Kesimpulan dan Saran
KEPUTUSAN PEMBELIAN
NO PERNYATAAN STS TS N S SS
1
Saya tidak banyak pertimbangan untuk memutuskan akan membeli produk di gerai Giordano.
2 Giordano merupakan alternatif pilihan pertama atau prioritas pilihan bagi saya untuk berbelanja.
3 Saya membeli di gerai Giordano karena tersedia beragam jenis produk yang dijual.
4 Saya membeli di gerai Giordano karena produk yang dijual berkualitas tinggi.
5
Saya membeli di gerai Giordano karena ada keunikan tersendiri di bandingkan dengan merek lain.
6
Saya membeli di gerai Giordano karena produknya selalu tersedia kapanpun konsumen ingin membelinya.
7
Saya membeli di gerai Giordano karena teredia pilihan cara pembayaran baik cash maupun melalui kartu debit/kredit.
40
Apabila sudah menikah, maka jumlah keluarga: ………… orang
Penghasilan /Uang saku per Bulan: <1 jt 1,5-2 jt 3-5jt
1-1,5 jt 2-3jt >5jt
Pernah membeli produk : 1x 3x 5x
Giordano sebanyak 2x 4x >5x
Pembelian produk Giordano di : Paragon Mall Citraland Mall Java Mall Petunjuk Pengisian :
1. Bacalah setiap pertanyaan dengan seksama sebelum menjawab.
2. Anda hanya dapat memberikan satu jawaban di setiap pertanyaan.
3. Isilah kuesioner dengan memberi tanda (√) pada kolom yang tersedia dan pilih sesuai dengan keadaan yang sebenarnya.
Keterangan :
1 Merek Giordano sudah dikenal banyak orang.
2 Merek Giordano mudah diingat.
3 Produk Giordano memberikan kesan positif kepada konsumen.
4 Produk Giordano dikembangkan di pabrik yang berteknologi tinggi.
5 MerekGiordano mudah diucapkan.
6 MerekGiordano mempunyai ciri khas di setiap produk.
7 Merek Giordano memiliki pangsa pasar hampir seluruh usia.
LAMPIRAN 2: KUESIONER PRE-TEST 2
PENGARUH CITRA MEREK, PROMOSI PENJUALAN DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GIORDANO
41
PROMOSIPENJUALAN
NO PERNYATAAN STS TS N S SS
1 Promosi yang dilakukan oleh gerai Giordano itu menarik.
2 Gerai Giordano sering mengadakan basar produk diskon pada waktu lebaran dan natal.
3 Gerai Giordano sering memberikan penawaran potongan harga.
4 Adanya kartu member untuk mendapatkan diskon 10-20% di bulan biasa.
5 Adanya diskon 20% di bulan ulang tahun ditawarkan beragam di seluruh usia.
3 Warnapakaian yang ditawarkan di Giordano lebih bervariasi.
4 Desain pakaian yang dijual bervariasi.
KEPUTUSAN PEMBELIAN
NO PERNYATAAN STS TS N S SS
1
Saya tidak banyak pertimbangan untuk memutuskan akan membeli produk di gerai Giordano.
2 Giordano merupakan alternatif pilihan pertama atau prioritas pilihan bagi saya untuk berbelanja.
3 Saya membeli di gerai Giordano karena tersedia beragam pilihan produk yang dijual.
4 Saya membeli di gerai Giordano karena produk yang dijual berkualitas.
5
Saya membeli di gerai Giordano karena ada keunikan tersendiri di bandingkan dengan merek lain.
6
Saya membeli di gerai Giordano karena produknya selalu tersedia kapanpun konsumen ingin membelinya.
7
Saya membeli di gerai Giordano karena teredia pilihan cara pembayaran baik cash maupun melalui kartu debit/kredit.
