Course Name: YPROSMARK
Course Title: Strategic Marketing Management Instructors: Naguit, Panlilio
Required Text: Strategic Marketing by Douglas West, John Ford, Essam Ibrahim
Course Description: This course examines the key strategies and issues involved in analyzing and selecting strategies in the marketing environment. It considers the total business perspective future marketers and business managers need in their decisions. It includes the analysis, planning and applying key business and marketing strategies in making sound business decisions.
Estimated Contact Hours Topic Outline
I Introduction 6
1 Overview and Strategy Blueprint 2
Marketing Strategy: analysis &
Perspective
II Where Are We now? 4
3
Environmental and Internal Analysis:
Marketing Information and Intelligence
III Where Do We Want To Go? 16
4
Strategic Marketing Decicions, Choices, and Mistakes
5
Segmentation, Targeting, and Positioning Strategies
6 Branding Strategies
7 Relational and Sustainability Strategies
IV How Will We Get There? 22
8
Product Innovation and Development Strategies
9 Service Marketing Strategies 10 Pricing and Distribution Strategies 11 Marketing Communications Strategies 12 E-marketing Strategies
13 Social and Ethical Strategies
IV Did We Get There? 6
14 Strategy Implementation, Control, and Metrics
Total 54
Recap Identification of CPC Topics Covered in
this Course Estimated Contact Hours
Accounting 2
Marketing 22
Finance 2
Management
Management Principles 3
Organizational Behavior 2
Human Resource Management 2
Operations Management Economic/Social/Legal Environment
Legal Environment of Business 2
Economics 3
Business Ethics 4
Decision-support Tools
Information Systems 3
Quantitative Methods/Statistics 3
International/Global Dimensions of Business 3
Integrative Experience 3
Total (Estimated Contact Hours) 54
