A. MBA CONCENTRATION IN INTERNATIONAL BUSINESS AND MARKETING
i. INTRODUCTIONIn the current business trends, the distinction between international business and the domestic markets is fading away. Global strategies in the field of marketing, supply chain management and global competitiveness have taken a major role in determining the trade flows. Therefore, there is a need for the student to understand the marketing strategies and international business documentation and policies as guided by World Trade Organization. This concentration focuses on analyzing and evaluating the international business and contemporary marketing issues, global logistics and supply chain management and impact of cultural environment on developing and developed countries and specially the emerging markets.
ii. GOALS
1. Equip students with understanding, knowledge and skills of international business &
marketing strategies in the competitive business environment.
2. Enable students to analyze international business documentation and procedures
3. Expose students to the evaluate the business environments, developing, developed and emerging markets
4. Enable students to evaluate contemporary issues in international marketing and global supply chain management and the dynamics of socio economic issues
iii. LEARNING OUTCOMES Students will be able to
1. Demonstrate an understanding of competitive International business & marketing strategies and approaches practiced by organizations
2. Analyze markets and assess the process in global logistics and supply chain management 3. Evaluate cultural environment and its impact on international business & marketing activities 4. Develop marketing plans appropriate to target markets and geographic market segments
across continents & countries using research skills.
iv. INTERNATIONAL BUSINESS AND MARKETING CONCENTRATION COURSES