42
LAMPIRAN 3: DATA PRE-TEST 1 Tabel Data mentahan excel pre-test 1
Citra merek
43
44
LAMPIRAN 4: DATA PRE-TEST 2 Data Mentahan Excel Pre-test 2
Citra Merek
45
46
47
48
49
50
51
52
53
54
LAMPIRAN 6: Uji Validitas dan Reliabilitas Pre-test 1 Citra Merek
Correlations
Pertanyaan_1 Pertanyaan_2 Pertanyaan_3 Pertanyaan_4 Pertanyaan_5 Pertanyaan_6 Pertanyaan_7 X1
Pertanyaan_1 Pearson
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.616 7
Promosi Penjualan
55
Correlations
Pertanyaan2_1 Pertanyaan2_2 Pertanyaan2_3 Pertanyaan2_4 Pertanyaan2_5 X2
Pertanyaan2_1 Pearson Correlation 1 .189 .222 .316 .319 .644**
Sig. (2-tailed) .317 .237 .089 .085 .000
N 30 30 30 30 30 30
Pertanyaan2_2 Pearson Correlation .189 1 .066 .382* .282 .597**
Sig. (2-tailed) .317 .731 .037 .130 .000
N 30 30 30 30 30 30
Pertanyaan2_3 Pearson Correlation .222 .066 1 .232 .185 .536**
Sig. (2-tailed) .237 .731 .217 .328 .002
N 30 30 30 30 30 30
Pertanyaan2_4 Pearson Correlation .316 .382* .232 1 .394* .718**
Sig. (2-tailed) .089 .037 .217 .031 .000
N 30 30 30 30 30 30
Pertanyaan2_5 Pearson Correlation .319 .282 .185 .394* 1 .694**
Sig. (2-tailed) .085 .130 .328 .031 .000
N 30 30 30 30 30 30
X2 Pearson Correlation .644** .597** .536** .718** .694** 1
Sig. (2-tailed) .000 .000 .002 .000 .000
N 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.634 5
Keragaman Produk
Correlations
56
Pertanyaan3_1 Pertanyaan3_2 Pertanyaan3_3 Pertanyaan3_4 X3
Pertanyaan3_1 Pearson Correlation 1 .219 .009 .234 .550**
Sig. (2-tailed) .245 .961 .212 .002
N 30 30 30 30 30
Pertanyaan3_2 Pearson Correlation .219 1 .123 .455* .829**
Sig. (2-tailed) .245 .518 .011 .000
N 30 30 30 30 30
Pertanyaan3_3 Pearson Correlation .009 .123 1 -.184 .339
Sig. (2-tailed) .961 .518 .331 .067
N 30 30 30 30 30
Pertanyaan3_4 Pearson Correlation .234 .455* -.184 1 .651**
Sig. (2-tailed) .212 .011 .331 .000
N 30 30 30 30 30
X3 Pearson Correlation .550** .829** .339 .651** 1
Sig. (2-tailed) .002 .000 .067 .000
N 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.439 4
57 Keputusan Pembelian
Correlations
Pertanyaan4_1 Pertanyaan4_2 Pertanyaan4_3 Pertanyaan4_4 Pertanyaan4_5 Pertanyaan4_6 Pertanyaan4_7 Y
Pertanyaan4_1 Pearson
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.507 7
LAMPIRAN 7: Hasil Uji Validitas dan Reliabilitas Pre-test 2 Citra Merek
Correlations
Pertanyaan_1 Pertanyaan_2 Pertanyaan_3 Pertanyaan_4 Pertanyaan_5 Pertanyaan_6 Pertanyaan_7 X1
58
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.672 7
Promosi Penjualan
Correlations
Pertanyaan2_1 Pertanyaan2_2 Pertanyaan2_3 Pertanyaan2_4 Pertanyaan2_5 X2
59
Pertanyaan2_1 Pearson Correlation 1 .189 .222 .316 .319 .644**
Sig. (2-tailed) .317 .237 .089 .085 .000
N 30 30 30 30 30 30
Pertanyaan2_2 Pearson Correlation .189 1 .066 .382* .282 .597**
Sig. (2-tailed) .317 .731 .037 .130 .000
N 30 30 30 30 30 30
Pertanyaan2_3 Pearson Correlation .222 .066 1 .232 .185 .536**
Sig. (2-tailed) .237 .731 .217 .328 .002
N 30 30 30 30 30 30
Pertanyaan2_4 Pearson Correlation .316 .382* .232 1 .394* .718**
