Nevertheless, it can be noted that the academic outreach of the Kasetsart University in the past was not driven according to community desire. At the same time, it is suspect that to what extent the concept of university social involvement means university disunity, and how it relates to the academic outreach of the university.
Research Questions
The Purpose of Research
Expected Benefits from the Research Project
Scope of Study
Scope of the Content
Scope of the Study Area
Scope of Target Group
CONCEPTS, THEORIES, AND RELATED RESEARCH
Concept of Enhancing Corporate Uniqueness
- Definition and Importance of Enhancing Corporate Uniqueness Nowadays, a large information network has been rapidly linked all over the world
- Corporate Uniqueness Promotion
It involves taking into account the uniqueness of the corporation by asking company staff and outsiders about the characteristics of the organization. The keywords, which are cited most often, represent the uniqueness of the corporation even to outsiders.
Concept of University Social Engagement Mission
- Social Engagement
The "Thailand Quality Award - TQA" can prove that customer engagement has become an important element for business. Thailand Office Quality Award, Thailand Productivity Institute described the definition of "Customer Engagement" as a reinforcement of customers to interact with the corporate brand and products, customer loyalty, customer retention and including customer willingness to recommend products and services to others.
Increasing Level of Community Involvement, Impact, Trust, and Communication flow
University Social Engagement
The university framework must be controlled by social standards, which is what we call the social engagement of the university. With all these factors, the concept of social engagement becomes an innovation of the university's mission.
Concept of Community Academic Outreach of the University
- Importance of Community Academic Outreach of the University The university is an educational organization which aims to provide community
- Description of Academic Outreach of University
In addition, the university indicates that each faculty must manage its own academic outreach mission to the community. Prawate Wasee sees that the strength of the university lies in academic services, which could develop the community and society.
Concept of Community Development and Strengthening
- Concept of Community Development .1 Concept of Development
- Concept of Community Strengthening
From the aspect of community development method, people would have the opportunity to participate in the community activity. Therefore, the value system usually appears in the rules and regulations in the community.
Concept of Project Management
- Definition and Type of Project
- Project Life Cycle
- Types of Projects
- Role of Project Manager
- Relationship between Strategic Management and Project
At the same time, the post-project will show the result of the project. The project strategy must therefore be developed to support the plan of organization (Morris and Pinto, 2007: 69).
Relevant Research
The results showed that the university's development competency could increase broader connections in the community. Middle-level social capital supports national development in the economic, social and environmental domains. According to previous related research, it can be concluded that there is a correlation between the concept and theory study of “The Development of University Social Engagement Mission through Community-academic Outreach for Enhancing University Uniqueness: A Case Study of Kasetsart University” as shown. in Table 2.2 below.
Academic service integration with teaching and learning from the practicum of selected nursing area: community health nursing course.
Core Concept of the Study
While male elders experienced increasing changes in areas of limited physical and wisdom, social bonding was not reduced. Therefore, it concludes the core concept used to study “Developing University Social Engagement Mission through Community Academic Outreach to Enhance University Uniqueness: A Case Study of Kasetsart University” as shown in figure 2.4 below.
RESEARCH METHODOLOGY
- Selecting Research Sites
- Target Groups
- Key Informants
- Sample Drawn from Local Community Members
- Data Collection Tools
- In-depth Interview Guideline
- Data Record Form
- The Structured Questionnaire for Evaluating Views of Community Members towards Academic Outreaches
- Validation of Research Tools
- Validation of the In-Depth Interview Guideline
- Validation of the Questionnaire on Community Members’ Opinion towards Academic Outreaches Provided by Kasetsart University
- Data Collection Method
- Data Analysis
- Qualitative Data Analysis
- Quantitative Data Analysis
The university staff included members of Kasetsart University's council, the university's administrative committee and staff from the university's academic outreach office. The selection is based on the following criteria: they must be employees of the university who are involved in the university's social engagement mission. Kasetsart University council and administrative committee; university staff associated with the university's social engagement mission; and leaders of selected local communities who have experience participating in academic outreach programs/activities provided by Kasetsart University.
