrial infrastructure company conceived around the Toyota Kirloskar Motor automobile plant.TTPI’s objective is to foster ancillary industries in India, to help promote local industries through technology transfer and expand employment opportunities. Five Joint Ventures have already been established with Toyota Group companies in TTPI.These are TG Kirloskar Automotive Ltd., Stanzen Toyotetsu India Pvt. Ltd., Steel and Logistics Centre Pvt. Ltd.,Transystem Logistics International Pvt. Ltd. and Owari Precision Products. Pvt. Ltd.
Future Plans
Toyota has outlined a global vision for the company till 2010 and plans to increase its market share from current five per cent to ten per cent in the Indian passenger car market.
Empowering Employees to achieve perfection
Toyota firmly believes that employees are the main source of strength for the organisation.
The company takes maximum care to ensure stability of employment and strives to improve working conditions.To develop human resources and improve the technical skills of its employees, TKM’s young team members are regularly sent to Japan, Indonesia and Taiwan for training programs.
Unparalled service support
TKM provides a wide selection of innovative, reasonably priced and high quality products through an exclusive dealer network with the best sales and after-sales service matching global Toyota standards.Timely customer feedback through the service network also allows the company to respond to emerging customer needs and introduce new products tailored to the Indian market.TKM has developed a 3S (3S is Sales, Service and Spare Parts) dealer network comprising 56 dealers in 45 major cities in India integrating sales, service and spare parts. Placing customer satisfaction first, the service network
