GMMCH07.ppt 73KB Jun 05 2011 09:30:25 PM
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Coordinate Adjustment of Both Parties Embrace the Counterpart’s Script. Improvise an Approach
• areas - monetary, fiscal, trade, foreign instrument, incomes, sectoral law. • instruments - legal, administrative, direct
– Time and cost requirements to collect primary data – Coordination of multicountry research efforts.. – Difficulty in establishing comparability across multicountry
predictable sourcing development during the product life cycle..
– Exhibit 15-4 Myers-Briggs Type Indicator of Personal Characteristics.. Impact of Culture
– areas of management levels, marketing, sales, advertising, products, physical distribution, market research, legal, controller,. manufacturing, production control, engineering,
Channel Marketing Information Systems •market research vs market information •Marketing Decision Support
• outcome sales, outcome profit, behavior sales, customer service, market share..
