Danh gia sU hai long
cua du khach noi dia tai diem den
• • •
du Ijch sinh thai nong nghiep huyen Di Linh, tinh Lam Dong
DtNH KIEW NGGYirSTlENDaNG*' Torn tat
Trong nghien cdu ndy, nhdm ldc gid sd dung md hinh dinh luang HOLSAT de khdm phd vd ddnh gid nhdng nhdn tddnh hudng de'n s^t hdi long ciia du khdch ngi dia lgi diem den du lich sinh thdi ndng nghiep huyin Di Linh, tinh Ldm Dong. Kit qud nghiin cdu cho thdy, md hinh HOLSAT trudc khi kiem dinh gdm 36 thugc tinh tich cite vd 12 thugc tinh tiiu cUc tdc dgng de'n su hdi long dd gidm cdn 31 thugc tinh tich cue vd 10 thugc tinh tieu cUc tdc dgng de'n su hdi long sau khi kiem dinh. Tddd, bdi vii'l de xudt cdc gidi phdp de ndng cao sdc hdp ddn cda diem di'n du lich sinh thdi ndng nghiep huyin Di Linh.
TH khda: su hdi long cua du khdch ngi dia. md hinh dinh lugng HOLSAT, huyen Di Linh Summary
In this sludy, the authors employ HOLSAT quantitative model to explore and evaluate determinants of domestic tourists' satisfaction with agro-ecotourism in Di Linh district. Lam Dong province. The results show that before testing, the HOLSAT model included 36 positive attributes and 12 negative attributes affecting their satisfaction but after testing, the model compo.sed of 31 posilive attributes and 10 negative attributes. From the finding, solutions are provided to improve the attractiveness of agro-ecotourism in Di Linh district.
Keywords: sali.sfaclion of domestic tourists, Holsat quantitative model, Di Linh district Gl6l THIEU trien tffdng xffng vdi ti^in nang du lich
san cd cua minh? Trong nghien cffu nay, Di Linh la mdt huydn thudc tinh Lam Dong, nam nhdm tac gia sff dung md hinh dinh Iffdng tren cao nguyen Di Linh, d do cao 1.000m so vdi miTc HOLSAT de kham pha va danh gia nffdc bien. Di Linh dffdc thien nhien ban tanged ngudn nhffng nhan to'anh hffdng de'n sff hai long tai nguyen thien nhien phong phti, da dang vdi nhieu cua du khach ndi dia khi de'n vdi Di Linh, hd - thac, sdng sudi nam dan xen trong nhffng khu rffng
gia, cung vdi trang trai trdng cSy cdng nghiep trai dai CO SO LY_^ THUYET VA PHU'ONG doc theo cac qud'c Ipngut ngan tam nhin giiJa chap PHAP NGHIEN CCU
chCing nui ddi xanh tham.
Ben canh dd, Di Linh cdn dffdc bie't vdi nhieu danh Tribe va Snaith (1998) da phat trien thang va ddi sd'ng mang dam cha't van hda cua ddng bao md hinh HOLSAT va sff dung nd de dan tdc Tay Nguyen vdi nhu'ng hdi tu tiem nang du lich danh gia sff hai ldng ddi vdi ky nghi cua thien nhien va van hda la ldi the ddc dao de phat trien du khach Md hinh HOLSAT dffdc xay du Hch cua Di Linh. , , . . '^^'^° ^^'^ t""^" cac md hinh SERVQUAL De'n nay, tuy da dat dffdc mdt sd ke't qua bffdc dau va cac md hinh nghien cffu tru'dc dd Tuy vd du lich, nhffng van de dat ra la lam^ sao phat trien nhien, nd da viTdt qua du'dc miit han chd nhanh hdn, thu hut du khach den nhieu hdn de phat cua cac md hinh khac. dd la do'lu'dn<'
"Trirdng Dai hpc Lao dong - Xa hpi (CSH) TP. H6 Chi Minh '* Dien ILTC Di Linh, tinh Lam D6ng
Ngdy nhdn bdi: 05/10/2019. Ngdy phdn bien: 20/10/2019. Ngay duyei bdi: 28/10/2019
94
sif hai long cho mdt diem den hdn la do Iffdng mpt dich vu cu the. Tribe va Snaith (1998) xac dinh^, sif hai long cua du khich vdl mdt diem de'n khi mffc do danh gia cua du khach dd'i vdi cac thugc tinh cua diem den vffdt qua mffc d6 mong ddi cuahg.
