The demands of tourism meet the ecologist requirements to push the cellars to increase their quality level and actively participate in the development of their terri- tory. Their speeches related to terroir taken up in all production regions in the world, provide a strong logic in the overall approach. We see a future production model that could be common to many agricultural areas where “Quality food products cre- ate quality landscapes” (John Robert Pitte, 2014). The issue of sharing spaces and what is termed spaces or common goods is still unresolved. Agricultural holdings and especially viticulture combine the management of a practical production tool and guarantee the quality of people’s living environment and tourist attractiveness.
Vine tourism development is done in order to generate direct economic benefi ts and contributes to the weakening of the spaces, by the proliferation of constructions providing hospitality services or service infrastructures that alter the landscape and use agricultural land. It raises the question of the accommodation capacity of these territories to keep their attractiveness. This is how the latest tourism development trends are, depending on personal sensibilities, availability of training facilities and local existing cultural offer. The existing diversity of business models ensure the diversity of offers, but also raise the question of the region’s overall image. Tourism projection cannot be confi ned to the commercial projection of the profession.
The different pressures applied by ecologists either on the fi nal product, the wine, or on farming methods in the vineyards, or even on the construction of new buildings, have a direct effect on the evolution of vineyard landscapes. Different quality requirements help to raise awareness of the fragility of spaces and the poten- tial value of these landscapes. Tourism is presented as an economic development component that allows achieving a direct benefi t from these efforts. However, it is not accessible to all. The type of structure, or the local personalities, beyond the investment capacity as such determines the type of services offered and the resulting visibility. The success of wine tourism causes a proliferation of offers and it is no longer enough to provide a simple wine tasting and cellar tour. Differentiation through the enhancement of spaces and the quality of the surrounding environment, including biodiversity or the maintenance of vernacular elements, is a point that can support the cellars conscious effort to protect their territory and to participate in its tourism development.
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M. Peris-Ortiz et al. (eds.), Wine and Tourism, DOI 10.1007/978-3-319-18857-7_3