A. BBA IN INNOVATION AND ENTREPRENEURSHIP

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A. BBA IN INNOVATION AND ENTREPRENEURSHIP

i. INTRODUCTION

Innovation and Entrepreneurship play an important role in the social and economic development of any economy in the world. Entrepreneurial start-ups strengthen the economy by identifying new opportunities and redirecting resources to them. Established firms need to be innovative in order to develop competitive advantage for survival in the new millennium. This major focuses on the skills necessary for the planning, development and launch of entrepreneurial and innovative ventures. This major will help in understanding the functioning of small and medium firms owned by family businesses, managing brands and role of social entrepreneurship in the society.

ii. INNOVATION AND ENTREPRENUERSHIP - GOALS

a. To develop an understanding of various concepts related to Entrepreneurship & Innovation b. To examine the importance of Social Entrepreneurship in the new millennium

c. To develop analytical skills in problem solving of the small and medium enterprises d. To develop evaluations skills in launching new ventures and managing the enterprises iii. INNOVATION AND ENTREPRENUERSHIP – LEARNING OUTCOMES (LO)

After successful completion of the major, student will be able to

a. Demonstrate an understanding of the concepts and role of innovation and Entrepreneurship in the economic development.

b. Analyze the strategies of new ventures and existing firms for the growth and development c. Develop a business plan for innovative social and commercial startup ventures

d. Evaluate the ethical issues in managing small and medium enterprises iv. INNOVATION AND ENTREPRENEURSHIP COURSES

Core Courses

Code Course Credits Prerequisite Course Type

INE3010 Design Thinking 3 None Core Courses

INE3111 Family Business Management 3 MGM1001 Core Courses

INE3112 New Product Development 3 MKT2201 Core Courses

INE4113 Management of Small and Medium Enterprises

3 MGM1001 Core Courses

INE4114 International Entrepreneurship 3 INE3102 Core Courses

Total Credits 15

Capstone Courses

INE4216 Entrepreneurial Project (C,S) 3 INE3102 &

Senior Status

Capstone course Electives

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Choose Any One

INE4115 Entrepreneurial Leadership(E,P) 3 INE3102 Elective

INE4117 Brand Management(E) 3 MKT2102 Elective

INE4118 Social Entrepreneurship(E) 3 INE3102 Elective

ELECTIVE CREDITS 3

TOTAL CREDITS REQUIRED IN BBA IN INNOVATIO N

AND ENTPREPRENUERSHIP 21

S – Senior Level, C – Capstone, E – Elective, E, P – Elective & Protected and P – Protected