BAB VI SIMPULAN DAN SARAN
6.2 Saran
6.2.2 Saran untuk Penelitian Selanjutnya
Penelitian ini berfokus pada responden wanita dalam rentang umur 17 hingga 24 tahun yang merupakan mahasiswi di Surabaya. Untuk penelitian selanjutnya, dapat menggunakan responden baik pria maupun wanita yang tidak
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terbatas pada usia, pekerjaan, maupun lingkup Surabaya saja agar dapat melihat apakah gender, usia dan pekerjaan akan memberikan efek yang berbeda pada variabel penelitian. Penelitian selanjutnya juga dapat menggunakan variabel-variabel lain yang dianggap dapat membentuk kepercayaan konsumen seperti sifat konsumen, sikap konsumen, maupun brand image (Manganri et al, 2011). Selain itu, objek penelitian dapat berfokus pada s-commerce maupun e-commerce yang ada di Indonesia. Untuk mempermudah responden, penelitian selanjutnya juga dapat menggunakan skala Likert 5 poin dikarenakan penggunaan skala Likert 7 poin yang digunakan dalam penelitian ini dianggap menyulitkan konsumen dalam menjawab pernyataan-pernyataan terkait variabel penelitian.
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147 Lampiran 1. Kuesioner Offline
KUESIONER PENELITIAN
Dengan hormat,
Perkenalkan, nama saya Bella Harum Ashari. Saya adalah mahasiswi Jurusan Manajemen Bisnis, Institut Teknologi Sepuluh Nopember, Surabaya dan saat ini saya sedang dalam proses penulisan skripsi. Sehubungan dengan penyelesaian skripsi saya yang berjudul “Pengaruh Karakteristik Social Commerce terhadap Kepercayaan, Niat Beli dan Niat Word-of-Mouth pada Online shop di Instagram”, maka dilakukan penyebaran kuesioner untuk pengumpulan data.
Untuk itu, saya memohon kesediaan saudari untuk turut berpartisipasi serta meluangkan waktu mengisi kuesioner yang bertujuan untuk mengetahui faktor pembangun kepercayaan konsumen dalam melakukan belanja online serta pengaruh kepercayaan pada niat beli dan niat
word-of-mouth dalam konteks belanja online di Instagram. Identitas dan hasil dari kuesioner ini
akan dijaga kerahasiaannya. Atas bantuan dan kesediaan saudari saya ucapkan terimakasih.
(I). Screening
Pertanyaan berikut merupakan pertanyaan yang berkaitan dengan profil diri Anda
S1. Nama : S2. Gender : a. Laki-laki b. Perempuan S3. E-mail/ No HP : S4. Pekerjaan : S5. Asal Universitas :
a. ITS d. Universitas Tujuh Belas Agustus b. Universitas Airlangga e. Universitas Hang Tuah
c. Universitas Negeri Surabaya f. Lainnya, ……(Pengisian kuesioner selesai, tidak perlu