10 for the case of the Setúbal Peninsula Wine Route in Portugal, improving the "marketing mix" of the wine tourism product (ie for greater flexibility and customization of what is offered and greater promotion for agencies, tour operators and fi. the national consumer from the wine route organization itself) can contribute to optimizing the benefits of tourism development for the region. A large number of wine routes have been created to provide a global perception of a region's wine resources.
Contents
Chapter 1
Level of Implementation of Quality
- Introduction
- Theoretical Background
- Methodology .1 Sample
- Questionnaire and Measures
- Reliability of the Measurement Scale
- Data Analysis
- Analysis of Critical Factors
- Analysis of Results
- Comparative Analysis D.O. and Monterrei Wine Route
- Conclusions
This research has also made a comparison between the level of implementation of wineries in D.O. It is noted that the wineries belonging to the wine route have a higher degree of implementation.
Chapter 2
Quality of Landscape and Sustainability Benefi t to Wine Tourism: Contexts
Introduction
It is understood that these types of actors have a different understanding of the spaces, the vineyard work, a different investment capacity and a greater or less declared interest in working as a network. Our purpose is not to detail and analyze the players in the wine world, but to give a general picture of the context in which wine tourism is built.
Biodiversity, An Attractive Theme
To animate a network of local actors in the territory of protected areas for a common vision of the development of a new form of tourism. Develop and manage tourism in protected areas in a sustainable manner, taking into account the needs of the environment, local residents, local businesses and tourists.
Towards a Creative Tourism
An increased density of this type of offer across a sector allows changing the image of a website and leads to other changes. The museum also offers external activities according to the seasons of the vineyard activities and dramatized historical local tours.
The Renewal of the Wine Market
Evolution of Consumer Demand
Numerous records and backlashes have condemned agricultural practices in vineyards over the past few years, gradually putting pressure on the wine industry in France, the country of origin of the concept of terroir (think especially the climate of Burgundy). He talks about the understated expansion of designations of origin restrictions, the use of uncontrolled fertilizer, the loss of the tradition of wine aging in order to reduce stocks in favor of more attractive productions, the loss of adaptation of origin.
BioDiVine Program
This initiative, which aims to focus the development process of Cava outside the city, claims the industrial share at the expense of the direct connection to the vineyards, raising questions about the local wine tourism vision. This initiative, slowed down by the economic crisis, is not called into question by the future plan of the Generalitat (official presentation of January 19, 2015 at VINSEUM, Vilafranca del Penedès, by Urban Services and Tourism of the Generalitat and D.O. Penedès).
Conclusions
Jean Robert Pitte, géographe, membre de l'Académie des sciences morales et politiques : « Des produits alimentaires de qualité créent des paysages de qualité. » Article, Le Mauricien, 22 juin 2014. Ministère de l'Économie, des Finances et de l'Industrie, Gouvernement de la République française, de la Biodiversité et de Tourisme : Opportunités pour les entreprises et les destinations.
Chapter 3
- Introduction
- Wine Tourism as a Holistic Territorial Experience
- Wine Routes
- The Collective Action Nature of Wine Routes
- The Impact of Routes on Territorial Development
- Conclusion
The development of wine tourism can affect the entire economy of the region in which it occurs. Determining the critical success factors of the Napa wine tourism region from a supply perspective.
Chapter 4
Wine Routes and Territorial Events as Enhancers of Tourism Experiences
- The Importance of Rural Areas for Europe
- Tourism in Rural Areas: The Role of Territories
- The Relevance of Wine and Food Tourism for Protection and Development of Rural Areas
- Wine and Food Routes: A Key in the Development of Tourism
- Events: Catalyzing Agents for Tourist Flows
- Wine and Food Tourism in Italy
- The Case of Franciacorta Wine Route
- The Role of the Events in the Case of Franciacorta
- The Role of the Events in Other Wine Regions
20 days (3 weeks around Easter) April Once a year (12th edition) In churches and religious buildings of 16 municipalities in the area. This contributes to increasing the authenticity of the events and underlining their importance as a tourist driver.
The Case of Rioja and Burgundy
Conclusions
Inclusivity was the guiding principle in contact with local communities or with wider parts of the territory (in prime vineyards and the countryside), as well as in pricing policy and hosting of services/capabilities. And that is why they are such a fundamental tool in the promotion of the countryside and wine-gastronomy routes.