The academic achievement opinion data provided by Kasetsart University and the university social engagement mission opinion data were averaged based on the given scores corresponding to the following rating scales.
RESULTS
Key Informant Basic Information
The second group consisted of qualified individuals or specialists with knowledge, skills and experience, and involved in university social engagement, by supporting and connecting academic professors and university researchers to exchange the experiences and thoughts on university social engagement; .. 3) They are community leaders or the representatives who participated in the project of academic outreach by faculty, institution or university; 29 people in total or 46.05. The in-depth interviews covered the academic scope of Kasetsart University in Bangkhen (the headquarters), the Kamphaengsaen Campus in Nakhon Pathom, the Si Racha Campus in Chonburi and the Chalermphrakiate Sakon Nakhon Province Campus in Sakon Nakhon. In terms of clarifying a positioning statement within the university and the community, the results imply that there are 22 men (70.65%) of the 31 people on the university council committee and administrative committee, between the ages of 51 and 60, which makes it is the highest number. scoring based on the average age of 52 years, the youngest was 40 years old and the oldest 71 years old, 25 key informants (80.65%) graduated with a PhD and six with a master's degree (19.35%).
There were 29 group leaders or community representatives who had participated in an academic outreach of a faculty, institution or university.
Kasetsart University Uniqueness
- Kasetsart University History and Its Impact
- Background of Kasetsart University
All these departments are in the Faculty of Science at Kasetsart University in Bangkhen. The Department of Physical and Computer Sciences are in the Faculty of Science and Engineering at Chalermphrakiat Sakon Nakhon Province Campus. At the Si Raça campus, the Department of Natural Resources and Environment is in the Si Raça Faculty of Sciences.
On Si Racha Campus, the Department of Economics is in the Faculty of Economics at Si Racha.
Natural Science Program ( Biological
Integration Science Program
Liberal Arts and Social Science Program
Technical Program
- Background and Kasetsart University Uniqueness
Kasetsart University in Bangkhen consists of the Office of the KU Council and the Office of the President. This is the first campus of Kasetsart University and is also the first research station in the western region. In addition, the central management office between Kasetsart University and the three campuses is located in Bangkhen.
The key informants specified that the uniqueness of Kasetsart University appears in the royal composition song "Kasetsart" to imply that the university was founded to provide agricultural studies, based on the lyric "the agricultural institute we respected".
สถานเรียนเกษตรนั้น เราผูกพัน บูชา
2486” in the second line with two lines in Thai between these two words as shown in Figure 4.1, which could also emphasize the uniqueness of Kasetsart University. In addition, the text "The green forest, the land of Thailand, full of fertility, because of Thai trade, everywhere, joy for all..." implies that the fertility of natural resources and environment in Thailand leads to agricultural trade.
หญิง) แม้นเหนื่อยกาย ใจส าราญ เสร็จกิจการงานเกษตร เกษม
ช) ล้วนปรีเปรมน าวิชา สร้างชาติสร้างตนรวมแรงรวมใจ
The aforementioned characteristics represent the definition (according to the informants) of Kasetsart University staff as. The secondary symbol is the use of the letters K and U—the English abbreviation of Kasetsart University—across the horizontal line. It relates to the university's vision for 12 years as "Kasetsart University aims to provide "Knowledge for the Earth".
In 2015, Kasetsart University launched the theme "Knowledge of the Earth" to encourage students to be proud of the university's philosophy.
All of this applies the philosophy to the university's mission of community engagement through academic outreach. The university's civic engagement mission must proceed smoothly, with integrity and sincerity between the university and the community. These three components could develop the mission of university community engagement in the following ways: 1) “Knowing.”
The university and the community could coordinate together to achieve greater efficiency in the development of the university's community engagement mission.