Didm quan trong cua cdng cu HOLSAT la kha nang do Iffdng sff hai long cua du khach vdi trai nghiem d m6t diera de'n du Uch hdn la nha cung cap dich vu du lich cu thd. Trong khi do, hau het cac nghidn cffu khac tap trung nghiSn cffu sff hai long cua du khach vdi mdt dichvu rieng biet
Tribe va Snaith (1998) de xua't them thugc tfnh tieu aSc ma du khach khdng mong mud'n la mdt sff bd sung quan trgng cua HOLSAT, bdi vi thudc tinh nay cung gdp phan tao nen sff hai long cua du khach. Sff khac nhau giffa ky vgng va cam nh$n cua mdi thudc tinh cho thay sff do Iffdng dinh ve mffc do hai long Clia du khach.
Viec sff dung ca hai Ioai thudc tinh, tich cffc va tieu cffc cho tha'y, day la ldi the Clia HOLSAT so vdi cac md hinh khac. Do do, nhdm tac gia quyet dinh lifa chgn md hinh HOLSAT lam md Mnh su' dung trong nghien cffu nay.
Tren cd sd cac nghien cffu trffdc dd, nhdm tac gia xay dffng thang do md hinh HOLSAT, vdi 36 thudc tinh tich cffc va 12 thuoc tinh tieu cffc dffdc xay dffng diJa tren 6 thang do cua thudc tinh diem den (Bang 1,2).
Mlu df/dc chgn theo phffdng phap chon mSu phi xac sua't thuan tien. Tac gia khao sat 300 du khach de'n tham quan Di Linh. Sd phieu thu dffdc va dat yeu ciu nghien cffu la 289. Thdi gian khao sat vao dau nam 2019.
KETQUA NGHIEN COu Phan ti'ch cac nhan td' anh hi/dng de'n SLf hai long
K^^quaMemdinh Paired Sample T-Test Be kiem tra mffc dd hai long cua du khach, nhdm tac gia so sanh sff khac biet gifla ky vong va cam nhan dd'i vdi 36 thugc tinh tich cffc va 12 thudc tinh tieu ci/c. Sff dung phep kiem dinh Paired Samples T-Test (trong SPSS) de so sanh sff khac biet cd y nghia thdng ke giu'a tri trung binh ciia ky vgng va cam nhan vdi miJc y nghia thdng ke la 5%. Ket qua ditdc the hien trong Bang 3 va 4.
BA Ky vgng triffic khi di du Ijch 1 1 1 1 I 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 i 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4- 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
NG 1: THAMG DO MHAP cAC THUQC TIMH TICH CtfC
C i c tigu chi tich cifc
1. Giii Ihue phong, ctf sS Imi trii hop ly 2. Phong lUu iru duac trang bi lot 3. Phong OC sach se
4. Nhan vien khach san than thien va hch sir 5. Vl tri khach san thuan tien 6, Thdi tie't Di Linh dg chiu, mit me 7, Khong khi trong lanh, khong gian thoang ttang 8. MOI imdng canh quan dep
9. Gia ve xe den Di Unh hdp ly 10. Phu'tJng tiendi lai an toan 11. Thac nu'dc dep. nu'dc trong xanh sach se 12. Phong canh thien nhien dep
13. RCrng thong nguyen sinh, hoang sd, xen lan thac nu'dc tao ciinh sac hai hoa
14. Vu'dn ca phe, d6i chfe bat ngan 15. GiS do an thii'c uong hdp 1^
16. Mat bang gia ca tu'dng doi tha'p, dat chat lu'dng 17. Do an thii'c uong hdp khau vi
18. Thdc pham va do uong sach se hdp ve sinh 19. An toan va an ninh trong khi du hch 20. Am thdc truyen thong dia phu'dng dac sdc va doc dao 21. Tham quan cac di tich hch siJ" van hoa - lich siJ', le hoi 22. Tham quan vu'&n ca phe, doi che, hoa da quy 23 Tham quan thac nddc, cam dddi thac, diTng trai nghi ngdi khu vifc quanh thac
