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(1)

John Wiley & Sons, I nc c 1998

1

EXPORT AND IMPORT

MANAGEMENT

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John Wiley & Sons, I nc c 1998

2

Export and Import Management

• Overview

• 1. Organizing for Exports

• 2. Indirect Channels of Distribution

• 3. Direct Export Marketing

• 4. Linkages between Foreign Direct

Investment and Exports

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John Wiley & Sons, I nc c 1998

3

Export and Import Management (cont)

• 6. Role of the Government in Promoting

Exports

• 7. Managing Imports - The Other Side of

the Coin

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John Wiley & Sons, I nc c 1998

4

Overview

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John Wiley & Sons, I nc c 1998

5

1.

Organizing

for Exports

• Research for Exports

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John Wiley & Sons, I nc c 1998

6

2. Indirect Channels of Distribution

– combination export manager (CEM) – export merchants

– export commission house – trading companies

– Exhibit 17-2 Major Types of Trading

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John Wiley & Sons, I nc c 1998

7

3. Direct Export Marketing

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John Wiley & Sons, I nc c 1998

8

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John Wiley & Sons, I nc c 1998

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5. Mechanics of Exporting

– Exhibit 17-4 FORM 7525-V: Information to be Reported On The Shipper’s Export Declaration

• Legality of Exports

– Exhibit 17-5 U.S. Export Licensing Authorities for Specific Commodities

• Export Transactions

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John Wiley & Sons, I nc c 1998

10

5. Mechanics of Exporting (cont)

• Payment Terms

– Exhibit 17-7 Terms of Payment in an Export Transaction

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John Wiley & Sons, I nc c 1998

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6. Role of the Government in Promoting

Exports

• Export - Import Bank

• U.S. Tariff Concessions

– Exhibit 17-8 Financial Assistance to Exporters, 1993

– Foreign Trade Zone

– Foreign Sales Corporation

– American export Trading Company

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John Wiley & Sons, I nc c 1998

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7. Managing Imports

The Other Side of the Coin

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John Wiley & Sons, I nc c 1998

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8. Mechanics of Importing

• Entry of Imports into the United States

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John Wiley & Sons, I nc c 1998

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9. Gray Markets

• Why Gray Markets Develop

– Currency Fluctuations

– Differences in Market Demand – Segmentation Strategy

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