Course Specification

(1)

T4 2022

Course Title:

Sports Marketing

Course Code:

MA3115 Program: Bachelor

Department:

Marketing

College:

College of Business

Institution:

Umm Al Qura University

Version:

2

Last Revision Date:

2/2/2023

Course Specification

T-104

2022

(2)

2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

3 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

C. Course Content 7

D. Student Assessment Activities 7

E. Learning Resources and Facilities 8

1. References and Learning Resources 8

2. Required Facilities and Equipment 8

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G. Specification Approval Data 9

(3)

3

A. General information about the course:

Course Identification

1. Credit hours:

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered: 7

4. Course general Description

The aim of this course is to provide an overview of the different aspects of sports marketing and to apply the basic principles with a focus on the professional operations of sports. This course will provide students with an up-to-date understanding of marketing concepts as they are currently applied in various sports management contexts. It is intended to provide a foundation for students who plan to undertake advanced study and work in sports marketing and related fields

5. Pre-requirements for this course (if any):

marketing management, services marketing, and advertising management

6. Co- requirements for this course (if any):



7. Course Main Objective(s)

Define sports marketing and discuss the nature and scope of opportunities in the sports sector;

 Introduce and define key marketing concepts and apply them to the sports sector

 Explain the importance of a professional perspective; critical assessment of the major challenges facing the various sports sector;

 Explain the importance of ethical, legal and social concepts in management of sports;

 Determine research questions in sports marketing and demonstrate the ability to analyze and interpret results; And

The possibility of being a member of the profession which will have a positive impact on how the sport can be managed in the future

1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom 27 90

2. E-learning 3 10

3.

Hybrid

 Traditional classroom

 E-learning 4. Distance learning

(4)

4

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 30

2. Laboratory/Studio 3. Field

4. Tutorial 5. Others (specify)

Total

30

(5)

5

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned

with program

Teaching Strategies Assessment Methods

1.0 Knowledge and understanding

1.1

Define sports marketing and discuss the nature and scope of opportunities in the sports sector

k1

Lecture, group discussions, case studies

Critically evaluate, synthesize and apply theories and concepts and technics in CRM..

1.2

Introduce, define and apply key marketing concepts to the sports sector

K2

Learn independently and inter-dependently and use reflective skills to enable them

…

Explain the importance of ethical, legal and social concepts in sports management

k3 Assess each group achievements

Learn independently and inter-dependently and use reflective skills to enable them

2.0 Skills

2.1

Prepare students to develop analytical and critical thinking. ^s1

Examinations, presentations

2.2

The student should be able to summarize the facts given in the case ^s2

Lecture, group discussions, case

studies Examinations,

presentations

The ability to analyze an issue and evaluate the strategic framework needed to deal with it.

s3

Examinations, presentation

…

Students will be able to design a strategic model of a sports organization ^s4

Examinations, presentation

3.0 Values, autonomy, and responsibility

3.1

Demonstrate the skill of communication and coordination among team members.

v1

Section should be divided into groups of four or five students. Team

Regular attendance

(6)

6

Code Course Learning Outcomes

Code of CLOs aligned

with program

Teaching Strategies Assessment Methods

must set up a project related to topics taught. A team leader should coordinate and be responsible for the work progress.

Encouraging discussions and debates

Keeping good record in all the class activities.

Assessment of team leader ( Leadership skills) : capacity to empower group, respect of timing and deadlines, commitment to accomplish work

3.2

Meaningful dialogue and accepting the opinions of others

^v2

Section should be divided into groups of four or five students. Team must set up a project related to topics taught. A team leader should coordinate and be responsible for the work progress.

Encouraging discussions and debates

Regular attendance

Keeping good record in all the class activities.

Assessment of team leader ( Leadership skills) : capacity to empower group, respect of timing and deadlines, commitment to accomplish work

 Term projects.

 Written reports (Soft copy).

 Following up students' presentations in slideshows

...

(7)

7 C. Course Content

No List of Topics Contact Hours

1. 1 Social nature of sports marketing 3

2. 2 Understanding the sports consumer 3

3 Market research in the sport industry 3

4 The sport product 3

6 Managing sport brands 3

7 Mid-term exam 3

8 Sponsorship, corporate partnerships and the role of activation 3

9 Public relations 3

10 Social media in sport 3

Total 30

D. Students Assessment Activities

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

1. Practical works 3, 6, 10 40

2. Quiz 7 10

3. Attendance and participation 2 to 10 10

... Final exam Exam period 40

*Assessment Activities (i.e., Written test, oral test, oral presentation, group project, essay, etc.)

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8

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References

Sport Marketing 4th Edition, Kindle Edition

by Bernard J. Mullin (Author), Stephen Hardy (Author), William A. Sutton (Author), 2014

Supportive References Electronic Materials Other Learning Materials

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Lecture room capacity: 30 seats

Technology equipment

(projector, smart board, software) Data show Other equipment

(depending on the nature of the specialty)

Laboratories equipped with pc and SPSS softaware

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

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9

Assessment Areas/Issues Assessor Assessment Methods

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

5/02/ 2023