24. Tham quan dap kala, cau ca, di thuyen, ngfim hoang hon.
25. Ngu'di dan dia phu'dng than thien 26. Nhu'ng lang d6ng bao dSn toe ban dia rat dac Irdng 27. Dl mua dac san cua dia phu'dng
28. Trai nghiem mua sSm d chd dia phu'dng 29, To chCc nhCfng chuyen diam quan thuan ldi 30. Ke! ca'u ha !ang khu du lich du'dc dau tif dong bo 31 Khu du lich sinh thai sach se
32. Ky nghi dang gii dong tien
33. Di lich van hoa - lich siJ truyen thong, lau ddi 34, Cdc ll hpi da dang phong phi3 35 C6 the tham quan chiia va dia diem ton gido 36. Ll hdi mang dam net van hda cac dSn loc K'Ho
Cam nh^n sau khi didu lich 1 1 1 W
1
!
1 1 1 1 1 1 1 1 I 1 l l
] 1 1 I i 1 1 I 1 1 1 1 1 1 1 1 i 1 1 1 7 7 7 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
95
BANG 2: THANG DO CAC THQQC TINH TIECI CdC Ky vong trtfdc
khi ffi do lich .1 2l 3| 4| 5
1 2 1 2 1 2 1 2 1 2 1 2 1 2
l | 2 3 I 4 I 5 3 3 3 3 3 3 3
4 5 4 4 4 4 4 4 31 4 3 4 3 3 A
5 5 5 .5 5 5 5 5 5 5
Cac ti^D chl tien ctfc 1. Moi mr^Dg tai cac diem du lich bi 6 nhiem 2. Dddng xa di lai kho khan, ket xe 3. Goi taxi kho
4. Vi tli dia ly cua khu du lich kho khan 5. S i dune intemeL wifi kho khan 6. Co il dia diem an uone de Ida chon. phai di xa 7. Chat lifdng dich vu v te' phuc \u du khach kem 8. Co nhieu netfdi an xin va ban hang rong 9. Cac diem dulich dooe due khach vho dip ll. cuoi man 10 Thieu nha \ e sinh couo cona tai cac diem MU chdi 11. Sii dune the tin duns hoac ATM kho khan 11 Thons tin ve khu du lich fkhach san. ban do...) tbieii
Cam n h ^ saa bJn^daQcb
10
1[J_
1 1
!
1 1 1 1 I 1 i 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 A 5 5 5 5 5 5 5 5 5 5 5 5 5Nhu vay. mo hinh HOLSAT tniac khi kiem dinh Paired - Sample T-test gom 36 thuoc tinh tich cttc va 12 thuoc tinh tieu ciic tac dong den sy hai long. Tuy nhien. qua kiem dinh mo hjnh HOLSAT. ket qua cho thay. CO 31 thugc tinh tich cttc va 10 thuoc tinh tieu cUc tac dons de'n stf hai long, trong do, co 22 thupc tinh dat diroc stt hai long va 16 thuoc tlnh khong dat dtfdc sit hai long.
