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Abstract

This mixed research method the main objectives of this research were to study (1) public relation administration problems for farmers to register as informal workers in Chiang Mai province (2) public relation administration guidelines for farmers to register as informal workers in Chiang Mai province (3) factors are contributed significantly to the management of public relations for farmers to register are informal workers in Chiang Mai province successful and (4) study to publicize administration strategy for farmers to register are informal workers in Chiang Mai province. Population surveyed included the entire population of 1,103 farmers in Chiang Mai province. Statistics used were mean, standard deviation, multiple regression, and Pearson’s correlation.

The study findings showed that (1) a major problem was reasonableness aspect because the Chiang Mai Official did not effectively public relation for farmers to register are informal workers (2) a major administration guideline for

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Kunchana Klinthong and Sampant Polpak

(3<*')"N=Q5*; (. 3 .*

Doctor of Philosophy Program in Public Administration, Eastern Asia University

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1.)2 ((/(3(3 .*+3 Chiang Mai Official was to take active in the planning process of public relation projects for approach to farmers (3) the Chiang Mai Official strategic administrative model of public relation for farmers to register are informal workers according to the Good Governance that factors are contributed significantly to effectiveness administration Balance Scorecard organization.

Keywords: administration, public relation, farmer register, Informal worker

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