Chapter 5
Monterrei Wine Tourist Route (Galicia- Spain): Analysis
- Introduction
- Wine Tourism Route
- Methodology .1 Sample
- Questionnaire and Measures
- Data Analysis
- Supply of the Enotouristic Activities of Wineries, Restaurants, and Hotels
- Profi le of the Enotourists from the Point of View of the Establishments Studied in This Research
- Level of Satisfaction of the Establishments with Their Joint to the Route
- SWOT Analysis Made Using Information Provided by the Establishments That Took Part in the Survey
- Conclusions
- Chapter 6
A database was created from information found on the Monterrey route website. From the analyzed results we can create a profile of the wineries of D.O. In the wineries of the Wine Route in Monterrey, the winery managers are responsible for the wine tourism activity.
Very few wineries along the route are satisfied with the Monterrei wine route (Table 5.3. Image of the route for the establishments Nature, infrastructure offer, less pollution, quiet region.
The Experience of Wine Tourism in Vale dos Vinhedos—Rio Grande do Sul—Brazil
- Introduction
- Theoretical Framework .1 Wine Tourism: An Overview
- Methodology
- Characterization of Vale dos Vinhedos
- Vale dos Vinhedos: Organization of the Cluster and Tourism Supply
- Vale dos Vinhedos: Tourism Demand
- Conclusions
- Chapter 7
This event discussed the main cultural and heritage trends in the world's wine regions with an emphasis on wine tourism and development. Of this area, 25% of the hectares are planted with vineyards for the production of grapes for the production of DO Vale dos Vinhedos wines. According to table 6.1, there are 70 companies associated with Aprovale, which forms part of the tourism product of Vale dos Vinhedos.
The wineries of Vale dos Vinhedos have a constitution, in general, more recent, following the mentioned crisis from the mid-1990s in the Brazilian wine industry. Before 2001, there were no measurements of the tourist flow, although there had been a flow in Vale dos Vinhedos since the mid-1980s.
Hotel Ships on the Douro River
- Introduction
- Brief Characterization of the Douro Region
- Brief Portrait of the Tourism Phenomenon in the Douro Valley 2
- Case Study: The Hotel Ships and Their Connection with the Terroir
- Research Method
- Results
- Conclusions
- Chapter 8
Not even 50 years ago, the 209 km long Douro River on the Portuguese side was transformed into a navigable waterway. 7.1 ADWR represents 1/10 of the GDR's area, mainly concentrated on the river banks. Until the end of the last century, the Douro has been one of the few access points to northern Portugal.
Today, in the Douro region, you can do what has been commonly available for decades in other parts of the world, e.g. Therefore, the presence of the Francisco Sá Carneiro airport and the anchoring infrastructures guarantee the center for Oporto (as well as Vila Nova de Gaia) and turn that metropolis into a direct gateway to the Douro.
The Wine Routes of Spain Products Club
The Case of the Ribera of Guadiana Wine Route (Spain)
- Introduction
- The Concept of Enotourism
- Wine Tourism Itineraries. Wine Routes
- The Wine Routes of Spain: A Model of Experience Tourism
- The Ribera del Guadiana Wine Route
- Conclusions
- Chapter 9
We end with a series of conclusions and recommendations for those responsible for the management and development of this wine tourism product. Geographically, "Ribera del Guadiana" is located in the southern half of the Autonomous Region of Extremadura, in the area through which the Guadiana River flows. RGDO has been a key factor in the competitiveness of the region's quality wine-producing sector.
The results of the efforts made by those in this region of Extremadura involved in this wine tourism project are very good. Activities related to the world of wine and gastronomy: The Road of Cork and Olive; Days of Gastronomy and Crafts; Popular exhibition of wines and traditional pig slaughtering.
Complementarity and Interaction of Tourist Services in an Excellent Wine Tourism
Destination: The Douro Valley (Portugal)
- Introduction
- Theoretical Background .1 The Ageing of a Concept
- The Douro Demarcated Region
- Quintas : The Units That Structure the Land and Wine Tourism
- Multifunctional Land and Integrated Development
- Boosting Culture and Landscape Touring
- Destination of Excellence
- Conclusion
- Chapter 10
The European Charter for Oenotourism (2006) emerged from the Vintur project, in the context of the European Network of Wine Cities. Strategically analyzed, it is also one of the most important tourism products for the country. The Douro area now hosts an increasing amount of summer tourism, which is a distinct component in the dynamics of rural areas and their economies.