MOT SO HAM Y CHINH SACH
Be thiic day va dinh huflng cho du lich Di Lmh phat nien nhanh va' ben vilng trong thdi gian tdi, nhom tac sia de xuat mot so ham y quan tri nham duy tii va nang cao chat lUOng dich vu, cac thuoc tinh. ma du khach hai loncf. ciin2 nhli khac phuc nhSng ±u6c tinh du khach chiia hai 16ng. gop phan nang cao chat liidng diem den du lich tai hu'yin Di Linh. tinh Lam Dong. Cu tbi la:
77ii? nhd't, vl' mdi trUdng
Van de 6 nhilm moi tnidng tai cac diem du hch
^ a dieu khie'n nhieu du khach khong hai long. Dieu nay la do. hien nay. mot so ngtidi dan dia phu'dng va du'khach chtia y thiic tot trong viec gia gin moi tnidng xung quanh. van con linh trang xa rac bCfa bai.
Nham duv tri va nang cao y thilc bao \ e moi trUSni' khai thac hieu qua va bao ve ve dep hoang sd cho Di Linh. cac cd quan htiu quan. cac nha quan )< can sdm co nhBng chu tniong. bien phap myen truyen "iao due vira manh tay nhim ngan ngira, han c h l toi da miic do gia tang o nhiem. suy thoai va cac sil CO moi tnrdng do hoat dong cua con ngirdi trong nua ttinh thirc hien quy hoach. Can sdm khac phuc rtnh t r a n . 6 nhiSm cue bp, phuc hoi cac khu vtfc Ir. o nhilm SUV thoai. nha't la he sinh thai ntng va canh
„ ihien nhien tiing birdc nang cao chat lirong S S " X v e n khich cac cd sd kinh d o a i J i / p mot tnion„. ivi , .^ g ^ ^ ^ j ^ ^
z:i:!i^!A't,cu^^^'^s,tb.ott,u
chua'n quo'c g i a v e b a o v e moi tniang^
Dac biet, phai lap bao cao danh gia tac done mo. rnrSng theo quy ^'f-^^^
co quan"chiic nang gWn. ^ ^ S ^ ' ™ " J thirdng xuyen, ne'u VI pham pha. x a l y nghiem. lihuye'n khich cac chu dtf an d i u 01 he tho'ng thn gom va xii ly ntfdc thai, chat thai dat tieu chuan.^ _
Thdhai. vidi tich lichsU'd, son van hoo Di Linh khong chi noi tieng la mpt cao nsuven cd canh quan thien nhien dep, ma'con cd dinh. chila, mien _th0 Net dac sSc cua van hda phi vatjhe 0 Di Linh li. cac 16 hpi cua nhtfng dong bao, ma dac tttfng l i 15 hdi cua nhtfng ngirdi K Ho' Cac td chtfc. ca nhan can phoi hdp tdt vdi chinh quyen dia phtfdng, cac ban nganh co lien quan tiep tuc duy tn va khai thac to't hdn ntfa cac net dep dac sic ciia van hda phi vat the. Dac bi6t la quang ba. sidi thieu den du khach cac le hoi iJham giup du khach quan tam hdn ddn truyen thdng van hoa tai Di Lmh.
T77I? ba. vi CO sd luu tni NTiin Chung, so vdi yeu cau cua khach du lich ndidia, thi cac cd sd ltfu tru ciia Di Lmh van con nhidu ban che.
chua ddng bo va khong du stfc chtfa vao mua du lich. Huyen cung chira cd nhtfng resort, khach san hien dai. cao cap cd quy mo xtfng tint du kha nang phuc vu cho khach du lich cao cap.
Ben canh dd, tac phong phuc vu cila nhan vien chtfa chuyen nghiep. do chtfa dtfdc dao tao, tap hua'n ky cang. Kha nang giao tiep va vdn ngoai ngtf con nhieu han che. Cac doanh nghigp can chu y tuyen dung va thtfdng xuyen dao tao, tap hua'n, bdi dtfdng ve nghiep vu cho nhan vien lam viec tai cac khach san d Di Linh.
