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(1)

تيدوعسلا تيبرعلا تكلمملا

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ةيلك لامعلأا – غبار

KINDOM OF SAUDI ARABIA Ministry of Higher Education KING ABDULAZIZ UNIVERSITY COLLEGE OF BUSINESS-RABIGH(COB)

CREDITS ARABIC

CODE/NO ENGLISH

CODE/NO Course Title

TCH Tr.

Pr.

Th.

- 3 -

3 MRK 412

MRK 412 Pricing Strategy

MRK 303 Prerequisites

The course is [ ] required [√] elective The course is offered at [√ ] 1^st semester [] 2^nd semester

Course Description:

This course provides the students with the insight into the pricing strategy to be adopted by business organizations for new products as well as for the existing products at different stages of product and situations of the market.

Course Objectives:

 Understanding the pricing strategy of business organizations in general.

 Students will understand the factors important in fixing prices.

 The students will know the pricing strategy at different stages of the product.

Scientific Contents:

 How companies fix price.

 Consumer Psychology and pricing.

 Objectives of pricing.

 Factors important for fixing price.

 Product life cycle and pricing.

 Demand and price Course Outcomes:

By the end of this course, students should be able to:

 Develop pricing strategy in general.

 Know the factors important in determining the price of any product.

 Know the relation between pricing strategy and product life cycle.

 Understand the relation between price and demand.

Assessment Methods:

 Exams.

 Participation.

 Assignments / Cases.

 Projects.

Text Book:

Marketing Management, by Kotler, P. and Keller, K., Published by: Prentice Hall, 13th edition (2009).

Supplementary References:

The Marketing Plan Handbook, by Wood, M. B., Published by: Prentice Hall, 4th edition (2011).

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تيدوعسلا تيبرعلا تكلمملا

يلاعلا ميلعتلا ةرازو سيسعلادبع كلملا تعماج

ةيلك لامعلأا – غبار

KINDOM OF SAUDI ARABIA Ministry of Higher Education KING ABDULAZIZ UNIVERSITY COLLEGE OF BUSINESS-RABIGH(COB)

Time Table for Distributing Theoretical Course Contents

Week Topic Remark

1. Introduction to pricing 2. Pricing objectives

3. Consumer Psychology and Price 4. Factors affecting the pricing decision 5. Demand and pricing

6. Types of costs

7. Pricing strategies – Customer value based pricing, Customer value – based pricing 8. Pricing strategies – Good value pricing, value added pricing, cost based pricing 9. Pricing strategy at different stages of products life cycle

10. Pricing strategy at different stages of products life cycle 11. Product mix pricing

12. Selecting a pricing method 13. Selecting a pricing method

14. Initiating and responding to price changes 15. Ethical pricing

Final Exams