Alongside wine, wine tourism in the Douro follows a path of excellence, uniting tradition and innovation and calling for the inclusion of the rural world and those who shape it. From a wine tourism village to a regional wine route: An investigation of the competitive advantage of embedded groups.
Purchasing and Use Behaviour of the Wine Tourist on the Setúbal Peninsula Wine Route
- Introduction
- Theoretical Framework .1 Concept of Wine Tourism
- The Industry in Portugal and the Rest of the World
- Wine Tourist Segmentation
- Methodology
- Results
- Profi le of the Wine Tourist on the Setúbal Peninsula Wine Route
- Purchasing and Consumption Behaviour and Level of Satisfaction
- Travel Agencies and the Wine Route
- Conclusion
- Chapter 11
The aim of this research is therefore to raise the profile of wine tourism on the Setúbal Peninsula wine route and to investigate what travel agencies offer in terms of wine tourism and their perception of the route they promote. The two main objectives of the research are to investigate the purchase and consumption behavior of visitors to the Setúbal Peninsula wine route, and to understand what travel agencies offer in terms of wine tourism and their perception of the route they promote. In terms of communication with agencies, one suggestion is greater publicity of wine tourism.
In Portugal, as in other countries of the Old World, wine tourism is closely linked to the development of wine routes. Wine Route Ribeira Sacra (Galicia – Spain): analysis from the point of view of the offer of wine tourism.
The Wine-Growing Thematic and Cultural Festivities of the Grape and Wine Region,
- Introduction
- Theoretical Framework
- Cluster and Local Productive Arrangement
- The Thematic and Cultural Festivities: NATIONAL GRAPE FEAST, FENAVINHO, FENAVINDIMA, and
- NATIONAL GRAPE FEAST: Caxias do Sul
- FENAVINHO: Bento Gonçalves
- FENAVINDIMA: Flores da Cunha
- FENACHAMP: Garibaldi
- Aspects Common to the Four Feasts
- Discussion and Analyses of the Wine-Touristic Feasts
- Final Considerations
- Chapter 12
The conceptual dimension of these themes related to the research topic will be presented in the following sections. Schumpeter (1985) was one of the pioneers in the definition, inspired by the metaphor of a swarm of businessmen. The sixth edition (1998) and the seventh (2000) took place on the main streets and avenues of the city.
These events are innovative examples in the framework of Brazil's most important viticultural cluster. The innovation of the attractions by the local communities is fundamental to the success of the party.
Wine Tourism and Gastronomy
- Introduction
- Theoretical Background
- Methodology
- Qualitative Analysis
- From the Supply Point of View: Complementarity
- From the Demand Perspective: A Consubstantiality
- Conclusions
- Chapter 13
In fact, the tourism development of the gastronomic atmosphere depends on the ability of the tourism promotion stakeholders to provide an experience for the temporary residents (Pine and Gilmore 1998. This is a "giant" kouloura from Faros in the southern part of the island of Santorini, whose visit is included on the "grand cru" wine tourism tour (4-5 hours, 115 euros per person) organized by the Experience Santorini tour operator The chocolate bar flavored with homemade Vinsanto and Redbush tea in the center of the selection.
These tastings make tourists feel at home and participate in the spatial and temporal aspects of the dramatization. The presence of such original food products and a rebirth in traditional cuisine are only possible thanks to the island's tourism dynamism.
Gastronomy and Wines in the Alentejo Portuguese Region: Motivation
- Introduction
- Theoretical Background
- Gastronomy and Wine Tourism
- Motivations food and wine tasting
- Research Method .1 Issue and objectives
- Method
- Results
- Profi leandMotivationsoffood and wine visitor
- Degree of Satisfactionwiththe frequencyinFood and BeverageEstablishments(Erb's)
- Discussion and Conclusion
- Chapter 14
The Alentejo is one of the Portuguese regions with a diversified offer in terms of cultural and scenic tours, where food and wine are an important complement to this product. However, for many visitors, the main motivation of the trip is to take gastronomy and wine tasting a bit through the region. The visitors of the city of Évor who tasted food and wine found that the menus (festive, simple, complex, exquisite or seasonal) contain an innovative concept called Slow food.
In short, tasting food and wine is a visitor who joins both at the same time, because the isolated use of each would be the practice of wine tourism or gastronomic tourism. The variables included in the study were “Profile and motivations of food and wine visitors” and “Satisfaction scale with food and beverage frequency (Erb's)”.
High-Altitude Fine Wines from the Midwest Region of Santa Catarina (Brazil): A Wine
Introduction