Tren cd sd quy hoach da dirdc duyel, nha dau ttf nen chgn dau tir vao cac dich vu ltfu tru cd tinh dac thu. cd hieu qua, phu hop vdi the manh cua Di Linh. nhtf:
du lich sinh thai. Homestay. du iich da ngoai: du iich van boa lich sii: du lich khara pha thien nhien hoang da - cau ca:
du lich the thao; du lich man trang mat.
77ij? tu. ve dieu kien tu nhieu Thien nhien da hao phdng ban tang cho vilng da't nay thdi tie't mat diu quanh nam. Hau nhir khong co cdn bao nao anh hudng de'n Di Linh. Tuy nhien, do stf tang nhanh ve sd lirgng du khach den vdi Di Linh. cong vdi tinh trang du catA, du cir da it nhieu anh hirdng trtfc tiep den ttf niuen moi tnrdng. tao nen mo'i de
.1 D^gi9
TT PI P2 P3 P4 P5 P6 P7 P8 P9 PIO PII P12 P13 P14 P15 PI6 P17 PI8 P19 P20 P21 P22 P23 P24 P25 P26 P27 P28 P29 P30 P3I P32 P33 P34 P35 P36
BANG 3: KET QUA KIEM DjNH PAIRED SAMPLES T-TEST cAC THGOC TINH TICH C(iC tieu chi
Gia ihue phdng, cd sd liAi ini hdp ly Phong lut! tni du'dc trang bi lot Phdng OC sach se
Nhan vien khach san than thien va lich sif Vi tri khach san thuan lien Thdi tie't Di Lmh de chju. mat me Khotig khi trong lanh, khong gian thoang dang Moi tru'dng canh quan dep
Gia ve xe den Di Linh hdp ly Phu'dng ti&n di lai an toan Thdc nddc dep, nddc trong xanh sach se Phong canh thien nhien dep
Ritng thong nguyen sinh, hoang sd, xen lan thac nddc tao canh sSchai hda
Vifdn ca phe, doi che bat ngan Gia do an thdc uong hdp ly
Mat bing gia ca tddng doi tha'p, dai chat lu'dng Do an thdc uong hdp khau vi
Thdc pham va do u6'ng sach se hdp ve sinh An toan va an nmh trong khi du lich
Am thdc truyan thong dia phddng dac sac va doc dao Tham quan cSc di tich lich su: van hoa - lich sil', lc hdi Tham quan vu'dn ca phe, doi che. hoa da quy Tham quan thac nddc, t i m dddi thSc, ddng trai nghi ngcti khu v\ic quanh thac
Tham quan dap kaia, cau ca, di thuyen, ngam hoang hon Ngifdi dan dia phddng than thien
Nhifng lang ddng bao dan toe ban dia ra't dac trdng De mua dac san cua dia phddng
Trai nghiem mua sa'm 3 cho dia phddng To chdc nhii'ng chuye'n tham quan ihuan ldi Kel cau ha ting khudu lich dddc d i u t d d o n g bo Khu du lich smh thai sach se
Ky nghi dang gia dong tien
Dl tich van hoa - lich sd truyen ihong, lau ddi Cac le hoi da dang phong phU
Co the tham quan chiia va dia diem ton giao Le hoi mang dam nel van hoa cac dan loc K ' H o
Cam nh^n Mean
3.837 2,952 4,107 3,637 3.668 4.062 4.163 4.069 3.478 4.114 4.087 4,170 3,720 3,844 3.052 4.118 3,775 3,779 3.869 3.785 3.893 3.789 4.121 3,924 4.208 4.135 3,574 3.969 2.796 4.014 4.024 2.817 3.415 3,595 3,792 3.799
SD 1.092 1,243 0.889 1,180 1.250 0.915 0.789 0,867 0,800 0,852 0,852 0,875 0,932 0,870 0,894 0,816 0,834 0,939 0,827 0,933 0,920 0,921 0.883 0.902 0.824 0.790 1.168 1.052 1.373 0.745 0,839 1.243 1.143 1.178 0.857 0.817
Ky vong Mean
3.125 3.176 3,197 3.211 2.952 3,253 3,270 3.273 3.474 3.675 3.702 4.097 3.702 3,298 3,308 3,311 3,363 3,069 3,498 3.363 3,498 3.505 3.792 3.516 3,543 3,557 3.370 3.412 2-768 3.581 3.076 2.920 3,090 3.104 3,419 3,450
