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A study of the effects of packaging on profitability and company reputation.

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The aim of the study was to show that quality of packaging has an impact on company's profitability and reputation. The study looked at the company's current market position (especially the quality aspect) and where it wanted to be, and looked at other player's product quality. The study looked critically at internal records, particularly correspondence between the company's purchasing department and suppliers of packaging and between the company's marketing department and customers.

CHAPTER!: INTRODUCTION

INTRODUCTION

While exports were booming in some parts of the subcontinent, other markets were struggling. In the mid-80s, the Confederation of Zimbabwe Industries (CZI) addressed, among other things, the plight of the packaging industry and the bottom line. When solving local packaging quality problems, the analysis of the past history of the country, industry, buyer and consumer is essential.

BACKGROUND OF THE RESEARCH

In some companies the situation is so dire that the control of standards is seriously compromised by the fact that most of the test equipment is also outdated and questionable. The driest part of the country, Matebeleland, where Bulawayo is located, is endowed with an abundance of mopani trees and stretches of the mighty Zambezi River. Therefore, the focus of the study will be directed towards the problems caused by substandard packaging.

MOTIVATION OF THE RESEARCH

The Botswana and Namibia markets are barely developed, while Angola and the Democratic Republic of the Congo (DRC), which have remained out of reach mainly due to the wars in those countries, poor transport network systems and traditional trade paradigms, are seen as having great potential. . Despite the fierce competition, the company has established itself as a key player in the food industry by building strong marketing and production infrastructure. The research will cover all the departments of the organization and will reveal how each of the departments is affected in one way or another by the problem.

VALUE OF THE PROJECT

OBJECTIVES OF THE STUDY

LIMITATIONS OF THE PROJECT

STRUCTURE OF THE STUDY

The findings of the study will be used to prepare and recommend actions to be taken to overcome problems and thereby help the company achieve its desired goals.

SUMMARY

LITERATURE REVIEW

  • INTRODUCTION
  • ECONOMICS THEORIES
  • DEMAND AND CAPACITY
  • VALUE CHAIN LINKAGES
    • Internal Linkages
  • QUALITY MANAGEMENT
    • Definitions of Quality
    • General Requirements of Quality Management
    • Management Commitment
    • Resource Management
    • Product Realisation
  • MARKETING THEORIES
    • Price
    • Place

When consumers spend their scarce funds, they want the best return for them, and quality is a big part of that desired return. By explaining the essence of contexts, Hollensen shows the interdependence between the different levels of management and departmental relationships. Like most disciplines in a company, quality management must have distinct principles and procedures that govern and govern the company's operations.

All these and an organization's quality policy and quality objectives must be contained in a quality manual, which becomes the Bible or Quoran that guides the organization's operations. According to ISO, the general requirements for a quality management system state: "The organization must establish, document, implement and maintain a quality management system and continuously improve its effectiveness in accordance with the requirements of the international standard." (ISO. In management, when policy is formulated, the lifeblood of sustaining policy will be clear goals, objectives that will help the spread of the organization's global strategy.

Records of the results of the evaluation and any necessary actions resulting from the evaluation are kept. Critical to any operation is the ability to control, monitor and measure the quality of the product and service through the life of the product after delivery. Section 8.5.1 (Continuous Improvement) states: 'The organization shall continuously improve the effectiveness of the quality management system through the use of quality policy, quality objectives, audit results, data analysis, corrective and preventive actions and management reviews. ." (IS.

Globalization has marginalized those suppliers whose goods and services are still identified with the past world of the commercial market. Compared to other mixes of the 4Ps, the consumer's perception of the good is value for money. Modern marketers have actually disproved Adam Smith's "mountain coming to Muhammad" theory.

METHODOLOGY

  • RESEARCH DESIGN AND SAMPLE
  • SOURCES OF DATA
    • Secondary Sources
    • Survey Methods' Disadvantages
    • Instruments for Collecting Data

While it eliminates consumer bias and manipulation by the researcher, the observational method has the major disadvantage of unsubstantiated conclusions by the researcher. The number of wholesale and retail outlets to be visited were widely spread so that travel time was more than the time spent to conduct the observational research, forcing the researcher to limit the number of outlets visited. The desired outcome of the research was known to the population (internally) and therefore the format of questions was fully structured.

