View of Relationships between Business Intelligence and Organizational Success of Electronics Commerce Businesses in Thailand

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Relationships between Business Intelligence and

Organizational Success of Electronics Commerce Businesses in Thailand

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Rungnapha Suttichai * Charuay Savithi ² and Manirath Wongsim ³

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* Master Student, Master of Business Administration, Mahasarakham Business School, Mahasarakham University

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2,3Assistant Professor, Mahasarakham Business School, Mahasarakham University

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Abstract

This study aimed to investigate the relationships between business intelligence and organizational success of electronic commerce businesses in Thailand. A questionnaire was used for collecting data from 134 electronic commercial business managers in Thailand. The statistics used for data analyzing were multiple correlation analysis, simple regression analysis, and multiple regression analysis.

The findings revealed that business intelligence in aspect of the data mining and the data mart had positive relationship with and effect on the organizational success. Therefore, executives must undergo priority to the business intelligence the data mining and the data mart which to enhance the

competitiveness.

Keywords : Business Intelligence, Organizational Success and Electronics Commerce Businesses

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