Sig. (2-tailed) .089 .037 .217 .031 .000
N 30 30 30 30 30 30
Pertanyaan2_5 Pearson Correlation .319 .282 .185 .394* 1 .694**
Sig. (2-tailed) .085 .130 .328 .031 .000
N 30 30 30 30 30 30
X2 Pearson Correlation .644** .597** .536** .718** .694** 1
Sig. (2-tailed) .000 .000 .002 .000 .000
N 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.634 5
Keragaman Produk
Correlations
60
Pertanyaan3_1 Pertanyaan3_2 Pertanyaan3_3 Pertanyaan3_4 X3
Pertanyaan3_1 Pearson Correlation 1 .101 .152 .330 .557**
Sig. (2-tailed) .594 .424 .075 .001
N 30 30 30 30 30
Pertanyaan3_2 Pearson Correlation .101 1 .273 .513** .741**
Sig. (2-tailed) .594 .145 .004 .000
N 30 30 30 30 30
Pertanyaan3_3 Pearson Correlation .152 .273 1 .314 .604**
Sig. (2-tailed) .424 .145 .091 .000
N 30 30 30 30 30
Pertanyaan3_4 Pearson Correlation .330 .513** .314 1 .805**
Sig. (2-tailed) .075 .004 .091 .000
N 30 30 30 30 30
X3 Pearson Correlation .557** .741** .604** .805** 1
Sig. (2-tailed) .001 .000 .000 .000
N 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.612 4
Keputusan Pembelian
Correlations
Pertanyaan4_1 Pertanyaan4_2 Pertanyaan4_3 Pertanyaan4_4 Pertanyaan4_5 Pertanyaan4_6 Pertanyaan4_7 Y
Pertanyaan4_1 Pearson Correlation 1 .312 .276 .121 .598** -.039 .057 .605**
Sig. (2-tailed) .093 .141 .523 .000 .836 .763 .000
61
N 30 30 30 30 30 30 30 30
Pertanyaan4_2 Pearson Correlation .312 1 .062 .203 .265 .685** .070 .697**
Sig. (2-tailed) .093 .746 .281 .157 .000 .714 .000
N 30 30 30 30 30 30 30 30
Pertanyaan4_3 Pearson Correlation .276 .062 1 .004 .204 -.065 .190 .384*
Sig. (2-tailed) .141 .746 .982 .280 .732 .315 .036
N 30 30 30 30 30 30 30 30
Pertanyaan4_4 Pearson Correlation .121 .203 .004 1 .159 .169 .418* .512**
Sig. (2-tailed) .523 .281 .982 .402 .373 .022 .004
N 30 30 30 30 30 30 30 30
Pertanyaan4_5 Pearson Correlation .598** .265 .204 .159 1 .094 .207 .654**
Sig. (2-tailed) .000 .157 .280 .402 .623 .273 .000
N 30 30 30 30 30 30 30 30
Pertanyaan4_6 Pearson Correlation -.039 .685** -.065 .169 .094 1 .254 .554**
Sig. (2-tailed) .836 .000 .732 .373 .623 .176 .001
N 30 30 30 30 30 30 30 30
Pertanyaan4_7 Pearson Correlation .057 .070 .190 .418* .207 .254 1 .519**
Sig. (2-tailed) .763 .714 .315 .022 .273 .176 .003
N 30 30 30 30 30 30 30 30
Y Pearson Correlation .605** .697** .384* .512** .654** .554** .519** 1
Sig. (2-tailed) .000 .000 .036 .004 .000 .001 .003
N 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.648 7
62
LAMPIRAN 8: Hasil Uji Validitas dan Reliabilitas Pengujian Utama Citra Merek
Correlations
Pertanyaan_1 Pertanyaan_2 Pertanyaan_3 Pertanyaan_4 Pertanyaan_5 Pertanyaan_6 Pertanyaan_7 X1
Pertanyaan_1 Pearson
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.625 7
Promosi Penjualan
63
Correlations
Pertanyaan2_1 Pertanyaan2_2 Pertanyaan2_3 Pertanyaan2_4 Pertanyaan2_5 X2
Pertanyaan2_1 Pearson Correlation 1 .206* .286** .247** .409** .703**
Sig. (2-tailed) .027 .002 .008 .000 .000
N 115 115 115 115 115 115
Pertanyaan2_2 Pearson Correlation .206* 1 .025 .242** .166 .522**