After each question, the researcher gave everyone the opportunity to comment further on the question. The researcher compiled a list of actions to be observed at each store visited while consumers are shopping. The researcher adopted the questionnaire funnel model proposed by C McDaniel Jnr and R Gates starting from the end (for which the results will be used).

At each outlet, the researcher had prearranged with the merchandising staff that products with visibly substandard packaging would be displayed separately from those of acceptable standard quality. These external and internal sources made it possible to substantiate the researcher's position on the problem at hand. Given the researcher's understanding of the problem and experience of working with customers, suppliers, fellow industrialists, government departments and other support institutions, access to information was not a problem at all.

As the research progressed, it became apparent that the complexity of the problem was understood by a few staff members and that such an exercise had not been done before.

RESULTS (OBSERVATIONS AND FINDINGS)

  • INTRODUCTION
  • OPERATIONS
    • Purchasing
    • Production
    • Maintenance
  • MARKETING
    • Sales
    • Merchandising
    • Finished Goods and Distribution
  • ADMINISTRATION

Above is an extract of packaging material orders placed with suppliers during the first half of calendar year 200. In May, machines FFS 1 and FFS 2 fail to reach target or standard production due to slippage of BOPP material while being ejected from the feeding rolls to the forming mandrels. the two machines mentioned were from a local supplier. In June, the same machines used the same products using imported materials, and the efficiency was significantly improved. The researcher took into account the fact that the recorded statistics do not exclude that other variables such as machine settings may have an impact on the results. It was confirmed and accepted that such variables were taken care of in the costing system, which budgeted for allowable waste, such as materials. and in time.

Although not up to first-world or even second-world standards, the researcher was convinced that the current standards of operating systems were less of a contributor to the problem compared to the material quality problem. True, some production problems were attributed to the organization, but these constituted a small percentage of the problem. However, the equipment Mavhu uses are not high-tech range machines that require rocket science-like skills to operate and maintain.

None of the returns were found to be due to content-related issues such as expired product, off-flavor, underweight, overweight or discoloration. The researcher is confident that Mavhu management is within reach and ability to take corrective action now and address the core of the problem; i.e. it is probably very correct to mention that Mavhu has information and basic evidence about the causes of the problem.

What seems to be in Mavhu's favor is the fact that almost everyone in the organization is aware of the problem and its implications for the well-being of the company.

CHAPTERS: CONCLUSIONS AND RECOMMENDATIONS

INTRODUCTION

  • Quality Management System
  • Supply Tradition in Zimbabwe

At the end of the day, neither business partner will cry foul or feel shortchanged. It is therefore very important that all business people dealing with the organization are informed of the company's decision to embrace this valuable program. The management representative has a very important role in ensuring that the program is not derailed due to a lack of commitment and enthusiasm from all parts of the organization.

It is important that the MR reports to the CEO because of the importance of the program and the related decisions that may need the approval of the CEO. Guided by the published ISO fonnat of guidelines for procedure writing, it is recommended that the writing of procedures starts simultaneously for all departments with special attention (gineuapig-like) to the purchasing department, simply because of its proximity to the core of the problem. This part of the process is key to exciting employees who are afraid of change.

The most important control procedure for ongoing maintenance of the system is management review. Any laxity on the part of the management will mean laxity on the part of the staff and subsequent collapse of the program. One of the subsections of ISO deals with the subject of communication in great depth.

The control and distribution of information and the use of the information received in decision-making determine the results.

SUMMARY

  • Closing Remarks

A speaker at a TQM seminar talked about absolutes and in describing the fourth absolute he said: "The measure of quality is the price of non-conformity, i.e.

BIBLIOGRAPHY

APPENDICES

How do you compare our products and service to our customers with ours? In your opinion, there is anything that needs to be done about our products and service and by. My name is Edward Tichaona Mukungurutse, I am an MBA student at the University of Natal.

I would appreciate it if you could take some time to ask you a few questions about packaging made by Zimbabwean companies.).

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