CHAPTER 4: ANALYSIS AND FINDINGS
4.3. Demographic Profile of Respondents
According to Cavana (2001), internal consistency is concerned with the homogeneity of the measures that tap the constructs, whereas stability is the capacity of a measure to deliver consistent results across time.
Male
Female
68 167
28.9 71.1 3 Age
18 – 20-year-old
21 – 23 years old
24 – 26 years old
27 – 30 years old
31 -34 years old
35 years old and above
11 190
34 0 0 0
4.7 80.8 14.5 0 0 0 4 Course
SAK
SAR
SAB
SAL
SAE
Other
76 36 58 46 4 15
32.2 15.3 24.7 19.6 1.7 6.5 5 Current years of study
First years
Second years
Third years
Fourth years
9 18 26 184
3.8 7.7 11.1 78.3 6 Ethnicity
Malay
Chinese
Indian
Other
204 21 12 3
86.8 8.9 5.1 1.3
4.3.2. Have you ever purchased/experienced counterfeit (fake) product.
Figure 4.3.2: Percentage of respondent by have you ever Have you ever purchased / experienced
counterfeit (fake) product
4%
96%
Yes No
FKP
The finding shows that the frequency and percentage of respondents based on have you ever purchased/experienced counterfeit (fake) product. It shows that the percentage of undergraduate students in UMK City Campus is higher choosing ‘Yes’ compared to ‘No’ ever purchased/experienced counterfeit (fake) product in this research. The results of the study show that 96% equivalents to 226 students out of the total number of respondents choosing ‘Yes’ in ever purchased/experienced counterfeit (fake) product and 4% equivalents to 9 respondents choosing ‘No’. This shows that there are many undergraduate students in UMK City Campus who have experience in buying fake products.
4.3.3. Gender
Figure 4.3.3: Percentage of respondent by gender.
The finding shows that the frequency and percentage of respondents based on gender. It shows that the number of female respondents was higher than male respondents in this research. The result of the research shows that 28.9% equivalents to 68 students out of the total number of respondents are male and 71.1% equivalents to 167 respondents are female students. All
Gender
29%
71%
Male Female
FKP
respondents are undergraduate students in UMK City Campus from the Faculty of Entrepreneurship and Business. It shows that according to gender, female have higher percentage than male in this research. According to the research result of Wolin and Korgaonkar (2003), men’s motives for shopping appeared to be more utilitarian whereas women’s shopping motives tend to be hedonic. This shows that female like to shop compared to male because female like to follow the current trend especially in the field of fashion. Therefore, the percentage of female is higher than males.
4.3.4. Age
Figure 4.3.4: Percentage of respondent by age.
The result shows the frequency and percentage of respondents based on age. In comparison, there was the highest number of respondents in the age range of 21 – 23 years old which is 80.8% equivalents to 190 respondents, and the lowest number of respondents in the age range of 19 – 20 years old which is 4.7% equivalents to 11 respondents. Unfortunately, there is no respondent at the age of 27 – 30 years old, 31 – 34 years old and
Age
14% 5%
81%
18 – 20-year-old 21 – 23 years old 24 – 26 years old 27 – 30 years old 31 -34 years old 35 years old and above
FKP
35 years old and above. This shows that the majority age range involved in this research is between 21 – 23 years old who answered this questionnaire.
Therefore, this shows that many 4th year students are involved in this research conducted.
4.3.5. Course
Figure 4.3.5: Percentage of respondent by course
The result shows the frequency and percentage of respondents based on course. In percentage of respondents by course shows that the student in course SAK is higher which is 32.2% equivalents to 76 respondents because the researcher is also SAK course which makes it easy to distribute the questionnaire. Meanwhile, SAR and SAB course shows that 15.3%
equivalents to 36 respondents and 24.7% equivalents to 58 respondents respectively. At the same time, the student in course SAL and SAE represented the lowest number, which is 46 respondents (19.6%) and 4 respondent (1.7%), respectively. However, there are also other course involved which are many 6.5% equivalents to 15 respondents. This shows
Course
21% 2%
35%
26% 16%
SAK SAR SAB SAL SAE Other
FKP
%
that the SAK course has the highest ranking among the other courses.
Meanwhile the lowest raking from percentage of respondents based on course is SAE because this course does not have many people take this course in Universiti Malaysia Kelantan.
4.3.6. Current years of study
Figure 4.3.6: Percentage of respondent by current years of study The result shows the frequency and percentage of respondents based on current of study. In percentage of respondents by current years of study shows that the student in fourth years is higher compared to other which is 78.3% equivalents to 184 respondents. The lowest number of respondents in the first year’s student is 3.8% equivalents to 9 respondents only.
Meanwhile, for the second years and third years shows that 7.7% equivalents to 19 respondents and 11.1% equivalents to 26 respondents respectively.
This shows that the majority of students from fourth years, involved in this research.
Current years of study
4 8%
11%
77%
First years Second years Third years Fouth years
FKP
4.3.7. Ethnicity
Figure 4.3.7: Percentage of respondent by ethnicity.
The result shows the frequency and percentage of respondents based on ethnicity. The results of the research showed that 86.8% of the respondents are Malay which is equivalent to 204 students. The second higher which 8.9% of the respondents are Chinese which is equivalent to 21 students. At the same time, the Indian respondent and other ethnicity represented the lowest number, 12 respondents (51.1%) and 3 respondent (1.3%) respondents, respectively. This shows that Malay represented the highest number of respondents in this research. This in because the majority of students in the City Campus are Malay students.