TRUYEN THONG XA Hdi
MOT SO GIAI PHAP NANG GAO
HiEU QUA HOAT DONG THOHG TIN GO Sfll
Ths. NGUYEN VAN TAO •
5AN Bf THU TRUNC UONG DANG VUA BAN HANH CHI THj SO 07-CT/TLU NGAY 05/9/2016 V^ DXY MANH C O N C TAG T H O N G TIN GO S6 TRONG TINH HINH MOI, KHANG ejNH: •THOI CIAN QUA, C O N C TAC T H O N G TIN CO SO DA G O P PHAN P H 6 BI^N DUONG L 6 | , CHU TRUONG, CHINH SACH CUA BANG, PHAP LUAT G U A NHA NUOC; TUYEN TRUYEN VI^C THIJC HI^N NHI^M VU CHfNH TR] 6 GO Sd;
CUNG C A P T H O N C TIN, KI^N THUG C A N THI^T T O I NGUOl DAN TR^N D|A BAN DAN C U G O P PHAN
PHAT TRI^N KINH Tf - XA H O I BAO DAM AN NINH, TRAT TU AN TOAN XA H O I 6 CO S6 CXA, PHUONG, THi TRAN)-
Thdng tin co sd ia mot neat ddng ouan trpng cua cong tac tu tuAng
Hiln nay, chung ta dang sdng trong mot xa hdi thdng tin tac ddng nhilu chilu tdi ddi sdng con ngudi, c l mat tfch cUe v l mat tieu ctic Sd dung sQc manh tdng hpp eua ele "binh chung" lam cdng tic tQ tQdng, ddng th^' phit huy Uu t h i die trung cua tQng loai hinh thdng tin, tuyen truyin la mpt yeu cau cap thiet cua cdng tic tu tUdng hien nay. Chinh vl vay, phit huy vai trd v l Ipi t h i cua he thdng thdng tin co sd trong
edng tic thdng tin, tuyin tnjyln d co sd II het sQc cln thiet. Thdng tin co sd II kenh thdng tin chinh thdng doa dudng Idi, ehu trUOng cua Ding, chfnh sich, phip luat cda Nhi nUde; thdng tin v l tlnh hlnh chfnh tri, kinh;
t l , vln hda, xa hdi, an ninh, qude phdng, quan h i ddi ngoai cda dat nUde; tuyin fruyin vide thtic hien nhi^m VtJ chfnh tri d co sd v l thdng bio v l cdng tic chl d?o, dieu hlnh eda d p tiy, chfnh quyen cO sd din d n bft ding vi&n v l nhin din. Thdng tin co sd edn eung elp nhQng thdng tin, kiln thQc d n thilt cho eudc sdng, lao ddng, sin xult cua ngQdi din; ddng thdi chd d^ng dau tranh phin ble nhQng tiidng tin, quan dilm sai trii, thu dich, gdp phan ting cQdng sti doin kit vl ddng thuan eda x l hpi 6 eo sd v l tQ cO sd.
Nhdng uan de ddt ra dot udl hoat dong thdng
tin Cd sA men nay ^
Hoat ddng thdng tin cPsdhien nay dang g^p nhO^B khd khin, thich thQc tnidc sti phit triln manh m l ( H d e phQOng tiln truyin thdng dai chdng, Internet' mang xa hpi. Mpt sd ngudi cho ring, bio chi. I n t e r n ^ mang xa hdi hing ngiy, hing gid ding t l i mdt khdi.
luong thdng tin khdng Id, ed sdc tan tda nhanh nh^y,.
3 2 CONG NCH( ThOng tin vdTmy^tiiOng 19/2016 • Vg Thdng tin casd, Bd Thdng tin vd Truyin thdna
kjp thdi v l phd bien trong ddi sdng x l hdi, nin vai trd cua thdng tin ca sd thdng qua hoat ddng eua dai truyen thanh ca sd. hoat ddng thdng tin co ddng true quan, hoat dpng bao d o \rten, tuyin truyen vien khdng cdn quan trpng va d n thilt nhu nhQng thdi ky trUdc diy, loai hinh thdng tin, tuyen truyin nay da trd nen lae hlu, Idi thdi so vdi truyen thdng hien dai.
Trong khi do, hoat ddng thdng tin co sd van cdn nhQng han chl, yiu kem nhat djnh, hieu qui thap, do npi dung thdng tin con ngheo nin, thieu tfnh hap din, chua Idi eudn dupc ngudi nghe, ngudi xem, ngucfi dpe, chua cd nhilu thdng tin gin tnic tiep vdi eo sd, ehu yeu la phd biln nguyen vln d c van bin chl dao, hudng dan, d c tai lieu tuyen truyin, de cUOng tuyen truyin eua d p tren. Cie tin, bii, hlnh Inh phin Inh v l cic hoat ddng d co sd edn ft II do khi nang, trinh dp thu thlp thdng tin va bien soan tin, bii cua cln bd lim cdng tic thdng tin ea sd cdn han chl. Viec gidi thieu, phd bien, nhin rdng ele nhin td mtfii, diln hlnh tien tiln, gUOng ngudi tdt, viee tdt d d c co quan, don vj ca sd, td din phd, khu din eU, thdn, bln_. cdn rat it v l ehu^ thudng xuyin, nen sQc lan tda chua sau rpng trong edng ddng de cd vu, ddng vi§n tinh than sing t?o, tQ It^c, tQ CQdng, tao ra phong trao hanh ddng cich mang eua nhin dan thue hien thing Ic^ nhidm vu
ehinh tri dePsd.