SD 1.379 1.339 0.979 1,267 L428 1.267 1.005 1,210 0,898 1,098 1,185 0.857 1,197 1,234 1,440 1,331 0,970 1,405 0,713 1391 0,683 1,261 1.037 0.619 0,711 1.050 1,335 1.152 1.095 1.199 1.281 1.218 1,261 1.059 0,668 0,904
P-E Mean
0.713 -0,225 0.910 0.426 0.716 0,810 0,893 0,796 0,003 0,439 0,384 0,073 0,017 0,547 -0,256 0,806 0,412 0,709 0,370 0,422 0,394 0,284 0,329 0,408 0.664 0.578 0.204 0,557 0.028 0.433 0.948 -0,104 0,325 0.491 0,374 0.349
SD 1.829 1.750 1,309 L817 1,836 1,608 1,261 1,492 1.171 1,383 1,439 0,622 1,418 1,534 1,636 1,569 1,357 1,752 0,999 1,716 1,195 1,360 1,338 0,650 1,052 1,339 1,836 1,311 1.777 1.268 1,595 1,437 1.759 1.654 0.971 1,247 N 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289 289
Sig. (t) 000 030 000 000 000 000 000 000 960 000 000 048 836 000 008 000 000 000 000 000 000 000 000 000 000 000 060 000 791 000 000 220 002 000 000 000
97
TT Nl N2 N3 N4 N.S N6 N7 N8 N9 NIO N i l NI2
BAMG 4: KET QUA KIEM DltSH PAIRED SAMPLES T-TEST CAC THUOC TiMH TIEU CdC Tifeu chi
Moi Inrctns lai cac diem du [ich bi 6 nhiem Direna va di lai kho khan, ket xe Goi lavi kho
Vi Drf dia ly cua khu du lich kho khan SH dune inlemet. wifi khd khan Cd il dia diem an u6'ng de lira chon. phiii di xa Chii't ludna dich vu v le phuc vu du khach kem Co nhieu ngufli an xin vii ban hans rona Cac diem du lich dons due khach vao dip 16. cuoi tuan Thieu nha ve sinh cong cong lai cac diem vui choi SQ dung the tin dung hoac ATM kho khan Thong lin ve khu du lich (khach san. ban do...) thieu
Camnli^Il Mean
.1464 2.661
\ 8 6 5 3.844 2.474 3,737 7.651 2.913 3,287 3,031 3.038 3.768
sn
0.858 1 350 0.731 0<)46 1.264 1.106 1.424 0,8iO 1,201 1.200 1.1.56 1.105
Mean 3,2.35 2.882
^.969 3,478 '.886 3.280 '.997 3,488 3,498 2.713 3.291 3,765
SD 1.2.39 1 739 1 094 1 '36 1.376 1.118 0.844 1.199 0.717 1.189 1.235 0,854
P-E Mean
0.228 -0.221 -0,104 0.367 .0.412 0.457 -0..346 -0,574 -0,211 0.318 -0.253 0,003
SD 1,468 1,650 1.324 1,396 1,931 1,060 1.626 1.468 1,352 1.029 1.339 1,340
N 289 289 289 289 289 289 289 289 289 289 289 289
•! Sig.(l), ,009 ,023 ,184 .000 ,000 ,000 ,000 .000 .008 .000 ,001 .965
doa do'i vdi he sinh thai ri^ng va tai nguyen dong thi/c vat d day. Vi vSy, cac cd quan ban nganh can tang cu'dng tuan tra. kiem scat va tuyen truyen cho ngu'di dan cac chu tnfdng, chinh sach, nghiem cam ta't ca cac hoat dgng chat pha cay ring, Idhdng bao chiem, IS'n chiem da't ru'ng lam ray, lam cac cd sd du lich; khong huy hoai cac loai dong vat rCfng quy hiem va tham co bing cac hinh thii'c huy diet, khdng san bSt, bay bSt, khai thac va mua ban cac dong, thu'c vat hoang da quy hiem, tren ri^ng... Keu goi SLT ho trd dSc life ciia cac td chu'c quo'c te va cac chuyen gia, cac nha khoa hgc trong va ngoai nifdc nghien ctfu bao ton va phat trien da dang smh hgc rifng, lam cd sd cho cac hoat dpng nghien cu'u khoa hoc sau nay.
