CHAPTER 5: DISCUSSION AND CONCLUSION
5.7. Conclusion
The purchase of fake products online does not only happen among students; the purchase of fake products online may happen to everyone who has the intention of buying something to look luxurious but according to their respective financial limits. Therefore, by purchasing fake products, they can look luxurious even when wearing fake products, follow current trends, and even save on expenses because original products are expensive. In general, this research explores the connection between brand, price, and attitude variables and consumers' purchases of counterfeit goods. Even though only 65.09% of the 361 target respondents—undergraduate students—on the UMK City Campus responded to the questionnaire. By using Google Forms as the approach, all study questions and objectives have been satisfactorily addressed. Overall, there is a good correlation between the independent and dependent variables. These supported hypotheses demonstrate how brand, price, and attitude considerations affect consumers' decisions to purchase counterfeit goods.
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APPENDIX A- Draft of Questionnaire
DETERMINANTS FACTOR OF BUYING ONLINE FAKE PRODUCT: FROM UMK'S STUDENT EXPERIENCE.
Dear respondents,
We are students with a Bachelor of Entrepreneurship (Commerce) with Honors from Universiti Malaysia Kelantan (UMK). We are running a research project and hope you can help us to fill out our questionnaire. The questionnaire consists of four sections.
There is Part A which refers to the demographic profile of the respondents, Part B refers to the factors influencing customers in buying fake products which is dependent variables, and next part refer to independent variables which is Part C refers to brand factors, Part D refers to price actors and part E refer to attitude. We greatly appreciate your assistance in participating in answering this questionnaire, and all information provided is confidential and used for scientific purposes only.
Thank you for your participation.
1. Have you ever purchased/experienced Counterfeited (Fake) products?
☐ Yes ☐ No
If YES, kindly proceed. If NO, thank you for your cooperation to help us answer this questionnaire, please share this questionnaire to your friends that have experienced in purchasing fake products.
Section A: Demographic Profile
The following questions refer to the demographic profile of the respondents, please fill with the appropriate information by placing a (/) in the bracket provided to represent your answer.
1. Gender / Jantina
☐ Male / Lelaki ☐ Female / Perempuan 2. Age / Umur
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☐ 24-26 years old ☐ 27 –30 -year-old
☐ 31 – 34-year-old ☐ 35 years old and above
3. Course / Program
☐ SAK ☐ SAR
☐ SAB ☐ SAL
☐ SAE ☐ Other:
4. Current years of study / Tahun Pengajian Semasa
☐ First year/ Tahun pertama ☐ Second year/ Tahun kedua
☐ Third year/ Tahun ketiga ☐ Fourth year/ Tahun keempat
5. Ethnicity / Etnik
☐ Malay / Melayu ☐ Chinese / Cina
☐ Indian / India ☐ Others / Lain-lain
Please provide the following information by placing a (/) in the blank by the scale.
Sila berikan maklumat berikut dengan meletakkan (/) di ruang kosong mengikut skala.
1. STRONGLY DISAGREE / SANGAT TIDAK SETUJU 2. DISAGREE / TIDAK SETUJU
3. NEUTRAL / NEUTRAL 4. AGREE / SETUJU