PhQOng thdc thdng tin, tuyen truyen chua cd nhilu ddi mdi, van thUc hien theo d c h lam truj^n thdng II chu yeu, cung d p thdng tin mdt chilu tQtren xudng, rat it thdng tin phin hdi tQdQdi lin. Nhilu noi chi chu trpng hoat ddng d nhQng thdi dilm nhat dinh, chL/a thudng XLiyIn, chua the hien vai trd ehd dpng thdng tin tren mat tran tuyin truyin d cP sd. Hoat dpng cua dai truyen thanh eo sd d nhleu noi chua ed quy djnh, hudng dan eu the v l ehUOng trinh, thdi ^em, thdi lupng, Im lupng truyen thanh nin phan nIo Inh hudng din gid giic sinh hoat eua ngudi din, nhat II d khu viic thinh thi. Wee I p dung tien bp ky thuat cdng nghe hien dai trong hoat ddng thdng tin, tuyen truyin d nhilu noi cdn nhilu han chl, nin vide truyin t l i thdng tin den ngucfi din thilu tfnh hap dan, tinh thuyit phuc.
Giai Phap doi mdi hoat ddng thdng tin cd sA
Mot Id, td chQc quin tri?t, tuyen truyen, phd biln Chi thj sd 07-CT/rW eua Ban Bi thuTrung uong OIng v l diy manh edng tie thdng tin cO sd trong tlnh hlnh mdi, nhim ning eao nhan thdc, trich nhilm cua el he
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thdng ehfnh tri tUTrung QOng din ea sd, eua d n bd, ding vien v l nhin din vey nghta, vai trd, tie dung cua thdng tin eo sd trong tlnh hinh mdi. Thdng qua viec quin triet tuyen truyin, phd biln Chi thj lim cho cac d p , d c nganh, cln bd, ding vien va nhan din nhan thdc day du thdng tin eo sd II kinh thdng tin chinh thdng cua Ding, Nha nudc, cua ding IM, chinh quyin dia phuong, ea quan, don vi co sd, il eau ndi tnic tilp gida Ding, Nha nUdc vdi nhin dln,Trung uong ven' co sd; II kenh thdng tin, tuyen truyin den dupc vdi ddng dio cln bd, ding vien v l nhin din tren t i t d d c dja bin, vung, miln cda dat nude, nhat la dvung siu, vung xa, vung biln gidi, hii dio, vung die bilt khd khin, nhdng nd ma cic phuong tien thdng tin dai ehung, djch VLI vien thdng, Internet chua the bao phu khip, ngUdi din it ed dilu kien dupc tilp can va hudng thu thdng tin.
Hai Id, ning eao chat lUcmg ndi dung thdng tin, tuyen truyin d CP sd theo hudng bio dim tfnh dinh
hudng chi'nh tri, tU tudng, cd sde thuyit phtJC ddi nhdng van de t h d sU trong nudc v l qude t l m l ngUdi din quan tam; bio dim tfnh phd c|p ddi vdi nhQng thdng tin, kiln thdc can thilt trong ddi sdng hing ngay ma ngudi din cd nhu d u . Ddng thd coi trpng viec thdng tin cd trong tlm, trpng dilm ddi vdi nhCfng chd truang cua Ding, d c chfnh sich, vln bin phip luat mdi cua Nhi nUde lien quan tnic ttep din quyin loi va nghTa vu eua ngUd din; cic hoat dpng chinh trj, kinh te - xa hpi d dia phuang, co sd m l ngUdi din quan tlm; cung d p , gid thieu d c kinh nghiim hay, each lim sing tao, guong dien hinh ti&n tien trong lao dpng, sin xuat hpc tap, hoat ddng xa hdi, nhan dao, tU thien...