Sig. (2-tailed) .027 .794 .009 .076 .000
N 115 115 115 115 115 115
Pertanyaan2_3 Pearson Correlation .286** .025 1 .300** .204* .590**
Sig. (2-tailed) .002 .794 .001 .029 .000
N 115 115 115 115 115 115
Pertanyaan2_4 Pearson Correlation .247** .242** .300** 1 .366** .656**
Sig. (2-tailed) .008 .009 .001 .000 .000
N 115 115 115 115 115 115
Pertanyaan2_5 Pearson Correlation .409** .166 .204* .366** 1 .674**
Sig. (2-tailed) .000 .076 .029 .000 .000
N 115 115 115 115 115 115
X2 Pearson Correlation .703** .522** .590** .656** .674** 1
Sig. (2-tailed) .000 .000 .000 .000 .000
N 115 115 115 115 115 115
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.613 5
Keragaman Produk
64
Correlations
Pertanyaan3_1 Pertanyaan3_2 Pertanyaan3_3 Pertanyaan3_4 X3
Pertanyaan3_1 Pearson Correlation 1 .267** .331** .288** .650**
Sig. (2-tailed) .004 .000 .002 .000
N 115 115 115 115 115
Pertanyaan3_2 Pearson Correlation .267** 1 .281** .366** .754**
Sig. (2-tailed) .004 .002 .000 .000
N 115 115 115 115 115
Pertanyaan3_3 Pearson Correlation .331** .281** 1 .192* .682**
Sig. (2-tailed) .000 .002 .040 .000
N 115 115 115 115 115
Pertanyaan3_4 Pearson Correlation .288** .366** .192* 1 .629**
Sig. (2-tailed) .002 .000 .040 .000
N 115 115 115 115 115
X3 Pearson Correlation .650** .754** .682** .629** 1
Sig. (2-tailed) .000 .000 .000 .000
N 115 115 115 115 115
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.606 4
65 Keputusan Pembelian
Correlations
Pertanyaan4_1 Pertanyaan4_2 Pertanyaan4_3 Pertanyaan4_4 Pertanyaan4_5 Pertanyaan4_6 Pertanyaan4_7 Y
Pertanyaan4_1 Pearson
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Reliability Statistics Cronbach's Alpha N of Items
.606 7
66
LAMPIRAN 9: Hasil UjiHipotesis Hasil Uji Regresi Berganda,Uji Multikolinearitas, Uji T
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 333.788 3 111.263 18.578 .000b
Residual 664.786 111 5.989
Total 998.574 114
a. Dependent Variable: KEPUTUSAN PEMBELIAN
b. Predictors: (Constant), KERAGAMAN PRODUK, CITRA MEREK, PROMOSI PENJUALAN Coefficientsa
Model
Unstandardized
Coefficients Standardized Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) 8.808 3.469 2.539 .013
CITRA MEREK .339 .089 .305 3.786 .000 .926 1.080
PROMOSI
PENJUALAN .519 .101 .415 5.156 .000 .925 1.081
KERAGAMAN
PRODUK .007 .117 .005 .058 .954 1.000 1.000
a. Dependent Variable: KEPUTUSAN PEMBELIAN
Hasil Uji F
67 Hasil Uji R square
Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the Estimate
1 .578a .334 .316 2.447
a. Predictors: (Constant), KERAGAMAN PRODUK, CITRA MEREK, PROMOSI PENJUALAN
b. Dependent Variable: KEPUTUSAN PEMBELIAN
Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
One-Sample Kolmogorov-Smirnov Test
Unstandardized Residual
N 115
Normal Parametersa,b Mean .0000000
Std. Deviation 2.41484027
Most Extreme Differences Absolute .065
Positive .038
Negative -.065
Test Statistic .065
Asymp. Sig. (2-tailed) .200c,d
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance.
Gambar Uji Hetero Skedastisitas
68 Gambar Uji Normalitas