Kasetsart University’s Community Academic Outreach
- Types of Kasetsart University’s Academic Outreach
- Characteristics of Kasetsart University’s Community Academic Outreach
- Organizational Structure and Academic Outreach Management Academic outreach is considered to be a mission for Kasetsart University, as
- Pattern and Movement of the Development of University Social Engagement Mission through Community Academic Outreach
This work segment includes academic outreach within the community, such as training, external services, and media publications. In other periods, the university management committee may emphasize offering academic outreach to external organizations. The shape and development of the university's mission of community engagement through community-based academic outreach could be described as follows.
The aforementioned steps are used in academic community outreach to fulfill the university's mission of social engagement.
Contexts of Communities Receiving Academic Outreach from Kasetsart University
- Characteristics of Communities Receiving Academic Outreach from Kasetsart University
- Context of Communities Receiving Academic Outreach from Kasetsart University
This area is divided according to landscape and population density in terms of regional level such as village, sub-district, district, province and local community such as Municipal Office or Sub-District Administrative Organization. Arawan, such as Moo 9 Baan Pak Chong Sarika, Moo 12 Baan Chong Sarika and Moo 13 Baan Tam Bor Thong. Most of the people in Laem Chabang Township have their own businesses, such as house rental businesses.
Dao Lom Duean's project emphasizes integration between development partners such as Chiang Khruea Sub-County Municipality, Um-Jan Sub-County Administration Organization and the Agriculture and Rural Bank.
- Basic Information Respondents
- Participation in Kasetsart University Academic Outreach Programs and Activities
- Community Member Opinions of Kasetsart University Academic Outreach
- Opinions of Community Members towards Engagement between Kasetsart University and Local Communities
The highest mean score is 3.92 from overall agreement that participation in Kasetsart University's academic outreach benefits the community. Do you believe that participating in Kasetsart University's academic outreach activity is beneficial to the community. Next was that Kasetsart University took into account the opinion of the community to improve its work with an average score of 3.71.
The highest was convinced that the close proximity of Kasetsart University to the community affects the growth of the community with an average score of 4.02.
Problems, Obstacles, and Recommendations Concerning the University Social Engagement Mission through Community Academic Outreach
- The Problems and Obstacles consist of
- Recommendations Concerning the University Social Engagement Mission of Kasetsart University through Community Academic
- Recommendations Concerning the University Social Engagement Mission of Kasetsart University through Community Academic
The operation of the University's mission of community engagement through community-based academic outreach has revealed that there are three levels of issues and problems in carrying out the University's mission, namely: The community believes that Kasetsart University shows that “the community has placed high expectations on the university. The results of interviewing key informants on recommendations related to the university's mission of community engagement through community-based academic outreach are as follows.
Therefore, academic outreaches that can lead to the university's community engagement mission require effective holistic functioning.
CONCLUSION DISCUSSION AND SUGGESTION
Conclusion
- University Uniqueness, its Enhancement, and Methods for Using University Social Engagement Mission to Strengthen Kasetsart
- Kasetsart University’s Community Academic Outreach
- Community Members’ Opinion towards the Academic Outreaches of Kasetsart University
- Problems, Obstacles, and Recommendation Concerning the University Social Engagement Mission through Community Academic Outreach
The link between the university missions for social engagement and the enhancement of the uniqueness of Kasetsart University based on responses from key informants is promising. The development of the university missions for social engagement consists of four parts: 1) brainstorming and working together in partnership;. This refers to the 2nd aim of this study which aims to identify the type of Kasetsart University academic outreach to local communities and their connection with the university social engagement concept.
The 5th research goal was to find the approaches to develop the university mission for social engagement through academic outreach in local communities that makes it possible to strengthen Kasetsart University's uniqueness.
Discussion
This name influences the public perception of the university's unique character as an expert in agriculture. This means that the academic outreach mission to local communities is the university's responsibility towards the surrounding communities. The target customers who receive academic services from Kasetsart University can be classified as external customers of the university.
Results show that the quality of the graduates from Kasetsart University affects the image of the university.