Thd nam, vi dich vu dn ud'ng - tham quan - gidi tri - mua sdm - ngdn hdng - vien thong
Tlf khi CO chu trtrong phat trien du lich Di Linh, thl cac dich vu raua sara tai DJ Linh da cd nhiJng phat trien ro ret. cac san pham da dang hdn. nguon cung cung nhieu hon. nhdng sd phat trien do van con theo kieu td phat, khong theo quy hoach, lai thifdng xay ra tinh trang cheo keo, bSt chet khach.,, lam cho du khach mot di khong trd lai. Vi the, de co the dap dng tot hdn nhu cau an udng, mua sam cua du khach, van de dat ra ddi vdi Di Linh la td chu'c cac dia diem, cu'a hang sao cho
Mguon De xuat cua n h o m tac gia
bat mat, cd su'c thu hut du khach, thai do phuc vu van minh, lich sd, gia ca phii hdp.
Dao tao. boi difdng dpi ngu nhan life phuc vu du Uch mpt each chuyen nghiep nham cung cap cho du khach nhflng san pham, dich vu du Uch chat ltfdng, uy tin.
Ngoai ra, can xay dtfng quy hoach va cd chinh sach khuyen khich dau ttf, duy tii nhiJng lang nghe thu cong truyen thdng cd gia tri, dac tru'ng cua dia phu'dng cung nhtf xay ddng nhiing lang nghe thu cong mdi de tao ra cac san pham cd mau ma dep, chat Itfdng tCf cac nguyen lieu dia phifdng. Tai nhtJng nOi co dieu kien, cd ths' td chdc nha tru^g bay va ban cac san pham dac trtfng a'n tddng cua dia phifdng nham thu hut khach va quang ba thifdng hieu cua minh ke't hdp vdi cac hoat ddng trinh dien van hda van nghe... Vui chdi giai tri la nhu cau khdng the thie'u ddi vdi du^khach, khuye'n khich dau tif cac diadiem vui chdi giai tri, the thao cd chat Idpng cao bd trd cho cac hoat dong dap u'ng nhu cau cua du khach tren dia ban huyen Di Lmh.Q
TAI LIEU THAM KHAO _ _
1. UBND huyen Di Linh {2017, 2018). Bdo cdo linh hinh hogt dgng ndm 2017. 2018 2. Cue Thdng ke tinh Lam Dong {2019). Nien gidm Thdng ki tinh Ldm Dong 2018. Nxb Thdng ke 3. Hoang Trgng va Chu NguySn Mong Ngpc (2008). Phdn lich dd hiu nghiin cdu vdi SPSS, Nxb Hdng Du'c
4. Dinh Kiem, Phara Thi^Kieu Loan (2018). Ung diing mo hinh Holsat danh gia sif hai long cua du khach noi dia den tai diem de'n du lich Mui Ne tinh Binh Thuan, Tgp chi Cdng Thuang, so 14, thang 11/2018
5. Tribe, J. Snaith, T (1998). from SERVQUAL to HOLSAT: holiday sadsfaction in Varadero, Cuba, Tourism Managemeni, 19(1), 25-34