Ba Id, phuang thdc tiln hlnh thdng tin eo sd cln dQpc ddi mdi theo hudig ehu ddng, kjp thd, nhanh nhay va phd biln, truyen t l i thdng tin bing nhQng hinh thQc, phuang tien ky thuit phu hc^ vdi trinh do tilp nhin cua tQng ddi tQpng tuyen truyin, dilu kien
3 4 CtMGNGHt ThOng tin varmytotiiOng 19/2016
kinh t l - xa hdi cua tUng vung, mien; dac biet ehu y sQ dung nhQng phuong thQc, hinh thQc tuyen tnjyln cd hieu qua den nhQng ddi tuang hien nay it ed dieu kien 6uac hudng thtj thdng tin, nhu: Cdng nhin trong cac khu cdng nghiep, ngUd lao ddng tU do, ddng bao din tdc thilu sd, ddng bio d vung siu, vung xa, vung bien gid, hii dio, vung die biet khd khin. Xay dtJhg eo che tilp nhan thdng tin va tra Id phin Inh cua ngud dan phue VLI cdng tic quin ly, chi dao, dilu hanh cua d p uy, chfnh quyin co sd thdng qua d e hlnh thtJc, nhu Truyen thanh eo sd, trang thdng tin dien td, hop thu dien tQ, dien thoai dQdng day ndng... eua ehfnh quyin, d c CO quan, dan vi co sd.
Bon Id, day manh Qng dtjng ky thuat edng nghe hiln dai v l vien thdng, truyen thdng, Intemet d l tien hlnh c^c hoat ddng thdng tin co sd. Co quan chinh quyin d c d p , cac ca quan, don vj ea sd thilt lap d e trang thdng tin dien td, bing tin diln tQ, cd hdp thu diln fcdvl sd dien thoai edng khai de cung d p thdng tin v l tilp nhan thdng tin, tri Id phin Inh cua ngQd din mpt d c h nhanh chdng v l thuan tien. Cic dja phQPng xiy dong k l hoach v l cd Id trinh de tQng bQdc diu tQ, ning d p h§ thdng Dai tnjyln thanh co sdtheo edng ngh^ hi§n dai, sd hda sin xuat npi dung chQOng trinh, bio dim vile van hlnh, quin ly, bio tri phu hop vdi xu the phit trien eua ky thuat cdng nghe tnjyln thdng hien dai.
Ndm Id, tiln hlnh r l soat dinh gii phin loai hieu qui hoat ddng cua d e thilt chl thdng tin v l thiet chl vln hda co sd hien ed, tren ca sd dd sip xep lai cho phu h ^ vd dilu kien ctj the cua tQng dia ban de diu tu, ning d p nhim ning cao chat lupng, hieu qui hoat dpng, tranh diu tU din trii, phin tin, giy tdn kem, lang phi d e ngudn lUc Vile dau tu, ning d p co sd vit chat phucmg tien, thilt bj ky thuat phtJc vu hoat ddng thdng tin co sd 6ugc Idng ghep trong Chuong trinh mue tieu qude gia xiy dung ndng thdn md va ele ehuong trinh mue tieu, dU In phit trien kinh te - xa hdi eua eic bo, nginh, dia phuang.Trong dau tU, nang d p eo sd vit chat ha ting ky thuat thdng tin co sddn tap trung uu tien diu tu, ning d p Dai truyin thanh d p huyin va Oli truyin thanh d p xa II phuong tien thdng tin, tuyen truyin cd Id t h i v l hieu qua nhit hien nay d khu vuc miln nui, vung sau, vung xa, vung bien
gid, hii dio, vung die biet khd khin.
Sdu Id, xiy dting ndi dung chuong trinh va dinh ky td chUc bdi dudng, tap huan chuyen mdn nghiep VtJ v l thdng tin co sd, ky thuat van hlnh, khai tiilc sQ dung ex. phUdng tien, thilt bj ky thuat tic nghiep cho dpi ngu cln bd lam edng tic thdng tin co sd d d p tinh, d p huyen va d p xa; dim bio tat c l nhdng ngUdi lim edng tie thdng tin co sd deu duac dinh ky bdi dUdng, tap huan ve chuyen mdn nghiep vu.
Bdy la, thtic hien x l hdi hda mdt sd hoat ddng thdng tin cd ddng true quan, kit hop hai hda giQa hoat ddng thdng tin, tuyen tnjyln thue hien nhilm VLI chinh trj, tuyen truyin phat trien kinh tl-xa hdi v d d c hoat ddng kinh doanh eua d e td chdc don vj, doanh nghidp thQc hien x l hdi hda thdng qua c^c hoat ddng quing d o ngoii trdi, quing d o tren bing tin diln td. bang rdn, pa nd„ nhim huy ddng dugc nhilu ngudn iQe eua xa hpi vao cdng tac thdng tin, tuyen truyin d co sd. Ddng thd, tang cudng sti chi dao, quin ly va djnh hudng ndi dung thdng tin, tuyen truyin cua ele ca quan chi dao, CO quan quin iy nhi nudc ddi v d ele td chdc don vi, doanh nghiip thtic hien x l hdi hda mdt sd hoat dpng thdng tin cd dpng tnic quan de nang cao chat lUpng, hieu qui cua d c hoat ddng thdng tin, tuyen truyen va nhu d u hL/dng thu thdng tin eua ngud din. &
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