Conclusion

Purchasing and Use Behaviour of the Wine Tourist on the Setúbal Peninsula Wine Route

10.5 Conclusion

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product and participation in professional events such as fairs in Portugal and abroad.

As for communicating with the end customer, one suggestion is that there can be greater impact by combining the wine tourism route with increased investment in advertising. Greater proximity and relationship may be achieved by inviting agencies to make inspection visits of routes and increase training for tourism profes- sionals (including wine tasting).

145

chographic aspect. Cross-referencing the Setúbal Peninsula Wine Route visitor pro- fi le with that of visitors to the country’s other routes could be important in understanding if there is variation among wine tourists visiting different routes.

Acknowledgement The Rota dos Vinhos da Península de Setúbal provided support for this research.

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M. Peris-Ortiz et al. (eds.), Wine and Tourism, DOI 10.1007/978-3-319-18857-7_11